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Elon Musk ponders using ‘informational’ Tesla advertisements for public awareness

(Credit: Tesla)

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For those who have closely followed the electric vehicle story over the years, Elon Musk’s recent posts about advertising may practically be the equivalent to a time when pigs fly. While interacting with the Tesla community on Twitter, Musk noted that it might be a good idea for Tesla to advertise — informationally, at least. 

Elon Musk has a long history of opposing traditional advertisements. During the company’s 2019 Annual Shareholder Meeting, a TSLA investor asked the CEO what the company plans to do with all the misinformation thrown in the media. Some shareholders even noted that they would not mind helping out the company if it wants to combat false reports and rumors. 

In response, Elon Musk admitted that he is at a loss when it comes to changing the media’s negative narrative against Tesla. He, however, noted that while the misconceptions about Tesla are distressing, even if the company provides explanations to mainstream media outlets, these typically get buried in articles. In later comments, Musk added that he has reservations with traditional advertising, particularly with the trickery that goes with it. 

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Musk has generally maintained this stance, even as Tesla disbanded its PR department last year. Yet in his recent posts on Twitter, Musk finally admitted that perhaps it would be a great idea if Tesla releases some informational advertisements. This should help the general public become more aware of the products and innovations that Tesla has to offer, both in the electric vehicle and energy segment. 

Tesla has generally relied on word of mouth to reach its customers, and for the most part, this strategy has worked wonderfully. But despite great word of mouth, it is still very easy for disinformation about the company to settle in, thanks to a lack of information from Tesla and the prevalence of entities willing to spread false reports. This has resulted in a great number of people being shockingly unaware of the company’s projects and products. 

Granted, Tesla has thrived without using traditional advertisements. But with the company growing into a mainstream automaker and a possible disruptor in the utility sector, Tesla would be wise to start an even more aggressive push towards mainstream customers. One of the best ways to do this, of course, is advertising, even if it is strictly informational in nature. 

Do you have anything to share with the Teslarati Team? We’d love to hear from you, email us at tips@teslarati.com.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla offers tasty Supercharging incentive as Q3 push continues

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Credit: Tesla

Tesla is offering a tasty Supercharging incentive on inventory Model 3 units in Canada as it continues to push sales in the third quarter.

In the United States, Tesla is preparing for the end of the $7,500 electric vehicle tax credit. While it is offering a multitude of incentives in the U.S. to help push sales of its vehicles before the credit goes away, it is not saving the deals for Americans exclusively.

Yesterday, the company announced it is now offering Free Supercharging for life on all Model 3 inventory in Canada, a massive incentive for those who would use the vehicle as a daily driver:

The deal would normally only apply to Superchargers located in Canada, meaning if a Canadian drove over the border into the United States and Supercharged, they would have to pay for it.

However, Tesla also confirmed that the charging deal would extend to the U.S. Canadians will be able to drive across the U.S. and Supercharge for free for the life of the vehicle.

Free Supercharging is such a great perk because the money an owner saves on charging factors directly into what they are saving if they were to own a gas car. While Supercharging and home charging are, on average, cheaper than filling up with gas, the savings are not massive.

When Supercharging is free, it can save consumers hundreds of dollars per month, especially if they plan to use the Tesla for their daily commute. Some people could fill their gas cars up two times a week to get to work, spending $80-$100 every five days on gas.

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Tesla has been using incentives like this to push vehicles into customers’ hands. Q3 could be one of the best three-month spans in recent memory with the push it is making.

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Tesla is preparing to take on autonomy’s final boss

India’s city streets are notorious for their complexity and congestion.

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Credit: Whole Mars Catalog/YouTube

If there is any sign that Tesla is now confident about its self-driving program, it would be this. As could be seen on Tesla’s Careers page, the company is now hiring Autopilot Vehicle Operators in Delhi and Mumbai, India. 

As far as real-world traffic is concerned, one could argue that India’s city streets are the final boss of autonomous driving systems due to their complexity and congestion.

Tesla job openings

As per Tesla in its recent job openings, Prototype Vehicle Operators will be responsible for driving an engineering vehicle for extended periods and conducting dynamic audio and camera data collection for testing and training purposes. In both its job listings for Mumbai and Delhi, Tesla noted that successful applicants will be gathering real-world data on the weekends and around the clock. 

Considering the job openings in India, Tesla seems to be intent on rolling out its advanced driver-assist systems like FSD in the country. This is quite interesting, as Tesla is not hiring Prototype Vehicle Operators in other territories that recently launched, such as the Philippines. Perhaps Tesla intends to tackle FSD’s final boss of sorts before rolling out FSD in other territories.

FSD’s rollout

Tesla’s autonomous driving program uses the company’s Full Self-Driving system, which is currently available on vehicles in North America and China. Tesla, however, has a more advanced version of FSD called Unsupervised FSD, which is currently being used in vehicles that are part of the Robotaxi pilot in Austin and the Bay Area.

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Elon Musk has also recently announced on X that Tesla will be releasing FSD V14 in the coming weeks. He also shared a number of improvements that can be expected from FSD V14. “The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less,” Musk wrote in his post. 

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Tesla Sweden finally makes IF Metall union give up 600-day strike

Tesla and the union have opened the door to resolutions that do not involve a collective agreement.

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(Credit: NicklasNilsso14)

After nearly two years of industrial action and sympathy strikes, Swedish labor union IF Metall has stated that it is softening its stance in its dispute with Tesla. With this, Tesla and the union have opened the door to resolutions that do not involve a collective agreement. 

Union chair Marie Nilsson told Sveriges Radio’s Ekot that while the preferred outcome remains a signed agreement, “other alternative solutions” are now on the table.

Union reconsiders rigid demands

The strike, which began over 600 days ago, has been marked by a series of strategic moves from both sides. IF Metall blocked Tesla’s access to license plates by targeting mail delivery, while Tesla bypassed the restrictions by importing vehicles in bulk through German ferries to Trelleborg, among other strategies. 

Despite the high-profile tactics, the number of active strikers has been relatively small, just about 60 in total, as noted in a CarUp report. Tesla Sweden has also maintained that it does not intend to bow down to the union’s demands. Over the 600-day strike, Tesla Sweden has adapted its operations to get around the union and its allies’ strikes.

Possible paths to ultimate resolution

Nilsson, for her part, noted that IF Metall is now willing to explore alternatives, such as embedding industry-standard terms directly into Tesla’s employment contracts or shifting Tesla’s Swedish operations to a company that already has a collective agreement.

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“You can do it in different ways. The easiest thing would be to sign a collective agreement. But when that is not possible, we have to find other alternative solutions as well, so we are open to discussion,” Nilsson stated.

IF Metall, if any, has acknowledged that Tesla has already improved working conditions in Sweden since the dispute began. Tesla Sweden has argued that its working conditions are already better than union standards, which is reportedly one of the reasons why very few company employees actually participated in IF Metall’s strike.

“There have been conversations throughout the journey where we compared our conditions. Tesla has adjusted details without going into details, they want to be a good employer, it’s about wages and conditions,” Nilsson stated.

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