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Tesla bull lowers price target citing ‘brand crisis’

Tesla stock could be in trouble if Elon Musk doesn’t “step up and read the room,” according to one longtime bull.

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Credit: Tesla Asia | X

One analyst who has been a long-standing Tesla (TSLA) bull has significantly cut his price target on the company’s stock, citing recent backlash against CEO Elon Musk and U.S. President Donald Trump, though he also notes that his firm remains bullish.

In a note to clients on Sunday, Wedbush Securities analyst Dan Ives said that the firm lowered its price target on Tesla’s stock from $550 to $315, maintaining an Outperform rating. The analyst says that the 43-percent cut is the result of a “full-blown brand crisis” that was caused by Musk, and that, combined with the Trump administration’s global tariffs, the two have created the “perfect storm for Tesla.”

“Tesla has essentially become a political symbol globally….and that is a very bad thing for the future of this disruptive tech stalwart and the brand crisis tornado that has now turned into an F5 tornado,” Ives wrote. “We now estimate Tesla has lost/destroyed at least 10 percent of its future customer base globally based on self created brand issues and this could be a conservative estimate. In Europe, this number could be 20 percent or higher….all self-inflicted by Musk.”

READ MORE ON TESLA/WEDBUSH: Tesla bull Wedbush responds to Q1 deliveries: ‘A disaster on every metric’

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Ives continues on that the company has “unfortunately become a political symbol because of Musk,” highlighting the global anti-Trump and Musk protests, and vandalism that many have lodged against owners of Tesla’s vehicles in recent months.

He also acknowledged that Tesla would be “less exposed to tariffs than some” that source a higher portion of vehicle components abroad, though the tariffs are still widely expected to disrupt the company. The analyst notes that Tesla’s continued performance in China will remain “the bigger worry,” as tariff backlash could also drive consumers even further toward domestic options such as BYD, Nio, or Xpeng Motors.

Ives also called for Musk to “step up, read the room, and be a leader” during this time, noting that this year could be particularly painful for the stock if he does not “exit stage left or take a step back on DOGE in the coming month.”

also acknowledges certain upcoming bright spots for the stock, including unsupervised Full Self-Driving rolling out this summer and lower-cost models.

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“Our long standing bull view of Tesla remains, but there is no denying this is a pivotal moment of truth for Musk to turn things around…or darker days are ahead,” the analyst adds. “We have been one of the biggest supporters of Musk and Tesla over the last decade….but this situation is not sustainable and the brand of Tesla is suffering by the day as a political symbol.

“Musk has been with his back against the wall many times and every time Tesla came out of it and was stronger on the other side…this may be one of his biggest challenges yet to turn around.”

Ives has been a longtime supporter of Musk and Tesla, and he has held one of the highest price targets on the company for the past several months. In January, Ives bumped his Tesla price target from $515 to $550, along with setting a bull-case price target of $650. As for his reasoning, he noted that the company’s Full Self-Driving (FSD) rollout would likely be fast-tracked by the Trump administration, adding that the firm was confident in 2025 demand.

You can read a longer excerpt from the Sunday note from Ives below.

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The bigger worry in our opinion is Tesla’s success in China as this key region is the linchpin to the future success of Tesla. The backlash from Trump tariff policies in China and Musk’s association will be hard to understate and this will further drive Chinese consumers to buy domestic such as BYD, Nio, Xpeng, and others. Tesla has essentially become a political symbol globally….and that is a very bad thing for the future of this disruptive tech stalwart and the brand crisis tornado that has now turned into an F5 tornado. We now estimate Tesla has lost/destroyed at least 10 percent of its future customer base globally based on self created brand issues and this could be a conservative estimate. In Europe, this number could be 20 percent or higher….all self-inflicted by Musk.

Tesla has unfortunately become a political symbol because of Musk and this is a very bad thing for the future of this technology stalwart. With major protests erupting globally at Tesla dealerships, Tesla cars being keyed, and a full brand crisis tornado turning into a life of its own this has cast a dark black cloud over Tesla’s stock. The future is so bright for Tesla with Austin’s unsupervised FSD, lower-cost vehicles, and of course the autonomous and robotics future….but this is a full blown crisis Tesla is navigating now (along with these tariffs), and it is time for Musk to step up, read the room, and be a leader in this time of uncertainty.

For the stock, the demand destruction for Tesla and brand damage is real and has morphed into something much more concerning over the past few months. The 1Q delivery number was a disaster as we discussed last week but this could be a brutal year ahead if Musk does not exit stage left or take a step back on DOGE in the coming month. We are taking a stab at new reduced estimates for 2025/2026 which could be a moving target with the tariffs, retaliatory, and the China wild card.

