Tesla’s highly-anticipated 10/10 Robotaxi unveiling event, dubbed “We, Robot,” is finally here. To state that expectations are high for the Robotaxi would be an understatement, as CEO Elon Musk has been pretty open about the idea that the vehicle would be a huge player in Tesla’s future.
“We, Robot” is being held at the Warner Brothers Studios in Burbank, CA, with remarks expected to start around 7 p.m. PT. Seemingly highlighting the Robotaxi’s importance to Tesla’s overall potential, watch parties for the event are being held at selected showrooms, and a livestream of the occasion is available online.
The future will be streamed live
10/10, 7pm PT https://t.co/YJEjZIYoTA— Tesla (@Tesla) October 9, 2024
We will be closely following the updates from Tesla’s Robotaxi unveiling event in this live blog. We will also be publishing a number of articles focused on the key announcements at the event. I will be updating this article in real-time, so please keep refreshing the page to view the latest updates on this story. The first entry starts at the bottom of the page.
20:30 PT – And with that, the demonstration rides in the Cybercab are starting! Thank you so much for staying with us for this live blog. We had a blast. Please check out our further coverage of “We, Robot’s” updates. Until the next time!
The robots are dancing. @Tesla #Optimus pic.twitter.com/zu5oDBTCjw— Ryan McCaffrey (@DMC_Ryan) October 11, 2024
20:15 PT – Elon Musk shared an optimistic take on the future. “It will be the age of abundance,” Musk said.
He notes that the Optimus robots would be walking alongside the attendees of the “We, Robot” event. The Optimus robots will serve drinks at the bar. “It’s a wild experience,” Musk said. “And with that, let’s party!”
Autonomy will create the world we want
It covers all transportation needs with fewer cars, since they won't sit idle for most of the day anymore
Instead, cities will be greener & liveable pic.twitter.com/4EAl5ZHLBY— Tesla (@Tesla) October 11, 2024
20:13 PT – An army of Optimus Gen 2 units is now coming out.
“If you extrapolate this, it will be something spectacular. Something you can own,” Elon Musk said. “At scale, this should cost somewhere around $20,000 to $30,000.” A video showcasing Optimus’ home uses is also showcased. “I think this will be the biggest product ever of any kind,” Musk said.
Robotaxi is premium point-to-point electric transport, accessible to everyone pic.twitter.com/oLykwaaTHm— Tesla (@Tesla) October 11, 2024
Faster, more affordable
– No driver fee
– No expensive radar or lidar equipment. FSD uses cameras alone
– Call it once & and it’s yours as long as needed, for quick trips or all day
Will be less than $30k when purchased— Tesla (@Tesla) October 11, 2024
20:11 PT – Musk noted that with the advent of Robotaxis, parking lots could be reclaimed as parks.
The Robovan (Robovin?) also takes to the stage. The vehicle could carry up to 20 people or transport goods. It’s Tesla’s high-density transport.
It looks extremely futuristic, and its cabin looks very spacious.
“The future should look like the future,” Musk said.
Boom. Transit for tunnels! pic.twitter.com/ISZp9Lmvg6— Steve Jurvetson (@FutureJurvetson) October 11, 2024
20:09 PT – “Our autonomous future is here,” Musk said. He also noted that the attendees of the event would have an extended experience with the Cybercab, since the demonstration rides are pretty long.
Musk also announced that the Cybercab will not have a NACS plug. It will use inductive charging instead.
20:06 PT – Elon Musk reiterated that self-driving cars will be a lot safer than humans, because AI and Vision never gets distracted, or drinks. He reiterated the idea that all Teslas today will be capable for unsupervised FSD.
Today's transportation sucks.
It costs too much, isn't safe & isn't sustainable.
Autonomy is your ride, not a car – but safer, faster & affordable pic.twitter.com/J4D8oDtqyf— Tesla (@Tesla) October 11, 2024
20:05 PT – Elon Musk noted that Tesla expects Unsupervised FSD by next year in Texas and California. “We’ll make this vehicle in very, very high volume,” Musk said, though customers can already experience the Robotaxi experience with the self-driving Model 3 and Model Y.
Cybercab production is expected before 2027.
20:03 PT – The cost of autonomous transport would be so low, you can think of it as individualized mass transit, Musk said. It’s premium point to point transportation.
Elon Musk also confirms that the Cybercab can be bought for personal use. “We expect its cost to be below $30,000. I think it will be a glorious future,” Musk said
20:00 PT – Musk notes that today’s transportation kinda sucks. It’s dirty and crowded and exhausting. Especially if you have to drive. If you have a Tesla, it’s a lot better due to FSD (Supervised).
