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Tesla bull lowers price target citing ‘brand crisis’
Tesla stock could be in trouble if Elon Musk doesn’t “step up and read the room,” according to one longtime bull.
One analyst who has been a long-standing Tesla (TSLA) bull has significantly cut his price target on the company’s stock, citing recent backlash against CEO Elon Musk and U.S. President Donald Trump, though he also notes that his firm remains bullish.
In a note to clients on Sunday, Wedbush Securities analyst Dan Ives said that the firm lowered its price target on Tesla’s stock from $550 to $315, maintaining an Outperform rating. The analyst says that the 43-percent cut is the result of a “full-blown brand crisis” that was caused by Musk, and that, combined with the Trump administration’s global tariffs, the two have created the “perfect storm for Tesla.”
“Tesla has essentially become a political symbol globally….and that is a very bad thing for the future of this disruptive tech stalwart and the brand crisis tornado that has now turned into an F5 tornado,” Ives wrote. “We now estimate Tesla has lost/destroyed at least 10 percent of its future customer base globally based on self created brand issues and this could be a conservative estimate. In Europe, this number could be 20 percent or higher….all self-inflicted by Musk.”
READ MORE ON TESLA/WEDBUSH: Tesla bull Wedbush responds to Q1 deliveries: ‘A disaster on every metric’
Ives continues on that the company has “unfortunately become a political symbol because of Musk,” highlighting the global anti-Trump and Musk protests, and vandalism that many have lodged against owners of Tesla’s vehicles in recent months.
He also acknowledged that Tesla would be “less exposed to tariffs than some” that source a higher portion of vehicle components abroad, though the tariffs are still widely expected to disrupt the company. The analyst notes that Tesla’s continued performance in China will remain “the bigger worry,” as tariff backlash could also drive consumers even further toward domestic options such as BYD, Nio, or Xpeng Motors.
Ives also called for Musk to “step up, read the room, and be a leader” during this time, noting that this year could be particularly painful for the stock if he does not “exit stage left or take a step back on DOGE in the coming month.”
also acknowledges certain upcoming bright spots for the stock, including unsupervised Full Self-Driving rolling out this summer and lower-cost models.
“Our long standing bull view of Tesla remains, but there is no denying this is a pivotal moment of truth for Musk to turn things around…or darker days are ahead,” the analyst adds. “We have been one of the biggest supporters of Musk and Tesla over the last decade….but this situation is not sustainable and the brand of Tesla is suffering by the day as a political symbol.
“Musk has been with his back against the wall many times and every time Tesla came out of it and was stronger on the other side…this may be one of his biggest challenges yet to turn around.”
Ives has been a longtime supporter of Musk and Tesla, and he has held one of the highest price targets on the company for the past several months. In January, Ives bumped his Tesla price target from $515 to $550, along with setting a bull-case price target of $650. As for his reasoning, he noted that the company’s Full Self-Driving (FSD) rollout would likely be fast-tracked by the Trump administration, adding that the firm was confident in 2025 demand.
You can read a longer excerpt from the Sunday note from Ives below.
The bigger worry in our opinion is Tesla’s success in China as this key region is the linchpin to the future success of Tesla. The backlash from Trump tariff policies in China and Musk’s association will be hard to understate and this will further drive Chinese consumers to buy domestic such as BYD, Nio, Xpeng, and others. Tesla has essentially become a political symbol globally….and that is a very bad thing for the future of this disruptive tech stalwart and the brand crisis tornado that has now turned into an F5 tornado. We now estimate Tesla has lost/destroyed at least 10 percent of its future customer base globally based on self created brand issues and this could be a conservative estimate. In Europe, this number could be 20 percent or higher….all self-inflicted by Musk.
Tesla has unfortunately become a political symbol because of Musk and this is a very bad thing for the future of this technology stalwart. With major protests erupting globally at Tesla dealerships, Tesla cars being keyed, and a full brand crisis tornado turning into a life of its own this has cast a dark black cloud over Tesla’s stock. The future is so bright for Tesla with Austin’s unsupervised FSD, lower-cost vehicles, and of course the autonomous and robotics future….but this is a full blown crisis Tesla is navigating now (along with these tariffs), and it is time for Musk to step up, read the room, and be a leader in this time of uncertainty.
For the stock, the demand destruction for Tesla and brand damage is real and has morphed into something much more concerning over the past few months. The 1Q delivery number was a disaster as we discussed last week but this could be a brutal year ahead if Musk does not exit stage left or take a step back on DOGE in the coming month. We are taking a stab at new reduced estimates for 2025/2026 which could be a moving target with the tariffs, retaliatory, and the China wild card.
Our long standing bull view of Tesla remains, but there is no denying this is a pivotal moment of truth for Musk to turn things around…or darker days are ahead. We have been one of the biggest supporters of Musk and Tesla over the last decade….but this situation is not sustainable and the brand of Tesla is suffering by the day as a political symbol. Musk has been with his back against the wall many times and every time Tesla came out of it and was stronger on the other side…this may be one of his biggest challenges yet to turn around.
This Tesla executive is leaving the company after over 12 years
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Tesla Diner to transition to full-service restaurant as Chef heads for new venture
“I am leaving the Tesla Diner project to focus on the opening of Mish, my long-desired Jewish deli. Projects like Mish and the Tesla Diner require a sharpness of focus and attention, and my focus and attention is now squarely on Mish.”
