News
Tesla bull lowers price target citing ‘brand crisis’
Tesla stock could be in trouble if Elon Musk doesn’t “step up and read the room,” according to one longtime bull.

One analyst who has been a long-standing Tesla (TSLA) bull has significantly cut his price target on the company’s stock, citing recent backlash against CEO Elon Musk and U.S. President Donald Trump, though he also notes that his firm remains bullish.
In a note to clients on Sunday, Wedbush Securities analyst Dan Ives said that the firm lowered its price target on Tesla’s stock from $550 to $315, maintaining an Outperform rating. The analyst says that the 43-percent cut is the result of a “full-blown brand crisis” that was caused by Musk, and that, combined with the Trump administration’s global tariffs, the two have created the “perfect storm for Tesla.”
“Tesla has essentially become a political symbol globally….and that is a very bad thing for the future of this disruptive tech stalwart and the brand crisis tornado that has now turned into an F5 tornado,” Ives wrote. “We now estimate Tesla has lost/destroyed at least 10 percent of its future customer base globally based on self created brand issues and this could be a conservative estimate. In Europe, this number could be 20 percent or higher….all self-inflicted by Musk.”
READ MORE ON TESLA/WEDBUSH: Tesla bull Wedbush responds to Q1 deliveries: ‘A disaster on every metric’
Ives continues on that the company has “unfortunately become a political symbol because of Musk,” highlighting the global anti-Trump and Musk protests, and vandalism that many have lodged against owners of Tesla’s vehicles in recent months.
He also acknowledged that Tesla would be “less exposed to tariffs than some” that source a higher portion of vehicle components abroad, though the tariffs are still widely expected to disrupt the company. The analyst notes that Tesla’s continued performance in China will remain “the bigger worry,” as tariff backlash could also drive consumers even further toward domestic options such as BYD, Nio, or Xpeng Motors.
Ives also called for Musk to “step up, read the room, and be a leader” during this time, noting that this year could be particularly painful for the stock if he does not “exit stage left or take a step back on DOGE in the coming month.”
also acknowledges certain upcoming bright spots for the stock, including unsupervised Full Self-Driving rolling out this summer and lower-cost models.
“Our long standing bull view of Tesla remains, but there is no denying this is a pivotal moment of truth for Musk to turn things around…or darker days are ahead,” the analyst adds. “We have been one of the biggest supporters of Musk and Tesla over the last decade….but this situation is not sustainable and the brand of Tesla is suffering by the day as a political symbol.
“Musk has been with his back against the wall many times and every time Tesla came out of it and was stronger on the other side…this may be one of his biggest challenges yet to turn around.”
Ives has been a longtime supporter of Musk and Tesla, and he has held one of the highest price targets on the company for the past several months. In January, Ives bumped his Tesla price target from $515 to $550, along with setting a bull-case price target of $650. As for his reasoning, he noted that the company’s Full Self-Driving (FSD) rollout would likely be fast-tracked by the Trump administration, adding that the firm was confident in 2025 demand.
You can read a longer excerpt from the Sunday note from Ives below.
The bigger worry in our opinion is Tesla’s success in China as this key region is the linchpin to the future success of Tesla. The backlash from Trump tariff policies in China and Musk’s association will be hard to understate and this will further drive Chinese consumers to buy domestic such as BYD, Nio, Xpeng, and others. Tesla has essentially become a political symbol globally….and that is a very bad thing for the future of this disruptive tech stalwart and the brand crisis tornado that has now turned into an F5 tornado. We now estimate Tesla has lost/destroyed at least 10 percent of its future customer base globally based on self created brand issues and this could be a conservative estimate. In Europe, this number could be 20 percent or higher….all self-inflicted by Musk.
Tesla has unfortunately become a political symbol because of Musk and this is a very bad thing for the future of this technology stalwart. With major protests erupting globally at Tesla dealerships, Tesla cars being keyed, and a full brand crisis tornado turning into a life of its own this has cast a dark black cloud over Tesla’s stock. The future is so bright for Tesla with Austin’s unsupervised FSD, lower-cost vehicles, and of course the autonomous and robotics future….but this is a full blown crisis Tesla is navigating now (along with these tariffs), and it is time for Musk to step up, read the room, and be a leader in this time of uncertainty.
For the stock, the demand destruction for Tesla and brand damage is real and has morphed into something much more concerning over the past few months. The 1Q delivery number was a disaster as we discussed last week but this could be a brutal year ahead if Musk does not exit stage left or take a step back on DOGE in the coming month. We are taking a stab at new reduced estimates for 2025/2026 which could be a moving target with the tariffs, retaliatory, and the China wild card.
Our long standing bull view of Tesla remains, but there is no denying this is a pivotal moment of truth for Musk to turn things around…or darker days are ahead. We have been one of the biggest supporters of Musk and Tesla over the last decade….but this situation is not sustainable and the brand of Tesla is suffering by the day as a political symbol. Musk has been with his back against the wall many times and every time Tesla came out of it and was stronger on the other side…this may be one of his biggest challenges yet to turn around.