Our long standing bull view of Tesla remains, but there is no denying this is a pivotal moment of truth for Musk to turn things around…or darker days are ahead. We have been one of the biggest supporters of Musk and Tesla over the last decade….but this situation is not sustainable and the brand of Tesla is suffering by the day as a political symbol. Musk has been with his back against the wall many times and every time Tesla came out of it and was stronger on the other side…this may be one of his biggest challenges yet to turn around.

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This Tesla executive is leaving the company after over 12 years

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla gets a massive order for the Semi: 370 units and $100M

WattEV, a leading provider of electric freight operations and charging infrastructure in the United States, has announced one of the largest deployments of electric Class 8 trucks in California history: an order for 370 Tesla Semi vehicles.

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Credit: Tesla

Tesla just got a massive order for the Semi, and it is its largest by a long shot.

WattEV, a leading provider of electric freight operations and charging infrastructure in the United States, has announced one of the largest deployments of electric Class 8 trucks in California history: an order for 370 Tesla Semis.

Valued at approximately $100 million, this marks the state’s biggest single electric truck order to date and signals accelerating momentum for zero-emission long-haul freight.

Credit: Tesla

Deliveries are set to begin with the first 50 Tesla Semis in 2026, with the full fleet operational by the end of 2027. More than 300 of these trucks will support a joint program with the Port of Oakland, helping electrify drayage and regional freight routes. The initiative aligns with California’s ambitious goals to transition to carbon-neutral freight operations.

Salim Youssefzadeh, CEO of WattEV, said at the annual ACT Expo industry event that the Semi was the easiest choice:

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“We selected the Tesla Semi based on cost, performance, and availability after issuing a public request for proposals…With the Tesla Semi now entering mass production and drawing strong reviews from fleet operators nationwide, WattEV’s vertically integrated model – combining vehicle deployment, megawatt-class charging infrastructure, and full-service leasing – offers a turn-key path for carriers without any capital risk.”

Critical to the rollout are new Megawatt Charging System (MCS) hubs in Oakland, Fresno, Stockton, and Sacramento. These stations will deliver up to 300 miles of range in roughly 30 minutes—comparable to a traditional diesel fill-up. The Oakland depot, where WattEV recently broke ground, will serve as a cornerstone for northern and central California corridors, connecting ports to inland hubs and beyond.

This deployment builds on WattEV’s existing experience. The company has already logged millions of electric miles in Southern California, including early Tesla Semi deployments at the Ports of Long Beach and Los Angeles. By combining high-efficiency electric trucks with strategically placed fast-charging depots, WattEV aims to prove that battery-electric long-haul trucking can match—or exceed—diesel economics while slashing emissions.

The order arrives as Tesla ramps up Semi production at its Nevada factory, targeting higher volumes in 2026. Fleet operators nationwide have praised the Semi’s real-world performance, including strong torque, low operating costs, and advanced safety features. For California, the project supports air quality improvements around ports and highways while demonstrating scalable infrastructure for heavy-duty electrification.

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Industry observers see this as a pivotal step toward broader adoption. With diesel trucks facing rising fuel and regulatory costs, turnkey electric solutions like WattEV’s could accelerate the shift. As the first 50 Semis hit the road in 2026, they will not only move freight but also help build the charging network that paves the way for even larger fleets.

This landmark order underscores Tesla’s growing footprint in commercial trucking and California’s leadership in sustainable transportation. For WattEV and its partners, it’s more than a vehicle purchase—it’s the foundation of a zero-emission freight network connecting Northern and Central California.

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Tesla begins factoring international designs in Full Self-Driving visualization

Tesla has begun incorporating region-specific vehicle designs into its Full Self-Driving (FSD) visualization system, marking a quiet but meaningful step toward global readiness. In software update 2026.14, released as part of the Spring Update, European Tesla owners are now seeing flat-fronted, cab-over European-style semi-trucks rendered accurately on their center displays.

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@norbertcala on X via Not a Tesla App

Tesla has begun factoring international designs into its Full Self-Driving (Supervised) visualizations, marking a tremendous step in how the company plans to roll out its driver assistance tech in areas outside North America.

Tesla has begun incorporating region-specific vehicle designs into its Full Self-Driving (FSD) visualization system, marking a quiet but meaningful step toward global readiness. In software update 2026.14, released as part of the Spring Update, European Tesla owners are now seeing flat-fronted, cab-over European-style semi-trucks rendered accurately on their center displays.

The change, first spotted by Not a Tesla App, adds a second 3D model alongside the traditional North American long-nose semi-trucks that have been standard until now. Vehicles can detect and display both styles depending on what’s in front of them, and the feature requires no FSD subscription—every Tesla owner in Europe sees it immediately.

The European semi-truck visualization was actually added to the vehicle software back in October alongside roughly fifteen new visual assets.

