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Tesla’s goal of producing 1 million cars per year is closer than everyone thinks
In classic Tesla fashion, Elon Musk shared an almost insane goal back in 2016. While speaking with analysts in a conference call, Musk remarked that he believes Tesla has a shot at achieving a production rate of 1 million cars a year. This statement was met with much criticism, considering that just the year prior, Tesla delivered just over 50,500 vehicles.
As the US auto industry is starting what could very well be a long road to recovery from a pandemic, it is starting to become evident that Musk’s goal may end up being feasible after all.
The year has been cruel to the automotive industry. Back in April, North American car factories that are known to produce about a million vehicles a month ended up producing fewer than 5,000 units. But while the year has been painful for the car industry, some recovery started becoming evident in recent months. Just last month, some large automakers reported sales that beat their 2019 numbers, hinting that an upswing may be on the way.
Amidst this trend is the one outlier in the US auto industry: Tesla. The electric car maker has felt the full brunt of the pandemic, as shown in the extended closure of its Fremont Factory from mid-March to mid-May. Despite this, the company was able to show a profitable second quarter, and this past Q3, it delivered a record 139,300 vehicles, up 50% from Q2 2020. The company also produced 145,036 cars in the third quarter, up 76% from the second quarter.

What is rather remarkable is that Tesla has decided to stand by its initial goal of delivering half a million cars this 2020. This target was already ambitious without the pandemic. With the pandemic, the company’s refusal to adjust its delivery targets seems downright insane. Yet if the company’s Q3 and potential Q4 results are any indication, Tesla may actually be closer to its 1-million-car-per-year goal than expected.
Tesla has delivered about 318,000 vehicles so far this year. For Tesla to meet its goal of delivering 500,000 vehicles in 2020, the company would have to deliver over 180,000 cars in the fourth quarter. This is yet another record for the company, and it is one that would likely be challenging. RBC Capital Markets analyst Joseph Spak, in a statement to The New York Times, noted that while 500,000 cars is “not an unattainable goal,” achieving it now “seems increasingly difficult.”
Yet despite these challenges, the fact that Tesla seems to be in striking distance of its pre-pandemic 2020 delivery goal represents an incredibly notable shift for the company. Just a little over a year ago, after all, Tesla was a much different automaker. It was still an embattled EV company, seemingly scrambling to raise money while TSLA short-sellers circled like sharks smelling blood in the water. Tesla ultimately proved its critics wrong, posting four profitable quarters as of Q2 2020.
If Tesla could come close or achieve its goal of producing and delivering over 180,000 vehicles in Q4 2020, the company would only be 70,000 cars short of a 250,000-vehicle-per-quarter run-rate. Once that is achieved, hitting 1 million cars per year in both production and deliveries will only be a matter of time. Granted, this is a rather ambitious step, but one must note that Tesla is pretty much taking on 2020 with just one and a half factories.

Today, Tesla only produces cars in two sites: the Fremont Factory and Gigafactory Shanghai. And even then, Giga Shanghai is not yet fully ramped, with the facility yet to start Model Y production and the Model 3 line has only started operating with 3 shifts. This means that this year, Tesla has pursued its ambitious goals with a main factory in the US that was closed for over a month and a Chinese plant whose Phase 1 is now just hitting its stride.
These circumstances will likely change by next year. Tesla is in the process of building two new vehicle production facilities: Gigafactory Berlin and Gigafactory Texas. Both facilities are designed to produce high-volume vehicles, with the German plant manufacturing the Model Y and Texas building the Cybertruck, a vehicle that has received well over half a million orders, as per remarks from CEO Elon Musk.
Of course, Tesla’s production and deliveries still only comprise a small part of the auto market. Yet despite this, the company’s rapid rise and the equally quick emergence of the electric vehicle sector means that Tesla is poised to dominate an industry that is still forming. Michelle Krebs, an executive editor at Cox Automotive, a market research firm, said it best in a statement to the NYT.
“Tesla is the EV market right now. It’s still a tiny part of the market, and they are going to face more competition, but they are now well established,” she said.
News
Tesla snags Lamborghini alum to help in newly entered market
Tesla has snagged a Lamborghini alum to help with its entrance into a new market, which has proven to be an intricate situation for the automaker.
A report from Bloomberg states that Tesla has hired Sharad Agarwal, who was formerly employed by the Italian luxury carmaker, to run its operations in India. With Lamborghini, he was employed to handle operations in India.
Tesla launches in India with Model Y, showing pricing will be biggest challenge
Tesla has gone through quite a few different team members with its launch in India, starting with a few hirings a few years ago, well before the company actually committed to selling cars in the country.
The move helps Tesla streamline its executive decision-making process, as it previously had employees in India reach out to managers based in China, among other areas. Agarwal will be stationed in India and will handle the company’s operations.
Tesla’s mentality behind the strategy is to have local leadership, something that seems to cater to the market specifically.
Tesla had previously put Isabel Fan, the manager of Southeast Asia for the company, in the position. However, Tesla seemed to want someone who was more permanent and would be dedicated to India exclusively.
India has the largest population on Earth and has a massive automotive market for that reason. Tesla stands to gain a lot from a strong performance in India, and its clean energy vehicles could help with pollution of all kinds in the region.
Tesla’s path to entrance in the Indian market was a long one, as the company tried for nearly ten years to get into the elusive region. Back in 2016, CEO Elon Musk said Tesla “would love to be in India,” teasing the Model 3.
By 2017, Tesla had met with officials from the country, but tried to get import duties down to nothing from 100 percent.
