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SpaceX contemplates Mars rocket factory on the South Texas coast
In statements provided to the Brownsville Herald, a Texan paper dedicated to a South Texas region that includes SpaceX’s Boca Chica launch site, state representative René Oliveira hinted that SpaceX’s plans for the region could go “well beyond conducting launches.”
SpaceX and South Texas
The Herald’s Steve Clark provided a great summary of the history between SpaceX and Texas in recent years, particularly related to the company’s efforts to construct a launch facility in the region. Aside from a considerable effort to create a sturdier foundation for the pad along the sandy, shifting shoreline of Boca Chica, Texas, the company’s work in the region has been rather quiet since the prospective pad’s announcement in 2014. Through a combination of tax incentives and a direct cash infusion, the state of Texas and the Rio Grande Valley region have both in some way strived to strengthen their relationships with SpaceX and solidify the iconic group’s presence in the region.
For Brownsville and Boca Chica, in particular, the latter of which has a population well under 100 individuals, SpaceX’s permanent presence would be a massive boom for the local economy by bringing an infusion of dozens or potentially hundreds of skilled, full-time positions to the quiet region.
In recent months, SpaceX has been very gradually progressing development of facilities around their potential launch site, albeit not the pad itself. These changes include a nearly complete public-private radio communications facility intended to both give college students hands-on experience and communicate with SpaceX’s Crew Dragon capsule as early as late 2018. Intriguingly, a Tesla energy installation has also been recently spotted at the facility.
Finally, a vast crane has been semi-permanently stationed on SpaceX property and had a corrugated shed build around it to protect it from the elements and SpaceX stalking fans in the region.
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- Tesla Powerpack battery storage unit being installed at SpaceX’s facility in Boca Chica, Texas [Credit: Nomadd via NASASpaceFlight.com Forum]
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- The boom of a giant crane (possibly meant for BFS) seen in late 2017, parked at SpaceX’s Boca Chica facilities. (Reddit /u/ ticklestuff)
More than just a launch pad?
State Rep. Oliveira’s statements can be seen in full below.
“About a year ago, SpaceX came to me with their concept of a new, larger, expanded plan for Boca Chica Beach,” Oliveira said. “The concept went well beyond conducting launches, and would require new commitments for construction, investment and jobs to support the new operations.”
“We looked at the original plan for the launch site, and the chain of work that would be done inside and outside on the rockets that would take off from Boca Chica. The concept SpaceX is examining would bring a lot of that work to Boca Chica, going well beyond the original plan.”
He [State Rep. René Oliveira, D-Brownsville] declined to reveal the details of the new concept for Boca Chica, saying it’s up to SpaceX to detail its plans and associated costs when it makes a request to CCSDC to apply for funding.
The timing of SpaceX concept, reportedly presented to Oliveira in late 2016 or early 2017, strongly indicate that the rocket company is considering a considerable expansion of their aspirations for the South Texas facilities under construction. Partly based on Oliveira’s suggestion that SpaceX and Brownsville “looked at…the chain of work” necessary for rockets to launch Boca Chica, the most obvious conclusion available is that SpaceX is thinking about developing Boca Chica into a veritable rocket city.
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A Falcon 9 conducts tests at SpaceX’s McGregor testing facility in central Texas. (SpaceX)
A major problem facing SpaceX’s Mars rocket (BFR) program is dealing with the vehicle’s sheer size, 9m (30 feet) in diameter and at least as tall as Falcon 9. This size would make transporting the vehicle cross-country by road all but impossible, potentially forcing the company to abandon a bulwark of their current Falcon manufacturing strategy. The most obvious solution, as discussed briefly by CEO Elon Musk and President Gwynne Shotwell, would be to build a rocket factory where the launch pad is located. Boca Chica is thus almost certainly a prime location under SpaceX’s consideration for both the launch complex and factory needed to build and operate BFR. And this argument has been strengthened in recent months by statements from both executives hinting that prototype BFR spaceship (BFS) tests could begin in South Texas as soon as early 2019.
To say that the creation of such a manufacturing and launch infrastructure would transform the region would be an understatement. The sheer shock value of a small city being able to lay claim to the only private orbital launch complex in the US would be valuable in its own right, not to mention the distinct possibility that such a facility might one day launch the first humans to Mars. If the educated speculation above is, in fact, the truth of the matter, SpaceX can be expected to begin earnestly petitioning the local and state governments for additional public funds to partially support the major undertaking. Most importantly, the company would almost certainly need to procure an updated or wholly new environmental impact assessment from the FAA before being allowed to begin construction beyond the scope of the original 2014 grant.
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Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
-->In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
-->Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla was nice enough to hook us up with the new Model Y “Standard” trim for a few days, and while we’ll be sure to fill you in on the full experience in the coming days, there are a lot of differences we noticed right off the bat, which make the ownership experience different from the “Premium” configuration level.
I purchased a Model Y Long Range All-Wheel-Drive back in August and took delivery just two weeks later. Through the first three months of owning my car, I’ve come to love so many things about the Tesla experience.
I traded my ICE vehicle for a Tesla Model Y: here’s how it went
However, I was interested in experiencing the affordable trim and seeing whether I would miss any of the voided features of the “Premium” Model Y.
Through the first 24 hours, here are my first impressions of the Model Y Standard as a Premium trim level owner:
-->Overall Aesthetic
The lack of a light bar is not something that is a dealbreaker. In fact, I would argue that the Model Y Standard’s more traditional headlight design is just as pleasing from an aesthetic standpoint.