This Tesla executive is leaving the company after over 12 years
News
Tesla sees 9,900 new vehicle registrations in China in July’s third week
Tesla introduced minor updates to the Model 3 and Model Y long-range variants recently.

Tesla recorded 9,900 new vehicle insurance registrations in China during the week of July 14–20, a 19.3% decline from the 12,270 units that were listed in the prior week. The drop follows a sharp surge in early July, when registrations rose 145% week-over-week.
Weekly registrations dip after early July surge
Tesla’s drop in insurance registrations last week follows a notable spike earlier this month. During the week of July 7–13, the company registered 12,300 vehicles, up 145% from just 5,010 units the week before. That surge was largely driven by strong domestic demand for the locally produced Model Y crossover and Model 3 sedan, both built at Tesla’s Gigafactory Shanghai.
Tesla introduced minor updates to both long-range models recently, as well as a minor price increase for the Model 3. The Model Y’s pricing remained unchanged, a move that likely helped maintain momentum in the highly competitive Chinese EV market, as noted n a CNEV Post report. Despite the recent dip, the Model Y continues to lead Tesla’s local deliveries, highlighting its role as the company’s top seller in China.
June sales remain strong despite lower exports
Tesla’s June wholesale figures in China totaled 71,599 vehicles, up 0.83% year-over-year and 16.1% from May, according to the China Passenger Car Association (CPCA). Retail sales in the country reached 61,484 units, making June Tesla’s second-highest domestic month of the year, behind only March. The figures suggest that the Model Y and Model 3 are seeing some stable demand in China, despite emerging competition and pricing pressure in the local EV segment.
However, exports from Gigafactory Shanghai dropped to 10,115 units in June, down 13.9% from last year and over 56% from May. The shift suggests Tesla may be prioritizing domestic deliveries ahead of new product introductions. Tesla, after all, is expected to launch the six-seat variant of the Model Y, called the Model Y L, in China in the coming months.
Elon Musk
Tesla Supercharger Diner officially opens: menu, prices, features, and more
Tesla’s Supercharger Diner in Los Angeles is open after seven years in the making.

Tesla has officially opened its Supercharger Diner in Los Angeles to the public for the first time. It is an 80-Supercharger lot with two movie screens and a full-service 24/7 diner that serves a wide variety of locally sourced food for patrons while they charge or even just stop by.
It is not exclusive to Tesla owners, as anyone can stop by to experience the Diner and movie theater. It officially opened to the public at 4:20 p.m. local time.
🚨 The Tesla Supercharger Diner, as of 4:20pm local time, is officially open to the public!
— TESLARATI (@Teslarati) July 21, 2025
In 2018, CEO Elon Musk said he was hoping to build a full-scale 50s era diner that served as a drive-in movie theater. Seven years later, it has officially come to life, and in typical Tesla fashion, it opened at a very appropriate time of day. We heard of people waiting as many as 13 hours for the site to open.
Tesla Diner Menu
BURGERS & SANDWICHES
- Tesla Burger: $13.5
- 1/3 lb. prime Brandt Beef with New School American cheese, lettuce, caramelized onions, pickles and Electric Sauce on a Martin’s Potato Roll
- Add bacon: $3
- Add Wagyu beef chili: $3
- Add organic free-range fried egg: $2
- Sub veggie patty
- Hot Dog: $13
- All-beef Snap-o-Razzo hot dog with mustard and onion pickle relish on a Martin’s Potato Roll. Served with fried potatoes
- Add New School cheese sauce: $1
- Add Wagyu beef chili: $1
- Diner Club Sandwich: $13
- Roasted turkey, Epio Bacon, blistered cherry tomatoes, lettuce, avocado and maple black pepper mayo on toasted Tartine buttermilk bread
- Tuna Melt: $14
- Wild-caught albacore tuna salad with New School American cheese and pickles on grilled Tartine buttermilk bread
- Fried Chicken & Waffles: $15
- Classic or spicy pickle-brined organic free-range chicken between two buttermilk waffles with maple black pepper mayo
- Add New School cheese sauce: $1
- Add bacon: $2
- Add organic free-range fried egg: $3
- Sub Martin’s Potato Roll
- Grilled Cheese: $9
- New School American cheese on grilled Tartine buttermilk bread
- Add blistered tomatoes: $1
- Add Avocado: $1.50
- Add Epic Bacon: $3
ALL-DAY BREAKFAST
- Egg Sandwich: $12
- Two organic free-range scrambled eggs on a Martin’s Potato Roll with Epic Bacon, New School American cheese, baby arugula and Electric Sauce
- Add avocado: $1.50
- Substitute waffle Avocado Toast: $11
- Sliced avocado, lime, tomatoes, pepitas, radish and arugula on toasted Tartine buttermilk bread
- Greek Yogurt Parfait: $9
- Strauss Creamery organic Greek yogurt, roasted strawberries, organic gluten-free granola and local honey
- Breakfast Tacos: $9
- Organic free-range scrambled eggs, beef chorizo, crispy potatoes and New School American cheese sauce folded inside two Tehachapi Grain Project organic flour tortillas. Served with a side of avocado crema
- Sub bacon: $1
- Add avocado: $1.50 Biscuits & Red Gravy: $15
- Buttermilk biscuit with beef chorizo gravy and an organic free-range fried egg
- House-Baked Cinnamon Roll: $7
- Warm, frosted cinnamon roll with flaky salt
SIDES
- Tallow-fried French fries: $4
- Make it a cheese fries: $1 extra
- Make it Wagyu chili cheese fries: $3 extra
- Hash Brown Bites: $8
- Crispy, tallow-fried shredded potatoes served with choice of dip
- Wagyu Beef Chili Cup: $8
- RC Provisons Wagyu beef chili with diced white onion and New School American cheese sauce
- Buttermilk Waffle: $5 • Dusted with powdered sugar, served with real maple syrup
- Market Salad: $10
- Market kale and arugula, blistered cherry tomatoes, radishes, celery, shredded carrots, avocado, salted pepitas and toasted breadcrumbs.
