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Tesla bull lowers price target citing ‘brand crisis’
Tesla stock could be in trouble if Elon Musk doesn’t “step up and read the room,” according to one longtime bull.

One analyst who has been a long-standing Tesla (TSLA) bull has significantly cut his price target on the company’s stock, citing recent backlash against CEO Elon Musk and U.S. President Donald Trump, though he also notes that his firm remains bullish.
In a note to clients on Sunday, Wedbush Securities analyst Dan Ives said that the firm lowered its price target on Tesla’s stock from $550 to $315, maintaining an Outperform rating. The analyst says that the 43-percent cut is the result of a “full-blown brand crisis” that was caused by Musk, and that, combined with the Trump administration’s global tariffs, the two have created the “perfect storm for Tesla.”
“Tesla has essentially become a political symbol globally….and that is a very bad thing for the future of this disruptive tech stalwart and the brand crisis tornado that has now turned into an F5 tornado,” Ives wrote. “We now estimate Tesla has lost/destroyed at least 10 percent of its future customer base globally based on self created brand issues and this could be a conservative estimate. In Europe, this number could be 20 percent or higher….all self-inflicted by Musk.”
READ MORE ON TESLA/WEDBUSH: Tesla bull Wedbush responds to Q1 deliveries: ‘A disaster on every metric’
Ives continues on that the company has “unfortunately become a political symbol because of Musk,” highlighting the global anti-Trump and Musk protests, and vandalism that many have lodged against owners of Tesla’s vehicles in recent months.
He also acknowledged that Tesla would be “less exposed to tariffs than some” that source a higher portion of vehicle components abroad, though the tariffs are still widely expected to disrupt the company. The analyst notes that Tesla’s continued performance in China will remain “the bigger worry,” as tariff backlash could also drive consumers even further toward domestic options such as BYD, Nio, or Xpeng Motors.
Ives also called for Musk to “step up, read the room, and be a leader” during this time, noting that this year could be particularly painful for the stock if he does not “exit stage left or take a step back on DOGE in the coming month.”
also acknowledges certain upcoming bright spots for the stock, including unsupervised Full Self-Driving rolling out this summer and lower-cost models.
“Our long standing bull view of Tesla remains, but there is no denying this is a pivotal moment of truth for Musk to turn things around…or darker days are ahead,” the analyst adds. “We have been one of the biggest supporters of Musk and Tesla over the last decade….but this situation is not sustainable and the brand of Tesla is suffering by the day as a political symbol.
“Musk has been with his back against the wall many times and every time Tesla came out of it and was stronger on the other side…this may be one of his biggest challenges yet to turn around.”
Ives has been a longtime supporter of Musk and Tesla, and he has held one of the highest price targets on the company for the past several months. In January, Ives bumped his Tesla price target from $515 to $550, along with setting a bull-case price target of $650. As for his reasoning, he noted that the company’s Full Self-Driving (FSD) rollout would likely be fast-tracked by the Trump administration, adding that the firm was confident in 2025 demand.
You can read a longer excerpt from the Sunday note from Ives below.
The bigger worry in our opinion is Tesla’s success in China as this key region is the linchpin to the future success of Tesla. The backlash from Trump tariff policies in China and Musk’s association will be hard to understate and this will further drive Chinese consumers to buy domestic such as BYD, Nio, Xpeng, and others. Tesla has essentially become a political symbol globally….and that is a very bad thing for the future of this disruptive tech stalwart and the brand crisis tornado that has now turned into an F5 tornado. We now estimate Tesla has lost/destroyed at least 10 percent of its future customer base globally based on self created brand issues and this could be a conservative estimate. In Europe, this number could be 20 percent or higher….all self-inflicted by Musk.
Tesla has unfortunately become a political symbol because of Musk and this is a very bad thing for the future of this technology stalwart. With major protests erupting globally at Tesla dealerships, Tesla cars being keyed, and a full brand crisis tornado turning into a life of its own this has cast a dark black cloud over Tesla’s stock. The future is so bright for Tesla with Austin’s unsupervised FSD, lower-cost vehicles, and of course the autonomous and robotics future….but this is a full blown crisis Tesla is navigating now (along with these tariffs), and it is time for Musk to step up, read the room, and be a leader in this time of uncertainty.
For the stock, the demand destruction for Tesla and brand damage is real and has morphed into something much more concerning over the past few months. The 1Q delivery number was a disaster as we discussed last week but this could be a brutal year ahead if Musk does not exit stage left or take a step back on DOGE in the coming month. We are taking a stab at new reduced estimates for 2025/2026 which could be a moving target with the tariffs, retaliatory, and the China wild card.
Our long standing bull view of Tesla remains, but there is no denying this is a pivotal moment of truth for Musk to turn things around…or darker days are ahead. We have been one of the biggest supporters of Musk and Tesla over the last decade….but this situation is not sustainable and the brand of Tesla is suffering by the day as a political symbol. Musk has been with his back against the wall many times and every time Tesla came out of it and was stronger on the other side…this may be one of his biggest challenges yet to turn around.
This Tesla executive is leaving the company after over 12 years
Elon Musk
Tesla warns consumers of huge, time-sensitive change coming soon
Tesla is urging customers to take delivery of their new EV by September 30 in order to take advantage of the $7,500 tax credit.