“We’ll move from Supervised Full Self-Driving to Unsupervised Full Self-Driving,” Musk said. He also highlighted that cars tend to cost too much, especially if one were to consider that cars on average tend to get used just 10 out of 170 hours per week. An autonomous car can then be used about five times as much.
“With autonomy, you’ll get your time back,” Musk said, noting that autonomous cars will be ten times safer than human drivers.
pic.twitter.com/LmwazyxR7Z— The Kilowatts ?⚡️ (@klwtts) October 11, 2024
19:58 PT – Elon welcomes everyone to the “We, Robot” party. He calls the Robotaxi the “Cybercab.” There’s 20 more in the event.
“The vehicles are autonomous. No drivers. “We have 50 fully autonomous cars tonight,” Musk said. Driverless Model Ys are in the area as well. “I hope this goes well. We’ll find out,” Elon Musk joked.
19:54 PT – Elon Musk enters the stage. The Robotaxi is here! It is definitely Cybertruck-inspired.

19:53 PT – Ok, the event’s starting. Tesla just posted a disclaimer/disclosure. That’s new. Franz is taking the stage. “We’re here to experience a future that’s closer than you think,” Franz said.
19:45 PT – Nope, still waiting. X live viewers are now up to 2.3 million and YouTube’s livestream is up to 107k now though.
19:44 PT – Ok, the music has stopped in the livestream. Perhaps the event is starting now.
19:41 PT – Elon Musk’s kids have chosen this opportunity to play in front of the stage. They seem to be having tons of fun.
Having fun while waiting for @elonmusk pic.twitter.com/n8hpKZ4htZ— Lincoln (@MobofJoggers) October 11, 2024
19:38 PT – Elon Musk has confirmed that the attendee’s medical emergency has been addressed. The event will start shortly.
A person in the crowd had a medical emergency. We have taken care of them and will be starting shortly.— Elon Musk (@elonmusk) October 11, 2024
19:31 PT – Elon Musk seems ready, if any.
Elon is about to walk out pic.twitter.com/oqJFHM1Nsu— Sawyer Merritt (@SawyerMerritt) October 11, 2024
19:30 PT – Looks like the medical emergency is over. The attendee is reportedly back on their feet, and medics are now clearing out.
19:24 PT – Elon Musk has confirmed that Tesla is taking care of the attendee who had a medical emergency before officially starting the event.
A person in the crowd had a medical emergency, so we’re taking care of them before starting— Elon Musk (@elonmusk) October 11, 2024
19:21 PT – Unfortunately, someone seems to have passed out. Emergency responders are catering to the attendee. Hope the attendee is alright.
Hope he’s okay. pic.twitter.com/WQiSEHWQY0— Tesla Owners Silicon Valley (@teslaownersSV) October 11, 2024
19:18 PT – The X livestream now has 1.1 million viewers. 105k on YouTube.
19:15 PT – The event is now 15 minutes late. This is not very surprising since Tesla tends to start its events late. The anticipation is notable, though. In the event’s livestream, 882k are tuned in on X and another 101k are tuned in to YouTube.
19:13 PT – Thanks so much for the shoutout Steve! You rock!
Casually hanging with @FutureJurvetson during what might be the biggest day in @Tesla history! https://t.co/Puf9dRPEld— TESLARATI (@Teslarati) October 11, 2024
So funny!! Yes
I had not noticed but they are filming right behind me. Go Teslarati!— Steve Jurvetson (@FutureJurvetson) October 11, 2024
19:10 PT – Now there are two helicopters hovering overhead!
A second helicopter ? has arrived at Warner Bros.
We are at a movie studio after all — maybe it's Tom Cruise or Robert Downey Jr? pic.twitter.com/lxZ7WVz5fL— TESLARATI (@Teslarati) October 11, 2024
19:08 PT – The Musk family are here to support Elon. Hello there, Kimbal and Tosca! Mom Maye Musk is here too.
Sup @kimbal @ToscaMusk @mayemusk pic.twitter.com/lgAg3pKoIw— Tesla Owners Silicon Valley (@teslaownersSV) October 11, 2024
The Musks! pic.twitter.com/NkGYeMd7KX— Whole Mars Catalog (@WholeMarsBlog) October 11, 2024
19:03 PT – If the Cybertruck unveiling gave “Blade Runner” vibes, the Robotaxi event is definitely giving “Westworld” vibes. Futuristic, but not dystopian. I personally prefer it.
