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SpaceX releases video of world’s most powerful rocket ready for liftoff
Just a few days after its first-ever rollout to Launch Complex 39A, SpaceX has published its official photos of the historic moment, capturing Falcon Heavy poised and ready at the launch pad that could host its inaugural flight as soon as January 15th.
These photos offer the first glimpses of the complete, integrated Falcon Heavy, now with Elon Musk’s Tesla Roadster payload and second stage attached to the massive rocket. While SpaceX has not yet revealed specific details regarding the Roadster’s actual destination, it can be assumed that Falcon Heavy and its second stage will attempt to place it into an extremely stabled orbit around the sun, with one side close to the orbit of Mars. In this configuration, it’s unlikely that there will be any possibility of in-space photo opportunities with the Tesla and Mars. Musk has confirmed that its orbit will be extremely stable, and Roadster will likely remain in its final space journey for hundreds of millions or even billions of years.
With more than 5 million pounds of thrust at liftoff—equal to approximately eighteen 747 aircraft at full power—Falcon Heavy will be the most powerful operational rocket in the world by a factor of two. https://t.co/NneqPRPr46 pic.twitter.com/oswCUreG6i
— SpaceX (@SpaceX) January 3, 2018
While Falcon Heavy’s inaugural launch will apparently see the vehicle operating at only 92% thrust, this performance would still easily catapult the rocket above all other operational launches vehicles by nearly a factor of two.
At a total of 5 million pounds of thrust (22.8 kN), the rocket would be able to lift a fully-fueled 747 passenger jet into low Earth orbit (LEO) in an expendable configuration. Its performance with full recovery of its three first stages is not public, on the other hand, but SpaceX will nevertheless be attempting to recover all first stages alongside the inaugural launch. Approximately 30 seconds before Falcon 9’s usual main engine cut-off (MECO) point, Falcon Heavy’s twin side boosters will separate from the center core (essentially a complete Falcon 9) with the help of some form of mechanical actuators designed to gently push those boosters away from the center.
Quite frankly, the intense aerodynamic forces present at the point of side booster separation mean that it is entirely possible that they may not survive, and could even be drawn back in to impact the center core, an eventuality that would likely bring the mission to a premature end. Typically, rockets with a similar triple booster first stage (Titan IV, Delta IV Heavy) have used relatively powerful separation rockets to more sternly force the side boosters away from the main stage, generally with great success. However, the sort of single-use separation motors would run counter to SpaceX’s primary pursuit of completely reusable rockets.
Risks aside, if all goes well, the side cores will separate and return to the land-based Landing Zone-1 (LZ-1) at Cape Canaveral Air Force Station, and will likely land simultaneously and offer nearby Floridans a double dose of sonic booms as they slow down from speeds well above Mach 3. Meanwhile, the center stage will throttle up and continue on as if it were a Falcon 9. The core stage will finally separate from the second stage and Roadster payload and power back down to Earth to attempt a recovery aboard the drone ship Of Course I Still Love You. Given SpaceX’s previous history of rather exceptional live coverage of both their Falcon 9 launches and landings, fans can expect a truly stunning tour-de-force of a show if the launch goes as planned.
Even then, a failure would still be quite a spectacle and is undeniably a real possibility for any new form or iteration of a rocket. However, it is rather implausible that SpaceX would choose to take unreasonable risks with one of its invaluable launch pads, particularly LC-39A – tasked with supporting SpaceX’s upcoming Commercial Crew demonstration missions no earlier than August 2018. Musk’s hyperbole aside, he can be taken at his word when he in the past commented that the launch would be a spectacle one way or another. The massive vehicle’s first static fire attempt, the final step ahead of launch, is to occur no earlier than January 6th, 2018.
Follow along on Instagram as Teslarati’s launch photographer and correspondent Tom Cross provides behind-the-scenes live coverage of both the launch of Zuma (NET January 5) and the final operations ahead of Falcon Heavy’s first launch.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
