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Tesla’s $7,000 EV incentive is a nail in the coffin for ICE competitors

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The reintroduction of the electric vehicle tax incentive credit could be a nail in the coffin to Tesla’s competitors as if the company needed any more help to bury its competitors into the ground officially.

Earlier this week, it was reported that Tesla could be primed to receive the new EV incentives that would grant a $7,000 tax credit to the first 600,000 Tesla EVs sold in the United States. The new GREEN Act indicates that the number of applicable EVs per manufacturer would increase by 400,000 cars, from 200,000 to 600,000, making a considerable number of Tesla’s projected sales for 2021 reasonably less expensive for car buyers.

While Tesla didn’t give an exact estimation for how many cars it plans to build this year, several analysts have projected numbers between 800,000 and 950,000. However, Tesla’s Q4 Earnings Update Letter has a total output of 1,050,000 between its two active production facilities.

Tesla to gain access to 400k more $7k EV tax credits amid Biden’s sustainability push

The GREEN Act states:

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“The bill also extends existing tax incentives available for the sale of electric vehicles. The bill increases the electric vehicle credit cap for manufacturers to 600,000 vehicles, but reduces the credit by $500 after the first 200,000 vehicles sold. This would replace the current phaseout period that begins with 200,000 vehicles sold, with a phaseout period that instead begins during the second calendar quarter after the 600,000-vehicle threshold is reached. 

“At the start of the new phaseout period created under the bill, the credit is reduced by 50 percent for one calendar quarter and subsequently ends. For manufacturers that already passed the 200,000 threshold before the enactment of the bill, the number of vehicles sold in between 200,000 and those sold on the date of enactment are excluded in determining when the 600,000 threshold is reached.”

Tesla is sitting pretty if this happens to go through. For several reasons, the reintroduction of the EV incentive to Tesla’s cars could effectively bury conventional automakers who have not put a more serious and specific focus on the development of electric powertrains.

It is no secret that the future of vehicles is electric. While classic muscle cars will likely always be in existence for decades to come, mass-market vehicles from other manufacturers, like Ford Escapes, Honda Civics, Toyota Camrys, and Chevy Malibus, will fade away. Let’s be honest with each other here: Nobody is collecting any of them; they just don’t have the “it” factor that a classic vehicle has.


This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future. 

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Even today’s Mustangs, Camaros, and Corvettes don’t hold the value, the sentimental meaning, or the history that early builds have. And even worse, they don’t have the performance, the speed, or the technology and efficiency that an electric car has. EVs are the best of both worlds, and when you buy a Tesla, there is no better car to display that in the most exaggerated manner.

Subtracting another $7,000 from the price of any of Tesla’s vehicles thanks to the GREEN Act would be game over. The Model 3 SR+ would be well below the average cost of a car in the United States today while offering environmentally-friendly transportation, acceleration that is well beyond the norm for a combustion engine car, and pricing that just cannot be matched by some of the “luxury, high-performance” vehicles that are offered in today’s market.

Comparative to the Tesla Model 3 SR+ is the 2021 Mercedes-Benz CLA-Class. Both start at price points slightly below $38,000, but the specs speak for themselves. The Model 3 has a significantly faster 0-60 time at 5.3 seconds, while the Benz sits at 6.2. The quarter-mile race wouldn’t be close either, with the CLA getting to the line in 13.8 seconds. The Model 3 would be finished in 13.1, according to Matthew Cjel, who did three 1/4-mile runs with his SR+ and got times of 13.185, 13.181, and 13.218.

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While competitive without the incentive, pricing wouldn’t be close if the $7,000 credit was applied. That would bring the Model 3 to just under $31,000. Additionally, the CLA only gets 25 MPG City and 35 MPG highway. With spiking gas prices, that would be a considerably frequent trip to the local Shell station. The Model 3 gets 263 miles per charge and can be charged from home or at a local Supercharger for a fraction of the price.

This is just one example of where the $7,000 credit would make EVs more appealing than gas cars to those who remain on the fence. Price parity is becoming an outdated argument, and with Tesla’s battery advancements and increased production rates, cars will only become less-expensive every year. Soon enough, Tesla’s $25k mass-market vehicle will hit the roads, and there will be an overwhelming sense of demand from new car buyers. The initial 600,000 EVs will likely disappear as fast as turkey on Thanksgiving, making the tax credit obsolete in virtually no time.

The only real concern that could arise from the new credit is it is likely to increase demand significantly, which could bring issues for Tesla’s projects that have been delayed due to battery constraints. I don’t know how more 3 and Y purchases, along with S and X, would affect Roadster, Semi, or Cybertruck production. However, Tesla is battery constrained, and available cells would likely be subjected to the S3XY lineup, which could further delay the other projects.

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Demand is never a bad thing, though. The higher sales of its mass-market vehicles would give Tesla even more capital to invest in battery manufacturing and tech. It would give them more money to source cells from third-party suppliers. It also would only help the company’s financials for many quarters to come. But battery shortages have halted the Semi and Roadster project several times, and the Cybertruck now seems like it could be subjected to the same issues. It seems like Musk could have been hinting toward that in the podcast with Rogan yesterday, where he said that they can “hopefully” begin volume production next year. During the Q4 EC, Musk also said:

“If we get lucky, we’ll be able to do a few deliveries toward the end of this year, but I expect volume production to be in 2022.”

Let’s hope things continue to expand in a timely fashion, I think the EV incentive and the long list of advantages that EVs have over their ICE competitors will be recognized by everyone who remains in limbo over which power source will “fuel” their next vehicle.

A big thanks to our long-time supporters and new subscribers! Thank you.

I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Lifestyle

Tesla brings perhaps the coolest interior feature to cars in latest update

Tesla adds on to the “fun” aspect of its vehicles.

