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Tesla CEO Elon Musk’s love-hate relationship with ‘the media’

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Negative media coverage is a fact of life for any company, large or small. However, as it does in so many areas, Tesla approaches this problem quite differently than most firms do. Conventional wisdom has long been that companies shouldn’t respond to attacks in the media, but Elon Musk never got that memo. He responds quickly, bluntly and often colorfully.

Lately, the anti-Tesla stories have been spewing forth like fastballs from a pitching machine – so quickly that you might think poor Elon has time to do little else than bat them away.

When a media outlet offers constructive criticism, Tesla often responds in a constructive way. When Consumer Reports announced that it wouldn’t recommend Model 3 because of the new EV’s poor performance in a braking test, Elon Musk immediately promised to look into the matter. Within a week Tesla had improved Model 3’s braking via an over-the-air software update, and CR awarded the coveted Recommended rating.

On the other hand, the Iron Man has never been shy about calling BS when he feels Tesla has been portrayed unfairly. To take just one example, Business Insider has been a frequent purveyor of anti-Tesla pieces, including one that claimed Model 3 production was producing an “insane amount” of scrap at Gigafactory 1, and another that accused the company of cutting corners by skipping a “critical” braking test.

In the first case, inside information was provided to Business Insider by a Tesla employee, Martin Tripp, who is now being sued by Tesla for sabotaging the company’s manufacturing software and stealing trade secrets (Tripp claims he is not a saboteur, but a whistleblower).

Above: Track testing the Model 3 at Tesla’s Fremont factory (Source: @TeslaClubBE)

Both of these hit pieces were written by Business Insider’s Linette Lopez, whom Elon Musk has accused of acting “as an inside trading source for one of Tesla’s biggest short-sellers” (apparently a reference to super-Tesla bear Jim Chanos) and “bribing” Mr. Tripp. The Twitter exchanges between Musk and Lopez have now degenerated into an undignified flame war.

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So, cui bono from the flinging of all this mud and FUD? Obviously, media outlets, of both the respectable and gutter varieties, profit from the huge appetite for Tesla news of any kind. However, it would be hard to deny that, despite the best efforts of its critics, Tesla benefits from the endless controversies in the form of “free publicity that just raises the company’s profile and drives demand for its cars,” as Brooke Crothers writes in a recent Forbes article.

Tesla has been turning media lemons into publicity lemonade since the beginning. A 2008 snarky review of the Roadster and a 2012 turd-in-the-punchbowl article in the New York Times both evolved into media coups for Tesla (in the first case, the publicity was far from free – Tesla laid out a huge sum in legal costs). Both stories are told in detail in a certain book about Tesla.

In fact, Mr Crothers thinks the frequent media clashes have become “pretty predictable and pretty boring.” The Musk vs media trope has now evolved into what you might call “meta-coverage” – that is, media coverage about media coverage, for example, recent articles in the Times and CNBC.

Above: CNBC’s “Fast Money” crew discuss Elon Musk taking on the media (Youtube: CNBC Television)

Journalists who engage in sketchy reporting don’t damage Tesla’s brand, says Crothers. “In the end, it serves Musk’s cause to expose the media as hacks out to get him.”

When the custom-forged monoblock aluminum wheels hit the road, what matters is not the scare stories about fires, Autopilot crashes, cobalt, production problems, red ink, union-busting (we could go on, but you get the idea), but rather the quality of Tesla’s vehicles, and here even the company’s most ardent critics have little to say. The evil media, from mainstream car mags to amateur offerings on YouTube, overflows with rave reviews. The real winners in this battle would seem to be car buyers.

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Note: Article originally published on evannex.com by Charles Morris

EVANNEX carries aftermarket accessories, parts, and gear for Tesla owners. Its blog is updated daily with Tesla news.

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Investor's Corner

SpaceX and Nvidia team up on Musk’s orbital AI bet

SpaceX revealed a new Nvidia satellite partnership, then Musk pledged an exclusive Nvidia hardware commitment.

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SpaceX and Nvidia are now working together on the hardware that will power Musk’s orbital data center ambitions. SpaceX announced on X on Tuesday that it is partnering with Nvidia to design the compute payload for Starmind AI1, the first satellite in a planned constellation built to run AI workloads directly in orbit. Each Starmind satellite will carry Nvidia’s Rubin GPUs and Vera CPUs, according to the post, which included renderings of the payload design.

The announcement landed hours before SpaceX’s first earnings call as a public company, where Musk went further, saying the company has committed to building its AI infrastructure exclusively on Nvidia hardware. “We think the Vera Rubin architecture is the best architecture. We think it’s the best AI computer, and we greatly value our close cooperation and partnership on many levels with Nvidia,” Musk told investors on the call,. “So we’re exclusive to Nvidia.”

Musk said SpaceX plans to deploy Nvidia’s Vera Rubin NVL72 rackscale system, codenamed Kyber, both on the ground and in space. He set a target of 2 gigawatts of compute capacity online by the end of this year, scaling to roughly 10 gigawatts by the end of 2027.

SpaceX’s newest Starmind will make earth data centers obsolete

Starmind has been in development since Musk confirmed the name in June, following an xAI trademark filing that tipped off the project before SpaceX made it official. The idea is massive in scope and instead of moving data down to ground based servers, satellites equipped with onboard processors and large solar arrays would compute AI workloads in orbit and beam results back to Earth. SpaceX has already filed with the FCC for a constellation of up to one million satellites to support the effort, citing constant solar power and the absence of zoning restrictions as advantages over terrestrial data centers.

