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LIVE BLOG: Tesla 10/10 “We, Robot” Robotaxi unveiling event

Credit: Nic Cruz Patane/X

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1 year ago

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Tesla’s highly-anticipated 10/10 Robotaxi unveiling event, dubbed “We, Robot,” is finally here. To state that expectations are high for the Robotaxi would be an understatement, as CEO Elon Musk has been pretty open about the idea that the vehicle would be a huge player in Tesla’s future. 

“We, Robot” is being held at the Warner Brothers Studios in Burbank, CA, with remarks expected to start around 7 p.m. PT. Seemingly highlighting the Robotaxi’s importance to Tesla’s overall potential, watch parties for the event are being held at selected showrooms, and a livestream of the occasion is available online. 

We will be closely following the updates from Tesla’s Robotaxi unveiling event in this live blog. We will also be publishing a number of articles focused on the key announcements at the event. I will be updating this article in real-time, so please keep refreshing the page to view the latest updates on this story. The first entry starts at the bottom of the page. 

20:30 PT – And with that, the demonstration rides in the Cybercab are starting! Thank you so much for staying with us for this live blog. We had a blast. Please check out our further coverage of “We, Robot’s” updates. Until the next time!

20:15 PT – Elon Musk shared an optimistic take on the future. “It will be the age of abundance,” Musk said.

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He notes that the Optimus robots would be walking alongside the attendees of the “We, Robot” event. The Optimus robots will serve drinks at the bar. “It’s a wild experience,” Musk said. “And with that, let’s party!”

20:13 PT – An army of Optimus Gen 2 units is now coming out. 

“If you extrapolate this, it will be something spectacular. Something you can own,” Elon Musk said. “At scale, this should cost somewhere around $20,000 to $30,000.” A video showcasing Optimus’ home uses is also showcased. “I think this will be the biggest product ever of any kind,” Musk said.

20:11 PT – Musk noted that with the advent of Robotaxis, parking lots could be reclaimed as parks. 

The Robovan (Robovin?) also takes to the stage. The vehicle could carry up to 20 people or transport goods. It’s Tesla’s high-density transport. 

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It looks extremely futuristic, and its cabin looks very spacious.

“The future should look like the future,” Musk said. 

20:09 PT – “Our autonomous future is here,” Musk said. He also noted that the attendees of the event would have an extended experience with the Cybercab, since the demonstration rides are pretty long. 

Musk also announced that the Cybercab will not have a NACS plug. It will use inductive charging instead. 

20:06 PT – Elon Musk reiterated that self-driving cars will be a lot safer than humans, because AI and Vision never gets distracted, or drinks. He reiterated the idea that all Teslas today will be capable for unsupervised FSD. 

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20:05 PT – Elon Musk noted that Tesla expects Unsupervised FSD by next year in Texas and California. “We’ll make this vehicle in very, very high volume,” Musk said, though customers can already experience the Robotaxi experience with the self-driving Model 3 and Model Y. 

Cybercab production is expected before 2027.

20:03 PT – The cost of autonomous transport would be so low, you can think of it as individualized mass transit, Musk said. It’s premium point to point transportation. 

Elon Musk also confirms that the Cybercab can be bought for personal use. “We expect its cost to be below $30,000. I think it will be a glorious future,” Musk said

20:00 PT – Musk notes that today’s transportation kinda sucks. It’s dirty and crowded and exhausting. Especially if you have to drive. If you have a Tesla, it’s a lot better due to FSD (Supervised). 

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“We’ll move from Supervised Full Self-Driving to Unsupervised Full Self-Driving,” Musk said. He also highlighted that cars tend to cost too much, especially if one were to consider that cars on average tend to get used just 10 out of 170 hours per week. An autonomous car can then be used about five times as much.

“With autonomy, you’ll get your time back,” Musk said, noting that autonomous cars will be ten times safer than human drivers.

19:58 PT – Elon welcomes everyone to the “We, Robot” party. He calls the Robotaxi the “Cybercab.” There’s 20 more in the event. 

“The vehicles are autonomous. No drivers. “We have 50 fully autonomous cars tonight,” Musk said. Driverless Model Ys are in the area as well. “I hope this goes well. We’ll find out,” Elon Musk joked.

19:54 PT – Elon Musk enters the stage. The Robotaxi is here! It is definitely Cybertruck-inspired. 

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19:53 PT – Ok, the event’s starting. Tesla just posted a disclaimer/disclosure. That’s new. Franz is taking the stage. “We’re here to experience a future that’s closer than you think,” Franz said.

