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SpaceX space tourism ambitions made real with Crew Dragon's first private contract
Axiom Space has announced its first contract with SpaceX, revealing plans to launch three tourists to the International Space Station (ISS) on a Crew Dragon spacecraft as early as 2021
Building off of the extraordinary success of the privately-developed Cargo Dragon spacecraft, set to be retired perhaps just a month or so from now, SpaceX’s Crew Dragon spacecraft was designed almost from scratch to safely launch humans into space. While there are few guarantees in human spaceflight, SpaceX appears to be well on track towards its inaugural astronaut launch, and Crew Dragon is scheduled to support that mission – known as Demo-2 – as early as next month. If Demo-2 is successful and NASA signs off on Crew Dragon’s operational readiness, it’s starting to look like the spacecraft might have considerable demand even outside the space agency that funded its development.
Less than three weeks after SpaceX and Space Adventures revealed tentative plans to launch space tourists on a record-breaking Crew Dragon flight, this latest news seemingly implies that a separate company has gone a step further, putting real money down on its own space tourism launch contract. For SpaceX, this is now the second time in less than a month that the Crew Dragon spacecraft has received serious space tourism-related interest. The market, in other words, could be substantially larger than one might initially imagine.
First announced on February 18th, Space Adventures – a private firm that has been working in the space tourism business for more than two decades – and SpaceX revealed that they’d signed an agreement to potentially support a unique opportunity for private astronauts. Likely completed without any exchange of funds, the joint agreement means that Space Adventures can now begin to seriously pursue customers for a Crew Dragon mission that could reach an altitude that only a handful of NASA Apollo and Gemini astronauts have gone beyond.
As such, there is technically no guarantee that the Space Adventures-SpaceX agreement will translate into any actual Crew Dragon or Falcon 9 contracts, although there is certainly a chance. The tourism company did successfully arrange eight orbital launches and space station visits for seven customers in the 2000s but has been relatively inactive in the decade since then.
Axiom Space, an unrelated venture, is also seriously interested in space tourism but is instead focused on the far more arduous task of building its own space station. Thanks to a recent agreement with NASA, potentially translating to $140M contract to build its first custom space station module, it appears to be increasingly likely that Axiom is not simply smoke and mirrors – depressingly common in space tourism industry.
Intriguingly, the contract Axiom announced with SpaceX and Crew Dragon appears to be entirely unrelated to the company’s plans to build its own space station modules. Instead, the contract would see SpaceX train and launch an Axiom ‘commander’ and three private passengers to the existing ISS for more than a week before returning them safely to Earth. Perhaps more impressive is the schedule: Axiom wants SpaceX to launch its first space tourism mission as early as the second half of 2021 – potentially less than a year and a half from now.
Regardless, if this contract does result in Crew Dragon’s first dedicated space tourism launch and Axiom’s customers are satisfied, it’s safe to say that SpaceX will be the first to receive a call if or when Axiom needs more orbital taxi services or rockets to launch its space station modules in the mid-2020s.
If its prices are notably better than what past tourism ventures have been able to offer, SpaceX might even be able to expand the market for private (orbital) human spaceflight, creating an entirely new niche for Crew Dragon. Given that NASA’s Commercial Crew Program contract anticipates requiring no more than an average of two dedicated Crew Dragon astronauts launches per year, it would not take much at all for SpaceX to double the spacecraft’s annual flight rate with the help of orbital tourism.
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Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
