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SpaceX installs rocket-catching arms on Starship’s Florida launch tower
SpaceX has installed a pair of rocket-catching arms on a tower meant to support the first East Coast launches of its next-generation Starship rocket.
The company has been building the second of several planned Starship launch sites for more than three years. Ironically, work on that pad began before the company started building the pad that will actually support Starship’s first orbital launch attempts. Located a stone’s throw from the Gulf of Mexico in Boca Chica, Texas, the first iteration of SpaceX’s Starbase orbital launch site (OLS) is nearly complete and could host Starship’s orbital launch debut in a matter of months. SpaceX began constructing Starship’s Texas launch site in earnest in late 2020.
SpaceX broke ground on Starship’s first Florida OLS in late 2019. But the company went on to radically redesign the rocket and its ground systems, forcing it to entirely abandon about a year of work by the end of 2020. In late 2021, SpaceX finally began constructing the second iteration of Starship’s first Florida pad. OLS #2 is still colocated at Kennedy Space Center’s LC-39A pad, which SpaceX leases from NASA. Pad 39A is the only site currently capable of launching SpaceX’s Crew Dragon astronaut spacecraft or Falcon Heavy rocket, which has complicated its plans to use the same pad for Starship.
The update that's rolling out to the fleet makes full use of the front and rear steering travel to minimize turning circle. In this case a reduction of 1.6 feet just over the air— Wes (@wmorrill3) April 16, 2024
Because of NASA’s trepidation at the thought of a Starship failure indefinitely delaying SpaceX from completing its Crew Dragon or Falcon Heavy contracts for the agency, the company deprioritized Starship’s Florida pad, slowing progress. SpaceX has, nonetheless, made significant progress. In 13 months, SpaceX has created foundations, modified one of Pad 39A’s giant spherical tanks to store cryogenic methane, installed miles of plumbing, built and assembled a second skyscraper-sized Starship launch tower, installed the legs of the pad’s ‘orbital launch mount’ or OLM, installed a water deluge system at the base of the OLM, assembled most of the OLM’s donut-like mount offsite, constructed a new supersized storage tank, and delivered a forest of smaller storage tanks.
Most recently, SpaceX finished building a giant pair of steel arms, transported the arms to Pad 39A, attached them to a wheeled carriage, and installed the structure on Starship’s Florida launch tower. SpaceX employees have nicknamed the arms “chopsticks,” and those arms are integral to what CEO Elon Musk calls “Mechazilla”. Mechazilla refers to the combined launch tower and arms, which SpaceX has designed to grab, lift, stack, and fuel both stages of Starship.
Mechazilla’s simplest part is a third arm that is vertically fixed in place but capable of swinging left and right. The swing arm contains plumbing and an umbilical device that connects to Starship’s upper stage and supplies propellant, gas, power, and connectivity. The tower’s ‘chopsticks’ are far more complex. Giant hinges connect the pair of arms to a carriage that grabs onto three of the tower’s four legs with a dozen skate-like appendages. Those skates are outfitted with wheels, allowing the carriage to roll up and down tracks built into the tower’s legs.
The carriage, which also carries the complex hydraulic systems that allow its bus-sized arms to move, is connected by steel cable to a heavy-duty “draw works” capable of hoisting the multi-hundred-ton assembly up and down the tower. Once finished, the Florida tower’s arms will be able to precisely lift, maneuver, stack, and de-stack Starship and Super Heavy even in relatively windy conditions. At some point in the future, SpaceX may attempt to use its towers and chopsticks to catch Starships and Super Heavies out of mid-air and speed up reuse.
Set to be the largest, most powerful, and most capable rocket in history, Starship is primarily built out of steel and designed to be fully reusable. SpaceX has a long way to go to demonstrate that the 120-meter-tall (~390 ft) rocket can reach orbit, let alone be reused. In theory, though, Starship is meant to launch up to 150 metric tons (330,000 lb) to low Earth orbit (LEO) while still allowing for the recovery and reuse of its suborbital Super Heavy booster and orbital Starship upper stage.
If SpaceX can achieve those figures, Starship will be the most capable rocket in history even with the major performance penalties that full reusability entails. Saturn V, the most capable rocket ever flown, was fully expendable and could launch up to 118 metric tons (~260,000 lb) into orbit.
Due to NASA’s concerns about the risks that Starship launches from Pad 39A could pose to SpaceX’s Falcon and Dragon operations at the same site, the company’s next-generation rocket may have to wait until 2024 or 2025 for its first Florida launch. With the first Florida Mechazilla now close to completion, it’s likely that Pad 39A’s Starship launch site will be ready and waiting as soon as NASA gives SpaceX the green light.
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Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
