Tesla’s potential as a future battery supplier for other automakers is being paved by the ongoing struggles of the company’s rivals today. This idea is becoming more and more feasible as more and more veteran automakers experience battery-related challenges in their respective electric car programs.
Building electric cars is no easy task. As evidenced by the issues plaguing the rollout of the mass-market Volkswagen ID.3, making good electric vehicles is not just a matter of stuffing an electric motor and batteries in an existing platform for an internal combustion car. Making EVs, especially good, high-performing ones like the Tesla Model 3, requires mastery of a different set of skills, such as software management and battery optimizations.
The latter is where a vast divide exists between Tesla and legacy automakers today. Tesla utilizes its own proprietary battery tech for its vehicles. The 2170 cells for its Model 3 sedan are even being produced at Giga Nevada, a massive factory that is poised to become one of the largest in the world by footprint once it’s completed. Veteran automakers, on the other hand, rely on suppliers such as LG Chem to supply their EVs’ batteries.
LG Chem supplies cells to several automakers, including Audi and Jaguar, whose e-tron and I-PACE both utilize the company’s batteries. Rivian, which uses 2170 cells for the R1T pickup and the R1S SUV, source their cells from the South Korean firm as well. More recently, even startup Lucid Motors, which is reportedly on the cusp of releasing its first vehicle, the Air, also announced that it would be sourcing cells from LG Chem. This is great for LG Chem, as it validates the quality and capabilities of its batteries, but it also does not bode well for all the companies looking to acquire adequate battery supply for their electric cars.
As it is, LG Chem appears to be having difficulties meeting the demand for its vehicles already. Shortages of cells from the battery manufacturer have reportedly become the cause for the recent halts in the Audi e-tron and the Jaguar I-PACE’s production. And this is just with premium-priced, mid-volume SUVs. When high-volume vehicles enter the market, such as the Volkswagen ID.3 (which also gets some of its cells from LG Chem), the South Korean firm will likely find it even more challenging to supply batteries to all its clients.
This supply issue could become a serious challenge to the electric car revolution. With this in mind, and with even more electric cars coming in the next few years, a need for another battery supplier emerges. This is where Tesla comes in. Tesla has been expanding its business to not just focus on building electric cars, as evidenced by the company’s energy and battery storage initiatives. Considering Tesla’s experience in building EVs, as well as the industry-leading quality of its batteries, the company may very well be poised to become one of the leading suppliers of cells for other electric car makers.
Interestingly enough, CEO Elon Musk has mentioned the possibility of Tesla serving as a supplier of batteries and powertrains to other automakers in the past. This was explained by Musk himself during the Q3 2019 earnings call. “It would be consistent with the mission of Tesla to help other car companies with electric vehicles on the battery and powertrain front, possibly on other fronts. So it’s something we’re open to. We’re definitely open to supplying batteries and powertrains and perhaps other things to other car companies,” he said.
Fiat-Chrysler CEO Steve Manley also suggested the idea during a Q&A session. Speaking about the company’s electric vehicle strategy, Manley mentioned that Fiat-Chrysler would likely be purchasing key electric car components from the Silicon Valley-based company. “It would be wrong of me to say no,” Manley said, adding that batteries and drivetrains will likely be among the parts that FCA will be purchasing from Tesla. The CEO also expressed the possibility of FCA acquiring a “skateboard” platform from Tesla, which it would use for its own vehicles.
Tesla is at a point where its lead in the electric car space is undeniable. The company is also at a point where its manufacturing systems are more refined than before. Tesla may thus be reaching a stage where it is large and robust enough to support other automakers that are also adopting electric cars. As veteran carmakers transition into EVs, those who can secure battery supply from Tesla will likely be the ones that will survive what could very well be a painful and costly move towards sustainability.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
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$19.99 USDTesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla ends in-house wrap service that always seemed like a short-term program
