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Starlink satellites deploy their solar arrays in this official visualization. (SpaceX) Starlink satellites deploy their solar arrays in this official visualization. (SpaceX)

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SpaceX is in no rush for a Starlink IPO and that should terrify competitors

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SpaceX President Gwynne Shotwell says that the Starlink satellite internet business is in no rush to become a separate company and pursue an IPO, and that relaxed demeanor should terrify competitor constellations and ISPs like OneWeb and Comcast.

Announced in January 2015, SpaceX has been developing a massive constellation of satellites capable of delivering high-quality broadband internet anywhere on Earth for half a decade. Known as Starlink, SpaceX launched its first dedicated satellite prototypes – known as Tintin A and B – in February 2018, serving as a very successful alpha test for the myriad technologies the company would need to master to realize the constellation’s goals. 15 months later, SpaceX launched its first batch of 60 radically-redesigned Starlink satellites – packed flat to fit in an unmodified Falcon 9 payload fairing.

Less than nine months after that first ‘v0.9’ mission, SpaceX has completed another three dedicated launches and made Starlink – now some 235 operational satellites strong – the world’s largest private satellite constellation by a huge margin. Now just two days away from its fifth Starlink launch, SpaceX’s second-in-command has revealed that the company will likely split Starlink off into its own separate company, enabling an IPO without sacrificing SpaceX’s broader freedom. However, Shotwell also made it clear that SpaceX is in no rush to do so, and that fact should strike fear into the hearts of Starlink’s many potential competitors.

https://twitter.com/valleyhack/status/1225474939454541825

Bloomberg first broke the news with a snippet revealing that SpaceX COO and President Gwynne Shotwell had told a private investor event that Starlink could eventually IPO as an independent company. While undeniably important, a SpaceX source – after confirming the news – also told Reuters reporter Joey Roulette that it would be “several years” before the company might kick off the process of a Starlink IPO.

While a seemingly small piece of information at face value, the fact that SpaceX is years away from a potential Starlink IPO implies that the company is incredibly confident in where it stands today. Given that SpaceX only started ramping up its Starlink production rates and launch cadence a handful of months ago, that apparent confidence – assuming SpaceX’s respected President and COO isn’t lying to the faces of prospective investors – is no small feat.

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Thanks to that production and launch cadence ramp, SpaceX is likely in the midst of one of the most capital-straining periods its Starlink program will ever experience. As a private company, SpaceX’s balance sheets are a black box to the public, but it’s safe to say that the it’s going through – or has already gone through – a phase of “production hell” similar to what Tesla experienced when it began building Roadsters, Model S/Xs, and Model 3s.

A stack of 60 Starlink v1.0 satellites. (SpaceX)

Building satellites like cars

In less than 12 months, SpaceX has effectively gone from manufacturing zero satellites to mass-producing something like 2-4 Starlink spacecraft every single day, almost without a doubt smashing any records previously held in the industry. It’s possible that companies like Planet (now the owner of the second-largest private constellation) or Spire have built more spacecraft in a given period, but SpaceX’s satellites are at least an order of magnitude larger, on average.

Around 260 kg (570 lb) apiece, SpaceX has built and launched a total of 240 spacecraft – together weighing more than 60 metric tons (135,000 lb) – in less than nine months. Furthermore, the company not only intends to crush that average but wants (if not needs) to do so for several years without interruption.

Starlink v0.9. (SpaceX)
Starlink v1.0 Launch 1. (SpaceX)
Starlink V1 L2. (SpaceX)
Starlink V1 L3. (SpaceX)

Back in May 2019, CEO Elon Musk confidently stated that he believes SpaceX already has all the capital it needs “to build an operational [Starlink] constellation”, likely referring to at least ~1500 operational communications satellites – launches included. This is why competitors should be moderately terrified that SpaceX isn’t even privately pushing for an IPO sooner than later. Perhaps the single biggest reason modern companies pursue IPOs is to raise substantial capital – usually far more than can be practically (or quickly) raised while private when executed successfully.

A step further, “several years” should mean titanic changes for SpaceX’s Starlink constellation if everything goes as planned. In 2020, SpaceX has publicly stated that it will attempt as many as 20-24 dedicated Starlink launches, an achievement that would translate to a constellation more than 1600 satellites strong by the end of the year. SpaceX says that 24 launches (20 if the first four missions are subtracted) is enough to offer global coverage and plans to begin serving customers in the northern US and Canada as early as this summer.

An animation of SpaceX’s Starlink satellite constellation. (SpaceX – GIF by Teslarati)

As of now, SpaceX has performed three 60-satellite Starlink launches total in the last three months – two in January 2020 alone – and Starlink V1 L4 (the fourth v1.0 launch and fifth launch overall) is scheduled to lift off just two days from now on February 15th. If Musk and Shotwell are correct and SpaceX can launch at least one or two thousand satellites without raising any additional capital, the constellation – potentially reaching those numbers by early to mid-2021 – may already have hundreds of thousands of customers by the time more funding is needed. 2000 Starlink v1.0 satellites, for reference, would theoretically offer enough collective bandwidth for more than 500,000 users to simultaneously stream Netflix content in 1080p.

As of early 2019, SpaceX had raised a total of $2B in venture capital, investments, and debt. Thus, even in the unlikely event that 100% of that funding goes to Starlink, the company would ultimately have to spend $500-700M annually from 2018 to the end of 2021 to run that large pool of capital dry by the time 1000-2000 satellites are in orbit.

