The Insurance Institute for Highway Safety (IIHS) tested Tesla Autopilot safeguards and found that drivers are pretty quick to adapt to the windows of opportunity the suite gives after warning them to pay attention.
The IIHS study sought to determine whether partially automated driving systems and their safeguards increase driver attentiveness. With the rollout of more advanced driver assistance systems (ADAS) and semi-autonomous driving functionalities, the goal is to increase safety.
However, these suites still require the driver to pay attention and be aware of any potential opportunity to take over if needed. These driving systems and features are designed to increase safety but still require the driver’s full attention, hence their semi-autonomous label.
Credit: Tesla
For the study, the IIHS tested both Tesla Autopilot safeguards and those available in Volvo’s Pilot Assist.
The study gave 14 drivers a month with a 2020 Tesla Model 3 and required them to travel on Autopilot, when available, over one month. The IIHS wanted to see how drivers behaved leading up to, during, and after attention reminders prompted by a lack of focus on their end.
The Autopilot study found that drivers could learn safeguard sequences and identify “windows of opportunity” to perform non-driving-related tasks. These vehicles still utilized an Autopilot nag and a torque sensor to monitor whether the driver was paying attention. Failure to keep hands on the steering wheel would result in attention reminders.
Failure to change after the reminders would result in suspension of the Autopilot system, commonly referred to as “Autopilot jail.”
The study found:
“In total, the volunteers drove a little more than 12,000 miles with Autopilot engaged. During that time, they triggered 3,858 attention-related warnings from the partial automation system. About half of those alerts occurred when they had at least one hand on the steering wheel but were apparently not moving it enough to satisfy the torque sensor.”
Most warnings did not go past the initial reminder, and only 72 instances resulted in the driver not responding fast enough to prevent the alerts from escalating.
The study found that while initial warnings increased by 26 percent over the first four weeks, showing drivers were prone to expect it, escalations fell by 64 percent, meaning they did not allow the system to continue warning them.
However, this does not mean that non-driving secondary activities stopped after the first warning. Instead, the study showed something interesting:
“The researchers found that the drivers did nondriving secondary activities, looked away from the road, and had both hands off the wheel more often during the alerts and in the 10 seconds before and after them as they learned how the attention reminders worked. The longer they used the system, the less time it took them to take their hands off the wheel again once the alerts stopped.”
The IIHS admits that the safety impact of the change is hard to measure. While the agency noted that some research shows the longer a driver allows their attention to wander, the more likely they will be involved in an accident, the study also said that “even short lapses of attention become so frequent that the periods of supposed engagement between them have little value.”
The study also said the safeguards can be beneficial to behavior immediately and in the longer term, and other patterns showed potentially unintended consequences:
“The current study has shown that driver interactions with partial automation are dynamic. Some of the changes we observed indicate that system safeguards can beneficially shape behavior both immediately and in the longer term, whereas other patterns revealed potentially unintended consequences. It is important to note that these findings are likely not unique to Tesla’s Autopilot, as many systems on the market have overtly similar safeguard designs. As such, some observations from this study maybe relevant to other driver assistance technology that still requires the driver to be engaged in the driving task.”
IIHS Senior Research Scientist Alexandra Mueller, who led the study, said:
“These results show that escalating, multimodal attention reminders are very effective in getting drivers to change their behavior. However, better safeguards are needed to ensure that the behavior change actually translates to more attentive driving.”
While this study provides evidence that perhaps better safeguards are needed, it is important to note that Tesla has upgraded the in-cabin camera to monitor driver attentiveness.
Tesla activates cabin-facing camera in bid to improve vehicle safety
Additionally, many cars are on the road without these driver assistance and safety features.
Distracted driving is going to occur whether a vehicle is equipped with modern technology or not.
Tesla and other automakers have brought their newest vehicles up to speed in the fight against distracted driving, and perhaps this study showed that warnings could and should come at varying rates to prevent anticipation from drivers.
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News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
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Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
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