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Volkswagen gets FUD over its “irritatingly energetic” EV strategy

(Credit: Herbert Diess/LinkedIn)

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Volkswagen is serious about its electric vehicle business. This is evident in the German automaker’s efforts to release its first mass-market electric car, the ID.3. The vehicle has received its own fair share of acclaim and criticism since its release, but as Volkswagen continues its EV push with the ID.4 crossover, it appears that the veteran automaker is now dealing with something that Tesla has been battling: anti-electric car FUD. 

In a recent article on Cicero Magazine, author Nils Heisterhagen sharply criticized Volkswagen for its “irritatingly energetic” focus on electric vehicles. The author questioned the veteran automaker’s dedication to battery-only vehicles, stating that alternative fuels are a better option, since most cars will have a combustion engine in the future anyway. “Shouldn’t we focus on synthetic fuels when most cars will have combustion engines in the foreseeable future?” the EV critic noted.  

The author also criticized Volkswagen for pushing electric cars so much when the development of charging infrastructure for EVs will be extremely expensive. Heisterhagen cited a study from the Handelsblatt Research Institute claiming that 1,000,000 electric cars would require the support of 100,000 charging stations. Considering these challenges, the author argued that it would have been more practical if Volkswagen had focused on alternative fuels like hydrogen instead. 

“Building the charging infrastructure is extremely expensive. For Germany alone, we are talking about multi-billion investments by 2030 – and that in addition to the existing filling station infrastructure. So why not use the existing filling station infrastructure – for hydrogen and e-fuels?” Heisterhagen wrote, lamenting the automaker’s resistance to hydrogen and other alternative fuels. 

Electric mobility expert Auke Hoekstra has responded to Heisterhagen’s points, defending Volkswagen and setting the record straight about why all-electric vehicles will likely be the reason why the veteran German automaker will thrive in the EV age. According to Hoekstra, the author’s points don’t hold any water since synthetic fuels require a lot of energy and are thus extremely expensive. This is the same for e-fuels and hydrogen. 

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This is extremely ironic considering that the author was criticizing EVs over the cost of their charging infrastructure. Hoekstra noted that if one were to run the numbers, the massive costs associated with the rollout of an EV charging infrastructure would likely be “pocket change” compared to the costs of developing and transitioning into alternative fuels. With this in mind, the electric mobility expert argued that the aggressive EV push from Volkswagen is a step in the right direction after all. 

“I must say that the “irritatingly energetic” (the writer’s words) of the electric drivetrain by Volkswagen is the only reason still see a future for the German car industry,” Hoekstra wrote. 

Volkswagen’s EV push has earned the respect of electric car leaders like Tesla CEO Elon Musk, who previously stated that the automaker, under the guiding hand of Herbert Diess, is “doing more than any big carmaker to go electric.” Musk has shown his support for Volkswagen’s electric car efforts, even test-driving the ID.3 with Diess during his recent visit to Germany. A video taken during the test drive showed that the Tesla CEO and the VW executive were on friendly terms, with Musk even joking “What’s the worst that could happen?” while flooring the ID.3.   

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Lufthansa Group to equip Starlink on its 850-aircraft fleet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.

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Credit: Lufthansa

Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers. 

This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.

Starlink in-flight internet

Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release

Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.

Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.

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Free high-speed access

As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.

“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers. 

“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said. 

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Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

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Credit: Duke University

Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance. 

The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.

Tesla secures top talent

According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.

Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.

Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.

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Tesla’s problem solver

Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.

Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production. 

With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.

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Tesla counters Norway’s VAT hike with dedicated consumer bonus

The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.

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Credit: Tesla Europe & Middle East/X

Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.

The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.

A “Tesla bonus”

Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”

This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.

This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.

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Stabilizing demand

In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.

The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.

“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.

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