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Tesla CEO Elon Musk’s love-hate relationship with ‘the media’

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Negative media coverage is a fact of life for any company, large or small. However, as it does in so many areas, Tesla approaches this problem quite differently than most firms do. Conventional wisdom has long been that companies shouldn’t respond to attacks in the media, but Elon Musk never got that memo. He responds quickly, bluntly and often colorfully.

Lately, the anti-Tesla stories have been spewing forth like fastballs from a pitching machine – so quickly that you might think poor Elon has time to do little else than bat them away.

When a media outlet offers constructive criticism, Tesla often responds in a constructive way. When Consumer Reports announced that it wouldn’t recommend Model 3 because of the new EV’s poor performance in a braking test, Elon Musk immediately promised to look into the matter. Within a week Tesla had improved Model 3’s braking via an over-the-air software update, and CR awarded the coveted Recommended rating.

On the other hand, the Iron Man has never been shy about calling BS when he feels Tesla has been portrayed unfairly. To take just one example, Business Insider has been a frequent purveyor of anti-Tesla pieces, including one that claimed Model 3 production was producing an “insane amount” of scrap at Gigafactory 1, and another that accused the company of cutting corners by skipping a “critical” braking test.

In the first case, inside information was provided to Business Insider by a Tesla employee, Martin Tripp, who is now being sued by Tesla for sabotaging the company’s manufacturing software and stealing trade secrets (Tripp claims he is not a saboteur, but a whistleblower).

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Above: Track testing the Model 3 at Tesla’s Fremont factory (Source: @TeslaClubBE)

Both of these hit pieces were written by Business Insider’s Linette Lopez, whom Elon Musk has accused of acting “as an inside trading source for one of Tesla’s biggest short-sellers” (apparently a reference to super-Tesla bear Jim Chanos) and “bribing” Mr. Tripp. The Twitter exchanges between Musk and Lopez have now degenerated into an undignified flame war.

So, cui bono from the flinging of all this mud and FUD? Obviously, media outlets, of both the respectable and gutter varieties, profit from the huge appetite for Tesla news of any kind. However, it would be hard to deny that, despite the best efforts of its critics, Tesla benefits from the endless controversies in the form of “free publicity that just raises the company’s profile and drives demand for its cars,” as Brooke Crothers writes in a recent Forbes article.

Tesla has been turning media lemons into publicity lemonade since the beginning. A 2008 snarky review of the Roadster and a 2012 turd-in-the-punchbowl article in the New York Times both evolved into media coups for Tesla (in the first case, the publicity was far from free – Tesla laid out a huge sum in legal costs). Both stories are told in detail in a certain book about Tesla.

In fact, Mr Crothers thinks the frequent media clashes have become “pretty predictable and pretty boring.” The Musk vs media trope has now evolved into what you might call “meta-coverage” – that is, media coverage about media coverage, for example, recent articles in the Times and CNBC.

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Above: CNBC’s “Fast Money” crew discuss Elon Musk taking on the media (Youtube: CNBC Television)

Journalists who engage in sketchy reporting don’t damage Tesla’s brand, says Crothers. “In the end, it serves Musk’s cause to expose the media as hacks out to get him.”

When the custom-forged monoblock aluminum wheels hit the road, what matters is not the scare stories about fires, Autopilot crashes, cobalt, production problems, red ink, union-busting (we could go on, but you get the idea), but rather the quality of Tesla’s vehicles, and here even the company’s most ardent critics have little to say. The evil media, from mainstream car mags to amateur offerings on YouTube, overflows with rave reviews. The real winners in this battle would seem to be car buyers.

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Note: Article originally published on evannex.com by Charles Morris

EVANNEX carries aftermarket accessories, parts, and gear for Tesla owners. Its blog is updated daily with Tesla news.

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Investor's Corner

Tesla Full Self-Driving statistic impresses Wall Street firm: ‘Very close to unsupervised’

The data shows there was a significant jump in miles traveled between interventions as Tesla transitioned drivers to v14.1 back in October. The FSD Community Tracker saw a jump from 441 miles to over 9,200 miles, the most significant improvement in four years.

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Credit: Tesla

Tesla Full Self-Driving performance and statistics continue to impress everyone, from retail investors to Wall Street firms. However, one analyst believes Tesla’s driving suite is “very close” to achieving unsupervised self-driving.

On Tuesday, Piper Sandler analyst Alexander Potter said that Tesla’s recent launch of Full Self-Driving version 14 increased the number of miles traveled between interventions by a drastic margin, based on data compiled by a Full Self-Driving Community Tracker.

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The data shows there was a significant jump in miles traveled between interventions as Tesla transitioned drivers to v14.1 back in October. The FSD Community Tracker saw a jump from 441 miles to over 9,200 miles, the most significant improvement in four years.

Interestingly, there was a slight dip in the miles traveled between interventions with the release of v14.2. Piper Sandler said investor interest in FSD has increased.

Full Self-Driving has displayed several improvements with v14, including the introduction of Arrival Options that allow specific parking situations to be chosen by the driver prior to arriving at the destination. Owners can choose from Street Parking, Parking Garages, Parking Lots, Chargers, and Driveways.

Additionally, the overall improvements in performance from v13 have been evident through smoother operation, fewer mistakes during routine operation, and a more refined decision-making process.

