

News
SpaceX wins new Falcon Heavy launch contract as rocket’s prospects stabilize
SpaceX has won a new Falcon Heavy launch contract from Swedish telecommunications company Ovzon, which hopes to procure a large geostationary communications satellite in time for launch in the fourth quarter of 2020.
Excluding two pending contracts, a consequence of the many years of delays suffered since SpaceX first began marketing the rocket, Ovzon’s commitment is now the fourth commercial contract secured by Falcon Heavy in 2019 and 2020, solidifying enough demand to sustain – on average – biannual launches over the next two or so years.
Ovzon signs agreement with SpaceX for first satellite launch – read the full release here: https://t.co/M9YWRCyp5L
In an important step towards growing our satellite service offering, Ovzon has entered into an agreement with SpaceX for launch of Ovzon’s first GEO satellite. pic.twitter.com/HfMfl9jnNV— Ovzon AB (@OvzonAB) October 16, 2018
Speaking at IAC 2018, SpaceX VP of Reliability Hans Koenigsmann was by no means wrong when he described the latent demand seen for Falcon Heavy launches, stating that “there aren’t too many customers for it”. Indeed, just three firm launch contracts over the next two years did not bode particularly well for Falcon Heavy as a competitive complement to SpaceX’s commercial launch business – without regular demand and assuming a competitive and fixed-price market, the cost of maintaining the infrastructure needed to build and fly a distinct launch vehicle will inevitably end up cannibalizing profitability or even the ability to break even.
For vehicles like ULA’s Delta IV Heavy, NASA’s SLS, or the late Space Shuttle, the unique capabilities offered by certain low-volume rockets or even just the risk of faltering can lead to situations where anchor customers will swallow huge cost premiums for the sake of simply preserving those capabilities. In non-competitive markets, it does not take much for nearly any capability to become essentially priceless. SpaceX, however, paid for Falcon Heavy’s development without seeking – and even actively turning down – most government development funding or guaranteed launch contracts.
- Falcon Heavy ahead of its inaugural launch. (SpaceX)
- The extraordinary might of Delta IV Heavy’s hydrolox-burning RS-68A engines, producing a combined 2.1 million pounds of thrust at liftoff. (Tom Cross)
A tough life for big birds
As such, Falcon Heavy’s utility and existence are in a far more precarious position than most rockets, owing to the fact that SpaceX would likely not hesitate to kill the vehicle if commercial demand rapidly withered to nothing, far from impossible with just three total launches contracted over a period of fewer than two years. Prior to the USAF announcing a new Falcon Heavy launch contract in June 2018, that number was just two secured launches. Combined with the USAF purchase, Ozvon’s new contract suggests that prospects for the super-heavy-lift rocket may be at least warm enough to sustain its useful existence.
SpaceX's Falcon Heavy manifest:
– Arabsat 6A (NET early 2019)
– STP-2 (NET 2019)
– AFSPC-52 (NET September 2020)
– Ovzon (NET Q4 2020)Pending confirmed payloads:
– Viasat
– Inmarsat— Michael Baylor (@MichaelBaylor_) October 16, 2018
There is also a decent chance that, once Falcon Heavy has proven itself with one or two real satellite launches, commercial launch customers will warm to its impressive capabilities. Most notably, Ozvon may have sided with Falcon Heavy solely because the powerful rocket can place its Ozvon-3 communications satellite directly into geostationary orbit (GEO), compared to the far more common process of launching the satellite roughly halfway there and letting it finish the journey on its own, known as geostationary transfer orbit (GTO) insertion.
There is undoubtedly significant commercial upside for geostationary communications satellites to arrive at their operational orbits as quickly as possible, rather than spending weeks or even months slowly making their way uphill from GTO. The cost of dedicated launches of Delta IV Heavy or Ariane 5 have far outweighed the benefits of earlier operability for as long as the rockets have been flying, though, and smaller and more affordable vehicles like Falcon 9, Atlas 5, or dual-manifested Ariane 5s simply aren’t powerful enough to launch traditionally-sized commsats directly to GEO.
