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The strategy behind the state selection of the Tesla Gigafactory

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By now, everyone who has any interest at all in Tesla Motors has heard about their plans for a Gigafactory. Since the plan was introduced in February, the discussion groups and forums have been filled with thoughts on the implications of the huge battery making installation. Four potential sites were named: New Mexico, Nevada, Arizona and Texas.

Speculation about how this would change things became rampant. Nicolas Zart asked how it would affect Tesla’s long-standing relationship with Panasonic, who provides the batteries being used in the Model S and that will likely be used in the upcoming Model X. Yet a more persistent question in the peanut gallery has been why Tesla would choose the states it mentioned as candidates for the factory.

To be straightforward, there was a lot of strategic thinking that went behind the choice of the four states mentioned, and there’s a good reason that a couple of those states, deemed as “Tesla-unfriendly,” are on the list.

Tesla-Gigafactory-strategy

Logistics

The states chosen are all within a specific logistical area. They’re warm weather states, have little seismic activity, are within easily-accessed and well-established transportation corridors (trains, highways, etc.), have low-cost land available, and have a surplus of most energy types.

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This means that transport of materials and finished products to and from each of these locations is relatively easy and requires minimal work to customize. All of them are in sunny locations (a primary requirement for a solar farm as large as Tesla proposes) and they all have access to low-cost energy at surplus should the wind and solar plans take longer to establish or not perform as expected.

Costs and Baskets of Eggs

Each of the four states named also have highly conducive political environments for business. California, love it or hate it, is one of the worst places in the nation to attempt to start a manufacturing business in terms of bureaucracy, costs, and red tape. Choosing California would also mean Tesla would be putting all of their eggs into one basket, as it were, geographically and politically. This would directly affect our next point. We’ll discuss that in a moment.

All four of the states listed have low or no corporate income tax, have relatively low property taxes (even for industrial use), and are about as business-friendly as a state’s government can be without giving away the farm. Nevada and Arizona also have corporate-friendly incorporation laws, should Tesla need to use them.

Leverage

Now for the real meat of it. Tesla has already leveraged California for about everything it can in terms of concessions and breaks. California would likely be willing to do a lot to help Musk get his Gigafactory built, but it’s just as likely that the other candidates would do just as much on top of their already-friendly atmosphere, industry-wise.

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Further, two of these states (do we need to name them?) have been less than friendly to Tesla during the dealership vs direct sales battles. Dangle the “create a green factory and employ a lot of your citizens” carrot, though, and suddenly the discussion might begin to change a little.

You don’t have to be Richard Nixon to see that the prospect of one of the world’s largest automotive battery factories being located in your state will have a hundred benefits to every loss you might politically incur for turning your back on your friends at the auto dealer’s association.  Especially if you’re a governor with hopes of getting into the White House (ahemRickPerryahem).  It’s things like the Gigafactory that can build legacies for those with the savvy to utilize the PR potential.

Strategically Speaking

Putting it together, the strategy behind the Gigafactory’s geographic location is very astute. Musk and Co gain more by naming enemies in their list of potentials than they would going the relatively safe route of staying in their west coast comfort zone.

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Aaron Turpen is a freelance writer based in Wyoming, USA. He writes about a large number of subjects, many of which are in the transportation and automotive arenas. Aaron is a recognized automotive journalist, with a background in commercial trucking and automotive repair. He is a member of the Rocky Mountain Automotive Press (RMAP) and Aaron’s work has appeared on many websites, in print, and on local and national radio broadcasts including NPR’s All Things Considered and on Carfax.com.

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Elon Musk

Tesla scales back driver monitoring with latest Full Self-Driving release

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Tesla's Cabin-facing camera is used to monitor driver attentiveness. (Credit: Andy Slye/YouTube)

Tesla has scaled back driver monitoring to be less naggy with the latest version of the Full Self-Driving (Supervised) suite, which is version 14.3.3.

The latest version is already earning praise from owners, who are reporting that the suite is far less invasive when it comes to keeping drivers from taking their eyes off the road. The first to mention it was notable Tesla community member on X known as Zack, or BLKMDL3.

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Musk confirmed that v14.3.3 was made to nag drivers significantly less, something that Tesla has worked toward in the past and has said with previous versions that it is less likely to push drivers to look ahead, at least after looking away for a few seconds.

This refinement aligns with Tesla’s ongoing push toward unsupervised FSD. The update also brings faster Actual Smart Summon (now up to 8 mph), reliable “Hey Grok” voice commands, richer visualizations, smoother Mad Max acceleration, and an intervention streak counter that rewards consistent use. Reviewers describe the drive as more human-like and confident, with fewer twitches or unnecessary maneuvers.

Musk has repeatedly signaled this direction. In late 2025, he stated that FSD would allow phone use “depending on context of surrounding traffic,” noting safety data would justify relaxing rules so drivers could text in low-risk scenarios like stop-and-go traffic.

We tested this, and even still, the cell phone monitoring really seems to be less active in terms of alerting drivers:

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Tesla Full Self-Driving v14.2.1 texting and driving: we tested it

Earlier, ahead of v14, Musk promised the system would “nag the driver much less” once safety metrics improved.

In 2023, he confirmed the steering wheel torque nag would be “gradually reduced, proportionate to improved safety,” shifting reliance to the cabin camera. Subsequent updates like v13.2.9 and v12.4 further loosened monitoring, cracking down on workarounds while easing legitimate distractions.

These steps reflect Tesla’s data-driven approach: FSD’s safety record—reportedly averaging millions of miles per crash—now outpaces human drivers in many scenarios, giving the company confidence to dial back interventions. Reduced nags improve usability and trust, encouraging more drivers to rely on the system rather than disengaging out of frustration.