Early versions of v14 exhibited stuttering and brake stabbing, but Tesla did a great job of confronting the issue and eliminating it altogether with the release of v14.2.

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Tesla CEO Elon Musk also recently stated that the current v14.2 FSD suite is also less restrictive with drivers looking at their phones, which has caused some controversy within the community.

Although we tested it and found there were fewer nudges by the driver monitoring system to push eyes back to the road, we still would not recommend it due to laws and regulations.

Tesla Full Self-Driving v14.2.1 texting and driving: we tested it

With that being said, FSD is improving significantly with each larger rollout, and Musk believes the final piece of the puzzle will be unveiled with FSD v14.3, which could come later this year or early in 2026.

Piper Sandler reaffirmed its $500 price target on Tesla shares, as well as its ‘Overweight’ rating.

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Investor's Corner

Tesla gets price target boost, but it’s not all sunshine and rainbows

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Credit: Tesla Europe & Middle East/X

Tesla received a price target boost from Morgan Stanley, according to a new note on Monday morning, but there is some considerable caution also being communicated over the next year or so.

Morgan Stanley analyst Andrew Percoco took over Tesla coverage for the firm from longtime bull Adam Jonas, who appears to be focusing on embodied AI stocks and no longer automotive.

Percoco took over and immediately adjusted the price target for Tesla from $410 to $425, and changed its rating on shares from ‘Overweight’ to ‘Equal Weight.’

Percoco said he believes Tesla is the leading company in terms of electric vehicles, manufacturing, renewable energy, and real-world AI, so it deserves a premium valuation. However, he admits the high expectations for the company could provide for a “choppy trading environment” for the next year.

He wrote:

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“However, high expectations on the latter have brought the stock closer to fair valuation. While it is well understood that Tesla is more than an auto manufacturer, we expect a choppy trading environment for the TSLA shares over the next 12 months, as we see downside to estimates, while the catalysts for its non-auto businesses appear priced at current levels.”

Percoco also added that if market cap hurdles are achieved, Morgan Stanley would reduce its price target by 7 percent.

Perhaps the biggest change with Percoco taking over the analysis for Jonas is how he will determine the value of each individual project. For example, he believes Optimus is worth about $60 per share of equity value.

He went on to describe the potential value of Full Self-Driving, highlighting its importance to the Tesla valuation:

“Full Self Driving (FSD) is the crown jewel of Tesla’s auto business; we believe that its leading-edge personal autonomous driving offering is a real game changer, and will remain a significant competitive advantage over its EV and non-EV peers. As Tesla continues to improve its platform with increased levels of autonomy (i.e., hands-off, eyes-off), it will revolutionize the personal driving experience. It remains to be seen if others will be able to keep pace.”

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Additionally, Percoco outlined both bear and bull cases for the stock. He believes $860 per share, “which could be in play in the next 12 months if Tesla manages through the EV-downturn,” while also scaling Robotaxi, executing on unsupervised FSD, and scaling Optimus, is in play for the bull case.

Will Tesla thrive without the EV tax credit? Five reasons why they might

Meanwhile, the bear case is placed at $145 per share, and “assumes greater competition and margin pressure across all business lines, embedding zero value for humanoids, slowing the growth curve for Tesla’s robotaxi fleet to reflect regulatory challenges in scaling a vision-only perception stack, and lowering market share and margin profile for the autos and energy businesses.”

Currently, Tesla shares are trading at around $441.

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Investor's Corner

Tesla bear gets blunt with beliefs over company valuation

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Credit: Tesla

Tesla bear Michael Burry got blunt with his beliefs over the company’s valuation, which he called “ridiculously overvalued” in a newsletter to subscribers this past weekend.

“Tesla’s market capitalization is ridiculously overvalued today and has been for a good long time,” Burry, who was the inspiration for the movie The Big Shortand was portrayed by Christian Bale.

Burry went on to say, “As an aside, the Elon cult was all-in on electric cars until competition showed up, then all-in on autonomous driving until competition showed up, and now is all-in on robots — until competition shows up.”

Tesla bear Michael Burry ditches bet against $TSLA, says ‘media inflated’ the situation

For a long time, Burry has been skeptical of Tesla, its stock, and its CEO, Elon Musk, even placing a $530 million bet against shares several years ago. Eventually, Burry’s short position extended to other supporters of the company, including ARK Invest.

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Tesla has long drawn skepticism from investors and more traditional analysts, who believe its valuation is overblown. However, the company is not traded as a traditional stock, something that other Wall Street firms have recognized.

While many believe the company has some serious pull as an automaker, an identity that helped it reach the valuation it has, Tesla has more than transformed into a robotics, AI, and self-driving play, pulling itself into the realm of some of the most recognizable stocks in tech.

Burry’s Scion Asset Management has put its money where its mouth is against Tesla stock on several occasions, but the firm has not yielded positive results, as shares have increased in value since 2020 by over 115 percent. The firm closed in May.

In 2020, it launched its short position, but by October 2021, it had ditched that position.

Tesla has had a tumultuous year on Wall Street, dipping significantly to around the $220 mark at one point. However, it rebounded significantly in September, climbing back up to the $400 region, as it currently trades at around $430.

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It closed at $430.14 on Monday.

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