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Tesla’s 4680 battery ramp may experience a “Death Valley” start, but it will be overcome: expert
To state that Tesla’s future lies in the success or failure of the 4680 battery is not an understatement. Without 4680 cells, Tesla’s efforts to create an affordable car at a price point beneath the Model 3 would likely be for naught. But if the company succeeds in ramping the production of its 4680 cells, Tesla could very well pave the way for electric vehicles to become the dominant form of personal transportation in the decades to come.
Getting there would not be easy. Tesla formally announced its 4680 battery project in September 2020, and since then, the company has been working hard to ramp the production of the next-generation cell. Tesla produced its one millionth 4680 cell in January. That’s a milestone on its own, but it does show that the company still has a long way to go before it can fully ramp its new battery.
Industry researcher Benchmark Mineral Intelligence estimates that one million 4680 cells are enough for just about 1,200 Model Ys. Tesla intends to produce far more than that per week in Gigafactory Texas alone.
Tesla’s 4680 cells are not designed like conventional batteries, and they are not made like traditional cells either. Tesla plans to use a new manufacturing technology called dry electrode coating, which was obtained from the company’s acquisition of Maxwell Technologies in 2019. Dry electrode manufacturing would allow Tesla to skip a conventional step in traditional battery production, which should lower costs significantly.
While Tesla acquired the technology, the innovations involved in the mass-production of 4680 cells using dry electrode coating are a massive challenge. Elon Musk has noted that the factory equipment for the process alone “doesn’t exist,” so they still have to be made.
Shirley Meng, a University of Chicago professor who previously worked with Maxwell, noted that Tesla’s 4680 battery efforts could change the industry. She also emphasized that Tesla’s challenges in mass-producing the next-generation battery would be immense. “He (Elon Musk) is changing the way how battery manufacturing is done. It’s really, really difficult to manufacture at a speed and at scale,” she said. She also stated that Tesla may have to experience a “Death Valley” start to scaling up the dry electrode process for 4680 cells.
She does, however, believe that Tesla would overcome these difficulties.
Other experts and longtime followers of the company seem to agree on the difficulty involved in developing and ramping a new type of battery cell. Caspar Rawles, chief data officer at Benchmark Mineral Intelligence, noted that fine-tuning the production equipment for battery production alone is an extremely long process, and one that challenges even the industry’s veterans. “There’s a very long process of fine-tuning the equipment before you can get to volume production. Battery production is hard, even hard for experienced suppliers,” he said.
This definitely seems to be the case with Panasonic. The Japanese tech conglomerate has been a longtime partner of Tesla, and it already operates Gigafactory Nevada with the EV maker. However, recent comments from Kazuo Tadanobu, the CEO of Panasonic’s energy division, revealed that even Panasonic had to take its time to develop its 4680 batteries. Tadanobu noted that Tesla has already deemed Panasonic’s 4680 cells viable for use, but mass production of the new batteries is still expected to start by the fiscal year ending in March 2024.
Tesla’s 4680 cells are expected to be used in vehicles like the Tesla Semi, the Cybertruck, and the company’s flagship supercar, the new Roadster. The next-generation batteries are also expected to be utilized in Tesla’s next big project, the production of an affordable $25,000 electric car.
*Quotes courtesy of Reuters.
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Tesla China delivery centers look packed as 2025 comes to a close
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Tesla’s delivery centers in China seem to be absolutely packed as the final days of 2025 wind down, with photos on social media showing delivery locations being filled wall-to-wall with vehicles waiting for their new owners.
Needless to say, it appears that Tesla China seems intent on ending 2025 on a strong note.
Full delivery center hints at year-end demand surge
A recent image from a Chinese delivery center posted by industry watcher @Tslachan on X revealed rows upon rows of freshly prepared Model Y and Model 3 units, some of which were adorned with red bows and teddy bears. Some customers also seem to be looking over their vehicles with Tesla delivery staff.
The images hint at a strong year-end push to clear inventory and deliver as many vehicles as possible. Interestingly enough, several Model Y L vehicles could be seen in the photos, hinting at the demand for the extended wheelbase-six seat variant of the best-selling all-electric crossover.
Strong demand in China
Consumer demand for the Model Y and Model 3 in China seems to be quite notable. This could be inferred from the estimated delivery dates for the Model 3 and Model Y, which have been extended to February 2026 for several variants. Apart from this, the Model Y and Model 3 also continue to rank well in China’s premium EV segment.
