News
SpaceX’s first operational NASA astronaut mission (almost) ready for launch
SpaceX and NASA have completed the last major review standing between Crew Dragon and Falcon 9 and the duo’s operational astronaut launch debut, meaning that a routine static fire test is all that really remains.
On Thursday, November 5, the SpaceX Crew Dragon capsule – named “Resilience” – of the first operational SpaceX mission to and from the International Space Station (ISS) as a part of NASA’s Commercial Crew Program (CCP) arrived at the Launch Complex 39A hangar at the Kennedy Space Center.
SpaceX is one of two commercial partners that NASA works with to develop a reliable system of crew transportation to and from the International Space Station. Since the retirement of NASA’s space shuttle program, the United States has been reliant on Russia and its Soyuz program to fulfill the task of maintaining an American presence aboard the ISS. With SpaceX’s first operational CCP mission – dubbed Crew-1 – a new era of commercialized crewed spaceflight will be ushered in.
On November 10th, SpaceX and NASA officials convened for a press conference following the successful completion of the Crew-1 flight readiness review (FRR) – the last major review standing between the assembled hardware and liftoff. SpaceX senior director of Human Spaceflight Programs Benji Reed listed off an array of historic milestones crossed as part of the FRR, noting that the review’s completion means that NASA has officially certified SpaceX for operational astronaut launches, making it the first and only private company in the world capable of safely launching humans.
Additionally, Reed revealed that Crew-1 and Cargo Dragon 2’s imminent December 2nd launch debut will together ring in a potentially unprecedented era in commercial spaceflight. Crew-1 – barring surprises in orbit – will further mark the longest continuous American spaceflight ever, beating a record set by a Skylab mission in the early 1970s if Crew Dragon remains in orbit for the full planned 180-210 days.
“Over the next 15 months, we will fly seven Crew and Cargo Dragon missions for NASA. That means that starting with Crew-1, there will be a continuous presence of SpaceX Dragons on orbit. Starting with the cargo mission CRS-21, every time we launch a Dragon, there will be two Dragons in space – simultaneously – for extended periods of time. Truly, we are returning the United States’ capability for full launch services and we are very, very honored to be a part of that.”
Benji Reed, SpaceX – November 10th, 2020
On a more technical level, Reed noted that SpaceX has decided to replace a component of Falcon 9’s upper stage ‘purge system’ and will bring the whole rocket horizontal later today (November 10th). That swap will delay Falcon 9’s Crew-1 static fire from ~8pm today to ~8pm on Wednesday, November 11th. The Crew-1 mission remains on track to launch no earlier than (NET) 7:49 pm EDT, Saturday, November 14th.
The Crew’s All Here
Three days later, after departing Johnson Space Center via a chartered flight from Ellington Field on Sunday, November 8, the four crew members of the Crew-1 mission arrived in Florida by plane at Kennedy Space Center’s former space shuttle landing facility.
Upon arrival, the crew members – NASA astronauts Victor Glover, Mike Hopkins, Shannon Walker, and Soichi Noguchi of the Japanese Aerospace Exploration Agency – were greeted by NASA Administrator Jim Bridenstine, Agency Deputy Administrator Jim Morhard, Kennedy Space Center Director Bob Cabana, and manager of JAXA’s ISS program, Junichi Sakai.
“Today we are taking another big leap in this transformation in how we do human spaceflight. What we’re talking about here is the commercialization of space. NASA is one customer of many customers in a very robust commercial marketplace in low-Earth orbit,” NASA Administrator Jim Bridenstine said.
Final Milestones Ahead of Flight
After arriving at their launch site in Florida, the four-member crew made the short journey to the LC-39A horizontal integration facility acquainting themselves with their “Resilience” Dragon capsule and the SpaceX Falcon 9 booster that will soon propel them to space. The Dragon capsule had been oriented horizontally and mated with the Falcon 9 first and second stages.
Initially targeting liftoff on October 31, the Crew-1 mission experienced a delay after the SpaceX GPSIII-SV04 B1062 Falcon 9 vehicle suffered an early start anomaly initiating an autonomous pad abort at T-2 seconds.
As the GPS B1062 and Crew-1 B1061 Falcon 9 vehicles were likely built simultaneously, SpaceX and NASA decided to take time to inspect all engines, as well as those of the upcoming NASA, European Space Agency Michael Freilich Sentinel-6 booster, B1063. After replacing a number of engines, both missions are on track to launch before the end of the month.
On Monday, November 9, SpaceX and NASA managers began the tedious process of completing a flight readiness review. The meeting that extends an entire day, or two, involves managers from SpaceX, NASA’s Commercial Crew Program, and the International Space Station program collaborating in discussion to conduct a joint pre-flight examination of all previous specialized reviews – such as ones done specifically for the Dragon capsule or the Falcon 9 booster. The meeting also serves as an opportunity for every department to discuss and close out any remaining concerns. The meeting began at 9 am on Monday, November 9, and concluded on Tuesday, November 10.
The B1061 Falcon 9 booster and Crew Dragon “Resilience” capsule were transported the short distance from the hangar to the launchpad ahead of the test firing of the nine Merlin 1D engines – a final test to certify all flight-critical hardware ahead of the launch attempt. Clearing the final hurdle before flight, SpaceX officially acknowledged that the Crew-1 mission is targeting liftoff at 7:49pm EST (0049 UTC on Nov. 15) on Saturday, November 14 from LC-39A at the Kennedy Space Center.
Following liftoff, the Dragon capsule “Resilience” will separate from the Falcon 9 first stage and continue to propel its crew on an uphill journey to rendevous with the ISS approximately seven and a half hours later.
Live hosted NASA and SpaceX coverage of the events will begin approximately three and half hours prior to liftoff at 3:30 pm EST and will be available on NASA TV and the SpaceX website.
Check out Teslarati’s newsletters for prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket launch and recovery processes.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
