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Tesla becoming a battery supplier for legacy auto isn’t a crazy idea anymore

Source: Teslarati

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Tesla’s potential as a future battery supplier for other automakers is being paved by the ongoing struggles of the company’s rivals today. This idea is becoming more and more feasible as more and more veteran automakers experience battery-related challenges in their respective electric car programs. 

Building electric cars is no easy task. As evidenced by the issues plaguing the rollout of the mass-market Volkswagen ID.3, making good electric vehicles is not just a matter of stuffing an electric motor and batteries in an existing platform for an internal combustion car. Making EVs, especially good, high-performing ones like the Tesla Model 3, requires mastery of a different set of skills, such as software management and battery optimizations.

The latter is where a vast divide exists between Tesla and legacy automakers today. Tesla utilizes its own proprietary battery tech for its vehicles. The 2170 cells for its Model 3 sedan are even being produced at Giga Nevada, a massive factory that is poised to become one of the largest in the world by footprint once it’s completed. Veteran automakers, on the other hand, rely on suppliers such as LG Chem to supply their EVs’ batteries. 

Tesla’s 2170 battery cells. (Credit: Tesla)

LG Chem supplies cells to several automakers, including Audi and Jaguar, whose e-tron and I-PACE both utilize the company’s batteries. Rivian, which uses 2170 cells for the R1T pickup and the R1S SUV, source their cells from the South Korean firm as well. More recently, even startup Lucid Motors, which is reportedly on the cusp of releasing its first vehicle, the Air, also announced that it would be sourcing cells from LG Chem. This is great for LG Chem, as it validates the quality and capabilities of its batteries, but it also does not bode well for all the companies looking to acquire adequate battery supply for their electric cars. 

As it is, LG Chem appears to be having difficulties meeting the demand for its vehicles already. Shortages of cells from the battery manufacturer have reportedly become the cause for the recent halts in the Audi e-tron and the Jaguar I-PACE’s production. And this is just with premium-priced, mid-volume SUVs. When high-volume vehicles enter the market, such as the Volkswagen ID.3 (which also gets some of its cells from LG Chem), the South Korean firm will likely find it even more challenging to supply batteries to all its clients. 

This supply issue could become a serious challenge to the electric car revolution. With this in mind, and with even more electric cars coming in the next few years, a need for another battery supplier emerges. This is where Tesla comes in. Tesla has been expanding its business to not just focus on building electric cars, as evidenced by the company’s energy and battery storage initiatives. Considering Tesla’s experience in building EVs, as well as the industry-leading quality of its batteries, the company may very well be poised to become one of the leading suppliers of cells for other electric car makers. 

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Interestingly enough, CEO Elon Musk has mentioned the possibility of Tesla serving as a supplier of batteries and powertrains to other automakers in the past. This was explained by Musk himself during the Q3 2019 earnings call. “It would be consistent with the mission of Tesla to help other car companies with electric vehicles on the battery and powertrain front, possibly on other fronts. So it’s something we’re open to. We’re definitely open to supplying batteries and powertrains and perhaps other things to other car companies,” he said.

Fiat-Chrysler CEO Steve Manley also suggested the idea during a Q&A session. Speaking about the company’s electric vehicle strategy, Manley mentioned that Fiat-Chrysler would likely be purchasing key electric car components from the Silicon Valley-based company. “It would be wrong of me to say no,” Manley said, adding that batteries and drivetrains will likely be among the parts that FCA will be purchasing from Tesla. The CEO also expressed the possibility of FCA acquiring a “skateboard” platform from Tesla, which it would use for its own vehicles.

Tesla is at a point where its lead in the electric car space is undeniable. The company is also at a point where its manufacturing systems are more refined than before. Tesla may thus be reaching a stage where it is large and robust enough to support other automakers that are also adopting electric cars. As veteran carmakers transition into EVs, those who can secure battery supply from Tesla will likely be the ones that will survive what could very well be a painful and costly move towards sustainability. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla launches its new branded Supercharger for Business with first active station

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Credit: Tesla

Tesla has officially launched its first branded Supercharger just months after initiating a new program that allows third-party companies to brand their own charging piles.

The site opened in Land O’ Lakes, Florida, and features eight V4 Supercharging stalls offering up to 325 kW of charging speed. It appears it was purchased by a company called Suncoast Credit Union. This particular branch is located Northeast of Tampa, which is on the Gulf of Mexico.

