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SpaceX making good progress towards Super Heavy static fire campaign
SpaceX appears to be making great progress towards the start of its first full Super Heavy static fire campaign, building upon extensive Starship testing and a single booster static fire completed in July 2021.
On May 14th, upgraded Super Heavy booster B7 was moved back to SpaceX’s South Texas Starbase Starship factory after completing a successful round of tests and smoothing out an otherwise rocky start to its life. It was not the booster’s first time on that journey: after first leaving the Starbase ‘nest’ on March 31st, Booster 7 suffered significant internal damage during a structural stress test on April 14th and was forced to return to the factory for repairs. Impressively, despite the cramped environment and extremely limited access to the interior of the Super Heavy’s primary and secondary propellant tanks, SpaceX engineers and technicians somehow completed those repairs and Booster 7 sailed through a new round of ‘cryoproof’ testing on May 9th and 11th.
In the ~20 days since its second return, SpaceX teams have been hard at work preparing Super Heavy B7 for its next major challenges – the results of which could determine whether the massive rocket helps launch a Starship into space later this year.
That goal, same as it has been for half a year, is to qualify the first Super Heavy booster for flight. To do so, SpaceX must – at long last – static fire a Super Heavy with all necessary Raptor engines installed. For Booster 7 and its near-term successors, that means 33 new “Raptor 2” engines capable of generating a total of ~7600 metric tons (~16.7M lbf) of thrust.
That’s exactly what SpaceX workers have been focused on doing since Booster 7’s second return to a Starbase assembly bay. Bit by bit, they have spent every day since installing Raptor 2 engines one at a time. Unfortunately, due to the Super Heavy’s relocation inside a brand new assembly building known as the Megabay, High Bay 2, or Wide Bay, the half-dozen or so unaffiliated photographers who have come to regularly photograph Starbase have yet to find an angle that shows the state of that engine installation progress.
Two weeks later, it’s clear that SpaceX is taking its time, which likely also implies that the company is simultaneously encasing Booster 7’s Raptors and engine section in shrouds that will protect them during static fire testing; as well as during launch, reentry, and landing if B7 makes it that far. That’s not guaranteed, however, and it could also simply be that installing 33 engines on the first attempt at installing any Raptor 2s on any rocket has proven much harder than expected.
On June 1st, CEO Elon Musk appeared to confirm that engines are still being installed on Super Heavy B7, but he also verified that “all Raptor 2 engines needed for [the] first orbital flight are complete.” That could include Starship S24, which needs three sea-level Raptor 2s and three vacuum-optimized Raptor 2s, but it’s still great news even if he only means it for Booster 7. SpaceX has been spotted delivering at least a handful of new Raptor 2 engines a week for the last month or two, which means that all 33 engines may already be onsite at Starbase. If some are still undergoing proof testing at SpaceX’s McGregor, Texas facilities, it could be a few more weeks before all necessary engines are onsite, but that milestone is likely close at hand if it hasn’t already been reached.
For Super Heavy Booster 4, which was inexplicably never static-fired, installation of all 29 of its Raptor 1 engines took just a few days, but the installation of a heat shield around those engines took at least a few weeks. On June 1st, SpaceX also began installing grid fins on Super Heavy B7, further indicating the company’s growing confidence in the booster.
Outside of booster outfitting, SpaceX has also been aggressively refilling the Starbase orbital launch site’s (OLS) massive tank farm, which is capable of storing, subcooling, and distributing thousands of tons of liquid oxygen (LOx), liquid methane (LCH4), liquid nitrogen (LN2), and a variety of gases. For a full wet dress rehearsal (WDR), which has also never been done with Super Heavy, SpaceX would need to fill the booster with around 3400 tons (7.5M lb) of propellant. Out of an abundance of caution, Super Heavy B7 will likely have far less propellant aboard during almost all of its static fire tests, but a full static fire with a full load of propellant – simulating most prelaunch conditions – will likely be one of the last main goals of any static fire campaign. At full thrust, 33 Raptor 2 engines will likely burn around 25 tons (~55,000 lb) of propellant per second, so a huge amount of propellant will be needed regardless.
In the same series of June 1st tweets, Musk also confirmed that SpaceX intends to proceed cautiously into its first true Super Heavy static fire campaign, testing engines “just one at a time at first.” Musk probably isn’t being literal, as a campaign in which Booster 7 tested every one of its 33 Raptors individually could easily take weeks, so it’s likely safe to interpret his words to mean that SpaceX is not going to leap straight from the first limited test of one or a few engines to all 13 center engines, all 20 outer ‘boost’ engines, or all 33 engines at once.
Almost three weeks into the process of engine and heat shield installation, Booster 7 could potentially be ready to return to the orbital launch site any day now, though there’s probably an equal chance that it’s still a few weeks away. Nonetheless, SpaceX is on the cusp of kicking off one of the most exciting and important test campaigns in the history of Starship.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