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However, there are certainly still some concerns. In many states, it is illegal to handle a cell phone in any way, requiring the use of hands-free devices. In Pennsylvania, it is illegal to use your cell phone at stop lights, which is definitely a step further than using it while the car is actively in motion.

v14.3.3 represents tangible progress. Making FSD less adversarial and more seamless is definitely a step forward, but drivers need to be aware of the dangers of distracted driving. FSD is extremely capable, but it is in no way fully autonomous, nor does its performance warrant owners to take their attention off the road.

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Tesla Full Self-Driving expands in Europe, entering its second country

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Credit: Tesla

Tesla has officially expanded its Full Self-Driving (FSD) suite in Europe once again, as it will now be offered to customer vehicles in Lithuania, marking a significant milestone as the second European Union country to offer the system.

Tesla confirmed FSD’s rollout in Lithuania this morning:

Tesla showed several clips of Full Self-Driving navigation in Lithuania to mark the announcement, while Lithuanian Transport Minister Juras Taminskas highlighted the system’s potential to assist with lane-keeping, speed adjustment, and traffic tasks on longer drives, while emphasizing that drivers must stay alert and ready to intervene.

Just a few weeks ago, Tesla officially entered Europe with Full Self-Driving in the Netherlands. The expansion of FSD on the continent is now officially underway.

Tesla Full Self-Driving gets first-ever European approval

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Full Self-Driving’s European Journey

Europe has long posed one of the toughest regulatory challenges for Tesla’s autonomy ambitions due to stringent safety standards under the United Nations Economic Commission for Europe (UNECE) framework, particularly UN Regulation 171 for Driver Control Assistance Systems.

The Netherlands’ RDW authority granted the pioneering approval after over 18 months of rigorous testing, including 1.6 million kilometers on European roads and extensive data submissions.

This approval enables mutual recognition across the EU, allowing other member states to adopt it nationally without full re-testing. Lithuania quickly leveraged this mechanism, becoming the second adopter. Tesla positions FSD Supervised as a tool to incrementally improve road safety, with the company claiming it reduces incidents when used properly.

Bottlenecks slowing broader European deployment include fragmented national regulations, varying levels of regulatory skepticism, and requirements for robust driver monitoring. Some EU officials have raised concerns about performance in adverse conditions like icy roads or speeding scenarios, alongside frustrations over Tesla’s public advocacy approach.

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Additional hurdles involve data privacy, liability frameworks, and the need for EU-wide harmonization. While countries like Belgium appear to be fast-tracking adoption, larger markets such as Germany, France, and Italy are expected to follow in the coming months, with potential EU-wide progress targeted for later in 2026.

Tesla Full Self-Driving Across the World

As of May, Full Self-Driving (Supervised) is available in approximately ten countries.

In North America, it has been live for years in the United States, Canada, Mexico, and Puerto Rico. Asia-Pacific additions include Australia, New Zealand, and South Korea, while China utilizes what Tesla calls “City Autopilot.” In Europe, the Netherlands and now Lithuania join the list, with more countries mulling the possibility of also approving FSD.

Tesla offers FSD via monthly subscriptions (around €99 in Europe) or one-time purchases (with deadlines approaching in many markets), shifting toward recurring revenue models. Today is the final day Europeans will be able to purchase the suite outright.

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This expansion underscores Tesla’s push for global autonomy, starting with supervised and building toward greater capabilities. With Lithuania now online, momentum is building across Europe, though regulatory caution will continue shaping the pace. Owners in approved regions report smoother highway and urban driving, but the system remains Level 2, which requires human oversight.

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Elon Musk

Tesla ditches India after years of broken promises

Tesla has ditched its plans to build a factory in India after years of failed negotiations.

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Tesla’s long-running effort to establish a manufacturing presence in India is officially over. India’s Minister of Heavy Industries H.D. Kumaraswamy confirmed on May 19, 2026 that Tesla has informed authorities it will not proceed with a manufacturing facility in the country.

Tesla first signaled serious interest in India around 2021, when it began hiring local staff and lobbying the Indian government for lower import tariffs. The ask was straightforward: reduce duties enough for Tesla to test the market with imported vehicles before committing capital to a local factory. India’s position was equally firm, with an ask of Tesla to commit to manufacturing first, then receive tariff relief. Neither side moved, and the talks quietly collapsed.

Tesla to open first India experience center in Mumbai on July 15

India had offered a policy that would reduce import duties from 110% down to 15% on EVs priced above $35,000, provided companies committed at least $500 million toward local manufacturing investment within three years. Tesla declined to participate. The tariff standoff was only part of the problem. Analysts pointed to significant gaps in India’s local supply chain, inadequate industrial infrastructure, and a mismatch between Tesla’s premium pricing and the purchasing power of India’s automotive market as additional factors that made the investment difficult to justify.

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First signs of an unraveling relationship came in April 2024, when Musk abruptly cancelled a planned trip to India where he was set to meet Prime Minister Modi and announce Tesla’s market entry. By July 2024, Fortune reported that Tesla executives had stopped contacting Indian government officials entirely. The government at that point understood Tesla had capital constraints and no plans to invest.

The more fundamental issue is that Tesla’s existing factories are currently operating at approximately 60% capacity, making a commitment to building new manufacturing capacity in a new market difficult to defend to investors. Tesla will continue selling imported Model Y vehicles through its existing showrooms in Mumbai, Delhi, Gurugram, and Bengaluru, but local production is no longer part of the plan.

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