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Starlink satellites deploy their solar arrays in this official visualization. (SpaceX) Starlink satellites deploy their solar arrays in this official visualization. (SpaceX)

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SpaceX is in no rush for a Starlink IPO and that should terrify competitors

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SpaceX President Gwynne Shotwell says that the Starlink satellite internet business is in no rush to become a separate company and pursue an IPO, and that relaxed demeanor should terrify competitor constellations and ISPs like OneWeb and Comcast.

Announced in January 2015, SpaceX has been developing a massive constellation of satellites capable of delivering high-quality broadband internet anywhere on Earth for half a decade. Known as Starlink, SpaceX launched its first dedicated satellite prototypes – known as Tintin A and B – in February 2018, serving as a very successful alpha test for the myriad technologies the company would need to master to realize the constellation’s goals. 15 months later, SpaceX launched its first batch of 60 radically-redesigned Starlink satellites – packed flat to fit in an unmodified Falcon 9 payload fairing.

Less than nine months after that first ‘v0.9’ mission, SpaceX has completed another three dedicated launches and made Starlink – now some 235 operational satellites strong – the world’s largest private satellite constellation by a huge margin. Now just two days away from its fifth Starlink launch, SpaceX’s second-in-command has revealed that the company will likely split Starlink off into its own separate company, enabling an IPO without sacrificing SpaceX’s broader freedom. However, Shotwell also made it clear that SpaceX is in no rush to do so, and that fact should strike fear into the hearts of Starlink’s many potential competitors.

https://twitter.com/valleyhack/status/1225474939454541825

Bloomberg first broke the news with a snippet revealing that SpaceX COO and President Gwynne Shotwell had told a private investor event that Starlink could eventually IPO as an independent company. While undeniably important, a SpaceX source – after confirming the news – also told Reuters reporter Joey Roulette that it would be “several years” before the company might kick off the process of a Starlink IPO.

While a seemingly small piece of information at face value, the fact that SpaceX is years away from a potential Starlink IPO implies that the company is incredibly confident in where it stands today. Given that SpaceX only started ramping up its Starlink production rates and launch cadence a handful of months ago, that apparent confidence – assuming SpaceX’s respected President and COO isn’t lying to the faces of prospective investors – is no small feat.

Thanks to that production and launch cadence ramp, SpaceX is likely in the midst of one of the most capital-straining periods its Starlink program will ever experience. As a private company, SpaceX’s balance sheets are a black box to the public, but it’s safe to say that the it’s going through – or has already gone through – a phase of “production hell” similar to what Tesla experienced when it began building Roadsters, Model S/Xs, and Model 3s.

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A stack of 60 Starlink v1.0 satellites. (SpaceX)

Building satellites like cars

In less than 12 months, SpaceX has effectively gone from manufacturing zero satellites to mass-producing something like 2-4 Starlink spacecraft every single day, almost without a doubt smashing any records previously held in the industry. It’s possible that companies like Planet (now the owner of the second-largest private constellation) or Spire have built more spacecraft in a given period, but SpaceX’s satellites are at least an order of magnitude larger, on average.

Around 260 kg (570 lb) apiece, SpaceX has built and launched a total of 240 spacecraft – together weighing more than 60 metric tons (135,000 lb) – in less than nine months. Furthermore, the company not only intends to crush that average but wants (if not needs) to do so for several years without interruption.

Starlink v0.9. (SpaceX)
Starlink v1.0 Launch 1. (SpaceX)
Starlink V1 L2. (SpaceX)
Starlink V1 L3. (SpaceX)

Back in May 2019, CEO Elon Musk confidently stated that he believes SpaceX already has all the capital it needs “to build an operational [Starlink] constellation”, likely referring to at least ~1500 operational communications satellites – launches included. This is why competitors should be moderately terrified that SpaceX isn’t even privately pushing for an IPO sooner than later. Perhaps the single biggest reason modern companies pursue IPOs is to raise substantial capital – usually far more than can be practically (or quickly) raised while private when executed successfully.

A step further, “several years” should mean titanic changes for SpaceX’s Starlink constellation if everything goes as planned. In 2020, SpaceX has publicly stated that it will attempt as many as 20-24 dedicated Starlink launches, an achievement that would translate to a constellation more than 1600 satellites strong by the end of the year. SpaceX says that 24 launches (20 if the first four missions are subtracted) is enough to offer global coverage and plans to begin serving customers in the northern US and Canada as early as this summer.

An animation of SpaceX’s Starlink satellite constellation. (SpaceX – GIF by Teslarati)

As of now, SpaceX has performed three 60-satellite Starlink launches total in the last three months – two in January 2020 alone – and Starlink V1 L4 (the fourth v1.0 launch and fifth launch overall) is scheduled to lift off just two days from now on February 15th. If Musk and Shotwell are correct and SpaceX can launch at least one or two thousand satellites without raising any additional capital, the constellation – potentially reaching those numbers by early to mid-2021 – may already have hundreds of thousands of customers by the time more funding is needed. 2000 Starlink v1.0 satellites, for reference, would theoretically offer enough collective bandwidth for more than 500,000 users to simultaneously stream Netflix content in 1080p.

As of early 2019, SpaceX had raised a total of $2B in venture capital, investments, and debt. Thus, even in the unlikely event that 100% of that funding goes to Starlink, the company would ultimately have to spend $500-700M annually from 2018 to the end of 2021 to run that large pool of capital dry by the time 1000-2000 satellites are in orbit.

SpaceX’s incredibly successful program of reusable rocketry is a foundation of the company’s Starlink constellation and is one of the reasons that its apparent cost projections are low enough to defy belief. (Richard Angle)

500,000 customers paying $50-100 per month by the end of 2021 would conservatively allow Starlink to generate $300-600M in annual revenue, excluding the likely possibility of even more lucrative government or commercial contracts. In other words, if SpaceX can accumulate an average of 20,000 paying subscribers per month between now and the end of 2021, Starlink could very well become self-sustaining at its current rate of growth – or close to it – by the time SpaceX is hurting for more funding. In a worst-case scenario, it thus appears all but certain that “several years” from now, SpaceX’s Starlink program will have at least a few thousand high-performance satellites in orbit, an extensive network of ground stations, and a large swath of alpha or beta customers by the time IPO proceedings begin.

Given that all that potential infrastructure would easily be worth at least $1-2B purely from a capital investment standpoint, Starlink’s ultimate IPO valuation – under Shotwell’s patient “maybe one day” approach – could be stratospheric.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Theater might be getting plenty more streaming platforms

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Credit: YouTube/Tesla Theater

The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.

However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.

Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:

The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.

This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.

Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.

Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.

Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.

Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround

Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.

Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.

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Tesla Semi’s biggest adoptee gives an update on production timeline

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Credit: Tesla

Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.

Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.

Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.

The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”

In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.

Tesla Semi gets its largest order yet

Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.

Tesla plans to launch the Semi officially on September 24, five months after production started ramping.

Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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