News
SpaceX to launch secret “Zuma” payload same day as Tesla Semi event
SpaceX has completed preparations and is ready to launch the highly secretive “Zuma” satellite(s) at 5pm/8pm PST/EST on Thursday, November 16th, the same day Tesla will be holding its semi-truck unveiling event.
Updated: SpaceX has rescheduled the Zuma mission.
SpaceX's highly secretive mission originally scheduled for today has been rescheduled for 8pm ET Fri., Nov. 17. On-the-ground photos from today – https://t.co/CUHuwP2lT3 pic.twitter.com/TZVBhjTOzw
— TESLARATI (@Teslarati) November 16, 2017
The Zuma launch campaign has been veiled in an extraordinary level of secrecy for SpaceX and the US launch industry in general, and this has piqued the interest of many.
In the last decade or two, the United States military apparatus has launched many dozens of satellites, and secrecy on the order of Zuma is unusual to say the least. Missions for the National Reconnaissance Office (NRO) typically feature some level of media presence and have developed a community of fans in the age of social media, taking advantage of cartoonish mission logos that can often be entertaining, if not vaguely disturbing.
Some of the more ‘unique’ NROL logos in recent years. (NRO)
However, no federal agency has yet to announce involvement in Zuma. The full extent of public information available can be found in a handful of tweets, with drastically less official info available from a leaky source on Reddit. Thus far, Northrop Grumman is known to have at least procured Zuma’s launch from SpaceX, and the same statement indirectly suggested that Zuma was in fact a government-related mission. NRO is the obvious option, with the Air Force or another branch of the US military or intelligence apparatus also a distinct possibility. It is entirely possible that the nature and parent of the mission will remain secret for the indefinite future, even after its launch.
Nevertheless, a handful of details allow us to speculate in greater detail. In May 2017, SpaceX launched NROL-76, a Department of Defense satellite that was intriguingly observed to have made very close passes to the International Space Station, far too close to have been a coincidence. Based on Notices to Airmen (NOTAMs) filed with the FAA and discussed earlier this week, it appears Zuma may be placed in an orbit very similar to that of NROL-76, suggesting that Zuma could be an iteration on NROL-76’s supposed orbit-to-orbit data gathering capabilities. This time, however, agency involvement has been completely shadowed. A blank fairing, sans any NROL-reminiscent logo, will be the tell-tale sign come tomorrow, when Teslarati’s launch photographer Tom Cross arrives at Kennedy Space Center for camera setup.
Northrop Grumman on #SpaceX Zuma launch: "This represents a cost effective approach to space access for government missions. Northrop realizes that this is monumental responsibility and has taken great care to ensure the most affordable and lowest risk scenario for Zuma."
— Robin Seemangal (@nova_road) November 13, 2017
Meanwhile, as has become shockingly routine, SpaceX’s Falcon 9 first stage, core 1043, will conduct a Return to Launch Site (RTLS), landing at LZ-1 just a few miles from its launch pad. Like NROL-76, we can expect live coverage of the second stage and payload to end immediately after stage separation; bittersweet but esoteric fans, but likely to result in a unique focus on the stage returning to Earth.
On the horizon
Possibly more exciting than the launch itself, Zuma is expected to be the last launch from SpaceX’s Kennedy Space Center LC-39A facilities until Falcon Heavy, currently aiming for an inaugural flight around December 29th. After a solid year of repairs and refurbishment, SpaceX’s LC-40 launch pad is anticipating a return to flight operations with the CRS-13 Cargo Dragon mission on December 4th. Located within the Cape Canaveral Air Force Station just a few miles south of LC-39A, LC-40 suffered widespread damage after a Falcon 9 catastrophically failed while preparing for a static fire test on the pad.
Despite the tragic loss of vehicle and the Amos-6 payload, SpaceX has maintained a strong relationship with the owner, Spacecom, and was recently chosen for both a contractual reflight in 2019 and an additional launch in 2020.
SpaceX has also made great strides since returning to flight after Amos-6 in January 2017, and has enjoyed a truly groundbreaking year of incredible progress towards the goal of rapid reusability. Quite fittingly, LC-40 is expected to return to action while hosting yet another commercial reuse of a Falcon 9 first stage, this time with the hugely significant approval of NASA. The space agency has yet to make this decision resoundingly public, but respected industry insider NASASpaceflight.com has stated that it is all but in stone at this point in time. In a sense, the disaster that severely damaged LC-40 acted as a since-heeded wake-up call for SpaceX, and the venerable pad will rise from those ashes into a new era of reusable rocketry, led wholeheartedly by SpaceX.
Be sure to follow our Instagram stories and see live action directly from the launch site at the Kennedy Space Center!
Elon Musk
California snubs Tesla in its newly passed EV incentive that favors Rivian and Lucid
California passed a $135 million EV incentive that rewards Rivian and Lucid while sidelining Tesla
California just drew a line in the EV incentive sand to put Tesla on the wrong side of it. The state recently passed a $135 million program offering first-time electric vehicle buyers a direct incentive with no application required, but the rules were written in a way that leaves Tesla at a structural disadvantage compared to Rivian and Lucid.
The program caps eligible vehicles at $50,000 for new EVs and $25,000 for used ones. That pricing threshold rules out a significant portion of Tesla’s lineup, though some lower-priced Model 3 and Model Y configurations would still qualify. California-based automakers are exempt from the price cap entirely, regardless of what their vehicles cost. Rivian, headquartered in Irvine, and Lucid, based in the San Francisco Bay Area, both benefit from that exemption. Rivian’s R2 starts at roughly $45,000 but has versions above the cap. Lucid’s Air and Gravity start at $70,990 and $79,990 respectively, well above any threshold a non-California company would face.
