News
SpaceX to launch secret “Zuma” payload same day as Tesla Semi event
SpaceX has completed preparations and is ready to launch the highly secretive “Zuma” satellite(s) at 5pm/8pm PST/EST on Thursday, November 16th, the same day Tesla will be holding its semi-truck unveiling event.
Updated: SpaceX has rescheduled the Zuma mission.
SpaceX's highly secretive mission originally scheduled for today has been rescheduled for 8pm ET Fri., Nov. 17. On-the-ground photos from today – https://t.co/CUHuwP2lT3 pic.twitter.com/TZVBhjTOzw
— TESLARATI (@Teslarati) November 16, 2017
The Zuma launch campaign has been veiled in an extraordinary level of secrecy for SpaceX and the US launch industry in general, and this has piqued the interest of many.
In the last decade or two, the United States military apparatus has launched many dozens of satellites, and secrecy on the order of Zuma is unusual to say the least. Missions for the National Reconnaissance Office (NRO) typically feature some level of media presence and have developed a community of fans in the age of social media, taking advantage of cartoonish mission logos that can often be entertaining, if not vaguely disturbing.
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Some of the more ‘unique’ NROL logos in recent years. (NRO)
However, no federal agency has yet to announce involvement in Zuma. The full extent of public information available can be found in a handful of tweets, with drastically less official info available from a leaky source on Reddit. Thus far, Northrop Grumman is known to have at least procured Zuma’s launch from SpaceX, and the same statement indirectly suggested that Zuma was in fact a government-related mission. NRO is the obvious option, with the Air Force or another branch of the US military or intelligence apparatus also a distinct possibility. It is entirely possible that the nature and parent of the mission will remain secret for the indefinite future, even after its launch.
Nevertheless, a handful of details allow us to speculate in greater detail. In May 2017, SpaceX launched NROL-76, a Department of Defense satellite that was intriguingly observed to have made very close passes to the International Space Station, far too close to have been a coincidence. Based on Notices to Airmen (NOTAMs) filed with the FAA and discussed earlier this week, it appears Zuma may be placed in an orbit very similar to that of NROL-76, suggesting that Zuma could be an iteration on NROL-76’s supposed orbit-to-orbit data gathering capabilities. This time, however, agency involvement has been completely shadowed. A blank fairing, sans any NROL-reminiscent logo, will be the tell-tale sign come tomorrow, when Teslarati’s launch photographer Tom Cross arrives at Kennedy Space Center for camera setup.
Northrop Grumman on #SpaceX Zuma launch: "This represents a cost effective approach to space access for government missions. Northrop realizes that this is monumental responsibility and has taken great care to ensure the most affordable and lowest risk scenario for Zuma."
— Robin Seemangal (@nova_road) November 13, 2017
Meanwhile, as has become shockingly routine, SpaceX’s Falcon 9 first stage, core 1043, will conduct a Return to Launch Site (RTLS), landing at LZ-1 just a few miles from its launch pad. Like NROL-76, we can expect live coverage of the second stage and payload to end immediately after stage separation; bittersweet but esoteric fans, but likely to result in a unique focus on the stage returning to Earth.
On the horizon
Possibly more exciting than the launch itself, Zuma is expected to be the last launch from SpaceX’s Kennedy Space Center LC-39A facilities until Falcon Heavy, currently aiming for an inaugural flight around December 29th. After a solid year of repairs and refurbishment, SpaceX’s LC-40 launch pad is anticipating a return to flight operations with the CRS-13 Cargo Dragon mission on December 4th. Located within the Cape Canaveral Air Force Station just a few miles south of LC-39A, LC-40 suffered widespread damage after a Falcon 9 catastrophically failed while preparing for a static fire test on the pad.
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Despite the tragic loss of vehicle and the Amos-6 payload, SpaceX has maintained a strong relationship with the owner, Spacecom, and was recently chosen for both a contractual reflight in 2019 and an additional launch in 2020.
SpaceX has also made great strides since returning to flight after Amos-6 in January 2017, and has enjoyed a truly groundbreaking year of incredible progress towards the goal of rapid reusability. Quite fittingly, LC-40 is expected to return to action while hosting yet another commercial reuse of a Falcon 9 first stage, this time with the hugely significant approval of NASA. The space agency has yet to make this decision resoundingly public, but respected industry insider NASASpaceflight.com has stated that it is all but in stone at this point in time. In a sense, the disaster that severely damaged LC-40 acted as a since-heeded wake-up call for SpaceX, and the venerable pad will rise from those ashes into a new era of reusable rocketry, led wholeheartedly by SpaceX.
