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SpaceX preparing for an inaugural Falcon Heavy launch in November
All three Falcon Heavy cores are believed to be at Cape Canaveral
As we inch closer to SpaceX returning to a regular launch schedule, evidence is adding up that Falcon Heavy is fast approaching launch readiness.
Over at SpaceX’s Cape Canaveral facilities, workers are busily modifying LC-39A and are deep into the reconstruction and reactivation of LC-40, which was severely damaged just over 11 months ago. Members of the SpaceX fan community have taken regular tours of the Kennedy Space Center and offered glimpses into part of the process as workers relentlessly dismantle previous LC-39A pad structures.
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- During a month without launches, SpaceX has made considerable progress dismantling parts of LC-39A. The main focus right now is the RSS, which is the skeletal structure on the left. (Brian Bundridge/Facebook)
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- One of Falcon Heavy’s side boosters seen arriving at LC-39A about a month ago. (Reddit /u/MajorRocketScience)
Before SpaceX, the pad hosted the first manned launches of the vast Saturn V rocket and hosted the launch of Apollo 11, which landed the first humans on the Moon in 1969. Decades later, that same pad was recycled for the Space Shuttle and supported dozens of Shuttle launches. SpaceX is deep into the process of dismantling the old pad structures used for the Shuttle, and Elon Musk has recently reported that the Rolling Service Structure (RSS) is expected to be entirely removed before the first launch of Falcon Heavy. While bittersweet for many observers, LC-39A will eventually host both the return of massive rockets to the U.S., as well as the first American-supported launch of crew to the ISS in more than six years.
With this progress, we find ourselves in the pleasantly foreign situation of SpaceX beating one of Musk’s aggressive schedules. In early June, he tweeted about Falcon Heavy cores arriving at the Cape within two or three months. Surprisingly, it has been confirmed that three of three Falcon Heavy cores are already at LC-39A and have been for at least a week or two. At the moment, pad readiness is the main constraint for its inaugural launch. SpaceX is preparing for a period of pad gymnastics as they ready LC-40 to take over for LC-39A. Once this happens, all Falcon 9 launches will be transferred over to LC-40, and this will allow SpaceX workers to conduct necessary modifications to LC-39A’s launch hardware in preparation for Falcon Heavy. These modifications are expected to take about two months.
All Falcon Heavy cores should be at the Cape in two to three months, so launch should happen a month after that
— Elon Musk (@elonmusk) June 8, 2017
Current best guesses peg the first launch from LC-40 in late August or sometime in September, fitting nicely with Musk’s Falcon Heavy launch estimate of November. Falcon Heavy will nevertheless likely require several weeks of fit checks, wet dress rehearsals (like a static fire but without the ignition), and one or several static fires before its first official launch attempt. While Musk has recently been on a warpath of expectation management for Falcon Heavy, going so far as to imply that a failure was a likely outcome, let there be no doubt that SpaceX and Musk will privately do everything realistically possible to ensure a safe launch. If major issues are discovered during pre-launch testing, SpaceX will almost certainly scrub the launch indefinitely.
However, if Falcon Heavy does indeed lift off above a more controlled fireball later this year, fans can look forward to what will be a stunning show of force. Musk once again confirmed that both side cores will land at LZ-1, SpaceX’s land-based landing facilities, and the center core will land on Of Course I Still Live You somewhere in the Pacific. While not guaranteed, Musk’s myriad comments on the spectacular nature of the launch mean that SpaceX’s live coverage will offer some truly incredibly views. Fans have long eagerly anticipated the synchronized landings of the side cores, as well as possible live shots of booster separation during the launch.
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- NASASpaceflight’s famed graphic designer okan170 has produced multiple gorgeous renders of Falcon Heavy over the years. (NASASpaceflight)
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- NASASpaceflight’s famed graphic designer okan170 has produced multiple gorgeous renders of Falcon Heavy over the years. (NASASpaceflight)
At the ISSR&D Conference, Musk reiterated the fact that SpaceX’s primary focus is preparation for Commercial Crew. LC-39A is needed for SpaceX’s crewed launches, so it is highly unlikely that the company will risk a Falcon Heavy launch if there is anything more than the slimmest of chances of the pad being lost in a launch failure. Regardless of the outcome, as Musk himself has often said, Falcon Heavy’s inaugural launch is guaranteed to be a spectacle.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
