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SpaceX releases video of world’s most powerful rocket ready for liftoff
Just a few days after its first-ever rollout to Launch Complex 39A, SpaceX has published its official photos of the historic moment, capturing Falcon Heavy poised and ready at the launch pad that could host its inaugural flight as soon as January 15th.
These photos offer the first glimpses of the complete, integrated Falcon Heavy, now with Elon Musk’s Tesla Roadster payload and second stage attached to the massive rocket. While SpaceX has not yet revealed specific details regarding the Roadster’s actual destination, it can be assumed that Falcon Heavy and its second stage will attempt to place it into an extremely stabled orbit around the sun, with one side close to the orbit of Mars. In this configuration, it’s unlikely that there will be any possibility of in-space photo opportunities with the Tesla and Mars. Musk has confirmed that its orbit will be extremely stable, and Roadster will likely remain in its final space journey for hundreds of millions or even billions of years.
With more than 5 million pounds of thrust at liftoff—equal to approximately eighteen 747 aircraft at full power—Falcon Heavy will be the most powerful operational rocket in the world by a factor of two. https://t.co/NneqPRPr46 pic.twitter.com/oswCUreG6i
— SpaceX (@SpaceX) January 3, 2018
While Falcon Heavy’s inaugural launch will apparently see the vehicle operating at only 92% thrust, this performance would still easily catapult the rocket above all other operational launches vehicles by nearly a factor of two.
At a total of 5 million pounds of thrust (22.8 kN), the rocket would be able to lift a fully-fueled 747 passenger jet into low Earth orbit (LEO) in an expendable configuration. Its performance with full recovery of its three first stages is not public, on the other hand, but SpaceX will nevertheless be attempting to recover all first stages alongside the inaugural launch. Approximately 30 seconds before Falcon 9’s usual main engine cut-off (MECO) point, Falcon Heavy’s twin side boosters will separate from the center core (essentially a complete Falcon 9) with the help of some form of mechanical actuators designed to gently push those boosters away from the center.
Quite frankly, the intense aerodynamic forces present at the point of side booster separation mean that it is entirely possible that they may not survive, and could even be drawn back in to impact the center core, an eventuality that would likely bring the mission to a premature end. Typically, rockets with a similar triple booster first stage (Titan IV, Delta IV Heavy) have used relatively powerful separation rockets to more sternly force the side boosters away from the main stage, generally with great success. However, the sort of single-use separation motors would run counter to SpaceX’s primary pursuit of completely reusable rockets.
Risks aside, if all goes well, the side cores will separate and return to the land-based Landing Zone-1 (LZ-1) at Cape Canaveral Air Force Station, and will likely land simultaneously and offer nearby Floridans a double dose of sonic booms as they slow down from speeds well above Mach 3. Meanwhile, the center stage will throttle up and continue on as if it were a Falcon 9. The core stage will finally separate from the second stage and Roadster payload and power back down to Earth to attempt a recovery aboard the drone ship Of Course I Still Love You. Given SpaceX’s previous history of rather exceptional live coverage of both their Falcon 9 launches and landings, fans can expect a truly stunning tour-de-force of a show if the launch goes as planned.
Even then, a failure would still be quite a spectacle and is undeniably a real possibility for any new form or iteration of a rocket. However, it is rather implausible that SpaceX would choose to take unreasonable risks with one of its invaluable launch pads, particularly LC-39A – tasked with supporting SpaceX’s upcoming Commercial Crew demonstration missions no earlier than August 2018. Musk’s hyperbole aside, he can be taken at his word when he in the past commented that the launch would be a spectacle one way or another. The massive vehicle’s first static fire attempt, the final step ahead of launch, is to occur no earlier than January 6th, 2018.
Follow along on Instagram as Teslarati’s launch photographer and correspondent Tom Cross provides behind-the-scenes live coverage of both the launch of Zuma (NET January 5) and the final operations ahead of Falcon Heavy’s first launch.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
