News
SpaceX Starship stacked with ballast for hop test debut
SpaceX has installed a custom-built ballast atop its fourth full-scale Starship prototype, a sign that the company is rapidly approaching the ship’s first Starhopper-style hop test.
Although CEO Elon Musk officially “redirected” SpaceX’s resources away from Starship’s first flight and towards Crew Dragon’s NASA astronaut launch debut, the company continues to work around the clock to ready Starship SN4 for the program’s biggest test yet. Designed with the goal of creating a fully-reusable, ultra-capable launch vehicle that is unprecedentedly affordable, SpaceX’s Starship spacecraft and Super Heavy booster have made impressive progress over the last 12 or so months.
In July and August 2019, Starhopper – a low-fidelity testbed and proof of concept – successfully performed two untethered hop tests, ultimately flying more than 150m (~500 ft) above ground before safely touching down. Three months later, the first full-scale Starship prototype was destroyed almost immediately after its first pressure test began, a failure that lead SpaceX to expedite factory upgrades. Just six months later, SpaceX has completed multiple successful tests, including pressure tests that pushed beyond the pressures needed for safe human spaceflight, several full wet dress rehearsals (WDRs) with live propellant, and three Raptor engine static fires. In fewer words, Starship is ready for its next big test: flight.
However, Starship SN4 currently has just one Raptor engine installed and will remain in that configuration for its inaugural hop, expected to reach a maximum altitude identical to Starhopper (150m/500ft). The odd configuration means that the rocket will be propelled by asymmetric thrust, as Starship’s ‘thrust puck’ engine section is designed to hold three Raptor engines in a triangular formation. Raptor is capable of producing up to 200 metric tons (~440,000 lbf) of thrust with an unclear level of throttle control (likely mediocre according to comments made by Elon Musk).
Impressively, although it might seem reasonable to assume that Starship SN4 is about as heavy as the ~120 ton Starhopper, the clear and present need to install substantial ballast suggests otherwise. Combined with comments made during SN4’s April 2020 transport from factory to launch site, it appears that even SpaceX’s early Starship engine sections weigh just 50-60 metric tons (110,000-125,000 lb) empty. That weight doesn’t account for the flaps, heat shield, nose section, or many other heavy components that orbital Starships will eventually need but is still impressive.
That impressive weight reduction, Raptor’s inability to safely throttle low, and the FAA’s lack of interest in dozens (up to hundreds) of tons of explosive propellant flying above or around populated areas poses its own challenges for the first full-scale Starship flight. The addition of ballast helpfully solves (or at least alleviates) several of those issues. Notably, ballast can prevent SpaceX from having to fuel Starship SN4 with dozens of extra tons of explosive propellant to counteract the high thrust of its single engine and permit a safe launch and landing.
At the same time, if Starship SN4’s wet weight is reduced by carrying less propellant during its first flight, that actually exacerbates the problem of Raptor’s small throttle range, as a lighter ship would be much harder to manage as the engine rapidly burns propellant and thus loses mass. With ballast, Raptor won’t have to throttle as low as it would otherwise have to to ensure a gentle rate of deceleration. Built out of sheet steel and two spare rolls of the same steel used to form Starship rings, Starship SN4’s new ballast likely increases its dry mass by some 50% or more (25+ metric tons).
Pending Crew Dragon’s inaugural astronaut launch, now scheduled no earlier than 3:22 pm EDT (19:22 UTC), May 30th after weather delayed the first May 27th launch attempt, Starship SN4 has no testing periods on the calendar at the moment. Speaking around May 23rd, Musk stated that the ship was likely at least a “few weeks” away from its flight debut, suggesting that the ship will perform another static fire test to prepare for its first hop as early as next week. Stay tuned for updates as SpaceX’s works towards two very exciting Crew Dragon and Starship milestones.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
