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SpaceX sends OneWeb satellites to orbit on 55th launch of 2022
SpaceX has successfully launched the first of at least three missions for Starlink competitor OneWeb, completing its 55th launch of the year in the process.
Hopefully ending a strange series of delays that began last month, Falcon 9 lifted off from SpaceX’s NASA Kennedy Space Center LC-39A pad several days behind schedule on December 8th, 2022. The rocket performed perfectly, ascending for about nine minutes to reach a parking orbit around 400 kilometers (~300 mi) above Earth’s surface. B1069, Falcon 9’s flight-proven booster, shut down, separated from the upper stage, flipped around with cold-gas thrusters, and began boosting back to the Florida coast two and a half minutes after liftoff.
Thanks to the launch’s timing, which happened moments after sunset, B1069 first experienced sunset on the ground, ascended back into the light after liftoff, and finally experienced a second sunset while racing back to Earth – all beautifully captured by SpaceX tracking cameras. Eight minutes after liftoff, the Falcon 9 booster touched down on SpaceX’s LZ-1 landing pad, completing its fourth orbital-class launch in 12 months. Around the same time, Falcon 9’s upper stage reached orbit.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
An hour after liftoff, the upper stage ignited a second time to circularize its parking orbit. Its payload – a record 40 OneWeb satellites weighing roughly 6.5 metric tons (~14,300 lb) – was then deployed in two sets of 13 and one set of 14 over the next half hour, after which the upper stage likely performed a deorbit burn to ensure it doesn’t become space debris.
For its own Starlink internet constellation, SpaceX routinely launches 54+ satellites – weighing almost 17 tons (~37,000 lb) – at once, demonstrating the kind of efficiency that can be achieved when a satellite is explicitly designed to use as much of Falcon 9’s performance as possible. To some extent, OneWeb did something similar, but for a different rocket. OneWeb’s far more traditional 150-kilogram (~330 lb) satellites were loosely designed to launch on Russia’s Soyuz 2.1 after the company purchased up to 21 of the rockets for $1-1.5 billion in 2015.
But their more traditional hollow-box design and traditional cylindrical payload dispenser means they take up as much or more space than Starlink satellites despite weighing 50-100% less. OneWeb says each satellite provides up to 7 gigabits per second (Gbps) of bandwidth, while each Starlink V1 satellite appears to have about 20 Gbps.
As previously discussed on Teslarati, OneWeb directly competes with SpaceX’s far larger Starlink internet constellation, and refused to engage with the company for launch services – even though Falcon 9 could have likely deployed its satellites more quickly and efficiently – until it was forced to.
“The only reason OneWeb agreed to launch a small subset of its first-generation satellites on SpaceX rockets was a series of egregious actions from Russia that made the pair’s exclusive arrangement too toxic to continue. In June 2015, just 16 months after Russia illegally invaded Ukraine’s Crimea and Donbas regions, OneWeb chose to tie itself at the hip to the unstable aggressor with a firm $1-1.5 billion contract that committed the entirety of its first satellite constellation to 21 Russian Soyuz rockets.
OneWeb nearly escaped consequences from that dubious decision. But in February 2022, Russia doubled down on eight years of small-scale war and Ukrainian occupation with a full-scale, gloves-off invasion with explicit genocidal intent. Europe eventually responded in part with economic sanctions and military supplies that Russia did not appreciate. In response, Russia took a batch of 36 OneWeb satellites hostage, stole the Soyuz rocket OneWeb had already paid for, and killed any possibility of the company completing the six or seven Soyuz launches left under its Arianespace contract. In September 2022, OneWeb announced that it had written off a loss of $229 million as a result of those stolen satellites and rockets.”
Teslarati.com — December 6th, 2022
OneWeb was thus forced to either accept major delays while waiting for European launch options or look elsewhere. OneWeb was able to secure two contracts for India LVM3 rockets, each carrying 36 satellites, but the company chose SpaceX – the only Western launch provider in the world with large amounts of near-term capacity to spare – to launch three batches of 40 satellites.
After its first SpaceX launch, OneWeb should have 500 working satellites in orbit. Another LVM3 launch and two Falcon 9 launches should leave the company with 616 of 648 planned satellites in orbit. It’s unclear how OneWeb intends to launch the 32 remaining satellites.
OneWeb Flight 15 was SpaceX’s 55th successful launch of 2022, leaving the company just five launches away from achieving a 60-launch target set by CEO Elon Musk in March. Following an unintentional 12-day gap between launches caused by several delays, it’s no longer clear if SpaceX can hit that target. SpaceX has never launched later than December 23rd, and it’s extremely unlikely that the company will be able to launch five more times in the next 15 days. Even if it can break through that apparent barrier, it’s also almost impossible to imagine that SpaceX will be able to launch five more times before the end of the year if each mission continues to suffer days or weeks of technical delays.
Originally scheduled to lift off on November 22nd, 29th, 30th, and December 7th, SpaceX’s next mission – carrying a private Japanese Moon lander – is scheduled to launch no earlier than December 11th. After HAKUTO-R, Spaceflight Now reports that SpaceX has another four launches tentatively scheduled this month.
Rewatch SpaceX’s first OneWeb launch here.
SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.
Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.
The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.
Watch Falcon 9 launch 24 @Starlink satellites to orbit from California https://t.co/meDwb05qOE
— SpaceX (@SpaceX) June 15, 2026
This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.
The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.
As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.
SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach
Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.
SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.
Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.
As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.
Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.
Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.
Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.
By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.
In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.
Ron Baron said today that he bought $1 billion of @SpaceX IPO shares last Friday, and said that all of Baron Capital’s $SPCX holdings are now worth $25 billion.
“I think we’re going to make hundreds of billions of dollars; If you read the prospectus, you realize what they… pic.twitter.com/U8F471KtJS
— Sawyer Merritt (@SawyerMerritt) June 15, 2026
“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.
Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.
Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA
This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.
Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.
Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.
Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.
For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.
SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.
Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.
SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.
Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.
Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.
Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.
SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.
The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.
🚨 Starlink Super Bowl ad! https://t.co/pEdH1KevBj pic.twitter.com/01onakkoqX
— TESLARATI (@Teslarati) February 9, 2026
But that is not all SpaceX has done to get word out about its internet service.
Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.
🚨 Starlink ads have appeared on the UFC Freedom 250 broadcast on Paramount+ pic.twitter.com/VPAAhDR6LI
— TESLARATI (@Teslarati) June 15, 2026
The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.
Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.
Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.
Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.
Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.
This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.
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