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SpaceX’s Falcon Heavy likely to launch NASA telescope after ULA skips competition
On the heels of what will likely be NASA’s most significant telescope launch for at least a decade, the space agency appears to be about to select the launch provider for its next most expensive space telescope – a contract that SpaceX seems all but guaranteed to win.
Tory Bruno, CEO of the United Launch Alliance (ULA), revealed on February 15th that SpaceX’s chief competitor won’t even attempt to compete for the contract to launch NASA’s Nancy Grace Roman Space Telescope (NGRST; formerly the Wide-Field Infrared Survey Telescope or WFIRST). Named after Nancy Roman, who played a foundational role in the creation and launch of NASA’s famous Hubble Space Telescope, the Roman Space Telescope could potentially be the second most expensive NASA spacecraft launched this decade.
WFIRST was made possible when the US National Reconnaissance Office (NRO) chose to donate one of two Hubble-class spy telescopes it had merely sitting around and gathering dust to NASA in the mid-2010s. From a mechanical perspective, the telescope will be very similar to Hubble. However, in the decades since HST’s launch, electronics and sensor technology have dramatically improved, allowing NASA to pack instruments capable of simultaneously imaging 100 times the field of view HST is capable of into a similar package.
Additionally, instead of the Hubble’s primary focus on ultraviolet and visible wavelengths, the Roman Space Telescope will observe in infrared wavelengths, making it a perfect complement to the brand-new James Webb Space Telescope (JWST), which is also exclusively focused on the infrared spectrum. Combined, they could operate hand in hand, with NGRST acting like a surveyor or scout and JWST enabling a much closer look at noteworthy discoveries. Additionally, thanks to the inclusion of an unprecedentedly capable in-space coronagraph instrument, NGRST will be able to block out the light of stars, making it a game-changing tool for exoplanet discovery – exoplanets that JWST may then be able to image in even more detail with its much larger mirror.
The telescope must first be built and then make it to orbit, however. Expected to weigh at least 4.2 tons (~9250 lb) and designed to operate at the L2 Sun-Earth Lagrange point hundreds of thousands of miles from our planet, only large American rockets are an option for the $4.3 billion Roman Space Telescope’s launch. After a recent delay, that launch has slipped to no later than May 2027. However, NASA appeared to be in the final stages of selecting a launch provider as of late last month [PDF], meaning that the space agency may not be able to take advantage of potential launch options planned to debut over the next few years.
That includes Blue Origin’s New Glenn and Relativity Space’s Terran R. However, even ULA’s Vulcan Centaur rocket appears to have been precluded due to rules that generally mean that only rockets certified for NASA launches today can be awarded a contract to launch a high-value spacecraft. As such, while there is a good chance that one or all of the above rockets will have launched repeatedly and potentially achieved NASA LSP certification by 2027, they have little hope of winning a 2022 competition for a 2027 launch when facing a competitor with a rocket that’s already certified.
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In this case, that competitor is SpaceX, whose Falcon Heavy rocket is certified for even the most risk-averse NASA LSP (Launch Service Program) missions. In just the last two years, SpaceX has won contracts to launch NASA’s Psyche asteroid explorer (Aug 2022), VIPER Moon rover (Q4 2023), GOES-U weather satellite (Q2 2024), Europa Clipper (Q4 2024), and the PPE and HALO modules of the Gateway lunar space station (Q4 2024). In fact, because ULA has already promised all of its remaining Delta IV Heavy and Atlas V rockets and because ULA’s Vulcan and Blue Origin’s New Glenn have yet to launch at all, SpaceX is actually the only US launch provider with rockets that are both available for future NASA launches and certified to launch and compete for them.
For some upcoming missions, it’s possible that NASA will wait much closer to the launch date in order to ensure a more competitive environment, but that’s not always possible if the design of an exceptionally sensitive payload (like a large space telescope) must be optimized for a specific vehicle. In the case of the Roman Space Telescope, that means that without a major departure from established rules and norms, SpaceX’s Falcon Heavy rocket is all but guaranteed to win the contract to launch it.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