Be sure to follow our Instagram stories and see live action directly from the launch site at the Kennedy Space Center!
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Tesla’s AI lead Ashok Elluswamy doubled down on the company’s strategy regarding Full Self-Driving’s speed settings, and owners are definitely confused.
Earlier versions of Full Self-Driving allowed owners to set a max speed that the vehicle could travel while operating under the semi-autonomous driver assistance platform. This allowed more customization for the driver, giving them the ability to experience FSD’s robust performance with their own personal preferences.
Speed is massively important for obvious reasons — it’s not only a question of keeping the vehicle occupants comfortable by traveling at a safe speed, but it’s also something that could contribute to a ticket or infraction from law enforcement.
With the release of FSD v14 last year, Tesla removed the ability to set a max speed and instead opted for five Speed Profiles, ranging from “Sloth,” the most conservative, to “Mad Max,” the most aggressive and spirited. These profiles not only control speed, but also how frequently the vehicle will execute passes, perform lane changes, and other contributing factors.
The removal of the Max Speed setting was a major complaint amongst the Tesla community because it left owners scrambling for a way to experience suitable behaviors while traveling at an appropriate speed. Most felt the driving profiles would be a good indicator of the behaviors, while speed would still be left up to the discretion of the driver.
Instead, Tesla’s Speed Profiles determine both, and the constant tinkering of how they behave has been a major bottleneck and point of confusion for both owners and the company. From update to update, the Speed Profiles will change, sometimes more drastically than others. Some owners have complained that the “Standard” profile is too fast, while others have experienced “Mad Max” traveling below the speed limit:
What has happened to Mad Max?
At one point it was going 32 in a 35. Traffic ahead had pulled away considerably https://t.co/bjKvaMVTNX pic.twitter.com/aaZSWmLu5v
-— TESLARATI (@Teslarati) January 24, 2026
These things change with each update, but the big complaint is that owners are on the hook for any tickets that come from FSD’s infractions; that’s the caveat of the suite being named FSD (Supervised). It ultimately means the driver is responsible, and the automaker has no liability when it comes to speeding tickets or general traffic infractions.
It is the driver’s responsibility to take over or adjust based on this.
Elluswamy essentially confirmed that there are no plans to bring back Max Speed control, because it is what he referred to as “an anti pattern.” He then echoed something that CEO Elon Musk has started to really push with FSD, and that’s the idea that Tesla is really honing in on the preferences of the driver.
Max speed control is an anti pattern.
We are working on better learning of user’s implied preferences.
— Ashok Elluswamy (@aelluswamy) August 3, 2026
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Owners were confused by Tesla’s decision, stating that there must be a better way, especially considering disengagements for incorrect speeds are common:
This…. is not the way
— Kyle Conner (@itskyleconner) August 4, 2026
😭 I appreciate this mentality ! But currently the no.1 reason I disengage in Australia is incorrect speed zones.
— Ryan’s Model Y (@ryanjaycowan) August 3, 2026
This is fine but you need to start accepting liability for speeding tickets then. https://t.co/lyCgdA83gQ
— Jeremy Judkins (@jeremyjudkins_) August 4, 2026
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Okay https://t.co/nOvoXQkNg1 pic.twitter.com/jGRtF2xtox
— Chad Moran (@ChadMoran) August 3, 2026
From personal experience and using FSD for over 72 percent of my driving miles since v14 was released late last year, I make Speed Profile adjustments constantly. If FSD is traveling a tad too quickly, I will scale it back, and if it’s too conservative, I’ll make it more aggressive.
I don’t complain about making the Speed Profile changes too frequently, but it would certainly be nice to have it happen less frequently. There are far too many times I am concerned about getting a ticket, even in Standard mode.
The biggest issue for me, personally, which seems to be echoed throughout the community, is the fact that Tesla’s goal is to minimize disengagements. Many drivers are stating that speed is a major reason for disengagements.
However, Tesla is not willing to bring back this one level of input because it would technically be a regression.
