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Tesla’s goal of producing 1 million cars per year is closer than everyone thinks
In classic Tesla fashion, Elon Musk shared an almost insane goal back in 2016. While speaking with analysts in a conference call, Musk remarked that he believes Tesla has a shot at achieving a production rate of 1 million cars a year. This statement was met with much criticism, considering that just the year prior, Tesla delivered just over 50,500 vehicles.
As the US auto industry is starting what could very well be a long road to recovery from a pandemic, it is starting to become evident that Musk’s goal may end up being feasible after all.
The year has been cruel to the automotive industry. Back in April, North American car factories that are known to produce about a million vehicles a month ended up producing fewer than 5,000 units. But while the year has been painful for the car industry, some recovery started becoming evident in recent months. Just last month, some large automakers reported sales that beat their 2019 numbers, hinting that an upswing may be on the way.
Amidst this trend is the one outlier in the US auto industry: Tesla. The electric car maker has felt the full brunt of the pandemic, as shown in the extended closure of its Fremont Factory from mid-March to mid-May. Despite this, the company was able to show a profitable second quarter, and this past Q3, it delivered a record 139,300 vehicles, up 50% from Q2 2020. The company also produced 145,036 cars in the third quarter, up 76% from the second quarter.
What is rather remarkable is that Tesla has decided to stand by its initial goal of delivering half a million cars this 2020. This target was already ambitious without the pandemic. With the pandemic, the company’s refusal to adjust its delivery targets seems downright insane. Yet if the company’s Q3 and potential Q4 results are any indication, Tesla may actually be closer to its 1-million-car-per-year goal than expected.
Tesla has delivered about 318,000 vehicles so far this year. For Tesla to meet its goal of delivering 500,000 vehicles in 2020, the company would have to deliver over 180,000 cars in the fourth quarter. This is yet another record for the company, and it is one that would likely be challenging. RBC Capital Markets analyst Joseph Spak, in a statement to The New York Times, noted that while 500,000 cars is “not an unattainable goal,” achieving it now “seems increasingly difficult.”
Yet despite these challenges, the fact that Tesla seems to be in striking distance of its pre-pandemic 2020 delivery goal represents an incredibly notable shift for the company. Just a little over a year ago, after all, Tesla was a much different automaker. It was still an embattled EV company, seemingly scrambling to raise money while TSLA short-sellers circled like sharks smelling blood in the water. Tesla ultimately proved its critics wrong, posting four profitable quarters as of Q2 2020.
If Tesla could come close or achieve its goal of producing and delivering over 180,000 vehicles in Q4 2020, the company would only be 70,000 cars short of a 250,000-vehicle-per-quarter run-rate. Once that is achieved, hitting 1 million cars per year in both production and deliveries will only be a matter of time. Granted, this is a rather ambitious step, but one must note that Tesla is pretty much taking on 2020 with just one and a half factories.
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Today, Tesla only produces cars in two sites: the Fremont Factory and Gigafactory Shanghai. And even then, Giga Shanghai is not yet fully ramped, with the facility yet to start Model Y production and the Model 3 line has only started operating with 3 shifts. This means that this year, Tesla has pursued its ambitious goals with a main factory in the US that was closed for over a month and a Chinese plant whose Phase 1 is now just hitting its stride.
These circumstances will likely change by next year. Tesla is in the process of building two new vehicle production facilities: Gigafactory Berlin and Gigafactory Texas. Both facilities are designed to produce high-volume vehicles, with the German plant manufacturing the Model Y and Texas building the Cybertruck, a vehicle that has received well over half a million orders, as per remarks from CEO Elon Musk.
Of course, Tesla’s production and deliveries still only comprise a small part of the auto market. Yet despite this, the company’s rapid rise and the equally quick emergence of the electric vehicle sector means that Tesla is poised to dominate an industry that is still forming. Michelle Krebs, an executive editor at Cox Automotive, a market research firm, said it best in a statement to the NYT.
“Tesla is the EV market right now. It’s still a tiny part of the market, and they are going to face more competition, but they are now well established,” she said.
In a new note to investors on Tuesday, Morgan Stanley analyst Andrew Percoco said that Tesla has one big financial question to answer for investors regarding its Robotaxi rollout, Full Self-Driving software, and Optimus.
Percoco said in the note that, for the most part, investors are still very positive about the direction the company is headed. However, there are some things the firm would like to see, and they have to do with financials.
Tesla (TSLA) Q2 2026 earnings results: miss on EPS, beat on revenue
Tesla bulls are more than convinced that the company’s Full Self-Driving software is proof it can develop physical AI. Financially, however, there are still some questions, especially on elevated spending, which CEO Elon Musk said would occur as the company works to roll out Robotaxi faster and continue developing its Optimus robot.
The latter two are where Tesla will have to prove progress to investors, as Percoco writes that both projects “will require clearer evidence that Robotaxi is scaling and more tangible Optimus proof points to support the ROI on elevated capex.”
Percoco said the second quarter earnings call did not change his long-term thesis of where Tesla is positioned in the AI race, which is out in front. However, there are concerns that weaker gross margins and higher R&D spend will stress financials, and that has “sharpened our (and investors’) focus on measurable progress across Robotaxi and Optimus.”
