Tesla’s highly-anticipated 10/10 Robotaxi unveiling event, dubbed “We, Robot,” is finally here. To state that expectations are high for the Robotaxi would be an understatement, as CEO Elon Musk has been pretty open about the idea that the vehicle would be a huge player in Tesla’s future.
“We, Robot” is being held at the Warner Brothers Studios in Burbank, CA, with remarks expected to start around 7 p.m. PT. Seemingly highlighting the Robotaxi’s importance to Tesla’s overall potential, watch parties for the event are being held at selected showrooms, and a livestream of the occasion is available online.
The future will be streamed live
10/10, 7pm PT https://t.co/YJEjZIYoTA— Tesla (@Tesla) October 9, 2024
We will be closely following the updates from Tesla’s Robotaxi unveiling event in this live blog. We will also be publishing a number of articles focused on the key announcements at the event. I will be updating this article in real-time, so please keep refreshing the page to view the latest updates on this story. The first entry starts at the bottom of the page.
20:30 PT – And with that, the demonstration rides in the Cybercab are starting! Thank you so much for staying with us for this live blog. We had a blast. Please check out our further coverage of “We, Robot’s” updates. Until the next time!
The robots are dancing. @Tesla #Optimus pic.twitter.com/zu5oDBTCjw— Ryan McCaffrey (@DMC_Ryan) October 11, 2024
20:15 PT – Elon Musk shared an optimistic take on the future. “It will be the age of abundance,” Musk said.
He notes that the Optimus robots would be walking alongside the attendees of the “We, Robot” event. The Optimus robots will serve drinks at the bar. “It’s a wild experience,” Musk said. “And with that, let’s party!”
Autonomy will create the world we want
It covers all transportation needs with fewer cars, since they won't sit idle for most of the day anymore
Instead, cities will be greener & liveable pic.twitter.com/4EAl5ZHLBY— Tesla (@Tesla) October 11, 2024
20:13 PT – An army of Optimus Gen 2 units is now coming out.
“If you extrapolate this, it will be something spectacular. Something you can own,” Elon Musk said. “At scale, this should cost somewhere around $20,000 to $30,000.” A video showcasing Optimus’ home uses is also showcased. “I think this will be the biggest product ever of any kind,” Musk said.
Robotaxi is premium point-to-point electric transport, accessible to everyone pic.twitter.com/oLykwaaTHm— Tesla (@Tesla) October 11, 2024
Faster, more affordable
– No driver fee
– No expensive radar or lidar equipment. FSD uses cameras alone
– Call it once & and it’s yours as long as needed, for quick trips or all day
Will be less than $30k when purchased— Tesla (@Tesla) October 11, 2024
20:11 PT – Musk noted that with the advent of Robotaxis, parking lots could be reclaimed as parks.
The Robovan (Robovin?) also takes to the stage. The vehicle could carry up to 20 people or transport goods. It’s Tesla’s high-density transport.
It looks extremely futuristic, and its cabin looks very spacious.
“The future should look like the future,” Musk said.
Boom. Transit for tunnels! pic.twitter.com/ISZp9Lmvg6— Steve Jurvetson (@FutureJurvetson) October 11, 2024
20:09 PT – “Our autonomous future is here,” Musk said. He also noted that the attendees of the event would have an extended experience with the Cybercab, since the demonstration rides are pretty long.
Musk also announced that the Cybercab will not have a NACS plug. It will use inductive charging instead.
20:06 PT – Elon Musk reiterated that self-driving cars will be a lot safer than humans, because AI and Vision never gets distracted, or drinks. He reiterated the idea that all Teslas today will be capable for unsupervised FSD.
Today's transportation sucks.
It costs too much, isn't safe & isn't sustainable.
Autonomy is your ride, not a car – but safer, faster & affordable pic.twitter.com/J4D8oDtqyf— Tesla (@Tesla) October 11, 2024
20:05 PT – Elon Musk noted that Tesla expects Unsupervised FSD by next year in Texas and California. “We’ll make this vehicle in very, very high volume,” Musk said, though customers can already experience the Robotaxi experience with the self-driving Model 3 and Model Y.
Cybercab production is expected before 2027.
20:03 PT – The cost of autonomous transport would be so low, you can think of it as individualized mass transit, Musk said. It’s premium point to point transportation.
Elon Musk also confirms that the Cybercab can be bought for personal use. “We expect its cost to be below $30,000. I think it will be a glorious future,” Musk said
20:00 PT – Musk notes that today’s transportation kinda sucks. It’s dirty and crowded and exhausting. Especially if you have to drive. If you have a Tesla, it’s a lot better due to FSD (Supervised).
