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LIVE BLOG: Tesla 10/10 “We, Robot” Robotaxi unveiling event

Credit: Nic Cruz Patane/X

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2 years ago

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Tesla’s highly-anticipated 10/10 Robotaxi unveiling event, dubbed “We, Robot,” is finally here. To state that expectations are high for the Robotaxi would be an understatement, as CEO Elon Musk has been pretty open about the idea that the vehicle would be a huge player in Tesla’s future. 

“We, Robot” is being held at the Warner Brothers Studios in Burbank, CA, with remarks expected to start around 7 p.m. PT. Seemingly highlighting the Robotaxi’s importance to Tesla’s overall potential, watch parties for the event are being held at selected showrooms, and a livestream of the occasion is available online. 

We will be closely following the updates from Tesla’s Robotaxi unveiling event in this live blog. We will also be publishing a number of articles focused on the key announcements at the event. I will be updating this article in real-time, so please keep refreshing the page to view the latest updates on this story. The first entry starts at the bottom of the page. 

20:30 PT – And with that, the demonstration rides in the Cybercab are starting! Thank you so much for staying with us for this live blog. We had a blast. Please check out our further coverage of “We, Robot’s” updates. Until the next time!

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20:15 PT – Elon Musk shared an optimistic take on the future. “It will be the age of abundance,” Musk said.

He notes that the Optimus robots would be walking alongside the attendees of the “We, Robot” event. The Optimus robots will serve drinks at the bar. “It’s a wild experience,” Musk said. “And with that, let’s party!”

20:13 PT – An army of Optimus Gen 2 units is now coming out. 

“If you extrapolate this, it will be something spectacular. Something you can own,” Elon Musk said. “At scale, this should cost somewhere around $20,000 to $30,000.” A video showcasing Optimus’ home uses is also showcased. “I think this will be the biggest product ever of any kind,” Musk said.

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20:11 PT – Musk noted that with the advent of Robotaxis, parking lots could be reclaimed as parks. 

The Robovan (Robovin?) also takes to the stage. The vehicle could carry up to 20 people or transport goods. It’s Tesla’s high-density transport. 

It looks extremely futuristic, and its cabin looks very spacious.

“The future should look like the future,” Musk said. 

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20:09 PT – “Our autonomous future is here,” Musk said. He also noted that the attendees of the event would have an extended experience with the Cybercab, since the demonstration rides are pretty long. 

Musk also announced that the Cybercab will not have a NACS plug. It will use inductive charging instead. 

20:06 PT – Elon Musk reiterated that self-driving cars will be a lot safer than humans, because AI and Vision never gets distracted, or drinks. He reiterated the idea that all Teslas today will be capable for unsupervised FSD. 

20:05 PT – Elon Musk noted that Tesla expects Unsupervised FSD by next year in Texas and California. “We’ll make this vehicle in very, very high volume,” Musk said, though customers can already experience the Robotaxi experience with the self-driving Model 3 and Model Y. 

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Cybercab production is expected before 2027.

20:03 PT – The cost of autonomous transport would be so low, you can think of it as individualized mass transit, Musk said. It’s premium point to point transportation. 

Elon Musk also confirms that the Cybercab can be bought for personal use. “We expect its cost to be below $30,000. I think it will be a glorious future,” Musk said

20:00 PT – Musk notes that today’s transportation kinda sucks. It’s dirty and crowded and exhausting. Especially if you have to drive. If you have a Tesla, it’s a lot better due to FSD (Supervised). 

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“We’ll move from Supervised Full Self-Driving to Unsupervised Full Self-Driving,” Musk said. He also highlighted that cars tend to cost too much, especially if one were to consider that cars on average tend to get used just 10 out of 170 hours per week. An autonomous car can then be used about five times as much.

“With autonomy, you’ll get your time back,” Musk said, noting that autonomous cars will be ten times safer than human drivers.

19:58 PT – Elon welcomes everyone to the “We, Robot” party. He calls the Robotaxi the “Cybercab.” There’s 20 more in the event. 

“The vehicles are autonomous. No drivers. “We have 50 fully autonomous cars tonight,” Musk said. Driverless Model Ys are in the area as well. “I hope this goes well. We’ll find out,” Elon Musk joked.

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19:54 PT – Elon Musk enters the stage. The Robotaxi is here! It is definitely Cybertruck-inspired. 

19:53 PT – Ok, the event’s starting. Tesla just posted a disclaimer/disclosure. That’s new. Franz is taking the stage. “We’re here to experience a future that’s closer than you think,” Franz said.

19:45 PT – Nope, still waiting. X live viewers are now up to 2.3 million and YouTube’s livestream is up to 107k now though.

19:44 PT – Ok, the music has stopped in the livestream. Perhaps the event is starting now. 

19:41 PT – Elon Musk’s kids have chosen this opportunity to play in front of the stage. They seem to be having tons of fun.

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19:38 PT – Elon Musk has confirmed that the attendee’s medical emergency has been addressed. The event will start shortly.

19:31 PT – Elon Musk seems ready, if any.

19:30 PT – Looks like the medical emergency is over. The attendee is reportedly back on their feet, and medics are now clearing out.

