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SpaceX’s Gwynne Shotwell to oversee Starship program, Starbase facilities

(TED - 2018)

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The Information reports that SpaceX President and COO Gwynne Shotwell “will assume oversight” of the company’s Starship program and Starbase facilities, seemingly stepping in for Elon Musk as the CEO shifts his focus to Twitter.

In his own words, Twitter appears to be in a precarious position after the Tesla CEO and SpaceX founder purchased the social media platform for an inflated price of $44 billion, saddling it with immense debt. The immediate implementation of far-reaching changes (or threats of changes) have scared off existing advertisers, slashing the company’s already tenuous revenue, and Musk himself admitted on November 10th that the company as it stands is losing billions of dollars per year and could face bankruptcy if its plan to charge a subscription for a verification badge – a service that was, in theory, previously free – isn’t highly successful.

Simultaneously, poorly planned layoffs that targeted half of all Twitter staff appear to have maimed the company’s technical expertise and triggered the departure of numerous senior employees and executives, while also catching the attention of the US Federal Trade Commission. If he wants Twitter to survive, let alone thrive, it appears that Musk will have to divert most of his attention to the social media app for the indefinite future, forcing him to step back from some of his day-to-day work at SpaceX and Tesla.

https://twitter.com/beckpeterson/status/1590844781751828483

Enter Gwynne Shotwell, a long-time executive second only to Musk that has often been viewed as “the adult in the room” – a source of stability that bridges the gaps between the CEO’s chaotic and whiplash-inducing style of management. Hired in 2002, it’s entirely possible that SpaceX wouldn’t have survived if her sales acumen hadn’t convinced NASA to take a billion-dollar bet on the company in 2008. But NASA ultimately took that bet right when SpaceX needed it most, and Shotwell went on to help secure another several billion dollars of launch contracts from all possible sectors.

She became President and COO after navigating NASA’s first major SpaceX contract in 2008 and still holds both positions 14 years later. Given that position, The Information’s report is thus somewhat surprising. As Chief Operating Officer, Shotwell was, by definition, already overseeing Starbase operations and the Starship program to some degree. It’s possible that her day-to-day work mainly focused on SpaceX’s Dragon, Falcon, and Starlink programs, but it would be almost impossible for a COO with a reputation as good as hers not to pay close attention to a program that likely represents half (or more) of SpaceX’s R&D spending.

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More importantly, Starship, according to CEO Elon Musk, is the future of all SpaceX programs. If successful, the fully-reusable rocket will be able to launch at least five times the payload of SpaceX’s workhorse Falcon 9 rocket for even less than the smaller rocket’s already extraordinary marginal cost of ~$15 million. With ultra-low launch costs and orbital refueling, Starship could become the most high-performance rocket in history and outclass multi-billion-dollar single-use behemoths like Saturn V and SLS for a price tag less than Falcon 9 and Falcon Heavy today ($70-100 million).

Eventually, with enough experience and refinement, that combination of cheap launches and reliable refueling could allow SpaceX to achieve its ultimate purpose: building a self-sustaining human presence on Mars. In the nearer term, Musk once stated that SpaceX could go bankrupt if Starship wasn’t ready to begin launching the next generation of Starlink internet satellites in the near future, without which the constellation would apparently be a financial liability. While the CEO was almost certainly exaggerating the severity of the situation, it still emphasizes that Starship is viewed as a keystone that can ensure the long-term sustainability of all of SpaceX’s programs.

In April 2021, even NASA fully bought into Starship, awarding SpaceX a $2.9 billion contract to develop the system and create a version of the rocket’s upper stage that can land astronauts and cargo on the Moon. In 2022 alone, that Human Landing System (HLS) contract earned SpaceX more than $800 million, and NASA’s attachment to Starship has made the program’s success even more essential.

It’s little surprise, then, that Musk would explicitly ask Shotwell – SpaceX’s biggest ‘gun’ – to oversee the program in his unplanned absence. It’s unclear if that means she will hand the day-to-day operations of other major SpaceX programs to direct reports or if the new position involves an expansion of her existing Starbase and Starship oversight. But it’s safe to assume that Shotwell’s deeper involvement is unlikely to hurt the programs.

The Information also reports that SpaceX executive Mark Juncosa – a brash, unconventional engineer that’s successfully led the Starlink program since Musk fired several over-cautious executives in 2018 – took over technical leadership of the Starship program in the summer of 2022. Executives Joe Petrzelka and Bill Riley, who previously filled that role alone, now report to Juncosa, who reports to Shotwell.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Full Self-Driving pricing strategy eliminates one recurring complaint

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Credit: Tesla

Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.

In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.

This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.

Tesla is now allowing it to happen again ahead of the February 14th deadline.

The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.

Now, that issue will never be presented again.

Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.

Tesla is shifting FSD to a subscription-only model, confirms Elon Musk

Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.

While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.

Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.

The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.

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Tesla Model 3 and Model Y dominates U.S. EV market in 2025

The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.

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Credit: Tesla

Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.

The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.

Model 3 and Model Y are still dominant

According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.

The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.

Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.

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Tesla’s challenges in 2025

Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.

Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue. 

Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas. 

Q4 2025 Kelley Blue Book EV Sales Report by Simon Alvarez

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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards

“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.

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Credit: Tesla Europe & Middle East

Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.

The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.

Model 3 and Model Y lead their respective segments

As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.

Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win. 

“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.

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Euro NCAP leadership shares insights

Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.

Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.

“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”

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