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SpaceX’s first orbital-class Starship and Super Heavy to return to launch pad next week
CEO Elon Musk says that SpaceX could return the first orbital-class Starship prototype and its Super Heavy booster to the launch site after rolling the rockets back to the factory for finishing steps.
In response to a video of Super Heavy Booster 4 (B4) returning to the build site, Musk rather specifically stated that both Booster for and Starship 20 (S20) will return to the orbital launch pad on Monday, August 16th. SpaceX returned Ship 20 to its ‘high bay’ vertical integration facility mere hours after the Starship was stacked atop a Super Heavy booster (B4) for the first time ever on August 6th. For unknown reasons, perhaps due to high winds, Booster 4 spent another five days at the pad before SpaceX finally lifted it off the orbital launch mount and rolled it back to the high bay, where it took Ship 20’s place on August 11th.
Almost immediately after S20’s August 6th return, its six Raptor engines were removed to make way for an engine-less proof test campaign that Musk has now implied could start as early as next Monday. Mirroring S20, SpaceX also begin uninstalling Super Heavy Booster 4’s 29 Raptor engines the same day it returned to the high bay.
Around 12 hours after the process began, SpaceX appeared to have removed 14 (just shy of half) of Super Heavy B4’s Raptor engines – a pace almost as spectacular as their 12-18 hour installation a bit less than two weeks prior. Aside from making engine removal dramatically easier, Musk says that SpaceX moved Ship 20 and Booster 4 back to the build site to expedite some minor final integration work – namely “small plumbing and wiring.”
However, aside from Raptor removal, the most obvious and significant work ongoing since the pair’s return to the high bay is the process of inspecting Starship S20’s heat shield and repairing or replacing broken, chipped, and loose tiles. Not long after Ship 20 arrived back at the build site, workers in boom lifts began a seemingly arduous process of inspecting the Starship’s nose heat shield and marking – with colored tape – hundreds of tiles with cracks, chips, or other less visible issues.
After several days of inspections and hundreds of tiles marked, SpaceX finally began the process of removing off-nominal tiles early on August 12th. According to NASASpaceflight.com, that removal process is not particularly easy and can require the use of power tools to effectively cut tiles off their embedded mounting frames. Given the amount of force required, some level of care is also almost certainly needed to avoid damaging any adjacent tiles, which could quickly cause a minor misstep to exponentially spread. Nevertheless, a small team of SpaceX technicians seemingly managed to remove no less than several dozen (and maybe 100+) broken tiles in a few hours.
Up next, those removed tiles will need to be replaced. Still, it remains to be seen if SpaceX will choose to fully complete Starship S20’s “98% done” heat shield before sending the ship back to the launch site for proof and static fire testing. To a degree, putting Starship through a gauntlet of ground tests with a full heat shield installed would be an excellent test of the resilience of its thermal protection system to major thermal stresses from frosty steel skin and expansion/contraction during fueling, as well as violent vibrations during static fires.
However, Starship S20’s heat shield is already so close to completion that it might be only marginally less valuable to save time by testing the vehicle as soon as possible.
To an extent, Booster 4 is a much simpler case as Super Heavy needs to major thermal protection. However, according to Musk, some or all of Super Heavy’s 29 Raptor engines will need their own miniature thermal protection system – perhaps a flexible blanket-like enclosure not unlike what SpaceX uses to partially protect Falcon booster engines during reentry. It remains to be seen if Booster 4 will return to the launch site without engines for cryogenic proof testing or if SpaceX will install heat shielded Raptors before starting the first flightworthy Super Heavy’s first test campaign.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