19:24 PT – Elon Musk has confirmed that Tesla is taking care of the attendee who had a medical emergency before officially starting the event. 

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19:21 PT – Unfortunately, someone seems to have passed out. Emergency responders are catering to the attendee. Hope the attendee is alright.

19:18 PT – The X livestream now has 1.1 million viewers. 105k on YouTube.

19:15 PT – The event is now 15 minutes late. This is not very surprising since Tesla tends to start its events late. The anticipation is notable, though. In the event’s livestream, 882k are tuned in on X and another 101k are tuned in to YouTube.

19:13 PT – Thanks so much for the shoutout Steve! You rock!

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19:10 PT – Now there are two helicopters hovering overhead!

19:08 PT – The Musk family are here to support Elon. Hello there, Kimbal and Tosca! Mom Maye Musk is here too.

19:03 PT – If the Cybertruck unveiling gave “Blade Runner” vibes, the Robotaxi event is definitely giving “Westworld” vibes. Futuristic, but not dystopian. I personally prefer it.

19:00 PT – The livestream is live! Let’s go! On the other hand, these graphics are starting to become a standard for Tesla events.

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18:59 PT – One minute to go, everyone!

18:58 PT – There will most definitely be demonstration rides tonight, as per Elon Musk.

18:56 PT – Tesla sure knows how to entertain its guests. Good vibes all around.

18:54 PT – Tesla set up its stage behind a road. Attendees speculate that this road may be where the Robotaxi will come out.

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18:50 PT – Tesla knows what it’s doing. We haven’t seen a party like this in a while. Last nine minutes!

18:46 PT – Tesla is LOCKED IN on this event. So. Much. Attention. To. Detail.

18:45 PT – It’s 15 minutes before the remarks at “We, Robot” are expected to start, and the energy is positively electric. Unveiling the Robotaxi at Warner Brothers Studios Burbank may have been a genius move, because the vibe here is real.

Check out the YouTube livestream of the event below.

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Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Elon Musk says your Tesla will start to learn your individual preferences

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2 days ago

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July 18, 2026

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Credit: Tesla

Elon Musk said today on X that Teslas will start to learn your individual preferences. This is something that he seemed to hint toward earlier this month when he said parking was by far the biggest reason drivers intervene with Full Self-Driving.

Musk made the comment in response to notable Tesla influencer Whole Mars, who said that his vehicle will sometimes disobey the settings he has enabled for his car. He responded to the post, stating that “The car will start to remember your specific interventions and match each person’s individual preferences.”

This is something that could be perhaps one of the biggest ways Tesla could minimize or even work closer toward eliminating interventions altogether. While FSD does a lot of things really well, many people intervene a vast majority of the time not due to major or critical safety errors.

Instead, many take over because the car is doing something that they do not like as a preference; it might park in a parking spot that is not preferred by the driver, it might linger too long in the left lane on the highway (a personal favorite), or it could even take a route that the driver does not like.

These all lead to interventions, but they are not triggered by a major safety issue. Instead, it’s just preference.

READ OUR REVIEW OF TESLA’S LATEST FSD VERSION:

Tesla Full Self-Driving v14.3.5 Early Impressions: new features and early performance

If Teslas could start to learn the personal preferences of the person who owns them, interventions will truly begin to be less frequent. Some of this is already pretty evident, in my opinion. Teslas use a neural network to learn behaviors and accumulate data to improve performance.

For months now, we’ve tracked FSD’s performance at “Except Right Turn” stop signs, something that is very common in Pennsylvania, but many of our readers located in other parts of the U.S. have never heard of. FSD handles one Except Right Turn stop sign very well, one that I travel past frequently. Others that I do not navigate through as often do not have as confident a performance. It seems like the cars might already be doing this to an extent.

That example is also for something that is a street sign and not necessarily a driver preference; however, I still feel it is worth mentioning because it only handles that commonly passed Except Right Turn stop sign with true confidence. Others it still seems to struggle with.

This could be one of Tesla’s big moves toward full autonomy, and it could be a pathway to truly unsupervised driving. Every day, millions of cars on the road travel at a human driver’s personal preferences with no incident. Why can’t autonomous vehicles still cater to a passenger’s preferences while being autonomous? Tesla seems to have the idea that it would be possible.

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Ron DeSantis calls out media bias in Tesla crash coverage

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2 days ago

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July 18, 2026

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Credit: ABC News

Florida Governor Ron DeSantis has sharply criticized legacy media outlets for what he describes as selective and biased reporting on vehicle accidents involving Tesla. In a recent X post, DeSantis questioned why headlines routinely spotlight the Tesla brand in crash stories, even when human error is the clear cause, while similar incidents with other automakers often receive generic treatment.

A prime example is the June 19, 2026, fatal crash in Katy, Texas. A Tesla Model 3 driven by Michael Butler struck a brick home at high speed, killing 76-year-old Martha Avila inside. Initial reports and headlines prominently featured “Tesla crash” and referenced the driver’s claim that an automated driving-assistance system was engaged.

Many outlets quickly speculated that Full Self-Driving or Autopilot were the cause of the crash, immediately blaming the suites for the accident shortly after it happened.