It features graphics of Florida animals, like alligators:

Tesla launched this program back in September, and it basically was a way to expand its Supercharger presence and also allow companies to pay for the infrastructure. Tesla maintains it. When it announced the “Supercharger for Business,” it said:

“Purchase and install Superchargers at your business. Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

The program does a few things. Initially, it expands EV charging infrastructure and makes charging solutions more readily available for drivers. It can also attract people to those businesses specifically.

Tesla launches new Supercharger program that business owners will love

The chargers can also be branded with any logo that the business chooses, which makes them more personalized and also acts as an advertisement.

The best part is that the customers do not have to maintain anything about the Supercharger. Tesla still takes care of it and resolves any issues:

“We treat your site like we treat our sites. By providing you with a full-service package that includes network operations, preventative maintenance, and driver support, we’re able to guarantee 97% uptime–the highest in the industry.”

It appears the Superchargers will also appear within the in-car nav during routing, so they’ll be publicly available to anyone who needs to use them. They are still available to all EVs that have worked with Tesla to utilize its infrastructure, and they are not restricted to people who are only visiting the business.

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Tesla reveals its Cybertruck light bar installation fix

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u/Kruzat, see page for license, via Wikimedia Commons

Tesla has revealed its Cybertruck light bar installation fix after a recall exposed a serious issue with the accessory.

Tesla and the National Highway Traffic Safety Administration (NHTSA) initiated a recall of 6,197 Cybertrucks back in October to resolve an issue with the Cybertruck light bar accessory. It was an issue with the adhesive that was provided by a Romanian company called Hella Romania S.R.L.

Tesla recalls 6,197 Cybertrucks for light bar adhesive issue

The issue was with the primer quality, as the recall report from the NHTSA had stated the light bar had “inadvertently attached to the windshield using the incorrect surface primer.”

Instead of trying to adhere the light bar to the Cybertruck with an adhesive, Tesla is now going to attach it with a bracketing system, which will physically mount it to the vehicle instead of relying on adhesive strips or glue.

Tesla outlines this in its new Service Bulletin, labeled SB-25-90-001, (spotted by Not a Tesla App) where it shows the light bar will be remounted more securely:

The entire process will take a few hours, but it can be completed by the Mobile Service techs, so if you have a Cybertruck that needs a light bar adjustment, it can be done without taking the vehicle to the Service Center for repair.

However, the repair will only happen if there is no delamination or damage present; then Tesla could “retrofit the service-installed optional off-road light bar accessory with a positive mechanical attachment.”

The company said it would repair the light bar at no charge to customers. The light bar issue was one that did not result in any accidents or injuries, according to the NHTSA’s report.

This was the third recall on Cybertruck this year, as one was highlighted in March for exterior trim panels detaching during operation. Another had to do with front parking lights being too bright, which was fixed with an Over-the-Air update last month.

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Tesla is already expanding its Rental program aggressively

The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

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Credit: Grok

Tesla is looking to expand its Rental Program aggressively, just weeks after the program was first spotted on its Careers website.

Earlier this month, we reported on Tesla’s intention to launch a crazy new Rental program with cheap daily rates, which would give people in various locations the opportunity to borrow a vehicle in the company’s lineup with some outrageous perks.

Along with the cheap rates that start at about $60 per day, Tesla also provides free Full Self-Driving operation and free Supercharging for the duration of the rental. There are also no limits on mileage or charging, but the terms do not allow the renter to leave the state from which they are renting.

The program has already launched in a handful of locations, specifically, it has been confined to California for now. However, it does not seem like Tesla has any interest in keeping it restricted to the Golden State.

Job postings from Tesla now show it is planning to launch the Rental program in at least three new states: Texas, Tennessee, and Massachusetts.

The jobs specifically are listed as a Rental Readiness Specialist, which lists the following job description:

“The Tesla Rental Program is looking for a Rental Readiness Specialist to work on one of the most progressive vehicle brands in the world. The Rental Readiness Specialist is a key contributor to the Tesla experience by coordinating the receipt of incoming new and used vehicle inventory. This position is responsible for fleet/lot management, movement of vehicles, vehicle readiness, rental invoicing, and customer hand-off. Candidates must have a high level of accountability, and personal satisfaction in doing a great job.”

It also says that those who take the position will have to charge and clean the cars, work with clients on scheduling pickups and drop-offs, and prepare the paperwork necessary to initiate the rental.

The establishment of a Rental program is big for Tesla because it not only gives people the opportunity to experience the vehicles, but it is also a new way to rent a car.

Just as the Tesla purchasing process is more streamlined and more efficient than the traditional car-buying experience, it seems this could be less painful and a new way to borrow a car for a trip instead of using your own.

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