Tesla is continuing to warn consumers of a huge, time-sensitive change that is coming soon, as the end of the EV tax credit is less than two months away.
The EV tax credit has offered $7,500 off new EVs and $4,000 off used EVs for certain individuals who qualify due to income. For years, it has been a great incentive for consumers, and it has improved further as car companies were able to apply the credit at the point of sale starting in 2023.
Tesla is ready with a perfect counter to the end of US EV tax credits
However, with the Trump Administration, it always seemed as if the EV tax credit was in jeopardy. Earlier this year, the White House officially announced that it would do away with it completely.
On September 30, the tax credit will be abolished. In order to utilize it, customers will have to take delivery of their vehicle by that date. Orders placed before September 30 without delivery by that day will not be able to utilize the credit.
Tesla is truly pushing this point incredibly hard: the sooner an order gets in, the more likely you are to take delivery of the car by September 30.
If there ever was a time to yolo your car purchase, it’s now
– $7,500 fed tax credit is ending
– To take advantage, eligible buyers must take delivery (not just order) by Sept 30The sooner you order, the sooner you can pick it up
— Tesla (@Tesla) August 9, 2025
The end of the EV tax credit is something that has been looming on the minds of electric carmakers, consumers, and investors.
The $7,500 discount for buying a clean energy vehicle truly puts many of the cars in a much more affordable price range. Without it, the least expensive Tesla model will be the Model 3 Rear-Wheel-Drive, which starts at $42,490.
That price comes down to $34,990 with the tax credit, and brings the monthly payment down about $130, depending on how much money is put down.
Despite the change, CEO Elon Musk does not believe it will impact Tesla negatively. In fact, he has been in favor of getting rid of the EV tax credit for several years, believing it will actually work to Tesla’s advantage.
Take away the subsidies. It will only help Tesla.
Also, remove subsidies from all industries!
— Elon Musk (@elonmusk) July 16, 2024
In my view, we should end all government subsidies, including those for EVs, oil and gas
— Elon Musk (@elonmusk) November 14, 2024
Perhaps the most interesting thing that will come of this is how all EV makers will be impacted by the loss of credit. Musk believes Tesla will come out as the big winner here, especially as it plans to roll out new affordable models sometime this year.
News
Tesla FSD V14 gets tentative release date
The update will feature a 10X higher parameter count, among other improvements.

Tesla is not releasing Unsupervised FSD to regular customers yet, but the company seems to be preparing something special for its FSD users nonetheless.
This was, at least, according to Elon Musk in a recent post on X.
Tesla FSD V14
Tesla’s FSD program has been deemed by Elon Musk as one of the key factors that would determine the company’s long term success. Over the past months, however, Tesla has mostly been focusing on the rollout and ramp of its Robotaxi program in Austin and the Bay Area. Tesla’s Robotaxi service uses Unsupervised FSD, which is not yet released to customers.
However, in a post on X, Musk stated that Tesla is preparing its next big update for its consumer-grade FSD system—V14. Musk did not provide a lot of details about FSD V14’s capabilities, but the CEO did state that the update will feature a 10X higher parameter count, among other improvements.
“The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less,” Musk wrote in his post.
Tesla Unsupervised FSD Rollout
During the second quarter earnings call, Tesla executives were asked for a timeline on the rollout of Unsupervised FSD to consumer vehicles. In his reply, Musk stated that he believes Unsupervised FSD will be available for consumers in certain geographies. He did explain that Tesla will be extra careful with the system’s release.
“We are getting there. I think it will be available for unsupervised personal use by the end of this year in certain geographies. We are just being very careful about it. This is not something we should rush,” Musk said, adding that “I am confident that by this year, within a number of cities in the US, it will be available to end users.
News
Elon Musk reaffirms Tesla Semi mass production in 2026
The Tesla Semi factory near Giga Nevada is expected to be capable of producing 50,000 units of the Class 8 all-electric truck per year.

Elon Musk has reaffirmed the Tesla Semi’s mass production date. He mentioned the update in a post on social media platform X during the weekend.
Tesla Semi Factory
The Tesla Semi was initially unveiled in late 2017, and its first deliveries were held in December 2022. Since then, Tesla has only been delivering the Semi to a handful of customers while it builds a dedicated factory for the Class 8 all-electric truck near its Giga Nevada facility.
Drone flyovers of the Tesla Semi factory over the past months have suggested that progress in the construction of the facility has been steady. More recent flyovers have even suggested that Tesla is now busy outfitting the facility with the necessary equipment for the mass production of the Semi.
Elon Musk’s Recent Comments
In a recent comment on X, Elon Musk reiterated the idea that the Semi was indeed expected to be mass produced in 2026. Musk shared his update as a response to a Tesla bull who recalled that Bill Gates did not believe that the Semi was feasible due to the limitations of battery technology. In his response, Musk posted a laughing emoji together with “Tesla Semi will be in volume production next year.”
The Tesla Semi factory near Giga Nevada is expected to be capable of producing 50,000 units of the Class 8 all-electric truck per year. While this number may not be attained by the facility right out of the gate, it would only be a matter of time before the factory manages to hit an optimal production rate.
In a video posted on social media earlier this year, Dan Priestley, who leads the Semi program at Tesla stated that the company is preparing for volume production over the coming quarters. With such a pace, the factory should be able to mass produce the Semi in 2026.
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