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Credit: Tesla

Tesla has brought perhaps the coolest interior feature to its cars in a new update that is rolling out to vehicles now.

The feature will require a newer vehicle that has interior ambient lighting, which is present on the new Model S, Model X, Model 3 “Highland,” and Model Y “Juniper.” The Cybertruck also has ambient lighting strips throughout.

Tesla Model Y’s ambient lighting design changes revealed in leaked video

With the Version 2025.26+ Software Update, Tesla is rolling out a new “Sync Accent Lights w/ Music” feature, which is available on the Tesla Toybox:

To enable the feature, you’ll access the Toybox, choose “Light Sync,” and then choose “Sync Accent Lights w/ Music.”

Although it does not improve the performance of the vehicle, it is yet another example of Tesla making one of the coolest cars out there. This is truly a cool add-on that can be used to impress your friends and family.

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xAI, Musk Foundation helps schools near Memphis supercomputer site

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

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(Credit: xAI)

Elon Musk’s artificial intelligence startup xAI and the Musk Foundation have been supporting Memphis-Shelby County Schools with HVAC repairs and facility upgrades, while also funding youth programs for students in the area. 

Reports of xAI and the Musk Foundation’s work were recently posted by local news media.

xAI’s school visits lead to facility repairs

Representatives from xAI visited John P. Freeman Optional School, Fairley High School, and Westwood High School, all of which are located near its Colossus supercomputer site, to assess HVAC systems, plumbing, gym facilities, and athletic fields. The visits resulted in a list of priority repairs, some of which were completed in April and May.

In addition to the repairs, xAI also shared a number of initiatives that are planned for students in the area, as stated in a Commercial Appeal report.

“xAI is working on providing STEM workshops for local students, donating equipment to technical training programs, and supporting job fairs to boost employment opportunities. These initiatives reflect xAl’s commitment to fostering education and economic growth in Memphis,” xAI noted in a statement.

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Musk Foundation donation

Apart from xAI, the Musk Foundation also donated $350,000 to the Boys & Girls Clubs of Greater Memphis, enabling the reopening of two club sites located at Booker T. Washington High School and Westwood High School. Both locations had closed earlier this year due to lapses in funding. As per xAI, the Musk Foundation’s donation allows clubs to reopen for almost 1,000 students. 

The donation will fund staffing, supplies, and transportation, among others. “Kids are the future of humanity,” Elon Musk said in a statement, adding that students need “every chance to shoot for the stars.”

“We’re honored to support the Boys & Girls Clubs of Greater Memphis in reopening these sites, giving kids in underserved communities the tools to build brighter futures,” Musk said.

The gift was praised by local officials, including Boys & Girls Clubs board chair Michael Garriga, who stated that the “commitment will ensure the youth of our community have the opportunities they need to develop their skills and talents to become successful students and future citizens.”

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EV fans urge Tesla to acquire Unplugged Performance for edge in fleet and security industry

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles.

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Credit: Unplugged Performance

A growing number of Tesla enthusiasts and longtime community voices are calling on the electric vehicle maker to acquire Unplugged Performance, a California-based aftermarket company best known for tuning Tesla vehicles and developing specialized government fleet solutions under its UP.FIT division.

The idea was once considered a niche proposal among EV fans, but it is now gaining serious attention not just as a performance play but as a strategic move to deepen Tesla’s roots in the fleet and security industry. 

A strategic fit

Unplugged Performance has built a name for itself by producing performance upgrades for Tesla vehicles, from track-optimized components to visual and aerodynamic upgrades. But in recent years, its UP.FIT division has pivoted toward a more functional future by outfitting Tesla vehicles like Model Ys for police, military, and government use.

That work has sparked growing calls for closer collaboration with Tesla, especially as the EV maker increasingly leans into autonomy, AI, and fleet services as core components of its next chapter.

“I posted this four years ago, but I think it’s more true now than ever,” wrote Whole Mars Catalog, a well-known Tesla investor and FSD Beta tester, on X. “Tesla should buy Unplugged. But not just as a Performance division. What they are doing with UP.FIT unlocks large government and commercial fleet purchases that can improve utilization.”

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Tesla fans such as shareholder Sawyer Merritt echoed the sentiment, calling Unplugged a “great fit within Tesla.” adding, “They are literally located directly next to Tesla’s design studio in Hawthorne.”

Enabling the next wave

Supporters of the idea noted that integrating Unplugged into Tesla’s corporate structure could help accelerate the adoption of autonomous technologies in government sectors. With UP.FIT patrol cars already in use across some U.S. police departments, Tesla fans envisioned a future where self-driving Teslas could potentially revolutionize law enforcement, search-and-rescue, and public service logistics.

“Just imagine how autonomous patrol cars could transform policing and bring us into a safer future,” the veteran FSD tester wrote.

The benefits could also extend to Tesla’s existing consumer base. “They also have some incredible products in the works that I think will appeal to many ordinary Tesla drivers — not just those looking for performance or mods. Stuff that’s so good it should have come straight from the design studio next door,” Whole Mars Catalog noted.

Unplugged Performance, founded in 2013, shares not just a product vision with Tesla, but also geography. Its Hawthorne headquarters sits directly adjacent to Tesla’s design studio, and the two companies have maintained a close working relationship over the years. The aftermarket firm has long positioned itself as a “mission-aligned” partner to Tesla.

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In response to the recent calls for acquisition, Unplugged Performance acknowledged the support from the community. “Our very existence is to support the Tesla mission with @UpfitTesla and @UnpluggedTesla,” Unplugged CEO Ben Schaffer posted on X. “We love working with Tesla and are grateful for the community’s support since 2013!”

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