News
SpaceX Falcon Heavy rocket kicks off fifth mission with most spectacular launch yet
SpaceX’s fifth Falcon Heavy lifted off shortly after sunset on the US Space Force’s USSF-67 mission, producing one of the massive commercial rocket’s most spectacular launches yet.
Powered by three Falcon 9-derived boosters, each with nine Merlin 1D engines, Falcon Heavy fired up and soared off of SpaceX’s Kennedy Space Center LC-39A pad at the start of its Sunday launch window. Producing up to 2326 tons (5.13 million lbf) of thrust shortly after liftoff, Falcon Heavy upheld its position as the world’s most powerful commercial rocket and the second most powerful operational rocket.
USSF-67 largely mirrored SpaceX’s November 1st, 2022 USSF-44 Falcon Heavy launch, and even used the same side boosters. Flying for the second time in 75 days, B1064 and B1065 aced their roles in the mission and separated from Falcon Heavy’s expendable center booster (or core) around three minutes after liftoff. The side boosters immediately flipped around with thrusters powered by compressed nitrogen gas and ignited three of their nine Merlin 1D engines to boost back to the Florida coast. After coasting back to Florida, they completed brief reentry burns to lessen atmospheric heating and fired up one last time to gently touch down at SpaceX’s LZ-1 and LZ-2 landing pads.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Another mysterious military mission
Because Falcon Heavy lifted off after sunset, local skies were dark and the rocket quickly climbed back into daylight, creating spectacular contrast between twilight and the bright rocket exhaust. When Falcon Heavy’s side boosters flipped around and reignited, their high-velocity exhaust plumes slammed into the center core’s opposing plume, producing spectacular interactions and a nebula-like cloud that caught even more of the daylight. Had Falcon Heavy lifted off just a handful of minutes later, a darker sky could have made for an even more incredible ‘nebula’ or ‘jellyfish’, but the rocket’s first twilight launch was still spectacular.
After both side boosters touched down, SpaceX ended its live coverage at the request of the Space Force, reiterating the mission’s secretive customer and nature. Compared to USSF-44, the USSF hasn’t confirmed much about the USSF-67 mission’s payloads, but Falcon Heavy is known to be carrying a geostationary communications relay satellite called CBAS-2 and likely built by Boeing.
CBAS-2 is joined by Northrop Grumman’s third Long Duration Propulsive EELV or LDPE-3A, a combination of a propulsive kick stage and a satellite. LDPE-3A is carrying a collection of rideshare satellites and payloads and is designed to operate for months in orbit. Using USSF-44 as a guide, the total USSF-67 payload could weigh roughly 3.75 to 4.75 tons (8,250-10,500 lb).
Climbing to GSO
While small compared to ordinary payloads, Falcon Heavy is launching USSF-67 directly to a geosynchronous orbit. Direct-to-GEO/GSO launches are exceptionally challenging for the rocket. Falcon Heavy must first sacrifice one of its three boosters just to ensure the Falcon upper stage is traveling fast enough and has enough propellant to spare when it separates. The upper stage must then conduct at least three or four burns.
The first burn likely carried the upper stage and USSF-67 payload into a parking orbit around 300 kilometers (~185 mi) above Earth’s surface. A second burn of the upper stage’s Merlin Vacuum engine will lift the pair into a geosynchronous transfer orbit (GTO) with the low end still around 300 kilometers but the high end around 35,800 kilometers (~22,250 mi). Finally, the upper stage must survive a roughly five-hour coast to that apogee. During that coast, the rocket must survive passes through both of Earth’s harsh radiation belts and maintain perfect control of its orientation and tank pressures to keep its refined kerosene fuel from freezing, its cryogenic liquid oxygen (LOx) from boiling away, and itself from bursting as its propellant warms and expands.
If it does all of those things right, the upper stage will be able to complete a circularization burn at apogee and deploy its CBAS-2 and LPDE-3A payloads directly into geosynchronous orbit (~35,786 x ~35,786 km). At GSO, satellites orbit at the same speed as Earth spins, allowing them to indefinitely hover over the same region of the planet, making it useful for Earth observation, surveillance, and communications. Finally, the Falcon upper stage will attempt to complete one last burn to send itself into a graveyard orbit just above GSO, where it will eventually run out of power and lose control.
It will take around 6-8 hours after liftoff before SpaceX or the USSF can confirm if the mission was a success. Rewatch SpaceX’s fifth Falcon Heavy launch and dual booster landing here.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
