

News
SpaceX to launch a mystery ‘ZUMA’ payload in November
According to FCC documentation and information from industry insiders, SpaceX is planning to conduct its 17th launch of 2017 on November 10th. Scheduled to lift off from SpaceX’s Florida-based LC-39A launch pad 12 days after the current date for Koreasat 5A, the now-routine ~14 day mission cadence is not the topic of interest this time around.
Rather, the mystery surrounding this newly-revealed launch exists because not a soul in the spaceflight fan community appears to know what the payload is – (code)named ZUMA – or who ZUMA is being launched for. This secrecy would would be far from unusual if the mission was being flown for the National Reconnaissance Office or another military agency, but there is no evidence to suggest that Falcon 9 will be carrying a government payload.
Further, the limited information currently available is somewhat contradictory, making this launch and payload even more intriguing. A veil of secrecy as thick as this surrounding a commercial satellite or satellites is extraordinarily unusual. There simply is no immediately obvious explanation for why a commercial entity would require this level anonymity for a satellite launch.

The Redditor’s username has been redacted for the sake of privacy.
What we know
Based on two recently unearthed FCC launch and landing permits, SpaceX Mission 1390 will launch from LC-39A no earlier than November 10th, followed by first stage recovery at the nearby Landing Zone-1 (LZ-1) at Cape Canaveral Air Force Station.
Courtesy of a Reddit user with friends inside SpaceX and a member of the NASASpaceflight forums, we also know that payload is codenamed ZUMA (or Zuma) and its launch is exceptionally time-sensitive for unknown reasons. The Reddit user also provided info that would completely negate any possibility that the payload is being launched for a government entity, as government agencies would not be concerned about revenue generation. A launch date of November 15th was also provided, reportedly pushed back a few days by a “slight slip in testing”.

SES-11’s refurbished Falcon 9 seen on the morning of October 11th. ZUMA will launch from the same pad. (Tom Cross/Teslarati)
Based on the above information, several preliminary conclusions can be drawn. First stage recovery on land indicates that the payload will be heading to an orbit well below the geostationary (transfer) orbits sought by established communications satellite operators. The launch could be for one of several prospective Low Earth Orbit (LEO) constellation companies, with OneWeb, Telesat, and Boeing the obvious first choices. However, it seems unrealistic to argue that a handful of experimental LEO communications satellites could possibly provide a company “lots of potential future revenue” or that those initial experimental satellites would be “extremely critical”. While the intense competition among the prospective LEO operators would rationalize some degree of ZUMA’s secrecy, it defies belief that potential LEO constellation competitors would willingly pay SpaceX for launches when that revenue might directly fund SpaceX’s own competing constellation, Starlink. Another obvious option would be SpaceX’s own experimental communications satellites, but such a move would not be in the best interests of a launch provider while launches for their own paying customers’ are slipping into 2018 due to a lack of launch capacity.
All things considered, the information posted on Reddit is far from official and should not be treated as conclusive. Still, reliable sources from NASASpaceflight.com have corroborated at least the name, ZUMA, and added that the Falcon 9 it will launch aboard is expected to be new. Assuming SpaceX itself is willing or able to reveal their identity, it looks like we will simply have to wait to find out who the mysterious customer is and what exactly warranted this unusual level of secrecy.
Elon Musk
Elon Musk reveals SpaceX’s target for Starship’s 10th launch
Elon Musk has revealed SpaceX’s target timeline for the next Starship launch, which will be the tenth in program history.

Elon Musk has revealed SpaceX’s target timeline for the next Starship launch, which will be the tenth in program history.
Musk says SpaceX is aiming for a timeline of roughly three weeks from now, which would come about ten weeks after the previous launch.
Coincidentally, it would bring the two launches 69 days apart, and if you know anything about Elon Musk, that would be an ideal timeline between two launches.
🚨 Just wanted you to know, Starship 10’s projected test flight date, according to Grok, is August 4.
Starship’s ninth test flight took place on May 27.
August 4 is 69 days after May 27.
Do with that what you will. 🚀 https://t.co/IISpT08rIy
— TESLARATI (@Teslarati) July 16, 2025
SpaceX is coming off a test flight in which it lost both the Super Heavy Booster and the Upper Stage in the previous launch. The Super Heavy Booster was lost six minutes and sixteen seconds into the flight, while SpaceX lost communication with the Ship at 46 minutes and 48 seconds.
Musk is aiming for the tenth test flight to take place in early August, he revealed on X:
Launching again in ~3 weeks
— Elon Musk (@elonmusk) July 14, 2025
This will be SpaceX’s fourth test flight of the Starship program in 2025, with each of the previous three flights bringing varying results.
IFT-7 in January brought SpaceX its second successful catch of the Super Heavy Booster in the chopstick arms of the launch tower. The ship was lost after exploding during its ascent over the Turks and Caicos Islands.
IFT-8 was on March 6, and SpaceX caught the booster once again, but the Upper Stage was once again lost.
The most recent flight, IFT-9, took place on May 27 and featured the first reused Super Heavy Booster. However, both the Booster and Upper Stage were lost.
The Federal Aviation Administration (FAA) hit SpaceX with a mishap investigation for Flight 9 on May 30.
Elon Musk
Elon Musk confirms Tesla is already rolling out a new feature for in-car Grok
Tesla is already making in-car Grok more robust with a simple but effective feature that CEO Elon Musk says is “coming.”

