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SpaceX wraps up a decade of reusable rocketry with fastest booster recovery yet
SpaceX has completed its 13th and final launch and landing of the year and decade, marked by a Falcon 9 booster’s successful return to Port Canaveral and subsequent processing to prepare it for another orbital-class mission.
Over the course of that recovery, SpaceX broke the record for the fastest Falcon 9 processing by several hours, a small but significant step towards the company’s ultimate goal of launching and landing the same Falcon 9 booster in less than 24 hours. Additionally, SpaceX appears to have finished processing booster B1056 on December 21st, the 4th anniversary of Falcon 9’s first successful landing after an orbital-class launch.
Since that first success on December 21st, 2015, SpaceX has rapidly moved through several distinct iterations of Falcon hardware, constantly improving components, systems, and the overall fit, finish, and reliability of the rocket. Over the last four years, SpaceX has landed an incredible 47 Falcon 9 and Falcon Heavy boosters as part of 60 orbital-class launches, while the company recently launched Falcon 9 B1048 for the fourth time and flew the same two Falcon Heavy boosters in April and June. Ultimately, 2019 has been a spectacularly successful year for SpaceX, and – by the numbers – 2020 is set to be several times more ambitious, still.
On December 20th, less than a day after arriving in Port Canaveral, SpaceX technicians began the process of retracting Falcon 9 booster B1056’s four deployed landing legs. As it turns out, B1056 – returning to port for the second time after its third launch – became the first Falcon 9 booster to have all of its landing legs successfully (and semi-permanently) retracted in May 2019. To accomplish the feat, SpaceX designed a custom retraction mechanism that simultaneously serves as the crane jig used to lift the booster while vertical.
“The crux of the need for a relatively complex crane-and-jig method of leg retraction rests on SpaceX’s landing leg design. Put simply, after rapidly deploying with a combination of gravity and hydraulics, Falcon 9 landing legs have no built-in way to return to their stowed state. Each of the four legs are quite large, weighing around 600 kg (1300 lb) and stretching about 10m (33 ft) from hinge to tip. They use an intricate telescoping carbon fiber deployment mechanism to give them legs enough strength to stand up to the stresses of Falcon 9 booster landings.
Combined, the legs’ size and telescoping mechanism makes the addition of an onboard retraction mechanism impractical. All the needed hardware would struggle to find a good place for installation and would quite literally be dead weight during launches and landings, stealing from Falcon 9/Heavy payload capacity and generally serving no purpose until a booster has been lifted off the ground with a giant crane.”
Teslarati — May 7th, 2019
Impressively, SpaceX took less than an hour and a half to successfully retract all four of thrice-flown Falcon 9 B1056’s also thrice-flown landing legs. Less than three hours after the rocket’s legs were snugly retracted, SpaceX immediately attached a second crane and brought the booster horizontal. Altogether, this made Falcon 9 B1056’s third recovery the fastest SpaceX has ever performed by 3-6 hours – seemingly small progress but still no mean feat.
SpaceX’s fastest-ever Falcon 9 recovery – from the drone ship berthing to the booster departing the port on a transporter – occurred with B1049 after its third launch and landing, taking just 2.01 days (48.25 hours). Falcon 9 B1056’s third recovery appears to have beaten that record by at least several hours, brought horizontal and installed on a SpaceX transporter perhaps less than 1.75 days (42 hours) after arriving in port – more than 10% faster than B1049’s previous record.
Meanwhile, SpaceX lifted a fairing half recovered off the surface of the Atlantic Ocean by GO Ms. Tree, appearing unharmed after having potentially been dropped when the ship’s secondary (fairing) fishing net tore while moving the Falcon 9 hardware.
With any luck, that fairing half will be in good enough shape to be reused on a future Starlink mission, seemingly unlikely but proven to be well within the realm of possibility after SpaceX’s very first fairing reuse involved two halves recovered off the ocean surface after Falcon Heavy Block 5’s April 2019 debut. B1056, however, is all but guaranteed to fly again – this time on its fourth launch – in the near future. SpaceX has dozens of launches planned in 2020, so there will be plenty of opportunities.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