The Nvidia exclusivity marks a shift in tone from just two weeks ago, when Musk was busy knocking down a report that SpaceX had ordered $52 billion worth of Nvidia GPUs through Foxconn, calling it fake news at the time. The dollar figure in that rumor may have been wrong, but the underlying direction seems correct. SpaceX’s AI division already leases Colossus compute capacity to Anthropic and Google, and Tuesday’s earnings report showed AI revenue climbing sharply as those deals ramp up.

Nvidia shares rose roughly 3% in Tuesday trading on the news, while SpaceX stock climbed nearly 9% during the day before giving back gains after hours as investors digested the earnings report’s capital spending figures.

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Investor's Corner

SpaceX reports beat in first earnings while minimizing losses

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Credit: SpaceX | X

SpaceX (NASDAQ: SPCX) reported a beat in revenues and EBITDA in its first earnings call report while also minimizing losses as its business continues to gain momentum.

After its IPO in July, SpaceX saw some tough losses on Wall Street due to a major selloff after a delay in its 13th Starship test flight. The ship launched later that week and completed what was arguably the most successful IFT operation in the Starship program’s history.

Nevertheless, the company is continuing on and reported some encouraging financials while also promoting what appears to be a robust outlook moving forward in its Space, AI, and Connectivity divisions.

SpaceX to report first-ever earnings today: here’s what to expect

Earnings Results

  • Revenues: $7.8 billion reported vs. $6.7 billion expected
  • Adjusted EBITDA: $3.5 billion vs. $2 billion expected
  • Net loss of $541 million, an improvement of $467 million from net loss of $1.0 billion

Additionally, CFO Bret Johnsen had these comments:

“2026 has been a momentous year so far, and the second quarter demonstrated the true power of SpaceX. Revenue growth accelerated across all our business segments and we delivered strong operating leverage, with significant margin expansion led by our new AI compute agreements. Our unparalleled leadership in launch, Starlink subscriber growth, new enterprise and government partnerships, and best-in-class AI infrastructure underscore our ability to drive meaningful scale and deliver attractive returns. As a newly public company, we are delighted to welcome our broad base of shareholders and bondholders. We ended the second quarter with $100 billion of cash, cash equivalents, and marketable securities, and $47.5 billion in backlog. This financial strength gives us substantial capacity to invest in Starship, Starlink Broadband and Mobile satellites, and our AI platform, while maintaining a disciplined long-term capital allocation framework.”

Space Business Highlights

SpaceX shared some of its biggest Space Business Highlights for Q2:

  • Space revenues grew 55% sequentially and 29% year-over-year to $962 million, driven by a higher number of large customer launches and a favorable customer shift compared to the prior year
  • Total costs and expenses for the Space segment were up by $389 million year-over-year, as we continued to accelerate R&D investments in our Starship program, which we believe will reduce the cost to orbit by 99% or more relative to the historical average, and unlock significant revenue potential across all business segments
  • Leading launch provider for the world with 78 launches and 1,041 metric tons of mass to orbit deployed over the six months ended June 30, 2026, primarily allocated to Connectivity for the deployment of our Starlink constellation
  • Starship V3 development continued to advance towards full and rapid reusability:
    • Completed Starship V3’s first suborbital mission in May, Flight 12, which achieved a successful lift off from our new Starbase pad, a precision landing of Starship’s upper stage, and deployment of modified V2 Starlink satellites
    • Subsequent to the second quarter, completed Starship Flight 13 in July, which achieved all flight objectives including deploying 20 production V3 satellites, demonstrating in-space relight of a Raptor engine, and executing the softest ever splashdown of Starship, providing critical views of an intact heatshield

SpaceX will report its earnings today at 4:30 P.M. EDT.

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Elon Musk

Elon Musk sends second warning to SpaceX shorts ahead of first earnings

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Credit: Grok Imagine

Elon Musk issued a second pointed warning to SpaceX short sellers on Tuesday, just hours before the company was set to release its first quarterly earnings as a publicly traded firm. Responding to a report highlighting elevated short interest, Musk wrote on X: “I try to warn them, but they just double down …

The comment came as data from S3 Partners showed roughly 95 percent of available SPCX shares to borrow were on loan, translating to about 34 percent short interest as a percentage of the float. The stock has traded under pressure since its record-breaking IPO in June 2026, declining significantly from early peaks.

This marks the second such message from Musk in under three weeks.

On July 17, amid post-IPO volatility, he stated: “The survival probability of firms who maintain a significant short position in SpaceX over time is very low.” At that time, SPCX had fallen roughly 30 percent from its peak above a $2.6 trillion valuation, with short sellers reportedly realizing gains of about $8.7 billion.

Elon Musk sends first warning to SpaceX short sellers

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Musk’s warning aligned with optimistic analyses projecting that Starship-driven cost reductions could enable a multi-trillion-dollar space economy through applications such as orbital solar power, asteroid mining, data centers, and Mars-related projects, positioning SpaceX as critical infrastructure.

SpaceX is scheduled to report second-quarter results after the market close later today, followed by a webcast. Analysts anticipate revenue near $6.9 billion, reflecting growth in Starlink, launch services, and AI-related segments. The earnings release precedes a major lockup expiration on August 6 that could free hundreds of millions of insider shares.

Musk has a long track record of confronting short sellers, particularly regarding Tesla, where he has argued that persistent bearish positions underestimate transformative technologies. Critics view his optimism as overly ambitious given near-term stock fluctuations, while supporters see temporary dips as opportunities in a longer-term expansion of the space economy.

As SpaceX opens its books to public scrutiny for the first time, the high short interest and Musk’s repeated cautions set the stage for heightened market attention on the results and management’s commentary.

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