Hella smoke at the Tesla Robotaxi event
Sick vibes. pic.twitter.com/QBYW50uelr— Tesla Owners Silicon Valley (@teslaownersSV) October 11, 2024
19:00 PT – The livestream is live! Let’s go! On the other hand, these graphics are starting to become a standard for Tesla events.
18:59 PT – One minute to go, everyone!
18:58 PT – There will most definitely be demonstration rides tonight, as per Elon Musk.
Wild rides tonight (literally)— Elon Musk (@elonmusk) October 11, 2024
18:56 PT – Tesla sure knows how to entertain its guests. Good vibes all around.
No signs of Optimus serving drinks just yet… #werobot pic.twitter.com/LXISpBgPWd— Kim Java (@ItsKimJava) October 11, 2024
18:54 PT – Tesla set up its stage behind a road. Attendees speculate that this road may be where the Robotaxi will come out.
Tesla Robotaxi will come out here most likely pic.twitter.com/QdBNdC9vDp— Tesla Owners Silicon Valley (@teslaownersSV) October 11, 2024
18:50 PT – Tesla knows what it’s doing. We haven’t seen a party like this in a while. Last nine minutes!
Extraordinary is the passing grade— Tesla (@Tesla) October 11, 2024
18:46 PT – Tesla is LOCKED IN on this event. So. Much. Attention. To. Detail.
pic.twitter.com/U6uQsqPsGU— Elon Musk (@elonmusk) October 11, 2024
Awesome details around the studio. Tesla went all out pic.twitter.com/CFyMYX1u89— Nic Cruz Patane (@niccruzpatane) October 11, 2024
18:45 PT – It’s 15 minutes before the remarks at “We, Robot” are expected to start, and the energy is positively electric. Unveiling the Robotaxi at Warner Brothers Studios Burbank may have been a genius move, because the vibe here is real.
Check out the YouTube livestream of the event below.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
Elon Musk
Tesla Optimus project fires up as Musk sees production line progress
Tesla CEO Elon Musk posted a photo of himself standing with the Optimus production team inside Tesla’s Fremont factory, arms crossed amid workers in hard hats and safety vests. The image captures a pivotal industrial shift: the same facility space once dedicated to building Tesla’s flagship Model S sedan and Model X SUV is now home to the company’s humanoid robot manufacturing line.
Walking the Optimus production line in Fremont pic.twitter.com/ABS0tuRibW
— Elon Musk (@elonmusk) July 1, 2026
Tesla’s Fremont Factory, acquired in 2010 from the former NUMMI joint venture between Toyota and GM, has been the company’s original U.S. manufacturing hub since Model S production began in 2012.
The Model X followed soon thereafter. These premium vehicles offered lower annual volumes, recently around 30,000 combined, compared to the high-volume Model 3 and Model Y lines that continue around the site. Over their combined run, the S and X accounted for roughly 610,000 units.
In late January 2026, during Tesla’s Q4 2025 earnings call, Elon Musk announced the end of Model S and Model X production in Q2 2026. The final vehicles rolled off the line in early May. Rather than retooling for another vehicle, Tesla chose to convert the dedicated S/X assembly area into a dedicated Optimus Gen 3 production line.
Model 3 and Y manufacturing remains unaffected. Tesla’s official Fremont Factory page now lists Optimus alongside the 3 and Y as core products.
The conversion was executed with remarkable speed. After production stopped, crews dismantled the existing vehicle line and installed entirely new modular equipment—including lines sourced from Germany and dozens of sub-lines for actuators, batteries, and other components—in roughly four months.
Musk described the timeline as “insanely fast,” noting it would be unprecedented for any other manufacturer. Initial Optimus output is expected to ramp slowly due to the robot’s roughly 10,000 unique parts and the brand-new production processes involved. The Fremont line targets an eventual capacity of 1 million Optimus units per year.
Tesla isn’t joking about building Optimus at an industrial scale: Here we go
Optimus Development Timeline
- August 19, 2021: Optimus (then called Tesla Bot) formally announced at Tesla’s first AI Day. A concept video showed a person in a suit demonstrating the vision for a general-purpose humanoid capable of dangerous, repetitive, or boring tasks using the same AI architecture as Full Self-Driving.
- 2022: Early prototypes displayed. At the second AI Day in September, semi-functional units demonstrated walking across a stage and basic arm movements
- 2023: September videos showed improved capabilities, including sorting colored blocks, precise limb awareness, and holding a Yoda pose.
- 2024-early 2025: Factory integration videos showed Optimus navigating workspaces and handling objects like battery cells.
