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SpaceX’s Falcon Heavy likely to launch NASA telescope after ULA skips competition
On the heels of what will likely be NASA’s most significant telescope launch for at least a decade, the space agency appears to be about to select the launch provider for its next most expensive space telescope – a contract that SpaceX seems all but guaranteed to win.
Tory Bruno, CEO of the United Launch Alliance (ULA), revealed on February 15th that SpaceX’s chief competitor won’t even attempt to compete for the contract to launch NASA’s Nancy Grace Roman Space Telescope (NGRST; formerly the Wide-Field Infrared Survey Telescope or WFIRST). Named after Nancy Roman, who played a foundational role in the creation and launch of NASA’s famous Hubble Space Telescope, the Roman Space Telescope could potentially be the second most expensive NASA spacecraft launched this decade.
WFIRST was made possible when the US National Reconnaissance Office (NRO) chose to donate one of two Hubble-class spy telescopes it had merely sitting around and gathering dust to NASA in the mid-2010s. From a mechanical perspective, the telescope will be very similar to Hubble. However, in the decades since HST’s launch, electronics and sensor technology have dramatically improved, allowing NASA to pack instruments capable of simultaneously imaging 100 times the field of view HST is capable of into a similar package.
Additionally, instead of the Hubble’s primary focus on ultraviolet and visible wavelengths, the Roman Space Telescope will observe in infrared wavelengths, making it a perfect complement to the brand-new James Webb Space Telescope (JWST), which is also exclusively focused on the infrared spectrum. Combined, they could operate hand in hand, with NGRST acting like a surveyor or scout and JWST enabling a much closer look at noteworthy discoveries. Additionally, thanks to the inclusion of an unprecedentedly capable in-space coronagraph instrument, NGRST will be able to block out the light of stars, making it a game-changing tool for exoplanet discovery – exoplanets that JWST may then be able to image in even more detail with its much larger mirror.
The telescope must first be built and then make it to orbit, however. Expected to weigh at least 4.2 tons (~9250 lb) and designed to operate at the L2 Sun-Earth Lagrange point hundreds of thousands of miles from our planet, only large American rockets are an option for the $4.3 billion Roman Space Telescope’s launch. After a recent delay, that launch has slipped to no later than May 2027. However, NASA appeared to be in the final stages of selecting a launch provider as of late last month [PDF], meaning that the space agency may not be able to take advantage of potential launch options planned to debut over the next few years.
That includes Blue Origin’s New Glenn and Relativity Space’s Terran R. However, even ULA’s Vulcan Centaur rocket appears to have been precluded due to rules that generally mean that only rockets certified for NASA launches today can be awarded a contract to launch a high-value spacecraft. As such, while there is a good chance that one or all of the above rockets will have launched repeatedly and potentially achieved NASA LSP certification by 2027, they have little hope of winning a 2022 competition for a 2027 launch when facing a competitor with a rocket that’s already certified.
In this case, that competitor is SpaceX, whose Falcon Heavy rocket is certified for even the most risk-averse NASA LSP (Launch Service Program) missions. In just the last two years, SpaceX has won contracts to launch NASA’s Psyche asteroid explorer (Aug 2022), VIPER Moon rover (Q4 2023), GOES-U weather satellite (Q2 2024), Europa Clipper (Q4 2024), and the PPE and HALO modules of the Gateway lunar space station (Q4 2024). In fact, because ULA has already promised all of its remaining Delta IV Heavy and Atlas V rockets and because ULA’s Vulcan and Blue Origin’s New Glenn have yet to launch at all, SpaceX is actually the only US launch provider with rockets that are both available for future NASA launches and certified to launch and compete for them.
For some upcoming missions, it’s possible that NASA will wait much closer to the launch date in order to ensure a more competitive environment, but that’s not always possible if the design of an exceptionally sensitive payload (like a large space telescope) must be optimized for a specific vehicle. In the case of the Roman Space Telescope, that means that without a major departure from established rules and norms, SpaceX’s Falcon Heavy rocket is all but guaranteed to win the contract to launch it.
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
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