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Tesla's battery acquisitions are paying off in spades, and giving rivals a lot of pain
There was a time, not too long ago, when Tesla skeptics questioned the company’s focus in designing and producing its own batteries with a dedicated partner like Panasonic and a facility like Gigafactory 1 in Nevada. Batteries, after all, are available off-the-shelf from companies like LG Chem, and it seemed pretty futile for Tesla to insist that it needs its own battery supply for its future business.
Fast forward to 2020, and Tesla’s extreme focus on battery development is paying off in spades. Over the years, Tesla has acquired multiple companies that have, in some way, enabled the company to accelerate or improve its products’ batteries. Included among these are Grohmann Automation, whose machines are the bread and butter in Gigafactory 1, Maxwell Technologies, and more recently, HIBAR systems.
At this point, Tesla’s batteries have pretty much become the gold standard for EVs, and the company appears to be well on its way towards releasing vehicles that have a range of 400 miles or more. The Plaid Model S and X will likely be the first of these, as well as the next-gen Roadster, which will have 620 miles of range. Even the reasonably-priced Cybertruck tops out at over 500 miles of range per charge. Massive battery developments are needed to achieve these, and Tesla seems to have done it, or at least is well on its way.
This does not appear to be true for other OEMs attempting to enter the electric vehicle market. As veteran companies unveiled their EVs, and as none have really managed to hold a candle to Tesla’s flagship Model S in terms of range, it is becoming evident that the electric car maker’s investments in batteries may have actually been the right strategy all along. Daimler, for one, seems to be feeling this inconvenient truth, with works council chief Michael Brecht explaining during a recent interview with Manager Magazin that Tesla’s battery-related acquisitions are actually having an effect on Germany’s EV efforts.
Daimler launched its first EV, the Mercedes-Benz EQC, in 2018, and it has not really lived up to the hype. Despite being dubbed at some point as a potential “Tesla Killer” due to its pedigree and excellent German build quality, the all-electric SUV has faced battery shortages and low sales. Registrations in Germany for the vehicle only show about 55 units sold to date despite all the ad campaigns dedicated to the SUV. Battery supply shortages have also forced Daimler to cut the annual production target of the EQC by 50% from 60,000 to just 30,000.
Quite interestingly, Brecht partly blames Tesla for some of the challenges facing the EQC today. Explaining his points to the publication, he argued that one of the reasons Daimler is struggling with battery demand is because Tesla bought Grohmann Engineering, which has valuable technology that could be used for battery-related developments and activities. Brecht also mentioned that Grohmann was actually hired by Mercedes-Benz to build up its own battery manufacturing capacity.
Brecht’s statements are notable since it is quite rare to see a veteran car manufacturer actually point the finger at Tesla to explain the dire condition of its own EV program. One can only hope that perhaps, the EQC would be a lesson that Daimler could learn from. After all, Daimler, among German automakers, would likely have no issues tapping into Tesla’s established technologies, batteries and powertrains alike, as the two companies have already worked together in the past. Elon Musk has stated that eventually, Tesla may be open to selling its batteries and powertrains with other OEMs. If this were to happen, it would be wise for Daimler to wait right in front of the line to avoid another EQC-sized flop.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