- January 2026: Gen 3 mass-production activities began at Fremont, with reports of over 1,000 Gen 3 units already operating inside the factory for real-world learning and AI training
- April 2026: Musk confirms Optimus production on converted Fremont line would begin in late July or August 2026. The Gen 3 reveal, originally eyed for Q1, was pushed closer to production start. A second, much larger Optimus factory at Giga Texas is under construction, with volume production targeted for Summer 2027 and long-term capacity of 10 million units annually
- July 1, 2026: Musk’s on-site visit and team photo confirm the Optimus line is operational and the transition is actively progressing
Tesla positions Optimus as potentially its largest project ever, leveraging vertical integration, AI expertise, and car-like manufacturing know-how to scale humanoid robots first for its own factories and later for broader industrial and consumer use.
The Fremont conversion serves as a critical proving ground for this ambitious new chapter in Tesla’s already-rich history.
Investor's Corner
Tesla gets its latest short from Michael Burry: ‘Happy it jumped back to this level’
Tesla short seller Michael Burry, the subject of the film “The Big Short,” where he was portrayed by Steve Carell, has revealed he has opened a new bet against the stock.
In a new update to his Substack newsletter in a post titled “Trading Post June 30, 2026,” Burry revealed a new set of bets against Tesla, Caterpillar, NVIDIA, Applied Materials Inc., and the iShares Semiconductor ETF.
In regard to Tesla, Burry wrote:
“And finally I shorted Tesla at 416.22. Happy it jumped back to this level.”
This means Burry likely opened his new short position after the company’s recent rally on Wall Street, which saw Tesla shares sink in mid-May, only to recover to well over the $400 mark. Currently, shares trade at around $427.
The company saw a big Tuesday as shares climbed considerably, over 10 percent. The size of the Tesla short was not provided, nor did Burry give any information on the position’s structure, the number of shares, dollar value, or whether options were used in the short.
The Tesla and SpaceX merger everyone is talking about is quietly building
Over the years, Burry has been one of the more vocal critics of Tesla, calling its share price “media inflated,” and saying it was “ridiculously overvalued” as recently as December.
The company has largely transitioned away from being known as an automotive company and instead is much more widely regarded as an AI play, mostly due to its Full Self-Driving efforts, Optimus robot development, and data collection related to both.
This has not pulled those skeptics away from being vocal about their distaste for how Tesla is valued, but there’s no denying that the company is a global force in many things, including sustainable energy, automotive, and AI.
Investor's Corner
SpaceX gets initial stock coverage from Tesla’s biggest bull
Wedbush Securities is initiating stock coverage on SpaceX (NASDAQ: SPCX), marking the first comments on the company since it went public several weeks ago. Wedbush and its analyst handling coverage, Dan Ives, are widely bullish on fellow Musk company Tesla (NASDAQ: TSLA).
Ives wrote his first note initiating coverage of SpaceX shares on Wednesday with a $190 price target and an ‘Outperform’ rating. The firm believes the company is well positioned off of its IPO because of its wide array of projects, including AI compute power and infrastructure, connectivity projects, and launches.
“We view SpaceX as one of the most differentiated assets within the tech market with a strong footprint across its three core markets, with Starlink driving success with connectivity,” Ives wrote, “Starship launches leading to a demand flywheel and increasing deal flow for its Colossus clusters.”
Elon Musk called it Epic: The full story of SpaceX’s Starship Flight 12
Wedbush leans heavily on Starlink, which they say is the “profitability driver given the strength of its recurring revenue base of ~12 million subscribers as of June 5th.” Ives believes Starlink is still in the “early innings” of penetrating the global telecommunications and broadband market, as it only holds less than a 1 percent share. However, this number is sure to increase over time.
It also highlights the importance of Starship, which it says is an “essential layer” of SpaceX’s overall success. SpaceX developing and displaying the ability to reuse rockets is a major cost and reliability advantage “as it reduces the necessary hardware launch costs while generating a feedback loop for future flights to improve their launch flight rate without accelerating capex spend.”
Finally, SpaceX’s recent AI/Compute projects are also very elementary, Ives writes. It is worth mentioning Wedbush said its $190 price target is derived from a valuation forecast that sees the company yielding roughly $2.48 trillion of implied enterprise value.
There are also some factors that Wedbush did not take into account with its initial coverage. The firm wrote in the note:
“We note that there is optional value coming from Starship’s accelerating scale towards sub-$200/kg unit economics, orbital data centers, and enterprise AI monetization as these factors could drive meaningful upside but these face major hurdles, so we do not take that into account with our valuation.”
SpaceX shares are down just over 2 percent today, trading at around $167 at the time of publication.