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SpaceX’s third Falcon Heavy launch on track as custom booster aces static fire
SpaceX has successfully completed a static fire of its newest Falcon Heavy center core, a sign that the most challenging hardware is firmly on track for a late-June launch target.
Currently penciled in for June 22nd, Falcon Heavy’s third launch is of great interest to both SpaceX and its customer, the US Air Force. Most of the two-dozen payloads manifested on the mission are admittedly unaffiliated with the US military. However, the rideshare – known as Space Test Program 2 (STP-2) – was acquired by the USAF for the branch to closely evaluate and certify SpaceX’s Falcon Heavy rocket for critical military launches. The potential upsides of a successful demonstration and evaluation are numerous for both entities and would likely trigger additional positive offshoots.
The Center Core experience
Beyond the general contractual aspects of STP-2, the mission is significant because it will use the third Falcon Heavy center core and second Block 5 variant to be built and launched by SpaceX. Of the technical issues that complicated and delayed SpaceX’s Falcon Heavy development, most can probably be traced back to the rocket’s center core, practically a clean-slate redesign relative to a ‘normal’ Falcon 9 booster.
Most of that work centered around the extreme mechanical loads the center core would have to survive when pulling or being pulled by Falcon Heavy’s two side boosters. Not only would the center core have to survive at least two times as much stress as a Falcon 9 booster, but that stress would be exerted in ways that Falcon 9 boosters simply weren’t meant to experience, let alone survive. After years of work, SpaceX arrived at a design that dumped almost all of that added complexity squarely on the center core and the center core alone. The side boosters would need to use nosecones instead of interstages and have custom attachment points installed on their octawebs and noses, but they would otherwise be unmodified Falcon 9 boosters.
On top of that, SpaceX’s Falcon upper stage and payload fairing would require no major modifications to support Falcon Heavy missions. On the opposite hand, the center core would require extensive rework to safely survive the trials of launch, let alone do so in a fashion compatible with booster recovery and reuse. Per the landing photos above, it’s difficult to tell a Falcon Heavy center core apart from a normal Falcon 9 booster, but the small visible changes are just the tips of several icebergs. Aside from a slight indication that the center core’s aluminum alloy tank walls are significantly thicker (they are), center cores feature a variety of unique mechanisms on their octawebs and interstages. All are involved in the tasks of locking all three boosters together, transferring side booster thrust to the center core, and mechanically separating the side boosters from the center core a few minutes after launch.
Underneath those mechanistic protuberances are the structural optimizations needed for a center core to survive the ordeal of launch. In short, to solve for those new loads, SpaceX wound up building a new rocket. Designing and building a new rocket – especially one as complex as Falcon Heavy’s center core – is immensely challenging, expensive, and time-consuming, particularly for the first few built. Like most complex products, building the first two Falcon Heavy center cores was probably no different. To make things worse, boosters 1 and 2 were based on totally different versions of Falcon 9 (Block 3 vs. Block 5), requiring even more work to further redesign and requalify the modified rocket.
This is where the center core assigned to Falcon Heavy Flight 3 and pictured above comes into play. Built just a few months apart from B1055, the first finished Falcon Heavy Block 5 center core, the newest center core – likely B1057 – is also the first to be built with the same design and manufacturing processes used on its predecessor. In other words, SpaceX can at long last begin serial production of Falcon Heavy center cores, allowing its engineering, production, test, and launch staff to finally get far more accustomed to the unique hardware.
Given Falcon Heavy’s healthy and growing manifest of 5-6 launches, SpaceX will probably need to build several additional Block 5 center cores over the next several years, hopefully resulting in a more refined flow for production, testing, and refurbishment. B1057 will be an excellent candidate for the first reused Falcon Heavy center core thanks to STP-2’s lightweight nature and an extremely gentle landing trajectory. With respect to Flight 3’s schedule, Crew Dragon’s April 20th explosion means that Falcon Heavy will have Pad 39A all to itself for many months to come. Truly the epitome of bittersweet, no doubt, but it does improve the odds that Falcon Heavy’s June 22nd STP-2 launch target will hold.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