SpaceX’s incredibly successful program of reusable rocketry is a foundation of the company’s Starlink constellation and is one of the reasons that its apparent cost projections are low enough to defy belief. (Richard Angle)

500,000 customers paying $50-100 per month by the end of 2021 would conservatively allow Starlink to generate $300-600M in annual revenue, excluding the likely possibility of even more lucrative government or commercial contracts. In other words, if SpaceX can accumulate an average of 20,000 paying subscribers per month between now and the end of 2021, Starlink could very well become self-sustaining at its current rate of growth – or close to it – by the time SpaceX is hurting for more funding. In a worst-case scenario, it thus appears all but certain that “several years” from now, SpaceX’s Starlink program will have at least a few thousand high-performance satellites in orbit, an extensive network of ground stations, and a large swath of alpha or beta customers by the time IPO proceedings begin.

Given that all that potential infrastructure would easily be worth at least $1-2B purely from a capital investment standpoint, Starlink’s ultimate IPO valuation – under Shotwell’s patient “maybe one day” approach – could be stratospheric.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla gamifies Supercharging with new ‘Charging Passport’

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

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Credit: MarcoRP | X

Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.

While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.

Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.

It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.

Tesla will include the following metrics within the new Charging Passport option within the Tesla app:

  • Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
  • Total Unique Superchargers Visited
  • Total Charging Sessions
  • Total Miles Added during Charging Sessions
  • Top Charging Day
  • Longest Trip
  • Favorite Charging Locations

This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.

This is essentially Tesla’s version of that.

With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.

Tesla is building a new UFO-inspired Supercharger in the heart of Alien country

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Tesla launches its coolest gift idea ever just a few weeks after it was announced

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention.”

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Credit: Tesla

Tesla has launched its coolest gift idea ever, just a few weeks after it was announced.

Tesla is now giving owners the opportunity to gift Full Self-Driving for one month to friends or family through a new gifting program that was suggested to the company last month.

The program will enable people to send a fellow Tesla owner one month of the company’s semi-autonomous driving software, helping them to experience the Full Self-Driving suite and potentially help Tesla gain them as a subscriber of the program, or even an outright purchase.

Tesla has officially launched the program on its Shop. Sending one month of Full Self-Driving costs $112:

“Gift one month of Full Self-Driving (Supervised), which allows the vehicle to drive itself almost anywhere with minimal intervention. All sales are final. Can only be purchased and redeemed in the U.S. This gift card is valued at $112.00 and is intended to cover the price of one month of FSD (Supervised), including up to 13% sales tax. It is not guaranteed to cover the full monthly price if pricing or tax rates change. This gift card can be stored in Tesla Wallet and redeemed toward FSD (Supervised) or any other Tesla product or service that accepts gift card payments.”

Tesla has done a great job of expanding Full Self-Driving access over the past few years, especially by offering things like the Subscription program, free trials through referrals, and now this gift card program.

Gifting Full Self-Driving is another iteration of Tesla’s “butts in seats” strategy, which is its belief that it can flip consumers to its vehicles and products by simply letting people experience them.

There is also a reason behind pushing Full Self-Driving so hard, and it has to do with CEO Elon Musk’s compensation package. One tranche requires Musk to achieve a certain number of active paid Full Self-Driving subscriptions.

More people who try the suite are likely to pay for it over the long term.

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Tesla expands Robotaxi app access once again, this time on a global scale

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

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Credit: Grok

Tesla has expanded Robotaxi app access once again, but this time, it’s on a much broader scale as the company is offering the opportunity for those outside of North America to download the app.

Tesla Robotaxi is the company’s early-stage ride-hailing platform that is active in Texas, California, and Arizona, with more expansion within the United States planned for the near future.

Tesla said recently it plans to launch Robotaxi in Miami, Houston, Las Vegas, Phoenix, and Dallas.

The platform has massive potential, and Tesla is leaning on it to be a major contributor to even more disruption in the passenger transportation industry. So far, it has driven over 550,000 miles in total, with the vast majority of this coming from the Bay Area and Austin.

First Look at Tesla’s Robotaxi App: features, design, and more

However, Tesla is focusing primarily on rapid expansion, but most of this is reliant on the company’s ability to gain regulatory permission to operate the platform in various regions. The expansion plans go well outside of the U.S., as the company expanded the ability to download the app to more regions this past weekend.

So far, these are the areas it is available to download in:

  • Japan
  • Thailand
  • Hong Kong
  • South Korea
  • Australia
  • Taiwan
  • Macau
  • New Zealand
  • Mexico
  • U.S.
  • Canada

Right now, while Tesla is focusing primarily on expansion, it is also working on other goals that have to do with making it more widely available to customers who want to grab a ride from a driverless vehicle.

One of the biggest goals it has is to eliminate safety monitors from its vehicles, which it currently utilizes in Austin in the passenger’s seat and in the driver’s seat in the Bay Area.

A few weeks ago, Tesla started implementing a new in-cabin data-sharing system, which will help support teams assist riders without anyone in the front of the car.

Tesla takes a step towards removal of Robotaxi service’s safety drivers

As Robotaxi expands into more regions, Tesla stands to gain tremendously through the deployment of the Full Self-Driving suite for personal cars, as well as driverless Robotaxis for those who are just hailing rides.

Things have gone well for Tesla in the early stages of the Robotaxi program, but expansion will truly be the test of how things operate going forward. Navigating local traffic laws and gaining approval from a regulatory standpoint will be the biggest hurdle to jump.

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