- Falcon Heavy clears the top of the strongback in a spectacular fashion. Two of the rocket’s three manifested missions are now for the USAF. (Tom Cross)
- Falcon Heavy’s stunning dual side booster recovery. (SpaceX)
- SpaceX’s second Falcon Heavy launch will either be the USAF’s STP-2, a collection of smaller satellites, or Arabsat 6A, a large communications satellite. (USAF)
- The communications satellite Arabsat-6A. (Lockheed Martin)
In that regard, Falcon Heavy launches could become a commercial game changer and a distinct competitive advantage for companies that select it. Now with at least four launch contracts secured over the next ~24 months, Falcon Heavy will have a much better chance at demonstrating its true capabilities, potentially enabling military-premium launch services (~$250m+) at commercial-premium prices (~$90-150m). If it performs as intended in its next few launches, expected sometime in H1 2019, Falcon Heavy will be a strong contender for at least five additional USAF contracts as well as certain NASA missions scheduled to launch in the 2020s.
Experience with Falcon Heavy may only be tangentially beneficial at best to SpaceX’s greater BFR ambitions, but commercially, competitively, and reliably operating a rocket as large as FH for customers like the USAF and NASA would go a long, long way towards solidifying SpaceX’s perception as a ULA-equivalent launch provider for roughly half the cost.
For prompt updates, on-the-ground perspectives, and unique glimpses of SpaceX’s rocket recovery fleet check out our brand new LaunchPad and LandingZone newsletters!
Elon Musk
Tesla Model 3 wins ‘most economical EV to own’ title in new study
The Tesla Model 3 has captured another crown in a recent study showing the most cost-effective EVs

The Tesla Model 3 recently captured the title of “most economical electric vehicle to own” in a new study performed by research firm Zutobi.
Perhaps one of the biggest and most popular reasons people are switching to EVs is the cost savings. Combining home charging, lower maintenance costs, and tax credits has all enabled consumers to consider EVs as a way to save money on their daily drivers. However, there are some EVs that are more efficient and cost-effective than others.
Tesla police fleet saves nearly half a million in upkeep and repair costs
Zutobi‘s new study shows that EV cost-effectiveness comes at different levels. For example, some cars are simply better than others on a cost-per-mile basis. The study used a simple process to determine which EVs are more cost-effective than others by showing how much it would cost to drive 100 miles.
National averages for energy rates have been used to calculate the cost as they widely vary from state to state.
The Rear-Wheel Drive Tesla Model 3 was listed as the most economical vehicle in the study:
“The standard Tesla Model 3 is the most economical electric vehicle to drive in 2025. With a usable battery capacity of 57.5 kWh and a real-world range of 260 miles, it costs just $3.60 to drive 100 miles. That translates to an impressive 2,781 miles per $100 of electricity—making it the most efficient choice for EV owners nationwide.”
It had an estimated cost of just $3.60 to drive 100 miles.
The Tesla Model 3 Long Range All-Wheel Drive was second, the study showed:
“Next is the Long Range version of the Model 3, which offers extended range and dual-motor all-wheel drive. With a larger 75 kWh battery and 325 miles of range, the cost to drive 100 miles is slightly higher at $3.75, still equating to a strong 2,665 miles per $100.”
This version of the Model 3 had a price of just $3.75 to drive 100 miles.
In third, the BMW i4 eDrive35 surprised us with a cost of just $4.12 to drive 100 miles:
“Rounding out the top three is the BMW i4 eDrive35, with a 67.1 kWh battery and a real-world range of 265 miles. Drivers can expect to pay $4.12 per 100 miles, which still allows for 2,429 miles per $100—a solid choice for those seeking luxury and efficiency.”
Several other Teslas made the list as well. The Model 3 Performance ($4.34 per 100 miles) was sixth and tied with the Volkswagen ID.3 Pure, the Tesla Model S Long Range ($4.35 per 100 miles) was 8th, and the Tesla Model Y Long Range was ninth ($4.36 per 100 miles).
Elon Musk
Tesla offers new discounts on Cybertruck inventory
Tesla is knocking up to $10,550 off of Cybertruck units in inventory

Tesla is offering new discounts on Cybertruck units in inventory, giving customers a chance to snag a unit of the all-electric pickup for a slight reduction in price. Some are even coming with additional perks to make the offer even sweeter.
Tesla is now offering up to $10,550 off of Cybertruck inventory units across the United States. This is up from previous discounts of $6,000 on inventory Cybertrucks, and it will apply to 2024 model year vehicles.