Tesla CEO Elon Musk has confirmed that the company will roll out a new feature for in-car Grok as it is rolling out to vehicles for the first time.
Grok was just recently added as a feature to Tesla vehicles within the past week, but owners are already requesting some small changes to make it more convenient to use.
Tesla debuts hands-free Grok AI with update 2025.26: What you need to know
The first is already on the way, Musk confirmed, as WholeMarsBlog requested a simple, but useful feature for Grok as it is used within Tesla vehicles.
Whole Mars requested that “Hey Grok” be used as a wake word, automatically activating the AI assistant without having to touch any buttons. Musk confirmed it is already in development and on the way to vehicles:
Coming
— Elon Musk (@elonmusk) July 16, 2025
This feature is incredibly similar to that of “Hey Siri” with iPhones and other iOS devices. The phone will recognize your voice and hear that prompt, automatically activating Siri. Apple’s assistant will then perform whatever task it is asked to perform. It’s a simple but effective performance feature.
Grok is already getting its first reviews from owners as it rolls out to owners for the first time. It is a long time coming, too. Tesla has been hinting that Grok would be enabled in the vehicles for a while now, and it just started its initial rollout last week.
After using @grok in my Tesla tonight, I’m insanely impressed.
I honestly went into it a bit skeptical on how useful it would actually be, but I asked it some real genuine questions and it nailed it every time.
Asked it if I take my Tesla to San Francisco next week, where… pic.twitter.com/R0QrK347vi
— Zack (@BLKMDL3) July 16, 2025
Hey @Tesla_Optimus … @grok wants to know if you’re free tonight pic.twitter.com/xXfSkg8M22
— Tesla (@Tesla) July 12, 2025
Grok is available in vehicles with the AMD chip and requires Premium Connectivity or a WiFi connection to use.
Elon Musk
Tesla reveals key detail of Supercharger Diner, but it’s bigger than you think
Tesla has finally released one key detail about the Supercharger Diner, and it is bigger than what it appears at face-value.

Tesla has revealed a key detail of its Supercharger Diner as its launch date appears to be nearing, based on what we are seeing at the site currently.
The Supercharger Diner is located on Santa Monica Boulevard in Los Angeles and was first proposed as an idea by CEO Elon Musk back in 2018. Musk envisioned a drive-in movie-style 1950s-inspired diner that would feature elements such as servers on roller skates, large movie screens, and a menu inspired by classic treats from several decades ago.
A project that first broke ground in 2023, the Supercharger Diner has been in development for over two years, as Tesla performed demolition work at the site back in February of that year.
It has slowly moved forward, and drone footage shot this week seems to show things are nearly up and running. Musk even mentioned that he had eaten at the Diner Supercharger this week.
There are still details that Tesla has yet to announce and confirm. The most important thing is regarding the menu that will be served at the diner.
Tesla has not hinted at what it will be making for patrons at the restaurant, but Musk commended the food and said the diner would be one of the coolest spots in LA.
🚨 Tesla has involved “almost every team at the company…in some form” in the development of the Supercharger Diner in Los Angeles https://t.co/wLC6t79vgu pic.twitter.com/o52SWWbYPd
— TESLARATI (@Teslarati) July 16, 2025
However, we now have details on another important thing about the restaurant: the hours.
Images taken by Aaron Cash of ABetterTheater.com show the diner will be open 24/7, as it appears on the front doors of the diner:
🚨 Tesla Diner in Los Angeles will be open 24/7 https://t.co/SlccUUlLIb pic.twitter.com/9I78ZGBdnz
— TESLARATI (@Teslarati) July 15, 2025
At first thought, it seems this will operate like any other diner, as many are open for 24 hours a day. Diners typically serve large menus with numerous options, catering to the tastes and moods of anyone who walks in.
People of all walks of life eat at diners, as the food is typically affordable, tasty, and available at any hour to serve those who are night owls or those who work non-typical schedules.
However, Tesla is a bit different, and it seems that this new venture into food service could eventually transition from human servers and cooks to robots, most notably the company’s in-house project of Optimus.
It is something straight out of a Star Wars movie. I can think of Obi-Wan Kenobi visiting Dex in his diner in Attack of the Clones to figure out where a poison dart was sourced from:
Eventually, Optimus will likely be working as an employee in the Tesla Diner, and 24/7 operation will be performed by the humanoid robot that aims to eliminate trivial tasks from humans.
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