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LIVE BLOG: Tesla 10/10 “We, Robot” Robotaxi unveiling event

Credit: Nic Cruz Patane/X

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1 year ago

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Tesla’s highly-anticipated 10/10 Robotaxi unveiling event, dubbed “We, Robot,” is finally here. To state that expectations are high for the Robotaxi would be an understatement, as CEO Elon Musk has been pretty open about the idea that the vehicle would be a huge player in Tesla’s future. 

“We, Robot” is being held at the Warner Brothers Studios in Burbank, CA, with remarks expected to start around 7 p.m. PT. Seemingly highlighting the Robotaxi’s importance to Tesla’s overall potential, watch parties for the event are being held at selected showrooms, and a livestream of the occasion is available online. 

We will be closely following the updates from Tesla’s Robotaxi unveiling event in this live blog. We will also be publishing a number of articles focused on the key announcements at the event. I will be updating this article in real-time, so please keep refreshing the page to view the latest updates on this story. The first entry starts at the bottom of the page. 

20:30 PT – And with that, the demonstration rides in the Cybercab are starting! Thank you so much for staying with us for this live blog. We had a blast. Please check out our further coverage of “We, Robot’s” updates. Until the next time!

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20:15 PT – Elon Musk shared an optimistic take on the future. “It will be the age of abundance,” Musk said.

He notes that the Optimus robots would be walking alongside the attendees of the “We, Robot” event. The Optimus robots will serve drinks at the bar. “It’s a wild experience,” Musk said. “And with that, let’s party!”

20:13 PT – An army of Optimus Gen 2 units is now coming out. 

“If you extrapolate this, it will be something spectacular. Something you can own,” Elon Musk said. “At scale, this should cost somewhere around $20,000 to $30,000.” A video showcasing Optimus’ home uses is also showcased. “I think this will be the biggest product ever of any kind,” Musk said.

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20:11 PT – Musk noted that with the advent of Robotaxis, parking lots could be reclaimed as parks. 

The Robovan (Robovin?) also takes to the stage. The vehicle could carry up to 20 people or transport goods. It’s Tesla’s high-density transport. 

It looks extremely futuristic, and its cabin looks very spacious.

“The future should look like the future,” Musk said. 

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20:09 PT – “Our autonomous future is here,” Musk said. He also noted that the attendees of the event would have an extended experience with the Cybercab, since the demonstration rides are pretty long. 

Musk also announced that the Cybercab will not have a NACS plug. It will use inductive charging instead. 

20:06 PT – Elon Musk reiterated that self-driving cars will be a lot safer than humans, because AI and Vision never gets distracted, or drinks. He reiterated the idea that all Teslas today will be capable for unsupervised FSD. 

20:05 PT – Elon Musk noted that Tesla expects Unsupervised FSD by next year in Texas and California. “We’ll make this vehicle in very, very high volume,” Musk said, though customers can already experience the Robotaxi experience with the self-driving Model 3 and Model Y. 

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Cybercab production is expected before 2027.

20:03 PT – The cost of autonomous transport would be so low, you can think of it as individualized mass transit, Musk said. It’s premium point to point transportation. 

Elon Musk also confirms that the Cybercab can be bought for personal use. “We expect its cost to be below $30,000. I think it will be a glorious future,” Musk said

20:00 PT – Musk notes that today’s transportation kinda sucks. It’s dirty and crowded and exhausting. Especially if you have to drive. If you have a Tesla, it’s a lot better due to FSD (Supervised). 

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“We’ll move from Supervised Full Self-Driving to Unsupervised Full Self-Driving,” Musk said. He also highlighted that cars tend to cost too much, especially if one were to consider that cars on average tend to get used just 10 out of 170 hours per week. An autonomous car can then be used about five times as much.

“With autonomy, you’ll get your time back,” Musk said, noting that autonomous cars will be ten times safer than human drivers.

19:58 PT – Elon welcomes everyone to the “We, Robot” party. He calls the Robotaxi the “Cybercab.” There’s 20 more in the event. 