Indian authorities denied Tesla’s request.
For years, Musk met with Prime Minister Narendra Modi to try and iron out a deal of some sort. Nothing truly came to fruition, at least until last year, when real movement started.
By 2024, India had introduced a strategy to reduce import duties for some companies, which was enough for Tesla to make a move. It is now 2025, and the company still has not committed to building a factory in the region. However, it is not completely out of the question.
News
Tesla Sentry Mode helps lock up drive-by shooting suspect in Seattle
“A nearby Tesla actually captured the video that showed a man crouched behind a vehicle firing gunshots. A lot of vehicles record, and officers know that Teslas, especially, record, so we use that video all the time in these instances.”
Police in Seattle, Washington, are crediting Tesla’s well-known Sentry Mode for helping find a suspect in a drive-by shooting case.
A 21-year-old was arrested for an alleged drive-by shooting in the Pioneer Square neighborhood of Seattle this past Sunday, and the leads on the case seemed to be slim.
However, a Tesla parked nearby was able to record the shooting, as well as the car that the suspect hopped in after the crime occurred. It helped police identify the person they were looking for.
Seattle Police Department Detective Brian Pritchard said to MyNorthwest that the Tesla was a critical part of finding the suspect and placing him under arrest:
“A nearby Tesla actually captured the video that showed a man crouched behind a vehicle firing gunshots. A lot of vehicles record, and officers know that Teslas, especially, record, so we use that video all the time in these instances.”
The Tesla footage helped the Police put the suspect into handcuffs about an hour after the crime was committed. They are currently charged with drive-by shooting and unlawful possession of a firearm.
Tesla Sentry Mode is a security feature the vehicle utilizes to help solve crimes like vandalism, but it is also a cool feature that has caught things like accidents and other incidents on camera.
Many people still do not know about it, including the many vandals who keyed or broke the windows of Teslas earlier this year, as people damaged others’ cars in an act of retaliation against CEO Elon Musk when he became involved in politics.
This is far from the first time Sentry Mode has helped Police Departments solve crimes. Last September, we reported on Oakland’s Police Department in California using Teslas near crime scenes to help solve cases.
Tesla Sentry Mode is Oakland PD’s secret weapon against rising crime
Sergeant Ben Therriault, president of the Richmond Police Officers Association, said, “We have all these mobile video devices floating around,” in reference to the Teslas that sit and capture nearly everything that surrounds them.
Sentry Mode has helped officers arrest a variety of suspects, including several people who were allegedly involved in the murder of a 27-year-old woman in Northern California.
Elon Musk
UPDATE: Tesla investors push Charles Schwab for Musk comp plan clarification
Update: 4:00 p.m. EDT – Charles Schwab has reached out to TESLARATI with the following statement, clarifying that it plans to vote FOR Musk’s compensation package:
“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value. We apply our own internal guidelines and do not rely on recommendations from Glass Lewis or ISS. In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved.”
There have also been updates to the headline and various paragraphs to reflect this as well as accuracy.
Tesla investors are pushing Charles Schwab for clarification after it was expected to vote against CEO Elon Musk’s pay package.
Several high-profile Tesla influencers are speaking out against Charles Schwab, saying its decision to vote against the plan that would retain Musk as CEO and give him potentially more voting power if he can achieve the tranches set by the company’s Board of Directors.
The Tesla community appeared to see that Schwab is one firm that tends to vote against Musk’s compensation plans, as they also voted against the CEO’s 2018 pay package, which was passed by shareholders but then denied by a Delaware Chancery Court.
Schwab’s move was recognized by investors within the Tesla community and now they are speaking out about it:
Hey @CharlesSchwab – I need to speak with someone from Schwab Private Wealth Services this week. Please reach out via email, the mobile app message center, phone, or X DM.
Here’s why this is urgent: At least 6 of your ETF funds (around 7 million $TSLA shares) voted against… https://t.co/uSgPWnfTFc— Jason DeBolt ⚡️ (@jasondebolt) November 3, 2025
If @CharlesSchwab doesn’t vote for Elon Musk’s 2025 CEO Performance Award plan, I’ll move all my assets to another brokerage. My followers, many of whom also hold assets with Schwab and collectively own at least hundreds of millions in $TSLA, may do the same.
I can’t in good… https://t.co/6iUU6PdzYx— Sawyer Merritt (@SawyerMerritt) November 3, 2025
ready to help with the @CharlesSchwab exodus
— Gali (@Gfilche) November 3, 2025
At least six of Charles Schwab’s ETFs were expected to vote against Tesla’s Board recommendation to support the compensation plan for Musk. The six ETFs represent around 7 million Tesla $TSLA shares.
Jason DeBolt, an all-in Tesla shareholder, summarized the firm’s decision really well:
“As a custodian of ETF shares, your fiduciary duty is to vote in shareholders’ best interests. For a board that has delivered extraordinary returns, voting against their recommendations doesn’t align with retail investors, Tesla employees, or the leadership we invested to support. If Schwab’s proxy voting policies don’t reflect shareholder interests, my followers and I will move our collective tens of millions in $TSLA shares (or possibly hundreds of millions) to a broker that does, via account transfer as soon as this week.”
Tesla shareholders will vote on Musk’s pay package on Thursday at the Annual Shareholders Meeting in Austin, Texas.
It seems more likely than not that it will pass, but investors have made it clear they want a decisive victory, as it could clear the path for any issues with shareholder lawsuits in the future, as it did with Musk’s past pay package.
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