California hits Tesla Cybercab and Robotaxi driverless cars with new law
Tesla built its reputation and a significant portion of its early market share in California, where EV adoption has consistently led the nation. The company operates its original factory in Fremont, California, and the state was home to Tesla’s headquarters for most of its existence. That changed in 2021 when Tesla moved its corporate headquarters to Austin, Texas. Since then, the relationship between the company and California Governor Gavin Newsom has been openly adversarial, with Musk and Newsom trading public criticism on multiple occasions.
California’s EV incentive landscape has shifted repeatedly in recent years, and Tesla has previously lost eligibility for state-level programs as its vehicles exceeded income-adjusted price thresholds. The federal $7,500 EV tax credit, which Tesla models have qualified for and lost depending on policy cycles, is no longer available after it expired without renewal, making state-level programs more meaningful to buyers than they have been in years.
The practical impact for buyers is more nuanced than the headline suggests. California residents purchasing a Tesla under $50,000 for the first time can still access the incentive. But the exemption written for California-based manufacturers is a structural advantage that rewards where a company plants its headquarters flag rather than where it builds its products, and Tesla moved that flag to Texas.
Elon Musk
SpaceX’s newest logo confirms everything about what it’s become
SpaceX officially absorbed xAI under the SpaceXAI brand, completing the largest private merger in history.
SpaceX made its corporate transformation official in May 2026 when Elon Musk posted on X that xAI would cease to exist as a standalone company. “xAI will be dissolved as a separate company, so it will just be SpaceXAI, the AI products from SpaceX,” he wrote.
A new SpaceXAI logo was announced today, visually embedding the xAI letters inside the SpaceX identity, which can be seen as a deliberate design choice that signals the merger is not a partnership but a full absorption and XAi a core function of the same company. The same way Starlink is not a separate brand but a SpaceX product. The announcement closed the loop on a process that began February 2, 2026, when SpaceX acquired xAI in the largest private merger in history, valued at $1.25 trillion. SpaceX at $1 trillion and xAI at $250 billion.
We are now @SpaceXAI. pic.twitter.com/ema66xDWC9
— SpaceXAI (@SpaceXAI) July 6, 2026
The reason SpaceX bought xAI was stated plainly by Musk at the time of the deal: to build orbital data centers. SpaceX had simultaneously filed with the FCC to launch up to one million satellites designed to function as AI compute nodes in low Earth orbit, escaping what Musk described as the energy constraints limiting AI development on Earth.
xAI provided the AI software stack, with Grok, the X platform, and the Colossus supercomputer infrastructure in Memphis with over 220,000 NVIDIA GPUs, while SpaceX provided the rockets, Starlink, and the capital base to fund it. The two companies needed each other. xAI was burning $2.5 billion in losses on $250 million in revenue. SpaceX was generating an estimated $8 billion in profit on $15 billion in revenue and needed an AI narrative to command the valuation it was targeting for its IPO.
What SpaceX has done, regardless of how the orbital AI vision ultimately plays out, is walk into a public market as something no company has been before: a rocket manufacturer, satellite internet provider, AI software company, social media platform, and supercomputer operator under one ticker. Whether that combination is worth $2 trillion depends entirely on which of those businesses you believe in most.
News
Tesla flexes how it will help the blind with Cybercab
Tesla brought its innovative Cybercab robotaxi to the National Federation of the Blind (NFB) Annual Convention in Austin, Texas, on July 3 at the JW Marriott Austin.
The hands-on demonstration highlighted the vehicle’s thoughtful design for blind and visually impaired users, underscoring Tesla’s commitment to inclusive autonomous mobility. Attendees, many using white canes or accompanied by service dogs, experienced the steering-wheel-free Cybercab firsthand.
Cybercab at the National Federation of the Blind’s Annual Convention in Austin for a hands-on experience of its accessibility features for blind or visually impaired customers⁰⁰For example:⁰– Braille lettering on physical controls
– Space for service animals & assistive… pic.twitter.com/8wrJcDHkw7— Tesla Robotaxi (@robotaxi) July 6, 2026
The showcase emphasized practical features tailored to the needs of the blind community. Braille lettering appears on physical controls, including door releases and emergency buttons, allowing users to navigate interfaces independently through touch. Generous interior space accommodates service animals and assistive devices such as canes, guide dogs, or mobility aids without compromising comfort.
Wheelchair-height seating facilitates easier transfers for users with additional mobility challenges. Photos from the event captured blind attendees approaching the vehicle confidently, service dogs relaxing inside, and hands exploring Braille-equipped handles.
Tesla Robotaxi’s official account detailed these elements, noting the Cybercab’s focus on accessibility, especially noting the Braille lettering and additional space for service animals.
How Tesla Will Transform Mobility for the Blind
Autonomous vehicles like the Cybercab promise revolutionary independence for the roughly 2.2 million visually impaired Americans. Traditional barriers—reliance on sighted drivers, costly paratransit, or limited public transit—often restrict spontaneous travel. Tesla Full Self-Driving aims to eliminate the need for a human operator, enabling on-demand, door-to-door rides via simple app hailing with voice guidance.
Users gain freedom to work, socialize, shop, or attend events anytime without scheduling hassles or safety concerns. This reduces isolation, boosts employment opportunities, and enhances quality of life, turning mobility from a dependency into true personal autonomy.
The NFB demonstration not only gathered valuable feedback but also generated excitement about a future where technology levels the playing field. By prioritizing inclusive design, Tesla advances a vision of transportation that serves everyone, potentially reshaping daily life for blind individuals and setting a standard for the autonomous industry.
As Cybercab deployment scales, these accessibility innovations could mark a significant step toward equitable mobility.