From January to November alone, the Model Y took China’s number one spot in the RMB 200,000-RMB 300,000 segment for electric vehicles, selling 359,463 units. The Model 3 sedan took third place, selling 172,392. This is quite impressive considering that both the Model Y and Model 3 are still priced at a premium compared to some of their rivals, such as the Xiaomi SU7 and YU7.
With delivery centers in December being quite busy, it does seem like Tesla China will end the year on a strong note once more.
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Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
Factory manager André Thierig has drawn a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla Giga Berlin has found itself in a new labor dispute in Germany, where union IG Metall is pushing for adoption of a collective agreement to boost wages and implement changes, such as a 35-hour workweek.
In a comment, Giga Berlin manager André Thierig drew a “red line” against reducing Giga Berlin’s workweek to 35 hours, while highlighting that Tesla has actually increased its workers’ salaries more substantially than other carmakers in the country.
Tesla factory manager’s “red line”
Tesla Germany is expected to hold a works council election in 2026, which André Thierig considers very important. As per the Giga Berlin plant manager, Giga Berlin’s plant expansion plans might be put on hold if the election favors the union. He also spoke against some of the changes that IG Metall is seeking to implement in the factory, like a 35-hour week, as noted in an rbb24 report.
“The discussion about a 35-hour week is a red line for me. We will not cross it,” Theirig said.
“(The election) will determine whether we can continue our successful path in the future in an independent, flexible, and unbureaucratic manner. Personally, I cannot imagine that the decision-makers in the USA will continue to push ahead with the factory expansion if the election results favor IG Metall.”
Giga Berlin’s wage increase
IG Metall district manager Jan Otto told the German news agency DPA that without a collective agreement, Tesla’s wages remain significantly below levels at other German car factories. He noted the company excuses this by referencing its lowest pay grade, but added: “The two lowest pay grades are not even used in car factories.”
In response, Tesla noted that it has raised the wages of Gigafactory Berlin’s workers more than their German competitors. Thierig noted that with a collective agreement, Giga Berlin’s workers would have seen a 2% wage increase this year. But thanks to Tesla not being unionized, Gigafactory Berlin workers were able to receive a 4% increase, as noted in a CarUp report.
“There was a wage increase of 2% this year in the current collective agreement. Because we are in a different economic situation than the industry as a whole, we were able to double the wages – by 4%. Since production started, this corresponds to a wage increase of more than 25% in less than four years,” Thierig stated.
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Tesla is seeing a lot of momentum from young Koreans in their 20s-30s: report
From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Tesla has captured the hearts of South Korea’s 20s-30s demographic, emerging as the group’s top-selling imported car brand in 2025. From January to November, young buyers purchased over 21,000 Teslas, putting it far ahead of fellow imported rivals like BMW and Mercedes-Benz.
Industry experts cited by The Economist attributed this “Tesla frenzy” to fandom culture, where buyers prioritize the brand over traditional car attributes, similar to snapping up the latest iPhone.
Model Y dominates among young buyers
Data from the Korea Imported Automobile Association showed that Tesla sold 21,757 vehicles to the 20s-30s demographic through November, compared to BMW’s 13,666 and Mercedes-Benz’s 6,983. The Model Y led the list overwhelmingly, with variants like the standard and Long Range models topping purchases for both young men and women.
Young men bought around 16,000 Teslas, mostly Model Y (over 15,000 units), followed by Model 3. Young women followed a similar pattern, favoring Model Y (3,888 units) and Model 3 (1,083 units). The Cybertruck saw minimal sales in this group.
The Model Y’s appeal lies in its family-friendly SUV design, 400-500 km range, quick acceleration, and spacious cargo, which is ideal for commuting and leisure. The Model 3, on the other hand, serves as an accessible entry point with lower pricing, which is valuable considering the country’s EV subsidies.
The Tesla boom
Experts described Tesla’s popularity as “fandom culture,” where young buyers embrace the brand despite criticisms from skeptics. Professor Lee Ho-geun called Tesla a “typical early adopter brand,” comparing purchases to iPhones.
Professor Kim Pil-soo noted that young people view Tesla more as a gadget than a car, and they are likely drawn by marketing, subsidies, and perceived value. They also tend to overlook news of numerous recalls, which are mostly over-the-air software updates, and controversies tied to the company.
Tesla’s position as Korea’s top import for 2025 seems secured. As noted by the publication, Tesla’s December sales figures have not been reported yet, but market analysts have suggested that Tesla has all but secured the top spot among the country’s imported cars this year.
Tesla China delivery centers look packed as 2025 comes to a close
Tesla Giga Berlin draws “red line” over IG Metall union’s 35-hour week demands
