News
SpaceX Starship Mk1’s most important tests yet could begin just hours from now
SpaceX’s South Texas Starship Mk1 prototype is on the verge of kicking off a critical period of ground tests, ranging from tank pressurization and propellant loading to the rocket’s first triple-Raptor engine static fire. The campaign could begin soon – perhaps as soon as later today, in fact.
Over the last two weeks, SpaceX’s South Texas team has faced bad winter weather, among the many other challenges associated with building giant rockets almost entirely out in the elements. Nevertheless, company technicians and engineers continue to check off task after task along the path towards Starship Mk1 completion, the next-generation launch vehicle’s first full-scale, high-fidelity prototype.
In the month of November alone, SpaceX has (re)installed Starship Mk1’s nose and aft section flaps (this time outfitted with heavy-duty actuator mechanisms), nearly completed the process of routing and integrating the vehicle’s external liquid and gas plumbing, and more or less finished a barebones launch mount. Starship Mk1 was snugly attached atop that launch mount around the start of the month and workers have continuously swarmed around the rocket and pad in scissor and boom lifts and ever since, closing out umbilical connections, insulating cryogenic propellant pipes, and much, much more.
Within the last week or so, SpaceX has apparently also begun the process of expanding its presence around its existing Boca Chica pad facilities, where Starship Mk1 is preparing for testing. The purpose of that expansion is unclear, but the first phase – extending the existing square landing pad – is essentially complete and will presumably give Starship Mk1 a better chance of successfully landing in the event that its first skydiver-style landing attempt is not as accurate as predicted.
Based on official renders/mockups in SpaceX’s updated 2019 launch animation, it could also eventually become the foundation of a much more permanent integration and processing hangar, much like the hangars that SpaceX uses to integrate Falcon 9 and Heavy at its Florida and California launch sites. It could even be the foundation for a dramatically larger Super Heavy-class launch mount and water-cooled flame deflector like the one shown in that same video. For now, Starship Mk1 will begin testing (and presumably first flights) off of a minimal steel mount that was built up from almost nothing in barely two months.
No nose, no problem?
As previously discussed on Teslarati, the testing Starship Mk1 is preparing for could take a number of routes to completion, but all of those routes will likely involve several main events. First, SpaceX may or may not decide to do a preliminary tank proof test with neutral (i.e. non-explosive) liquid nitrogen, which would verify the structural integrity and determine if there are leaks in what is essentially a building-sized pressure vessel.
SpaceX may instead skip that – it would require a vast and unwieldy quantity of liquid nitrogen – and move directly into the first cryogenic propellant loading test, in which SpaceX would attempt to fully fill Starship’s tanks with liquid oxygen and liquid methane. Assuming Starship Mk1 is 1:1 scale, that could involve as much as 1200 metric tons (2,650,000 lbs) of propellant, more than twice as much fuel as a Falcon 9.
In other words, Starship’s inaugural propellant loading attempt will be almost at the same scale as Falcon Heavy’s, which took several attempts, broke some hardware, and was a major learning experience and challenge on its own. A structural failure or explosion could be absolutely catastrophic, as those ~1200 tons of fuel and oxidizer could act as a massive bomb under the right conditions.
According to road closure notices published by Cameron County, SpaceX is expected to begin operations that require road closures as early as November 18th from noon to 8 pm CST, with backups on the 19th and 20th. Another window opens on the 25th at the same time, with backups on the 26th and 27th. To be clear, there is no official word that SpaceX actually means to start cryogenic ground testing with Starship Mk1 today, but it’s not necessarily out of the question.
Whenever SpaceX does decide to start Starship Mk1 ground testing, it will be an immensely important milestone, signifying the start of the period that will essentially determine whether SpaceX’s deeply unusual manufacturing methods can build a structurally-sound, high-performance rocket prototype for pennies on the dollar. In simple terms, if Starship Mk1 behaves as planned, commercial spaceflight may never be the same.
Check out Teslarati’s Marketplace! We offer Tesla accessories, including for the Tesla Cybertruck and Tesla Model 3.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