Additionally, Robotaxi still needs to be proven with more operation in existing cities while maintaining safety but improving how many rides it gives in any given time, he said. For Optimus, Percoco wrote that he is “still looking for evidence beyond commentary around SOP.”
Morgan Stanley put Percoco in charge of covering Tesla after long-time analyst Adam Jonas transitioned to the automotive side.
Currently, Morgan Stanley has a $415 price target on Tesla and a ‘Hold’ rating on the stock. It is trading at around $330 at the time of publication, which was 2:30 P.M. on the East Coast.
SpaceX’s massive investment in AI will make it a big winner, Argus Research said after the company’s successful earnings call last week.
The firm also upgraded shares to a Buy from Hold and set a $160 price target.
SpaceX (NASDAQ: SPCX) is currently recovering from its heavy AI infrastructure investments, as it spent nearly $16 billion in Q2 alone. The company did this primarily by monetizing high-demand GPU compute capacity at a much faster pace than traditional data center economics would suggest.
Company CFO Bret Johnsen said that SpaceX would be able to pay back anything on new deployments within a year.
There are plenty of ways the company can do this:
Leasing excess compute capacity through contracts
SpaceX has already built Colossus and Colossus II, largely for its own model training. However, much of that capacity is already rented out to third parties. It already has major deals with Anthropic, Google, and Reflection AI. These partnerships are adding billions per month to SpaceX’s spreadsheet.
High utilization driven by industry-wide scarcity
The demand for advanced AI training and inference capacity continues to exceed what is available for use. SpaceX can fill new racks quickly after they come online, so the capital deployed converts into revenue with minimal idle time.
Additionally, management and outside observers have described the new compute capital as behaving more like a cost-of-goods-sold than traditional multi-year capex, especially because of this rapid monetization pattern.
Capacity has already scaled from ~0.4 GW a year to 1.4 GW annually by the end of Q2. There are targets of more than 2 GW by year-end.
High incremental margins on the rental business once capacity is online
GPU cloud providers often operate at strong gross margins. SpaceX can monetize capacity that was already partially built or can be added efficiently. This means that incremental EBITDA margins on the rental revenue are usually high. This accelerates cash recovery relative to the gross capital outlay.
Parallel monetization of its own AI software and applications
Beyond pure infrastructure rental, SpaceX also generates revenue from Grok through subscriptions and usage, from X through ads, data, and other related services, enterprise APIs, and the planned integration of the Cursor coding tools acquisition.
These application layers ride on the same compute infrastructure and provide additional high-margin streams that could offset build-out costs. AI-segment revenue overall rose sharply to about $2.6 billion in Q2, according to Motley Fool. This was driven primarily by the infrastructure contracts, but the software side is also partially responsible.
Efficient, large-scale deployment and vertical integration advantages
SpaceX has emphasized the rapid construction of power and cooling infrastructure and favorable cost-per-megawatt economics relative to industry benchmarks in some disclosures.
Combined with its ability to scale capacity aggressively and the fact that many contracts start generating revenue within months of capacity coming online, the effective payback compresses dramatically compared with more conventional multi-year data-center projects.
SpaceX’s dominant near-term recovery path will turn the AI clusters into a hyperscale-style compute rental business for other leading AI companies while still using a portion for internal models.
Tesla headlights have caused a recall of over 20,000 of the company’s two most popular vehicles, the Model 3 and Model Y, due to the low-beam bulb exceeding the maximum allowed intensity according to federal standards.
Tesla initiated the recall with the National Highway Traffic Safety Administration (NHTSA) this morning, stating that the low-beam output “exceeds the maximum allowed intensity in the outer upper-right and outer upper-left areas of the 10U and 90U zone, as prescribed in FMVSS No. 108.”
Tesla sourced the impacted headlights from Marelli Automotive Lighting, a Mexico-based company. The recall impacts 2020-2023 Model Y vehicles and 2017-2023 Model 3 vehicles. It is estimated that every VIN in this recall is impacted by the defect.
🚨 Tesla is recalling 20,349 2020-23 Model Y vehicles and 2017-23 Model 3 vehicles due to an excessively bright headlamp low beam.
Currently, there is no remedy plan in place, as it is still being developed. pic.twitter.com/y34cIO2U0B
— TESLARATI (@Teslarati) August 11, 2026
Typically, Tesla would remedy recalls of this nature through an Over-the-Air software update, which has been a major focus of criticism by the company and its supporters because the NHTSA still refers to it as a “recall,” even though it requires no action by the vehicle owner. The fix is shipped over the internet and downloaded to the car.
However, there appears to be a potentially different solution for this problem. Tesla has not developed a remedy for this issue, so it could potentially be on the way. The big issue appears to be the fact that these recalled lamps are out of production, and this is an old body style for both vehicles. The headlights and front-end designs are completely different.
Tesla switched to another supplier when the affected headlight design was discontinued. It plans to begin notifying owners of their remedy options by September 15.
Tesla filed a petition protesting the recall to fix the vehicles’ headlight issue, but the NHTSA denied it. Now, Tesla will come up with a solution to fix it.
Tesla has one big financial question to answer for investors: Morgan Stanley
SpaceX AI investment gamble will make it a big winner, firm says
