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SpaceX Starlink satellite internet tested in the field in Antarctica
SpaceX’s Starlink internet continues to find success in Antarctica, Earth’s icy southernmost continent and has spread beyond McMurdo Station.
The company first reported that Starlink reached Antarctica as part of a National Science Foundation experiment in September 2022. The milestone also marked the satellite internet network’s arrival on all seven continents.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
A series of lasers
Just ~5% of the almost 3400 working Starlink satellites currently in orbit make coverage of Antarctica (and the Arctic) possible. SpaceX currently has 181 polar-orbiting satellites in operational orbits, likely providing a decent amount of coverage in polar regions. But that’s only a third of the 520 polar satellites SpaceX’s Starlink Gen1 constellation will have once complete, meaning that coverage is likely intermittent for the time being.
Those polar satellites must also use optical interlinks (lasers) to connect Antarctic users to ground stations hundreds or thousands of miles away, as the vast and sparsely populated continent has no Starlink ground stations. Instead, users are connected to the internet via space lasers that route their communications to and from ground stations in South America, Australia, New Zealand, and other nearby locales.
Studying the oldest ice on Earth
The general purpose of the Center for Oldest Ice Exploration (COLDEX) field experiment Starlink is aiding is to find the oldest ice on Earth. That old ice allows scientists to peer back tens of thousands, hundreds of thousands, or even millions of years back into Earth’s past. Most importantly for the modern era, that ice can contain shockingly detailed information about the history of Earth’s climate.
Researchers like Dr. Neff collect ice cores by drilling miles into Antarctic ice sheets. Once removed, packaged, and carefully shipped by plane to labs around the world, the data extracted from those ice cores can tell researchers how the Earth has responded in the past to major and minor changes in climate. Knowing how it has responded and behaved before has helped scientists around the world determine with near certainty that human greenhouse gas emissions are causing average global temperatures to increase at a relatively rapid pace. Further studies, like those being done now, may help specify what kind of changes we can expect as climates warm; allowing cities, countries, and humanity as a whole to prepare for the worst while (hopefully) trying to prevent those outcomes.
COLDEX began testing Starlink in the field in early December 2022. It’s not entirely clear if that testing is still ongoing, but Dr. Peter Neff appears to be optimistic either way. In a January 21st tweet, the assistant professor and field research director said that he was excited “to see how [Starlink] & other modes of high-speed connectivity can advance [science] communication [and]…alter how we do science on the ice.”
Finding a balance
The National Science Foundation has been a part of both Antarctic Starlink experiments, thus far, and finds itself in a unique position. Through funding and other means, the government agency is aiding efforts to test the limits of the SpaceX network and discover how it can benefit science (and improve life) in some of the harshest environments on Earth. Simultaneously, NSF holds a sort of supervisory role over other aspects of SpaceX’s Starlink constellation.
For the most part, that relationship is on an even keel and SpaceX has been highly forthcoming and happy to cooperate. Even without any explicit legal requirement, SpaceX has made wide-reaching changes to its satellites and continues to experiment with ways to reduce their brightness to ground observers and limit their impact on astronomy. Nonetheless, the FCC’s decision to tie SpaceX’s next-generation Starlink Gen2 constellation license with its cooperation with the NSF has given the latter agency a bit more regulatory power than it had before.
That arguably makes the involvement of the NSF (or NSF-funded researchers) in testing Starlink’s ability to benefit science even more important. Knowing firsthand how impactful the ability to access high-bandwidth internet can be in the field and at remote camps, the NSF should be better suited to make the kind of cost-benefit analyses required to determine how much of an impact (on the night sky and astronomy) is acceptable relative to the benefits Starlink can provide.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
