Stellantis and BMW are reportedly talking with Tesla battery supplier Panasonic about potential new battery plants in North America. Tesla and Panasonic produce 2170 battery cells at Giga Nevada that power the Model 3 sedan and Model Y crossover.
Panasonic is arguably the industry leader for cylindrical cells, thanks in no small part to its long partnership with Tesla. For over a decade, Panasonic has been supplying 18650 cells for the Model S sedan and Model X SUV and 2170 cells for the Model 3 and Model Y. The Japanese tech company has supplied billions of cylindrical cells to the American EV maker.
Traditional automakers which produce electric cars tend to favor pouch or prismatic batteries, which typically require fewer batteries to power a vehicle. Cylindrical batteries such as those produced by Panasonic tend to be smaller, so thousands of cells are used for every car. But they also have advantages as they have high energy density and are relatively safe.
Panasonic’s efforts seem to have paid off. In a recent report, The Wall Street Journal stated that Stellantis and BMW are both talking to Panasonic for the potential collaboration on one of its EV battery plants in North America. Citing people familiar with the matter, Stellantis is reportedly speaking with the Japanese battery maker for a third factory in North America. Stellantis has already started the construction of two EV battery factories for North America. It has partnered with LG Energy Solution in Canada and Samsung SDI in Indiana.
The WSJ’s sources noted, however, that Stellantis’ discussions for its potential battery plant with Panasonic in North America are still in early stages.
BMW, on the other hand, noted last year that its new generation of electric cars from 2025 would be equipped with cylindrical batteries instead of prismatic cells. The automaker also announced plans to construct six new EV battery plants across Europe, China, and the North American free-trade zone, which includes the United States, Canada, and Mexico.
BMW stated in September that it had awarded contracts in the “two-digit billion-euro range” to CATL and Eve Energy Co. for the buildout of two factories each in China and Europe. The automaker also noted that it would be sourcing batteries in the United States Envision AESC, a subsidiary of China’s leading renewable energy company, Envision Group.
BMW’s head of battery-cell technology Peter Lamp has disclosed that the automaker is currently in discussions with potential suppliers for additional battery projects. Lamp refrained from naming specific companies involved in the negotiations and noted that no contracts had been signed yet.
Considering political tensions with China, however, Chinese battery makers may find it challenging to operate in the United States, the WSJ noted. This, ultimately ws one of the drivers behind BMW’s decision to speak with Panasonic, the publication’s sources stated.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