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Tesla Full Self-Driving gets first-ever European approval

Tesla held it in reserve, activating it only once fleet data confirmed the AI could recognize these trucks with high confidence. This mirrors recent rollouts for horses and golf carts, where Tesla similarly waited for reliable detection before enabling the graphics. The result is a more realistic on-screen representation tailored to local roads, where cab-over designs dominate heavy transport.

The significance of this update extends far beyond a simple graphics tweak, which is really what people need to be paying attention to. These small, incremental steps forward continue to show Tesla’s intent for global expansion.

For the first time, Tesla is explicitly factoring international vehicle designs into its visualization engine, signaling a deliberate push to make FSD feel native in international markets.

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In Europe, where cab-over semis are commonplace, seeing an accurate rendering builds immediate driver trust—the critical bridge between the car’s AI perception and the human behind the wheel. Accurate visualizations reinforce that the system truly understands its surroundings, reducing range anxiety and skepticism that have slowed autonomous adoption abroad.

Regulators in the EU have repeatedly emphasized human-AI transparency; by customizing visuals to match local reality, Tesla strengthens its case for broader FSD approvals and smoother regulatory reviews.

This move also highlights Tesla’s data-driven engineering philosophy. Rather than rushing generic models worldwide, the company is leveraging its global fleet to learn regional nuances before flipping the switch.

It accelerates FSD’s international expansion while improving safety—misidentified vehicles could erode confidence or, in edge cases, affect decision-making. For a company aiming to deploy robotaxis and unsupervised FSD globally, tailoring visualizations to European, Asian, or other markets is no longer optional; it’s foundational.

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Early European owners report the change feels more intuitive, making the car’s “mind” easier to read in daily traffic.

As Tesla continues enabling the remaining visual assets added last year, the pattern is clear: localization is now baked into the FSD roadmap. What began as a small graphics update in Europe could soon appear in other regions, turning the visualization display into a truly worldwide language of autonomy.

With this step, Tesla isn’t just showing trucks differently—it’s proving it’s serious about making FSD work everywhere, one culturally accurate pixel at a time.

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Tesla adds new in-app feature to solve the used EV market’s biggest headache

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Teslas Supercharging
Credit: Tesla

Tesla has quietly rolled out one of its most practical software updates yet — and it could add real dollars to every used Model 3, Y, S, and X on the road.

Starting with the latest Tesla app version, owners now receive an official “Certification of Repaired HV Battery” whenever Tesla performs a major high-voltage battery repair or full replacement. The digital certificate appears directly in the vehicle’s Service History tab inside the Tesla app.

It’s permanent, verifiable, and downloadable as a PDF, so sellers can hand it over to buyers in seconds.

For years, the used EV market has suffered from one glaring problem: nobody could prove what happened to the battery.

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Service invoices often vanish when a car changes hands. Third-party battery-health scans are expensive and inconsistent. Buyers, staring at a car with 80,000 miles and an 8-year warranty ticking down, would negotiate hard — or walk away entirely — because the battery is the single most expensive part of any Tesla.

That uncertainty routinely shaved thousands off resale values and slowed the entire secondhand market.

Now Tesla has eliminated the guesswork. The new certificate, which was spotted by Tesla App Updates, logs exactly what work was done, when, and by whom. It lives inside the car’s digital profile forever, exactly where any future owner will look. No more digging through old emails or hoping the previous owner kept paperwork.

The outlet describes why the update is so important:

  • Official Digital Certificates: The string “Certification of Repaired HV Battery” confirms that if your vehicle undergoes a major battery repair or replacement, Tesla will now issue an official, verifiable digital certificate documenting the work.
  • Service History Integration: Strings such as viewRepairedBatteryCert and repairedBatteryCertId indicate that this document won’t be lost in an old email thread. It will be permanently anchored to your vehicle’s profile inside the app’s Service History tab.
  • Easy Exporting: The service_history_repaired_battery_cert_download_fail error state indicates you will be able to download this certificate directly to your phone as a file (likely a PDF) to share with others.

Sellers who have already replaced packs under warranty are especially excited; they can now prove the vehicle received a fresh Tesla battery without any gray-area questions.

The timing couldn’t be better. As more Teslas roll off 8-year/100,000- or 120,000-mile battery warranties, the used market is exploding. Lenders, insurers, and even auction houses have quietly asked for better battery documentation for years. Tesla’s certificate hands it to them on a silver platter.

For current owners, the feature adds peace of mind and protects long-term value. For buyers, it removes the single biggest risk in any used EV purchase. And for Tesla itself, it quietly strengthens the entire ownership ecosystem — making vehicles more liquid, more desirable, and more valuable over time.

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In an industry obsessed with range numbers and 0-60 times, Tesla just proved that sometimes the biggest innovation is a simple line in the Service History tab. One small certificate, one giant step for used-EV confidence.

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