“We’ll move from Supervised Full Self-Driving to Unsupervised Full Self-Driving,” Musk said. He also highlighted that cars tend to cost too much, especially if one were to consider that cars on average tend to get used just 10 out of 170 hours per week. An autonomous car can then be used about five times as much.
“With autonomy, you’ll get your time back,” Musk said, noting that autonomous cars will be ten times safer than human drivers.
pic.twitter.com/LmwazyxR7Z— The Kilowatts ?⚡️ (@klwtts) October 11, 2024
19:58 PT – Elon welcomes everyone to the “We, Robot” party. He calls the Robotaxi the “Cybercab.” There’s 20 more in the event.
“The vehicles are autonomous. No drivers. “We have 50 fully autonomous cars tonight,” Musk said. Driverless Model Ys are in the area as well. “I hope this goes well. We’ll find out,” Elon Musk joked.
19:54 PT – Elon Musk enters the stage. The Robotaxi is here! It is definitely Cybertruck-inspired.

19:53 PT – Ok, the event’s starting. Tesla just posted a disclaimer/disclosure. That’s new. Franz is taking the stage. “We’re here to experience a future that’s closer than you think,” Franz said.
19:45 PT – Nope, still waiting. X live viewers are now up to 2.3 million and YouTube’s livestream is up to 107k now though.
19:44 PT – Ok, the music has stopped in the livestream. Perhaps the event is starting now.
19:41 PT – Elon Musk’s kids have chosen this opportunity to play in front of the stage. They seem to be having tons of fun.
Having fun while waiting for @elonmusk pic.twitter.com/n8hpKZ4htZ— Lincoln (@MobofJoggers) October 11, 2024
19:38 PT – Elon Musk has confirmed that the attendee’s medical emergency has been addressed. The event will start shortly.
A person in the crowd had a medical emergency. We have taken care of them and will be starting shortly.— Elon Musk (@elonmusk) October 11, 2024
19:31 PT – Elon Musk seems ready, if any.
Elon is about to walk out pic.twitter.com/oqJFHM1Nsu— Sawyer Merritt (@SawyerMerritt) October 11, 2024
19:30 PT – Looks like the medical emergency is over. The attendee is reportedly back on their feet, and medics are now clearing out.
19:24 PT – Elon Musk has confirmed that Tesla is taking care of the attendee who had a medical emergency before officially starting the event.
A person in the crowd had a medical emergency, so we’re taking care of them before starting— Elon Musk (@elonmusk) October 11, 2024
19:21 PT – Unfortunately, someone seems to have passed out. Emergency responders are catering to the attendee. Hope the attendee is alright.
Hope he’s okay. pic.twitter.com/WQiSEHWQY0— Tesla Owners Silicon Valley (@teslaownersSV) October 11, 2024
19:18 PT – The X livestream now has 1.1 million viewers. 105k on YouTube.
19:15 PT – The event is now 15 minutes late. This is not very surprising since Tesla tends to start its events late. The anticipation is notable, though. In the event’s livestream, 882k are tuned in on X and another 101k are tuned in to YouTube.
19:13 PT – Thanks so much for the shoutout Steve! You rock!
Casually hanging with @FutureJurvetson during what might be the biggest day in @Tesla history! https://t.co/Puf9dRPEld— TESLARATI (@Teslarati) October 11, 2024
So funny!! Yes
I had not noticed but they are filming right behind me. Go Teslarati!— Steve Jurvetson (@FutureJurvetson) October 11, 2024
19:10 PT – Now there are two helicopters hovering overhead!
A second helicopter ? has arrived at Warner Bros.
We are at a movie studio after all — maybe it's Tom Cruise or Robert Downey Jr? pic.twitter.com/lxZ7WVz5fL— TESLARATI (@Teslarati) October 11, 2024
19:08 PT – The Musk family are here to support Elon. Hello there, Kimbal and Tosca! Mom Maye Musk is here too.
Sup @kimbal @ToscaMusk @mayemusk pic.twitter.com/lgAg3pKoIw— Tesla Owners Silicon Valley (@teslaownersSV) October 11, 2024
The Musks! pic.twitter.com/NkGYeMd7KX— Whole Mars Catalog (@WholeMarsBlog) October 11, 2024
19:03 PT – If the Cybertruck unveiling gave “Blade Runner” vibes, the Robotaxi event is definitely giving “Westworld” vibes. Futuristic, but not dystopian. I personally prefer it.
Hella smoke at the Tesla Robotaxi event
Sick vibes. pic.twitter.com/QBYW50uelr— Tesla Owners Silicon Valley (@teslaownersSV) October 11, 2024
19:00 PT – The livestream is live! Let’s go! On the other hand, these graphics are starting to become a standard for Tesla events.
18:59 PT – One minute to go, everyone!