“The vehicles are autonomous. No drivers. “We have 50 fully autonomous cars tonight,” Musk said. Driverless Model Ys are in the area as well. “I hope this goes well. We’ll find out,” Elon Musk joked.

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19:54 PT – Elon Musk enters the stage. The Robotaxi is here! It is definitely Cybertruck-inspired. 

19:53 PT – Ok, the event’s starting. Tesla just posted a disclaimer/disclosure. That’s new. Franz is taking the stage. “We’re here to experience a future that’s closer than you think,” Franz said.

19:45 PT – Nope, still waiting. X live viewers are now up to 2.3 million and YouTube’s livestream is up to 107k now though.

19:44 PT – Ok, the music has stopped in the livestream. Perhaps the event is starting now. 

19:41 PT – Elon Musk’s kids have chosen this opportunity to play in front of the stage. They seem to be having tons of fun.

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19:38 PT – Elon Musk has confirmed that the attendee’s medical emergency has been addressed. The event will start shortly.

19:31 PT – Elon Musk seems ready, if any.

19:30 PT – Looks like the medical emergency is over. The attendee is reportedly back on their feet, and medics are now clearing out.

19:24 PT – Elon Musk has confirmed that Tesla is taking care of the attendee who had a medical emergency before officially starting the event. 

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19:21 PT – Unfortunately, someone seems to have passed out. Emergency responders are catering to the attendee. Hope the attendee is alright.

19:18 PT – The X livestream now has 1.1 million viewers. 105k on YouTube.

19:15 PT – The event is now 15 minutes late. This is not very surprising since Tesla tends to start its events late. The anticipation is notable, though. In the event’s livestream, 882k are tuned in on X and another 101k are tuned in to YouTube.

19:13 PT – Thanks so much for the shoutout Steve! You rock!

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19:10 PT – Now there are two helicopters hovering overhead!

19:08 PT – The Musk family are here to support Elon. Hello there, Kimbal and Tosca! Mom Maye Musk is here too.

19:03 PT – If the Cybertruck unveiling gave “Blade Runner” vibes, the Robotaxi event is definitely giving “Westworld” vibes. Futuristic, but not dystopian. I personally prefer it.

19:00 PT – The livestream is live! Let’s go! On the other hand, these graphics are starting to become a standard for Tesla events.

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18:59 PT – One minute to go, everyone!

18:58 PT – There will most definitely be demonstration rides tonight, as per Elon Musk.

18:56 PT – Tesla sure knows how to entertain its guests. Good vibes all around.

18:54 PT – Tesla set up its stage behind a road. Attendees speculate that this road may be where the Robotaxi will come out.

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18:50 PT – Tesla knows what it’s doing. We haven’t seen a party like this in a while. Last nine minutes!

18:46 PT – Tesla is LOCKED IN on this event. So. Much. Attention. To. Detail.

18:45 PT – It’s 15 minutes before the remarks at “We, Robot” are expected to start, and the energy is positively electric. Unveiling the Robotaxi at Warner Brothers Studios Burbank may have been a genius move, because the vibe here is real.

Check out the YouTube livestream of the event below.

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Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla ‘Killer’ heads to the graveyard as AFEELA taps out

SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.

Published

9 minutes ago

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March 26, 2026

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Credit: AFEELA/X

There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.

The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.

SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.

The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.

SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.

Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.

Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”

No more “Tesla Killers:” It’s becoming increasingly difficult to distinguish the “EV market” from the mainstream auto segment

Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.

Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.

The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.

Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.

Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.

Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.

Lucid unveils Lunar Robotaxi in bid to challenge Tesla’s Cybercab in the autonomous ride hailing race

Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.

The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.

As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.

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Elon Musk

TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company

Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.

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2 hours ago

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March 26, 2026

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TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.

Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.

Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”


Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.

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Elon Musk

SpaceX’s IPO might arrive sooner than you think

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

Published

2 hours ago

on

March 26, 2026

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Credit: SpaceX | X

Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.

However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.

People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.

The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.

The timing aligns with earlier signals.

In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.

SpaceX considering confidential IPO filing this March: report

Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.

Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.

A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.

Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.

Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.

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