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SpaceX wants to boost Hubble Space Telescope’s orbit with Dragon spacecraft
NASA and SpaceX have signed a Space Act Agreement to study the feasibility of boosting the orbit of the iconic Hubble Space Telescope, potentially ensuring that the highly successful observatory will remain operable well into the middle of this century.
Thanks to three servicing missions completed in the 1990s and 2000s, Hubble remains highly productive more than 32 years after its launch. NASA believes that that will remain the case until at least the late 2020s or 2030s. However, many components of the telescope have spent decades in the unforgiving environment of space, raising unsurprising concerns about their longevity.
More importantly, the inexorable march of time, gravity, and Earth’s atmosphere mean that Hubble is guaranteed to eventually reenter that atmosphere and burn up without intervention. That demise could come as early as the mid-2030s, but SpaceX thinks it could help extend the telescope’s viability into the 2050s.
NASA and SpaceX will spend the next six or so months discussing whether it’s possible to use Dragon to boost the telescope’s orbit back to a nominal 600 kilometers (~372 mi). Both parties say that the agreement will also investigate the possibility of Dragon servicing missions, which could be even more significant for Hubble. While a boost that large would likely keep it in orbit for decades to come, there’s no guarantee the telescope would remain functional to take full advantage of the extra time it would have.
During the fifth and final Space Shuttle servicing mission, NASA astronauts installed a docking adapter (Soft Capture Mechanism) on the Hubble Telescope. Although no concrete plans existed for any additional servicing missions, the forward-facing installation of that adapter has made this feasibility study possible.
In theory, that docking adapter could make boosting Hubble’s orbit far more feasible, safe, and affordable than a Shuttle-style crewed servicing mission. SpaceX’s Cargo Dragon 2 spacecraft has the same autonomous docking capabilities its crewed sibling has and costs less to launch and operate, so it’s not inconceivable that an uncrewed Dragon could autonomously dock with Hubble and boost its orbit. Jessica Jensen, SpaceX’s Vice President of Customer Operations and Integration, says that an uncrewed option will be studied alongside crewed servicing and orbit-boost alternatives.
According to Patrick Crouse, NASA’s Hubble Space Telescope project manager, without a reboost, NASA would need to consider a separate mission to ensure a controlled deorbit of the massive telescope by “the end of the decade.” The study’s targeted boost of “40 to 70 kilometers,” meanwhile, could extend the longevity of Hubble’s orbit by “15 to 20 years,” or well into the 2050s. But as a feasibility study, there’s a chance that it will conclude that using Dragon – crewed or uncrewed – to boost or service HST isn’t feasible. Ordinarily, the most likely outcome would be a conclusion that the project is feasible from a technical perspective but out of reach from a financial perspective.
Enter billionaire and private astronaut Jared Isaacman, who was directly involved in the September 29th press conference. In September 2021, Isaacman – alongside four others – became the first all-private astronaut mission in history to reach orbit. After the spectacular success of Inspiration4, Isaacman’s relationship with SpaceX has become even closer. In early 2022, the pair announced a new endeavor – the Polaris Program – that intends to conduct at least two or three more private astronaut launches over the next few years.
Expanding the scope of their joint ambitions, the Polaris Program intends to debut the world’s first privately developed EVA spacesuit, test spacecraft-to-spacecraft communications using Starlink’s network of space lasers, and culminate in the first crewed launch of SpaceX’s next-generation Starship rocket. On its own, the decision to privately fund and develop an EVA suit and pursue the ability to conduct EVAs out of Crew Dragon represents a major leap forward for SpaceX and private spaceflight if realized.
But crucially, when asked about the synergies between the Polaris Program, SpaceX, and NASA, Isaacman revealed that he and SpaceX are willing to undertake a sixth Hubble servicing mission more or less pro bono, “with little or no potential cost to the government.” According to Isaacman, it’s possible that “the study could result in [a Hubble servicing mission] becoming the second [Polaris Program] mission.”
Polaris Dawn, the program’s first mission, was recently delayed from a late-2022 launch target to March 2023. The four private astronauts assigned to the mission (including Isaacman himself) recently began training for the historic private EVA, which will see two of four astronauts attempt to briefly exit their Crew Dragon spacecraft in new SpaceX-designed suits. With a targeted apogee of 1400 kilometers (~870 mi), the mission will also attempt to break the record for the highest Earth orbit reached by astronauts, and the spacewalk attempt will also occur at a record-breaking altitude of 700 kilometers (~435 mi)
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
