News
SpaceX targeting Starlink launch, Starship static fire in 24-hour period
Update: SpaceX has scrubbed Falcon 9’s Starlink 4-1 due to unfavorable weather both at Cape Canaveral and downrange in the Atlantic Ocean. The next available launch opportunity is 7:19am EST (12:19 UTC), November 13th, with forecasts showing an 80% chance of favorable weather – up from 60% for Friday.
The window for Starship S20’s third static fire is now open and while no preparations for the test are visible as of yet, SpaceX has until 2pm CST (20:00 UTC).
SpaceX is scheduled to attempt Falcon 9’s next East Coast Starlink launch and a record-breaking Starship static fire less than eight hours apart on Friday, November 12th.
Barring delays or operational constraints, both of which are fairly likely, that Starship static fire and Starlink launch could technically happen just an hour or two apart. After nearly two weeks of mysterious delays, Starship S20 – SpaceX’s first orbital-class prototype – could easily run into more issues. Nevertheless, after a false-start on November 10th, Ship 20 is currently scheduled to attempt to fire up Raptor engines for the third time between 6am and 2pm CST (12-18:00 UTC).
A thousand miles (~1600 km) east of Boca Chica, Texas, a well-worn Falcon 9 booster is vertical at SpaceX’s Cape Canaveral LC-40 facilities for the company’s first dedicated Florida Starlink launch since May 26th. Weather is about 60% favorable for the ‘Starlink 4-1’ mission, which is set to lift off at 7:40am EST (12:40 UTC).
Unexpectedly, despite the surprise appearance of Falcon 9 booster B1062 – (already attached to a new upper stage) earlier this month, SpaceX has assigned a different rocket to launch Starlink 4-1. Instead of B1062, SpaceX’s first full East Coast batch of laser-linked Starlink V1.5 satellites will be carried into space on Falcon 9 B1058 as part of the booster’s 9th orbital-class launch in less than 18 months. As is now routine, the mission will also launch with two flight-proven fairing halves.
Back in Boca Chica, SpaceX could technically fire up its first orbital Starship prototype less than an hour later. While a test early in the window would be extraordinarily rare, it’s not unprecedented. Generally speaking, from the start of the road closure (no earlier than 6am CST), it takes at least an hour or two to prime pad hardware and load Starship with propellant, meaning that Starship S20’s third static fire is unlikely to occur before 7:30-8am CST (8:30-9am EST).
Depending on what SpaceX goes for, it could arguably also be the most ambitious ground test the company has ever attempted in South Texas. After an oddly long multiweek process, Ship 20 has been outfitted with a full six operational Raptor engines and there’s a real chance that SpaceX intends to fire up all six tomorrow. As of now, SpaceX has never fired more than three Raptor engines on a Starship or Super Heavy prototype, making a six-engine test at least twice as stressful as any test prior for both the pad and rocket. Even at their minimum throttle settings, Starship S20’s six Raptors would likely produce more than 600 tons (1.3M lbf) of thrust, while all six at full thrust (~1100 tons or 2.45M lbf) would briefly make Starship almost 50% more powerful than a Falcon 9 at liftoff.
As usual, there will be no official SpaceX webcast for Starship S20’s possible static fire attempt and delays are more likely than not. Unofficial streams from NASASpaceflight and others are the best place to watch.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