Tesla Diner, the all-in-one Supercharging and dining experience located in Los Angeles, will transition to a full-service restaurant in January, staff said, as Chef Eric Greenspan said he would take on a new project.
A report from the Los Angeles Times says Greenspan confirmed through a text that he would leave the Diner and focus on the opening of his new Jewish deli, Mish.
Greenspan confirmed to the paper:
“I am leaving the Tesla Diner project to focus on the opening of Mish, my long-desired Jewish deli. Projects like Mish and the Tesla Diner require a sharpness of focus and attention, and my focus and attention is now squarely on Mish.”
Greenspan took on the job at the Tesla Diner and curated the menu back in March, focusing on locally-sourced ingredients and items that would play on various company products, like Cybertruck-shaped boxes that hold burgers.
Tesla Cybertruck leftovers are the main course at the Supercharger Diner
The Tesla Diner has operated as somewhat of a self-serve establishment, where Tesla owners can order directly from their vehicles through the center touchscreen. It was not exclusive to Tesla owners. Guests could also enter and order at a counter, and pick up their food, before sitting at a booth or table.
However, the report indicates Tesla is planning to push it toward a sit-down restaurant, full of waiters, waitresses, and servers, all of which will come to a table after you are seated, take your order, and serve your food.
It will be more of a full-featured restaurant experience moving forward, which is an interesting move from the company, but it also sounds as if it could be testing for an expansion.
We know that Tesla is already considering expanding locations, as it will be heading to new areas of the country. CEO Elon Musk has said that Tesla will be considering locations in Palo Alto near the company’s Engineering HQ, and in Austin, where its HQ and Gigafactory Texas are located.
Musk said that the Diner has been very successful in its first few months of operation.
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Tesla adds new surprising fee to Robotaxi program
“Additional cleaning was required for the vehicle after your trip. A fee has been added to your final cost to cover this service. Please contact us if you have any questions.”
Tesla has added a new and somewhat surprising fee to the Robotaxi program. It’s only surprising because it was never there before.
Tesla shocked everyone when it launched its Robotaxi platform and offered riders the opportunity to tip, only to tell them they do not accept tips. It was one of the company’s attempts at being humorous as it rolled out its driverless platform to people in Austin.
As it has expanded to new cities and been opened to more people, as it was yesterday to iOS users, Tesla has had to tweak some of the minor details of the Robotaxi and ride-hailing platforms it operates.
First Look at Tesla’s Robotaxi App: features, design, and more
With more riders, more vehicles, and more operational jurisdictions, the company has to adjust as things become busier.
Now, it is adjusting the platform by adding “Cleaning Fees” to the Robotaxi platform, but it seems it is only charged if the vehicle requires some additional attention after your ride.
The app will communicate with the rider with the following message (via Not a Tesla App):
“Additional cleaning was required for the vehicle after your trip. A fee has been added to your final cost to cover this service. Please contact us if you have any questions.”
The cost of the cleaning will likely depend on how severe the mess is. If you spill a soda, it will likely cost less than if you lose your lunch in the back of the car because you had a few too many drinks.
This is an expected change, and it seems to be one that is needed, especially considering Tesla is operating a small-scale ride-hailing service at the current time. As it expands to more states and cities and eventually is available everywhere, there will be more situations that will arise.
The messes in vehicles are not a new situation, especially in a rideshare setting. It will be interesting to see if Tesla will enable other fees, like ones for riders who request a ride and do not show up for it.
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Tesla Model Y sold out in China for 2025
Customers who wish to get their cars by the end of the year would likely need to get an inventory unit.
It appears that the Model Y has been sold out for 2025 in China. This seems to be true for the four variants of the vehicle that are currently offered in the country.
Tesla China’s order page update
A look at Tesla China’s order page for the Model Y shows a message informing customers that those who wish to guarantee delivery by the end of the year should purchase an inventory unit. This was despite the Model Y RWD and Model Y L showing an estimated delivery timeline of 4-8 weeks, and the Model Y Long Range RWD and Model Y Long Range AWD showing 4-13 weeks.
As per industry watchers, these updates on the Model Y’s order page suggest that Tesla China’s sales capacity for the remainder of 2025 has been sold out. The fact that estimated delivery timeframes for the Model Y Long Range RWD and AWD extend up to 13 weeks also bodes well for demand for the vehicle, especially given strong rivals like the Xiaomi YU7, which undercuts the Model Y in price.
Tesla China’s upcoming big updates
What is quite interesting is that Tesla China is still competing in the country with one hand partly tied behind its back. So far, Tesla has only been able to secure partial approval for its flagship self-driving software, FSD, in China. This has resulted in V14 not being rolled out to the country yet. Despite this, Tesla China’s “Autopilot automatic assisted driving on urban roads,” as the system is called locally, has earned positive reviews from users.
As per Elon Musk during the 2025 Annual Shareholder Meeting, however, Tesla is expecting to secure full approval for FSD in China in early 2026. “We have partial approval in China, and we hopefully will have full approval in China around February or March or so. That’s what they’ve told us,” Musk said.
Tesla Diner to transition to full-service restaurant as Chef heads for new venture
Tesla adds new surprising fee to Robotaxi program
