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The strategy behind the state selection of the Tesla Gigafactory
By now, everyone who has any interest at all in Tesla Motors has heard about their plans for a Gigafactory. Since the plan was introduced in February, the discussion groups and forums have been filled with thoughts on the implications of the huge battery making installation. Four potential sites were named: New Mexico, Nevada, Arizona and Texas.
Speculation about how this would change things became rampant. Nicolas Zart asked how it would affect Tesla’s long-standing relationship with Panasonic, who provides the batteries being used in the Model S and that will likely be used in the upcoming Model X. Yet a more persistent question in the peanut gallery has been why Tesla would choose the states it mentioned as candidates for the factory.
To be straightforward, there was a lot of strategic thinking that went behind the choice of the four states mentioned, and there’s a good reason that a couple of those states, deemed as “Tesla-unfriendly,” are on the list.
Logistics
The states chosen are all within a specific logistical area. They’re warm weather states, have little seismic activity, are within easily-accessed and well-established transportation corridors (trains, highways, etc.), have low-cost land available, and have a surplus of most energy types.
This means that transport of materials and finished products to and from each of these locations is relatively easy and requires minimal work to customize. All of them are in sunny locations (a primary requirement for a solar farm as large as Tesla proposes) and they all have access to low-cost energy at surplus should the wind and solar plans take longer to establish or not perform as expected.
Costs and Baskets of Eggs
Each of the four states named also have highly conducive political environments for business. California, love it or hate it, is one of the worst places in the nation to attempt to start a manufacturing business in terms of bureaucracy, costs, and red tape. Choosing California would also mean Tesla would be putting all of their eggs into one basket, as it were, geographically and politically. This would directly affect our next point. We’ll discuss that in a moment.
All four of the states listed have low or no corporate income tax, have relatively low property taxes (even for industrial use), and are about as business-friendly as a state’s government can be without giving away the farm. Nevada and Arizona also have corporate-friendly incorporation laws, should Tesla need to use them.
Leverage
Now for the real meat of it. Tesla has already leveraged California for about everything it can in terms of concessions and breaks. California would likely be willing to do a lot to help Musk get his Gigafactory built, but it’s just as likely that the other candidates would do just as much on top of their already-friendly atmosphere, industry-wise.
Further, two of these states (do we need to name them?) have been less than friendly to Tesla during the dealership vs direct sales battles. Dangle the “create a green factory and employ a lot of your citizens” carrot, though, and suddenly the discussion might begin to change a little.
You don’t have to be Richard Nixon to see that the prospect of one of the world’s largest automotive battery factories being located in your state will have a hundred benefits to every loss you might politically incur for turning your back on your friends at the auto dealer’s association. Especially if you’re a governor with hopes of getting into the White House (ahemRickPerryahem). It’s things like the Gigafactory that can build legacies for those with the savvy to utilize the PR potential.
Strategically Speaking
Putting it together, the strategy behind the Gigafactory’s geographic location is very astute. Musk and Co gain more by naming enemies in their list of potentials than they would going the relatively safe route of staying in their west coast comfort zone.
Elon Musk
SpaceX Starship just nailed something it’s never done before
SpaceX’s Starship flew successfully Friday, landing both stages and deploying its first Starlink V3 satellites.
Starship’s thirteenth test flight delivered exactly what SpaceX needed with a clean liftoff, two successful stage recoveries, and the first real payload the vehicle has ever carried to space. Booster 20 and Ship 40 lifted off at 5:51 p.m. CT from Starbase, and by the time the mission wrapped roughly an hour later, both halves of the rocket had done exactly what they were supposed to do.
Booster 20 separated from Ship 40 a few minutes into the flight and stuck a controlled splashdown in the Gulf of Mexico about six minutes after liftoff. That is a meaningful turnaround from Flight 12 in May, when the booster lost several engines during its boostback burn before a hard water landing attempt.
Starship as seen from Starlink satellites pic.twitter.com/e2hvfmnewh
— Elon Musk (@elonmusk) July 25, 2026
Starship 40’s performance was arguably the bigger win. The vehicle deployed the first 20 operational Starlink V3 satellites Starship has ever carried, then flew a suborbital arc to a landing in the Indian Ocean that SpaceX commentator Dan Huot called the company’s softest splashdown yet. “This is a dream scenario for this team that’s trying to get this heat shield data,” Huot said on the live broadcast, according to Space.com’s live coverage. “I’m a little over the moon right now. Wow. Lucky number 13.”
