The Insurance Institute for Highway Safety (IIHS) tested Tesla Autopilot safeguards and found that drivers are pretty quick to adapt to the windows of opportunity the suite gives after warning them to pay attention.
The IIHS study sought to determine whether partially automated driving systems and their safeguards increase driver attentiveness. With the rollout of more advanced driver assistance systems (ADAS) and semi-autonomous driving functionalities, the goal is to increase safety.
However, these suites still require the driver to pay attention and be aware of any potential opportunity to take over if needed. These driving systems and features are designed to increase safety but still require the driver’s full attention, hence their semi-autonomous label.
Credit: Tesla
For the study, the IIHS tested both Tesla Autopilot safeguards and those available in Volvo’s Pilot Assist.
The study gave 14 drivers a month with a 2020 Tesla Model 3 and required them to travel on Autopilot, when available, over one month. The IIHS wanted to see how drivers behaved leading up to, during, and after attention reminders prompted by a lack of focus on their end.
The Autopilot study found that drivers could learn safeguard sequences and identify “windows of opportunity” to perform non-driving-related tasks. These vehicles still utilized an Autopilot nag and a torque sensor to monitor whether the driver was paying attention. Failure to keep hands on the steering wheel would result in attention reminders.
Failure to change after the reminders would result in suspension of the Autopilot system, commonly referred to as “Autopilot jail.”
The study found:
“In total, the volunteers drove a little more than 12,000 miles with Autopilot engaged. During that time, they triggered 3,858 attention-related warnings from the partial automation system. About half of those alerts occurred when they had at least one hand on the steering wheel but were apparently not moving it enough to satisfy the torque sensor.”
Most warnings did not go past the initial reminder, and only 72 instances resulted in the driver not responding fast enough to prevent the alerts from escalating.
The study found that while initial warnings increased by 26 percent over the first four weeks, showing drivers were prone to expect it, escalations fell by 64 percent, meaning they did not allow the system to continue warning them.
However, this does not mean that non-driving secondary activities stopped after the first warning. Instead, the study showed something interesting:
“The researchers found that the drivers did nondriving secondary activities, looked away from the road, and had both hands off the wheel more often during the alerts and in the 10 seconds before and after them as they learned how the attention reminders worked. The longer they used the system, the less time it took them to take their hands off the wheel again once the alerts stopped.”
The IIHS admits that the safety impact of the change is hard to measure. While the agency noted that some research shows the longer a driver allows their attention to wander, the more likely they will be involved in an accident, the study also said that “even short lapses of attention become so frequent that the periods of supposed engagement between them have little value.”
The study also said the safeguards can be beneficial to behavior immediately and in the longer term, and other patterns showed potentially unintended consequences:
“The current study has shown that driver interactions with partial automation are dynamic. Some of the changes we observed indicate that system safeguards can beneficially shape behavior both immediately and in the longer term, whereas other patterns revealed potentially unintended consequences. It is important to note that these findings are likely not unique to Tesla’s Autopilot, as many systems on the market have overtly similar safeguard designs. As such, some observations from this study maybe relevant to other driver assistance technology that still requires the driver to be engaged in the driving task.”
IIHS Senior Research Scientist Alexandra Mueller, who led the study, said:
“These results show that escalating, multimodal attention reminders are very effective in getting drivers to change their behavior. However, better safeguards are needed to ensure that the behavior change actually translates to more attentive driving.”
While this study provides evidence that perhaps better safeguards are needed, it is important to note that Tesla has upgraded the in-cabin camera to monitor driver attentiveness.
Tesla activates cabin-facing camera in bid to improve vehicle safety
Additionally, many cars are on the road without these driver assistance and safety features.
Distracted driving is going to occur whether a vehicle is equipped with modern technology or not.
Tesla and other automakers have brought their newest vehicles up to speed in the fight against distracted driving, and perhaps this study showed that warnings could and should come at varying rates to prevent anticipation from drivers.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