The car is great looking from top to bottom; there are not a substantial number of differences besides the lack of a lightbar on both the front and the back of the car.
Overall, it is a very sleek vehicle, but the major changes are obviously with the interior.
Interior Changes
This is where the big differences are, and some of the things I’ve gotten used to in the Premium are not included. If I didn’t have a Premium Model Y already, I’m not sure I’d miss some of the things that are not present in the Standard trim, but I believe I’d get annoyed with it.
First impressions:
✅ Interior is excellent. I definitely miss the additional storage already that is available in my Premium. I could definitely get over it though
✅ Noticeable step down in sound system. Long Time by Boston absolutely cranks in the Premium; it’s still very… https://t.co/JNWvxTd8p1
— TESLARATI (@Teslarati) November 25, 2025
Storage
The Premium has a large storage compartment between the cupholders and the wireless charger, which is not present in the Standard trim. Instead, it is more like the Cybertruck, as there is a pass-through and floor storage.
I think that the pass-through is nice, but the additional storage is something I take advantage of, especially as someone who films Full Self-Driving videos, which requires hauling mounts, GoPros, and other accessories.
-->The sleekness of the Premium trim is also something I prefer; I really enjoy having the ability to close those compartments and cover the cupholders.
Obviously, this is a really trivial issue and not something that is substantially impactful from an ownership experience. If I weren’t already an owner, I am not sure I’d even have something to complain about.
Material Differences
The Premium trim seats are completely Vegan Leather, which I really do like, even as someone who doesn’t really love leather seats due to their temperature dependency.
The Standard trim features a Textile and Vegan hybrid, which has half of the seat a different material than the other.
The material is very similar to what I had in my previous car, a Bronco Sport. It was very durable, easy to clean, dried quickly, and hid a lot of things that leather does not, like oils from your skin, which constantly require attention to keep your interior looking fresh.
-->The wireless charger is also a different material, as the Premium features an Alcantara material on that. The Standard has a rubberized and textured backing, which looks good, too. They’re both more than suitable.
Other Missing Features
The Standard lacks a few minor things, most noticeably is the ambient lighting. The biggest change, however, and something I really miss, is the glass roof.
A lot of people told me that when I got my Model Y, I wouldn’t even notice the glass roof after a few weeks. That could not be further from the truth. I look out of it all the time, and it’s one of my family’s favorite parts of the car.
My Fiancè and I really love parking and watching Netflix when we pick food up, especially when it’s raining, because the glass roof gives such a great view.
We also loved it as Fall arrived, because it was great to look at the foliage.
-->Buy the Tesla.
Enjoy the glass roof. pic.twitter.com/r2GDyOEEWu
— TESLARATI (@Teslarati) October 28, 2025
Bigger Differences
There are also a handful of very noticeable differences from the overall cabin experience, especially with the sound system.
Much Weaker Sound System
The Model Y Standard has just 7 speakers and 1 amp, with no subwoofer. This is a significant step down from the 13-15 speakers in the Premium Long Range AWD Model Y, the 2 amps it comes with, and 1 subwoofer in the trunk.
-->I usually like to listen to Long Time by Boston to test out a sound system, and it was noticeably weaker in the Standard. It was missing a big portion of the umph that is provided by the Premium’s sound system.
Cabin Noise
It feels like the Cabin Noise is definitely more noticeable in the Standard, which is something I really love about my Model Y. It is able to dampen so much road noise from louder cars, and I don’t feel as if it is very quiet in the Standard.
This is perhaps the biggest make-or-break for me with this car. I truly have been spoiled by how quiet the cabin is in the Premium, and it’s due to the lack of acoustic-lined glass in the Standard.
I will be doing a more in-depth review of the Model Y Standard, especially with ride quality, later this week.
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Tesla takes a step towards removal of Robotaxi service’s safety drivers
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers.
Tesla appears to be preparing for the eventual removal of its Robotaxi service’s safety drivers.
This was hinted at in a recent de-compile of the Robotaxi App’s version 25.11.5, which was shared on social media platform X.
In-cabin analytics
As per Tesla software tracker @Tesla_App_iOS, the latest update to the Robotaxi app featured several improvements. These include Live Screen Sharing, as well as a feature that would allow Tesla to access video and audio inside the vehicle.
According to the software tracker, a new prompt has been added to the Robotaxi App that requests user consent for enhanced in-cabin data sharing, which comprise Cabin Camera Analytics and Sound Detection Analytics. Once accepted, Tesla would be able to retrieve video and audio data from the Robotaxi’s cabin.
Video and audio sharing
A screenshot posted by the software tracker on X showed that Cabin Camera Analytics is used to improve the intelligence of features like request support. Tesla has not explained exactly how the feature will be implemented, though this might mean that the in-cabin camera may be used to view and analyze the status of passengers when remote agents are contacted.
-->Sound Detection Analytics is expected to be used to improve the intelligence of features like siren recognition. This suggests that Robotaxis will always be actively listening for emergency vehicle sirens to improve how the system responds to them. Tesla, however, also maintained that data collected by Robotaxis will be anonymous. In-cabin data will not be linked to users unless they are needed for a safety event or a support request.
Tesla watchers are speculating that the implementation of in-camera data sharing could be a step towards the removal of the Robotaxi service’s safety drivers. With Tesla able to access video and audio feeds from Robotaxis, after all, users can get assistance even if they are alone in the driverless vehicle.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Model Y Standard: first impressions from a Premium owner