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Whether it’s right or wrong in your opinion, it is what Tesla is going with, and it seems like it has pivoted quite a bit from its other strategies for minimizing interventions by pushing its AI to behave in a way that would fit the occupant’s personal preferences.
Tesla is one of several automakers whose vehicles qualify for an awesome new first-time EV buyer incentive program in California.
The Golden State launched the MyFirstEV incentive program, which helps those buying an electric vehicle for the first time with a $3,500 incentive on new-inventory purchases of a Model 3 or Model Y.
First-time electric vehicle buyers in California can now get $3,500 off eligible Model 3 and Model Y new inventory vehicle purchases.
To be eligible, you must place your order on or after August 3, 2026 and take delivery while funds are still available. The incentive applies to… pic.twitter.com/yuXF00XA50
— Sawyer Merritt (@SawyerMerritt) August 4, 2026
The incentive requires an order on or after August 3, and delivery must be taken while the program is still being funded. California has set aside $135.5 million to help strengthen its SEV market and support automotive innovation.
Incentives are offered at the point of sale, and used EVs are also available for a partial incentive of $1,750. Half of the $3,500 and $1,750 incentive amounts are covered by California, with the other half being covered by participating OEMs.
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Additionally, rules apply for MSRP and how the vehicle will qualify for the incentive. Any vehicle from a non-California headquartered OEM must have an MSRP of $50,000 or less. Used vehicles must be priced at $25,000 or less and must be at least two model years older than the year of purchase.
The cars must also be purchased from manufacturers as certified pre-owned vehicles. Private dealerships are not eligible.
In total, California expects to incentivize over 73,000 ZEVs.
Participating Manufacturers
Fourteen total automakers are participating in California’s MyFirstEV program:
- Chevrolet – Launching August 2026
- Ford – Launching August 2026
- Honda – Launching September 2026
- Hyundai – Launching August 2026
- Kia – Launching August 2026
- Lexus – Launching September 2026
- Lucid – Launching August 2026
- Mitsubishi – Launching November 2026
- Nissan – Coming Soon
- Rivian – Coming Soon
- Subaru – Launching September 2026
- Tesla – Launching August 2026
- Toyota – Launching September 2026
- Volvo – Coming Soon
Elon Musk’s space exploration company, SpaceX (NASDAQ: SPCX), is set to report its earnings for the second quarter today in what will be its first-ever earnings call since going public in July.
SpaceX is trading down roughly 25 percent from its IPO. These early stock signals are usually a bit tumultuous, and considering this is the first company actively launching rockets that is available on the stock exchange, investors might have a tendency to be a bit skittish.
However, there are going to be some details that investors will hear for the first time today on the earnings call. Here’s what to look for:
Wall Street Expectations
Revenue is expected to fall somewhere around $6.8 billion, and will be heavily driven by Starlink, which is SpaceX’s widely popular satellite internet platform that has been adopted by numerous airlines, cruise ships, and other maritime operations. It is also available for consumers at home or in their cars.
Earnings Per Share (EPS) expectations fall at a net loss of $0.23 per share. Wall Street sees this as a total net loss of roughly $1.9 billion.
EBITDA is expected to come in between $2 billion and $2.1 billion.
What Investors Want to Know
Tesla uses the Say platform to help work with both retail and institutional investors to answer relevant and quality questions that address concerns or questions that they might have.
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However, SpaceX is doing things differently, as the company launched its own Investor Relations website where these questions are being fielded. Just like the Tesla questions, they seem to be less focused on the operational tasks and overall progress of the company, and more novelty.
Here are the top five:
- Has the team thought about what possibilities there are with your mascot Asteroid? Whether it’s starting additional foundations for kids in its name, helping kids learn about space, etc. Kids are our future, and Asteroid would be a fun and easy way to help.
- Baby Asteroid is already making a difference through charity around the world. Could SpaceX take it even further with programs that inspire kids to explore space?
- SpaceX has some legendary vehicle names. Would you ever allow the public to name a Starship, even knowing there is a 99% chance it becomes Shipy McShipface?
- When can we expect to see more footage of the Human Landing System?
- Will Asteroid (your mascot) go to Mars?
SpaceX will report its earnings today, August 4, at 4:30 P.M. EDT.
Tesla’s AI lead doubles down on FSD’s speed strategy, and owners are confused
Tesla qualifies for awesome new first-time EV buyer incentive in California