Non-Foundation Series Cybertrucks are getting up to $10,550 off of their original prices, while Foundation Series pickups are getting up to $10,000 off. These are great deals and should help clear out some inventory from last year’s models.
Additionally, Foundation Series Cybertrucks purchased will receive free lifetime Supercharging, another great addition to make the deal even better than the $10,000 off.
NEWS: Tesla is now offering new Cybertruck inventory discounts in the U.S. of up to $10,550 off, up from $6,000 before.
• Non-Foundation Series (2024 model year): Up to $10,550 off
• Foundation Series (2024 model year): Up to $10,000 offAnyone who purchases a new Cybertruck… pic.twitter.com/8oGT6R2DDp
— Sawyer Merritt (@SawyerMerritt) April 17, 2025
The move comes as Tesla is still ramping Cybertruck production and is hoping to stimulate some additional demand for the vehicle, as it is holding on to these units. These are not Demo Drive units that have been driven by any number of people who were looking for a quick test drive.
Tesla launched a new configuration of the Cybertruck just last week with the Long Range Rear-Wheel-Drive, which undercuts the All-Wheel-Drive option by roughly $10,000.
Tesla released the Cybertruck RWD to make the AWD look like a deal
However, Tesla stripped the vehicle of several features, including Air Suspension, a tonneau cover, and interior features. For example, the Rear-Wheel-Drive trim of the Cybertruck has textile seats and no rear touchscreen, two things that come standard in the other trim levels.
The Cybertruck is the best-selling electric pickup in the United States, outperforming formidable competitors like the Ford F-150 Lightning and Chevrolet Silverado EV. However, Tesla is still working to get the vehicle to a lower price point that makes it more accessible to consumers, as its current pricing is a far cry from what was intended.
News
Rivian grapples with challenges from Trump’s auto tariffs
Rivian CEO warns Trump’s auto tariffs will squeeze the EV industry. Scaringe says auto tariffs threaten rising costs & slower production.

Rivian is grappling with challenges arising from President Trump’s auto tariff. Rivian CEO RJ Scaringe recently enumerated the difficulties automakers face and elaborated on the impact of Trump’s auto tariffs on the electric vehicle (EV) industry.
President Trump’s auto tariffs were announced last month, imposing 25% tariffs on imported vehicles effective April 3, 2025, and levies on auto parts starting in May.
Scaringe talked a bit about the complexity of the automotive supply chain with Fox Business. Rivian’s R1T pickup, R1S SUV, and commercial electric van are manufactured at its Normal, Illinois plant. Scaringe boasted that Rivian has a “very U.S.-centric supply chain.
Yet, the complex global supply chain poses hurdles for U.S. automakers who want to comply with Trump’s auto tariffs.
“One of the things with automotive is the supply chain is so complex, where we have hundreds of suppliers providing parts from, say, a headlight or a tow hook or tires or the structure under the skin here that are coming from not only a set of suppliers that supply to us, but those suppliers have suppliers, and then in turn, those suppliers have suppliers, so there’s tier two, tier three,” Scaringe explained.
China’s restrictions on rare-earth material exports–in response to Trump’s 145% tariff on Chinese imports–further complicate matters. Rare-earth materials are critical for EV motor magnets and batteries. Nearly all rare-earth materials are processed exclusively in China.
“The trade restrictions and what we’re seeing in terms of rare earth metals out of China, that’s a real challenge for electric vehicles,” Scaringe noted.
Batteries comprise up to 40% of an EV’s cost. Goldman Sachs noted that battery costs have been falling in recent years. The investment bank estimated EV battery costs would drop by 50% between 2023 and 2026. However, China’s decision to restrict rare-earth materials may increase battery costs.
Wedbush analyst Dan Ives called the tariffs a source of “pure chaos” for the auto industry, stating, “A U.S. car made entirely with U.S. parts is a fictional tale.”
Ives warned automakers could increase car prices between $5,000 to $10,000. Wedbush predicts a potential change in Trump’s auto parts tariffs could ease disruptions.
For Rivian, starting prices near $70,000 limit room for cost increases without impacting sales. As trade tensions escalate, Rivian faces rising costs and potential production slowdowns, threatening its growth in a shifting EV landscape.
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