However, Tesla responded shortly after the accident with vehicle data that showed Butler manually overrode the system by pressing the accelerator to 100 percent, reaching 73 MPH in a residential area, more than double the speed limit. The accelerator remained floored after impact.

Tesla finally clarifies fatal Texas crash, confirms driver manually overrode acceleration

The National Transportation Safety Board (NTSB) later confirmed these findings, and Butler now faces manslaughter charges. His phone searches also included queries like “Tesla FSD too timid,” suggesting he may have intervened aggressively. Despite this, many headlines continued to center Tesla’s technology rather than the driver’s actions.

DeSantis highlighted a Washington Post headline, which was labeled, “Newly released photo shows wreckage of Tesla crash that killed grandmother.”

The subheadline noted the driver overrode assistance and floored the accelerator, yet the brand name dominated the framing. He asked whether legacy outlets typically name the make of a car in routine crashes or reserve that treatment for Tesla to push a narrative.

This pattern appears widespread. Crashes involving Ford, Chevrolet, or Toyota vehicles frequently appear as “pickup truck slams into home” or “fatal car crash kills pedestrian” without brand specifics, especially absent new technology angles.

High-profile Ford F-150 or Chevy Silverado incidents tied to large sales volumes often escape brand-callout scrutiny. In contrast, Tesla stories consistently lead with the manufacturer, amplifying perceptions of risk despite data showing strong overall safety performance:

Tesla’s own 2025 Impact Report indicates vehicles using FSD logged 0.19 major incidents per million miles, roughly eight times fewer than the U.S. average. Models like the Model Y also rank among the safest in IIHS and NHTSA testing for occupant protection. Critics argue disproportionate coverage ignores these statistics and driver behavior factors, such as younger or more aggressive Tesla owners in some studies.

DeSantis frames this as part of a broader political agenda against innovative American companies like Tesla. By consistently naming Tesla while downplaying others, media outlets risk eroding public trust and shaping perceptions detached from the evidence of human error in most cases.

As autonomous technology evolves across the industry, consistent and factual reporting will be essential to separate real safety concerns from narrative-driven coverage.

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Tesla enters two new markets on two different continents in one week

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3 days ago

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July 17, 2026

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Tesla entered two new markets this week by advancing its presence in Latvia (Europe) and officially launching operations in Uruguay (South America), marking a rapid dual-continent expansion.

These moves underscore the company’s strategy to tap into emerging EV markets with supportive policies, renewable energy grids, and growing demand for sustainable transport.

Latvia: Strengthening the Baltic Footprint

In Latvia, Tesla has built on its earlier registration of Tesla Latvia SIA in late 2025 with recent steps toward full operations, including job postings for a service center and representation in Riga. This aligns with broader Baltic expansion following Lithuania’s model of pop-up stores and service centers.

EV penetration in Latvia stands at around 7 percent for BEVs in new passenger car registrations. 2025 data showed 1,602 BEVs out of about 22,500 total, or 7.1 percent, with combined plug-ins nearing 19 percent. Growth has been steady but below the European average, supported by government subsidies and infrastructure development. Tesla models like the Model 3 lead local EV registrations.

Vehicles for the Latvian market will likely be sourced from Gigafactory Berlin or Gigafactory Shanghai. Charging infrastructure is robust for the region as well, with over 400- 2,000 public points, with Tesla Superchargers in Riga, Jūrmala, and along Via Baltica routes offering up to 250 kW.

Uruguay: Third South American Country

Tesla teased its Uruguay arrival with “Estamos llegando,” or, “We are arriving,” on social media, followed by an official presentation scheduled for mid-July.

The company established Tesla Uruguay SAS, homologated Model 3 and Model Y (three versions each), and appointed local leadership. This makes Uruguay Tesla’s third official South American market after Chile and Colombia.

Uruguay boasts one of Latin America’s highest EV penetrations, with battery-electric vehicles exceeding 20 percent market share recently, driven by tax incentives, high fuel prices, and a nearly 95-100 percent renewable electricity grid. Hundreds of Teslas already operate via grey imports, but official sales bring warranties, service, and support.

Vehicles will be imported from Gigafactory Shanghai, enabling competitive pricing for Model 3 and Model Y. Charging plans include Supercharger development alongside existing infrastructure, leveraging the country’s green energy advantage for affordable operation.

Tesla Superchargers follow Model 3 and Model Y to South American country

Tesla’s Dual Continent Expansion

Tesla’s simultaneous push into Latvia and Uruguay demonstrates efficient scaling: prioritizing service and infrastructure first, then direct sales in high-potential niches. In Europe, it fills Baltic gaps; in Latin America, it counters Chinese dominance while leveraging renewables.

This dual move signals Tesla’s ambition to accelerate global EV adoption amid varying regional paces. By addressing local needs, like subsidies in Latvia or incentives and green grids in Uruguay, Tesla not only boosts volumes but advances its mission of sustainable energy.

For investors and consumers, it highlights resilience and opportunity in diverse markets, potentially paving the way for further growth in underserved regions. With strong fundamentals in both, these entries could yield long-term gains as EV transitions mature worldwide.

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