Unlike the mass simulators SpaceX flew on Flight 12, these were production Starlink V3 satellites, meant to extend solar arrays and antennas and attempt to link with the broader constellation before reentering minutes later. Getting real hardware through a full deploy sequence on only the second flight of the V3 generation keeps Starship on schedule for the payload work NASA is counting on for future Artemis lunar landings.
What an awesome launch, really seems like everything went super well and it was all incredibly smooth.
SpaceX is awesome. Very interested to see how the market will respond on Monday pic.twitter.com/KSHmyBfV55
— TESLARATI (@Teslarati) July 25, 2026
— TESLARATI (@Teslarati) July 25, 2026
The flight also arrives at a moment when SpaceX needed a win. SPCX has traded below its $135 IPO price since mid-July, as Teslarati reported when the mission slipped to Friday, and short interest has climbed to roughly a third of the tradable float. A clean flight will not fix a balance sheet, but it does answer the one question SpaceX absolutely needed answered this week: whether the fixes made after the July 16 abort would hold up under real flight conditions. They did, on both stages, on the first try after the redesign.
SpaceX has not set a target date for Flight 14, though the company has said it wants to push toward an orbital attempt on the next mission. After Friday, that goal looks a lot more within reach.
Tesla’s Supercharger Diner in Los Angeles dominated the company’s global usage rankings after just one year, proving the concept is more than just a one-off novelty location that will fade away.
The performance could incite the company to build more locations, something that CEO Elon Musk has hinted at for some time.
Tesla’s Supercharger Diner delivered 21.2 GWh of energy in its first year of operation, the company’s head of Charging, Max de Zegher, revealed on X. Of the top 10 most utilized Supercharger locations in Tesla’s global infrastructure, the Diner in Los Angeles was the most used by drivers, and it wasn’t particularly close:
Tesla Diner opened exactly 1 year ago. Inspiring that futuristic places like this exist.
It’s our highest usage Supercharger in the world: 21.2 GWh delivered in a year, 1.6k sessions/day.
Top 10 Superchargers by energy delivered: https://t.co/9YvJ8lw696 pic.twitter.com/koB3AUJHws
— Max (@MdeZegher) July 21, 2026
On its launch day one year ago, nobody was too sure what the Tesla Diner would be about. It seemed like an interesting concept, and considering it had been in the works for years, it was a highly anticipated launch that many were looking forward to.
Based on its success, we could see additional Diners with Superchargers built throughout the United States, and potentially beyond. Musk has said on several occasions that the company would be willing to bring the Diner idea to more markets.
Tesla makes major change at Supercharger Diner amid epic demand
Of the markets that Musk has mentioned, both Palo Alto and Austin have come to be perceived as ideal selections. However, there are no concrete plans as of now to build new Supercharger Diners anywhere; the location on Santa Monica Boulevard will remain the exclusive spot to pick up Tesla-inspired eats, at least for the time being.
Tesla short sellers won big following the company’s massive fall on Wall Street after it reported subpar Earnings on Wednesday.
Tesla short sellers collected about $4.12 billion in single-day profits on Thursday, according to Bloomberg. Shares fell as much as 15 percent during Thursday’s session. It closed as one of the worst days for Tesla on Wall Street in the past three years.
Investors sold off the stock after Tesla said it would aggressively direct its spending toward AI and its Optimus robot project. The company had record revenues, which were driven by one of the strongest quarters in terms of vehicle deliveries in company history.
However, it missed EPS estimates by reporting just $0.33, a far cry from the $0.53 analysts expected.
S3 Partners reported that about 3 percent of Tesla’s outstanding stock is sold short. Managing Director at S3, Ihor Dusaniwsky, provided the short seller’s potential profit, as well as another figure: shorts have likely had paper gains of $8.92 billion this year, as Tesla shares are down 30 percent in 2026.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla has burned short sellers many times in the past, but the company’s latest Earnings Call was a chance for those skeptics to taste some payback. Although the company gave some very transparent information regarding future projects, the rollout of Robotaxi, Optimus, and Semi, many investors took their profits on Thursday.
Notable short sellers like Michael Burry have been transparent about their skepticism around Tesla shares. Burry just revealed three weeks ago that he had opened up a new short on the stock, stating he shorted Tesla shares at $416.22. “Happy it jumped back to this level,” he said in a blog post.
At the time of publication, Tesla shares were down about 3 percent and the stock was trading at $309.92.
SpaceX Starship just nailed something it’s never done before
Tesla’s Supercharger Diner probably just secured more locations