19:45 PT – Nope, still waiting. X live viewers are now up to 2.3 million and YouTube’s livestream is up to 107k now though.

19:44 PT – Ok, the music has stopped in the livestream. Perhaps the event is starting now. 

19:41 PT – Elon Musk’s kids have chosen this opportunity to play in front of the stage. They seem to be having tons of fun.

19:38 PT – Elon Musk has confirmed that the attendee’s medical emergency has been addressed. The event will start shortly.

19:31 PT – Elon Musk seems ready, if any.

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19:30 PT – Looks like the medical emergency is over. The attendee is reportedly back on their feet, and medics are now clearing out.

19:24 PT – Elon Musk has confirmed that Tesla is taking care of the attendee who had a medical emergency before officially starting the event. 

19:21 PT – Unfortunately, someone seems to have passed out. Emergency responders are catering to the attendee. Hope the attendee is alright.

19:18 PT – The X livestream now has 1.1 million viewers. 105k on YouTube.

19:15 PT – The event is now 15 minutes late. This is not very surprising since Tesla tends to start its events late. The anticipation is notable, though. In the event’s livestream, 882k are tuned in on X and another 101k are tuned in to YouTube.

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19:13 PT – Thanks so much for the shoutout Steve! You rock!

19:10 PT – Now there are two helicopters hovering overhead!

19:08 PT – The Musk family are here to support Elon. Hello there, Kimbal and Tosca! Mom Maye Musk is here too.

19:03 PT – If the Cybertruck unveiling gave “Blade Runner” vibes, the Robotaxi event is definitely giving “Westworld” vibes. Futuristic, but not dystopian. I personally prefer it.

19:00 PT – The livestream is live! Let’s go! On the other hand, these graphics are starting to become a standard for Tesla events.

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18:59 PT – One minute to go, everyone!

18:58 PT – There will most definitely be demonstration rides tonight, as per Elon Musk.

18:56 PT – Tesla sure knows how to entertain its guests. Good vibes all around.

18:54 PT – Tesla set up its stage behind a road. Attendees speculate that this road may be where the Robotaxi will come out.

18:50 PT – Tesla knows what it’s doing. We haven’t seen a party like this in a while. Last nine minutes!

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18:46 PT – Tesla is LOCKED IN on this event. So. Much. Attention. To. Detail.

18:45 PT – It’s 15 minutes before the remarks at “We, Robot” are expected to start, and the energy is positively electric. Unveiling the Robotaxi at Warner Brothers Studios Burbank may have been a genius move, because the vibe here is real.

Check out the YouTube livestream of the event below.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla loses Model Y program manager in second blow in single day

Published

7 hours ago

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November 10, 2025

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Credit: Tesla Manufacturing

Tesla has lost its Model Y Program Manager, he announced on LinkedIn, marking the second major departure from the company today.

Emmanuel Lamacchia has been in the role for 4 years and 7 months, responsible for the rollout of the all-electric crossover in several markets.

The Model Y became the best-selling vehicle in the world for two years under Lamacchia’s watch, making this a huge loss for the company. However, it seems the decision was made under Lamacchia’s own initiative.

He confirmed his decision on LinkedIn:

“After 8 incredible years, I’m moving on from Tesla.

What a journey it’s been… from leading NPI for Model 3 and Model Y variants to becoming the Vehicle Program Manager for Model Y, the best-selling car in the world!

Leading the All-New Model Y launch was the highlight: converting all 4 factories across 3 continents in just 2 weeks. Something that had never been done before in the auto industry.

To the teams who made this possible: you should be incredibly proud. This achievement belongs to you: the engineers, designers, buyers, and associates in Fremont, Shanghai, Berlin, and Austin who turned an impossible timeline into reality.

Grateful to the leaders who trusted me with programs that stretched my capabilities and to the cross-functional partners who showed me that great solutions come from collaboration, not hierarchy.

Tesla taught me how to move fast without breaking things and how to scale from prototypes to millions of units.

Excited for what’s next. More to share soon.”

It marks the second major program loss for Tesla today, as it also bid farewell to Cybertruck and Model 3 Program Manager Siddhant Awasthi, who said he left voluntarily in “one of the hardest decisions of his life.”

Tesla Cybertruck and Model 3 program manager steps down

Lamacchia was at Tesla for just a shade under eight years, and previously worked for Rolls-Royce for roughly the same amount of time.