18:58 PT – There will most definitely be demonstration rides tonight, as per Elon Musk.
Wild rides tonight (literally)— Elon Musk (@elonmusk) October 11, 2024
18:56 PT – Tesla sure knows how to entertain its guests. Good vibes all around.
No signs of Optimus serving drinks just yet… #werobot pic.twitter.com/LXISpBgPWd— Kim Java (@ItsKimJava) October 11, 2024
18:54 PT – Tesla set up its stage behind a road. Attendees speculate that this road may be where the Robotaxi will come out.
Tesla Robotaxi will come out here most likely pic.twitter.com/QdBNdC9vDp— Tesla Owners Silicon Valley (@teslaownersSV) October 11, 2024
18:50 PT – Tesla knows what it’s doing. We haven’t seen a party like this in a while. Last nine minutes!
Extraordinary is the passing grade— Tesla (@Tesla) October 11, 2024
18:46 PT – Tesla is LOCKED IN on this event. So. Much. Attention. To. Detail.
pic.twitter.com/U6uQsqPsGU— Elon Musk (@elonmusk) October 11, 2024
Awesome details around the studio. Tesla went all out pic.twitter.com/CFyMYX1u89— Nic Cruz Patane (@niccruzpatane) October 11, 2024
18:45 PT – It’s 15 minutes before the remarks at “We, Robot” are expected to start, and the energy is positively electric. Unveiling the Robotaxi at Warner Brothers Studios Burbank may have been a genius move, because the vibe here is real.
Check out the YouTube livestream of the event below.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
News
NASA taps SpaceX for more astronaut missions as Boeing Starliner remains grounded
NASA just gave SpaceX a $946 million contract for three more astronaut missions through 2030.
NASA has awarded SpaceX a $946 million contract modification covering three more astronaut missions to the International Space Station, according to an announcement the agency published Friday. The award adds Crew-15, Crew-16, and Crew-17 to SpaceX’s existing Commercial Crew Transportation Capability contract, bringing the agreement’s total value to $5.92 billion across 17 flights.
SpaceX confirmed the award on X, writing that it was excited for Falcon 9 and Dragon to launch NASA’s Crew-15, 16, and 17 missions to the Space Station from Florida. The new missions cover ground, launch, in orbit, and return operations, along with cargo transport and a lifeboat capability while docked at the station, and the period of performance runs through 2030.
We’re excited for Falcon 9 and Dragon to launch @NASA’s Crew-15, 16, and 17 missions to the @Space_Station from Florida https://t.co/Qm16vVK9F3 pic.twitter.com/drg3s7GtuM
— SpaceX (@SpaceX) September 18, 2026
The award follows a notice of intent NASA issued in May, when the agency first signaled it would purchase up to six additional post certification missions from SpaceX. Teslarati covered that filing at the time, noting NASA cited technical issues and schedule delays encountered by Boeing as a driving factor. Friday’s contract modification locks in three of those six missions, with the remaining three left open for NASA to award later, potentially to Boeing if Starliner clears certification.
Boeing’s CST-100 Starliner has still not flown an operational crew rotation mission for NASA. The spacecraft’s most recent crewed test flight in 2024 ended without the astronauts returning aboard Starliner, and the company has spent the time since working through thruster problems. SpaceX President Gwynne Shotwell said this week that SpaceX is not retiring Crew Dragon today, for sure, while stopping short of committing to fly it past 2030.
Crew-12 is currently docked at the space station, and NASA has said Crew-13 is targeting a launch in the coming weeks. The newly awarded Crew-15 through Crew-17 missions extend SpaceX’s role as NASA’s primary way of getting astronauts to and from orbit well into the back half of the decade, regardless of what happens with Starliner or Starship in the meantime.
Investor's Corner
New drone video shows Tesla’s Optimus Factory reaching a turning point
New drone footage shows Tesla’s dedicated Optimus factory steel frame nearing completion at Giga Texas.
Tesla’s dedicated Optimus factory at Gigafactory Texas is closing in on a finished steel frame, according to drone footage posted Thursday afternoon by longtime site observer Joe Tegtmeyer. In the video, Tegtmeyer said structural steel assembly is now about five column grids away from reaching the building’s north perimeter beam, putting the primary skeleton in its final stretch roughly six months after Tesla broke ground on the North Campus site in late March.
The Giga Texas Optimus Factory latest update … construction keeps moving fast!
Steel assembly is now only about 5 column grids from the north perimeter beam. Concrete is going in on the three upper floors, rebar is still being laid for more pours, and footing / grade-beam work… pic.twitter.com/qvFPvwnYzW
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) September 17, 2026
Tegtmeyer’s footage shows concrete already going in on three upper floors while crews continue laying rebar and pouring grade beam footings at ground level. That kind of parallel work, steel rising at one end of the site while concrete sets at the other, is a scheduling approach Tesla used at the original Giga Texas building and appears to be repeating here to save time before the plant’s targeted 2027 production start.
