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SpaceX’s upgraded Starship completes second Raptor engine test in ~24 hours
SpaceX Starship prototype SN15 has completed a second ‘static fire’ test of its Raptor engines in the last 24 hours, hopefully setting up the rocket for a launch and landing attempt on Thursday or Friday.
While Monday’s test was a total success, it’s unclear if April 27th’s static fire went according to plan. Notably, it was much shorter than the Monday engine test and involved either one or two – but not all three – of Starship SN15’s Raptor engines. Historically, unusually brief static fires (~2-3 seconds) aren’t unprecedented, but they’ve generally been part of a process of troubleshooting after a prototype runs into technical issues during earlier testing.
According to Musk, SpaceX also moved to reigniting all three sea level Raptors for landing burns from Starship SN10 onwards, meaning that an intentional two-engine SN15 static fire is either a reversion to earlier two-engine landing burns or a sign of a static fire abort or engine ignition failure. If SpaceX needs to perform another test, particularly if one or more Raptors need to be replaced, Starship SN15’s launch will likely slip into early May. Stay tuned for updates.
SpaceX CEO Elon Musk says that the next Starship launch could happen “later this week” after the company’s first ‘upgraded’ prototype aced a three-engine static fire test on the first try.
While substantially delayed from optimistic initial targets just a week or two after the rocket rolled from factory to launch pad, upgraded Starship prototype serial number 15 (SN15) – outfitted with “hundreds of improvements” – fired up its three Raptor engines for a few seconds around 5pm CDT on Monday, April 26th. Also upgraded, the rocket’s engines seemed to perform nominally and SpaceX ultimately closed out the evening’s testing a few hours early.
Around the same time as SN15’s first static fire attempt was wrapping up, SpaceX distributed safety notices to Boca Chica Village residents, indicating that a second static fire test may be planned on Tuesday. Musk didn’t mention plans for a second static fire, but he did imply that the first test was completed successfully enough to enable Starship SN15 to launch just a few days from now.
Like four other “high-altitude” flight tests before it, Starship SN15 is expected to target a similar ~10-12 kilometer (6-8 mi) apogee and once again attempt to perform a complete ascent, controlled bellyflop, landing flip maneuver, and soft touchdown. Between December 2020 and April 2021, Starships SN8 through SN11 tried and failed to survive that challenge intact, though prototype SN10 did manage to survive for around ten minutes on the ground before its still-hard landing led to an explosion.
All four failures ultimately had different causes. Starship SN8 lost fuel tank pressure, starving its Raptors and causing a near-total loss of thrust seconds before touchdown. One of SN9’s Raptors failed to ignite for a landing burn, triggering an even more aggressive impact with the ground. Starship SN10 landed in one piece but its lone landing engine underperformed when it began to ingest helium ullage gas – a quick-fix implemented after SN8’s pressurization issue. SN11 exploded almost immediately after attempting to ignite its three engines for landing, failing even earlier than its predecessors.
All four flight tests saw each respective Starship prototypes narrowly miss a fully successful and survivable landing, providing SpaceX a great deal of data and direct experience to improve the rocket’s design and operations with. Two of the four failures – SN9 and SN11 – appear to have been the fault of one or more of Starship’s three Raptor engines. Beginning with Starship SN15, SpaceX has moved to an upgraded iteration of the next-generation engine, raising hopes that whatever changes the company has implemented will substantially improve reliability and thus the odds of a successful high-altitude launch and landing test.
As of April 26th and in spite of one or two weeks of delays, the fact that Starship SN15 managed to complete a three-Raptor static fire test on its first true attempt is a great sign that the rocket’s many “improvements” may already be paying dividends. A launch “later this week” would make the effects of those improvements even harder to deny. A successful launch and landing in the next few days would all but guarantee that SpaceX’s process of iterative development is working like a charm. Regardless of whether SN15 survives its first flight, Starship SN16 will likely be ready to take over a matter of days later.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