After the loss of both Lamacchia and Awasthi today, Tesla has lost a handful of key executives in 2025, including:

  • David Imai, Director of Design
  • David Lau, VP of Software Engineering
  • Mark Westfall, Head of Mechanical Engineering
  • Prashant Menon, Regional Director in India
  • Vineet Mehta, Head of Battery Architecture
  • Omead Afshar, VP/Head of Sales and Manufacturing in North America
  • Milan Kovac, Head of Optimus Team
  • Jenna Ferrua, Director of HR
  • Troy Jones, VP of Sales, Service, and Delivery
  • Pete Bannon, VP of Hardware Engineering
  • Piero Landolfi, Director of Service
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Tesla prepares to expand Giga Texas with new Optimus production plant

Drone operator Joe Tegtmeyer recognized Tesla construction crews performing ground leveling and clearing efforts at the plant earlier today.

Published

9 hours ago

on

November 10, 2025

By

Credit: Tesla Optimus | X

Tesla is preparing to expand Gigafactory Texas once again with a brand new facility that will house the eventual manufacturing efforts for Optimus, its humanoid robot.

It is already building some units on a Pilot line at the Fremont Factory in Northern California, but Tesla is planning to build the vast majority of its Optimus project at Gigafactory Texas.

Tesla Optimus gets its latest job, and it’s not in the company’s factories

It will build one million units per year in Fremont, but CEO Elon Musk said the company would build 10 million units every year in Texas at a new building at Giga Texas.

Musk said:

“I think there could be tens of billions of Optimus robots out there. Um, now obviously it’s very important we pay close attention to safety here. Then a 10 million unit uh per year production line here the I don’t know where we’re going to put the 100 million unit production line. on Mars. Maybe on Mars, I don’t know.”

Evidently, Tesla is ready to begin thinking about the production efforts of Optimus beyond a theoretical standpoint and is starting to prepare for the construction of the manufacturing plant on Giga Texas property.

Drone operator Joe Tegtmeyer recognized Tesla construction crews performing ground leveling and clearing efforts at the plant earlier today:

Production is still slated for 2027, at least at Gigafactory Texas. As previously mentioned, the company is building some units in Fremont for the time being, at least until subsequent versions of the Optimus project advance.

Tesla has done a great job of advancing Optimus forward, but it also has truly grand expectations for the project.

Musk said it could potentially be the biggest product in the history of the planet, as it will revolutionize the way humans perform tasks, probably eliminating monotonous tasks from everyday life.

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Tesla reveals its first Semi customer after launch

Published

11 hours ago

on

November 10, 2025

By

Credit: Tesla

Tesla revealed its first customer for the all-electric Semi truck after it launches next year. Who it truly is should not be a surprise.

The Semi is going to finally start deliveries to new companies outside of Tesla’s pilot program starting in 2026. The company has been building a dedicated production facility in Reno, Nevada, that has finally taken shape, but Tesla was evidently not finished with the Semi’s development.

Tesla shares rare peek at Semi factory’s interior

Last week at the Annual Shareholder Meeting, Tesla said it had implemented some new designs into the Semi, helping with efficiency, updating its design, and making it a more suitable vehicle for hauling loads, as the changes also helped increase payload.

Tesla has obtained a lengthy list of companies that have committed to implementing the Semi in their own fleets, hoping to bring their logistics lineups up to date with electric powertrains and autonomous technologies.

While it is already operating a pilot program with PepsiCo. and Frito-Lay, Tesla will expand to other businesses, primarily using it internally after its launch.

Head of the Semi program at Tesla, Dan Priestley, said the company would be the first user of the vehicle after its launch next year. It has been using it to a certain extent, but the company has not been able to completely abandon gas haulers.

Instead, it will implement the Semi into its fleet for more sustainable vehicle logistics starting next year:

Tesla has already received orders for the Semi from a variety of large companies, including Walmart, Sysco, Anheuser-Busch, UPS, DHL, J.B. Hunt, among others.

Many analysts see the Tesla Semi as a major contributor to future growth and increasing value within the company, especially from a Wall Street perspective. Some firms say the Semi is one of several near and medium-term contributors to the company increasing its market cap.

Cantor Fitzgerald is just one of those firms, as last week it explicitly listed the Semi as a catalyst.

Analyst Andres Sheppard said, “Overall, we remain bullish on TSLA over the medium to long term. We continue to see meaningful future upside from Energy Storage & Deployment, FSD, Robotaxis/Cybercab, Semis, and Optimus Bots.”

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