Teslarati has tracked the building’s progress since Tesla confirmed construction was officially underway in May, when the first steel structure went up on what was then bare, reclaimed land. The facility is part of a more than 5.2 million square foot expansion of Giga Texas’s North Campus that Tesla has said will eventually run nearly the length of the existing vehicle factory, over 4,000 feet, while sitting somewhat narrower. Musk has pegged the long term output target at 10 million Optimus units a year once the line is running at full capacity, a volume that would dwarf the one million unit pilot line Tesla is standing up separately at its Fremont, California factory.
Tesla Giga Texas to feature massive Optimus V4 production line
The Texas facility sits alongside another major buildout on the same campus. Terafab, the joint Tesla and SpaceX chip fabrication plant that will eventually supply the silicon running Optimus units in the field. Housing robot assembly and chip production on the same grounds is a deliberate supply chain decision, cutting down on the shipping and lead time that would otherwise sit between the two.
Tesla has not given an updated timeline beyond its previously stated goal of bringing high volume Optimus production online at the site in the summer of 2027. Fremont’s smaller pilot line began mass producing the current Gen 3 robot in January, with that plant expected to build tens of thousands of units this year primarily to generate the real world data Tesla needs to refine the robot’s software before Giga Texas ramps up. Six months of visible construction progress, tracked almost entirely through Tegtmeyer’s recurring drone flights, gives the clearest outside look yet at how seriously Tesla is treating that 2027 deadline.
Investor's Corner
Tesla and SpaceX take “Terafab” Trademark fight to Federal Court
Tesla and SpaceX sue a small Illinois firm after cease and desist letters over Terafab.
Tesla and SpaceX are asking a federal judge to rule that their planned Terafab chip factory does not infringe a small Illinois company’s trademark, a request that arrives only after months of quiet negotiation broke down this summer.
The dispute traces to May 18, when Tesla filed three U.S. trademark applications for “Terafab” and “Tesla Terafab,” covering semiconductor chips and related chip making services. TERA-print LLC, a nanotechnology company that has held a federal trademark for “Tera-Fab” since 2021, responded five days later with a cease and desist letter. According to the lawsuit, first reported by Reuters, TERA-print argued that Tesla and SpaceX’s use of “Terafab” would confuse consumers familiar with its own trademark, which covers a desktop photolithography printer sold to researchers for sensor and bioengineering work.
What stands out in the filing is the timing of TERA-print’s own paperwork. One day before sending that cease and desist letter, on May 22, TERA-print applied to expand its existing registration to cover semiconductor materials, silicon chips, nanoelectronic devices and AI design services, categories it had not previously claimed. Tesla and SpaceX call that filing opportunistic in their complaint, noting it arrived two months after Tesla’s public Terafab announcement and just days after Tesla’s own trademark applications went in.
Elon Musk launches TERAFAB: The $25B Tesla-SpaceXAI chip factory that will rewire the AI industry
By June 10, TERA-print was threatening to sue for federal trademark infringement, false designation of origin and unfair competition, the complaint states. Rather than wait to be sued, Tesla, SpaceX and SpaceXAI met with TERA-print six separate times between June and August trying to resolve the dispute directly. Those talks collapsed, and the companies filed for declaratory judgment this week in the U.S. District Court for the Western District of Texas, asking a judge to find that “Terafab” does not infringe TERA-print’s mark before TERA-print can file a claim of its own.
TERA-print isn’t backing down. The company told PCMag it discussed a settlement with Tesla as recently as September 2 and feels misled by what it called Tesla’s professed interest in settling. Its CTO, Andrey Ivankin, said TERA-print holds a Defense Department contract to fabricate semiconductors and partially owns Mattiq Inc., an AI company built on TERA-print’s products, and that the company will vigorously defend its rights.
Tesla and SpaceX argue the overlap is superficial. Terafab is planned as a $16.8 billion complex spanning roughly 100 million square feet at the Grimes County site SpaceX confirmed last month, built to produce chips for Optimus robots, Tesla’s AI computing needs and SpaceX’s orbital data center ambitions, a scale and purpose the companies say no reasonable consumer would confuse with a tabletop lab printer. TERA-print’s product line has stayed focused on lithography tools for biological and sensor research since it registered its mark in 2021.
The trademark fight is the second legal dispute tied to the Terafab project in the past week, following a separate SpaceX suit aimed at keeping company records about the facility out of public view, as KBTX reported. Whether construction proceeds under the Terafab name now depends on a federal judge in Austin.