- Served with Dilly Ranch
- Add roasted turkey: $3
- Add fried chicken: $3.50
- Add veggie patty: $4.50
- Add tuna salad: $5
- Epic Bacon:
- $12 Four strips of maple-glazed black pepper bacon served with choice of dip
KIDS MENU
- Kids Burger: $13
- Prime Brandt Beef with New School American cheese
- Kids’ Grilled Cheese: $13
- New School American cheese on grilled Tartine buttermilk bread. No crust
- Chicken Tenders: $13
- Made with organic free-range chicken
DESSERTS
- Soft Serve: $6
- Chocolate, vanilla or swirl
- Slice of Pie à la Mode: $12
- Warm slice of Winston’s apple or pecan pie (gf) served with Valley Ford Creamery softserve a la mode
- Chocolate Chip Cookie: $5
- Warm chocolate chip cookie with flaky sea salt
DRINKS
- Cane sugar sodas: $4 each: Cola, diet cola, lemon-lime, root beer, orange, black cherry or cream.
- Milkshakes $8
- Vanilla, chocolate or strawberry. Make it a Pie Shake for an extra $4
- (apple or pecan).
- Lemonade: $4
- Organic Draft Kombucha: $8
- Drip Coffee: $4
- Nitro Cold Brew: $4.5
- Espresso (hot, iced, decaf): $4
- Cappuccino (hot, iced, decaf): $5.5
- Latte (hot, iced, decaf): $6
- Iced Nitro Matcha: $6.5
- Charged Sodas:
- Creamsicle: $7
- Orange soda, cream soda, vanilla foam, fresh orange and orange popping boba
- Shirley Temple: $7
- Lemon-lime soda, grenadine, fresh lime and maraschino cherries
- Lime Rickey: $7
- Lemon-lime soda and fresh lime
- Catawba Flip: $7
- Grape soda, vanilla foam, nutmeg and grapes
- Dirty Kombucha: $10
- Citrus kombucha, vanilla foam, fresh orange and lime, maraschino cherries.
- Creamsicle: $7
Tesla Diner Details
The opening of the Diner was launched by Franz von Holzhausen, Tesla’s Chief Designer:
🚨 Tesla Chief Designer Franz von Holzhausen kicks off the Tesla Diner’s opening to the public: pic.twitter.com/c4utYKv1ZD
— TESLARATI (@Teslarati) July 21, 2025
There is also merchandise available at the Diner, including:
- Tesla Bot Action Figure
- Hollywood Retro Diner Tee
- Tesla Sweets | Supercharged Gummies: Dog Mode Chill, Mango Bolt, and CyberBerry
- Tesla Diner Trucker Hat
Elon Musk
Elon Musk’s Neuralink posts massive update with new milestone
This is the first time Neuralink has successfully implanted two patients in a single day.

Elon Musk’s Neuralink has posted a massive update with a new milestone that puts the company’s progress into perspective. Over the past few years, we have seen tremendous strides in Neuralink’s capabilities.
Now, the company has completed a new first, bringing more hope to the future of this revolutionary technology.
Neuralink’s third brain chip patient shares first video edited with BCI
Neuralink revealed in an update on Monday morning that it has officially completed two implants in a single day, with Patients 8 and 9 both receiving devices over the past weekend.
“Both participants are recovering well and in great spirits,” the company said in the short update. It did not disclose which day the surgeries were completed, but it did state explicitly that they both occurred on the same day:
We successfully completed both P8 and P9 this weekend, our first time performing two surgeries in one day. Both participants are recovering well and in great spirits. We are looking forward to supporting them on their Neuralink journey.
— Neuralink (@neuralink) July 21, 2025
Musk said that Neuralink’s capabilities could do “life-changing good for ultimately millions, maybe billions, of people.” Right now, it is being used to help combat life-altering diseases, such as ALS, also known as Lou Gehrig’s Disease, as well as cervical spinal cord injuries.
Eventually, Neuralink could resolve things like anxiety, depression, and blindness, among many other ailments.
Its Link device also received FDA recognition for speech restoration earlier this year, marking a significant bit of progress in the program as it explores ways to cure ailments of various natures.
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