Tesla’s manager for Mobile Robotics, Chris Walti, recently invited skilled engineers and technicians to apply at Tesla and get the opportunity to work on the company’s humanoid robot program.
Tesla announced its plans to produce the Tesla Bot during AI Day. The company isn’t wasting any time making the Tesla Bot prototype based on its recent hiring ramp. A week or so ago, Tesla posted a few jobs related to the Tesla Bot. Teslarati reported that Tesla was looking for two mechanical engineers and two senior robotics architects for its humanoid robot.
A recent search through Tesla’s Careers page shows that there are now many more jobs relating to the Tesla Bot, several of which were highlighted by the executive on LinkedIn. A quick skim through the available Tesla Bot jobs hint that the company isn’t just thinking about the prototype it plans to unveil in 2022. There are a couple positions available relating to the manufacturing process of the Tesla Bot as well.
For instance, Tesla is looking for a controls engineer for the Tesla Bot, which falls under the manufacturing category. The responsibilities of a controls engineers are listed below.
Controls Engineer – Tesla Bot Responsibilities
- Research, design, simulate, specify, implement, debug, and test control and estimation algorithms for various electrical, mechanical, and thermal systems
- Work on using high level controls and modeling analytic tools to inform product development in terms of actuator, sensor and kinematic design.
- Work collaboratively with responsible electrical, mechanical, and firmware engineers to define sensing requirements, establish control system capabilities, and set targets
- Advance Tesla IP in control systems for new products
Another position that falls under the manufacturing category is engineering technician for the Tesla Bot. The engineering technician’s responsibilities are listed below.
Engineering Technician – Tesla Bot Responsibilities
- Work with engineers to fabricate, assemble, and integrate mobile robot prototypes, including mechanical assemblies, electrical systems, wire harnesses, etc.
- Develop test plans and test systems, including building of assembly jigs and test/validation systems
- Collaborate with engineering teams to root cause and resolve mechanical and electrical issues
- Provide detailed written & verbal test status updates to key stakeholders
- Support engineering teams in instrumentation and data acquisition setup and logging
- Maintain a lab, ensuring that it is well-stocked with the tools and materials needed to make prototype wire harnesses
- Supporting bench-top electrical system builds and testing, including obtaining and tracking
- Support low volume prototype part builds and testing, including obtaining and tracking
- Interface components from other Engineering and Purchasing groups within Tesla
The new job posts also show that Tesla plans to work on the Tesla Bot in California and Texas. The majority of jobs open for the Tesla Bot are located in Palo Alto, California. However, there is one located in Austin, Texas.
Tesla is looking for a test engineer for the Tesla Bot project in Texas. The responsibilities of a test engineer are listed below.
Test Engineer – Tesla Bot Responsibilities
- Participate in initial cross-functional product development and carefully balance product specifications, process requirements, manufacturing complexity, cost, and lead-time limits.
- Define and implement efficient plans for testing, automating and improving focusing on time/cost reduction and low complexity.
- Own and drive hardware validation efforts for electrical and mechanical systems. Your job is to figure out how these products could fail and to collaborate with design partners to drive changes.
- Write and maintain test software to automate test execution, data collection and data analysis
- Manage tests from setup through execution and reporting, including test planning, development, execution, inspections, root cause analysis, data processing, documenting, and failure analysis.
- Develop and maintain validation schedules, coordinate test resources, and communicate status/blockers to program managers
- Actively participate in design reviews and DFMEAs to shape product towards reliability and deepen understanding of product risks
- Organize cross functional teams (internal + external)
- Document, organize, and track testing progress and provide updates to the team and upper management.
More Tesla Bot jobs may open in Texas as the company gets closer to unveiling the prototype and producing the humanoid robot. The Tesla Bot will undoubtedly be one of the most exciting projects Tesla will be working on over the next few years.
Link to Tesla Bot jobs, here.
The Teslarati team would appreciate hearing from you. If you have any tips, reach out to me at maria@teslarati.com or via Twitter @Writer_01001101
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
