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SpaceX Starlink launch puts on a spectacular light show on the East Coast

Falcon 9 produced an incredible light show visible for hundreds of miles along the East Coast during its seventh Starlink launch of 2020. (Richard Angle)

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Through a confluence of orbital dynamics and luck, SpaceX’s seventh Starlink launch of 2020 may have created one of the most spectacular light shows visible across the US East Coast in recent memory.

Likely to incur a massive wave of ‘UFO spottings’ across the Eastern seaboard, Falcon 9 lifted off from a Cape Canaveral, Florida launch pad at 5:21 am EDT (09:21 UTC), a bit less than a half an hour before dawn. Heading east (and up), the 70m (230 ft) tall SpaceX rocket took just three minutes to escape Earth’s shadow and meet the rising sun a bit ahead of the East Coast’s schedule – the light from which instantly backlit the plume created by Falcon 9’s second (upper) stage. Effectively replicating – in reverse – a similar phenomenon often seen after SpaceX West Coast launches shortly after sunset, this is the first time in quite awhile that the stars have (somewhat literally) aligned for a similar light show in Florida.

However, thanks to it taking place more than 150 km (90 mi) above Earth’s surface, the light show produced by predawn sunlight and Merlin Vacuum’s massive exhaust plume was likely visible for hundreds of miles in every direction. Of course, faux-UFO event aside, the mission served a more important purpose for SpaceX, placing the eighth batch of 58 upgraded v1.0 Starlink satellites into low Earth orbit and bring the company halfway to achieving a record-breaking four-launch month in June 2020.

Falcon 9 B1059, a flight-proven payload fairing, and a new expendable upper stage launched on SpaceX’s second Starlink mission of the month on June 13th. (Richard Angle)
Falcon 9 streaks into the predawn Florida sky, meeting the sun halfway. (Richard Angle)
B1059 landed for the third time just nine minutes after liftoff. (SpaceX)

In fact, just hours before launch, SpaceX opened access to a web portal allowing anyone to sign up for Starlink news straight from the source and – much more importantly – “[updates on Starlink internet] service availability in your area”. In other words, now is the first time ever that prospective Starlink internet customers can officially express demand and perhaps toss their name into the ring to be considered for the satellite constellation’s first public alpha/beta tests. COO and President Gwynne Shotwell recently revealed that SpaceX could feasibly begin rolling out service to customers around the world as soon as ~840 operational Starlink satellites were in orbit.

Today’s launch was SpaceX’s seventh Starlink mission this year and the second just this month. If things go according to plan, Starlink V1 L9 could launch as early as June 24th, potentially leaving just four or five more launches and their associated orbit-raising periods between now and SpaceX’s initial internet service roll-out. Once this mission’s batch of satellites finish boosting to their final orbits with onboard ion thrusters, SpaceX will have more than 550 operational satellites in orbit – several times more than the next closest competitor.

Orbital sunrise comes early over Falcon 9’s grid fins (left) and a stack of 58 new Starlink satellites (right). (SpaceX)
Three Planet SkySat Earth imaging satellites joined the mission, making it SpaceX’s first Starlink rideshare launch. (SpaceX)

If SpaceX maintains the impressive Starlink launch cadence it appears all but guaranteed to demonstrate this month, the constellation could be ready to enter service as early as August or September. Meanwhile, Starlink V1 L8 also debuted SpaceX’s potentially revolutionary Starlink launch rideshare offering, sending three ~110 kg (250 lb) Planet SkySat imaging satellites on the way to their final orbits for a price so low that the company didn’t initially didn’t believe it could be real.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla eyes two new states for Robotaxi

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Credit: @TerrapinTerpene/X

Tesla has officially shown that it is eyeing two new states for Robotaxi operation in the U.S., as it hopes to add the new areas to its ever-growing list of places where the suite is either active or in the testing phase.

Tesla first launched its Robotaxi suite in Austin, Texas, in late June. It expanded the suite to the San Francisco Bay Area just a month later. Since then, it has not launched any public rides in any other states, but it has gained several approvals for early testing.

Tesla officially launches Robotaxi service with no driver

In preparation for operation in new states, Tesla routinely lists job postings on its Careers website, which helps align potential employees with opportunities ahead of regulatory approvals. This is a strategy that allows Tesla to start operations immediately upon licensing for testing.

Tesla started hiring Vehicle Operators for Autopilot in Arizona and Nevada months before the company gained any sort of approvals from state governments for Robotaxi. However, those approvals eventually came in the form of testing licenses, which allow the company to perform validation ahead of its public launch.

Tesla begins validating Robotaxi in a new area, hinting at expansion

Now, Tesla has posted job listings for Vehicle Operators for Autopilot in two new states: Colorado and Illinois. The Colorado job listing is located in Aurora, a suburb of Denver. Tesla is looking for Robotaxi operators in Chicago as well.

These postings hint toward Tesla’s continuing efforts to expand Robotaxi to new places. Earlier this year, CEO Elon Musk said the company would like to have Robotaxi available to at least half of the U.S. population.

It has expanded significantly since its initial launch in late June, but it is still a far way off from where Tesla would like it to be by year’s end.

So far, Tesla has job listings for Autopilot Vehicle Operators in Arizona, California, Texas, Florida, Colorado, Nevada, and Illinois.

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Tesla launched an ad for Elon Musk’s pay package on Paramount+

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla Robotaxi testing in Arizona is ramping up quickly

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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