Connect with us

News

Tesla China highlights legacy of safety in latest marketing push

(Credit: Tesla Asia/X)

Published

on

Tesla is cranking up its marketing efforts in China. This time around, the electric vehicle maker is promoting its reputation for producing vehicles with the best safety standards on the road. 

Tesla VP of External Affairs Grace Tao highlighted the company’s focus on safety in a post on Weibo. As per the executive, the Tesla Model 3 became a double five-star model of “China Electric Vehicle Fire Safety Index” and “Automobile Fire Safety Certification.” She also noted that in the last six years, Tesla has had no global recalls due to fire risks.

Tesla’s safety at a glance:

  • Fire Safety Stats: Tao highlighted that the probability of a Tesla catching fire is just one-eighth that of a gasoline car, and that includes incidents like building fires and arson.
  • Top Marks for Model 3: She pointed out that the Tesla Model 3 boasts top safety ratings, with 5 stars on both China’s EV fire safety index and the automotive fire safety certification.
  • Safety as Standard: Every Tesla, from the affordable Model 3 sedan and the highly popular Model Y crossover to the high-end Model X Plaid includes comprehensive active and passive safety features as standard.

An ever-continued push towards safety: 

“We continue to improve the limits of vehicle safety through continuous technological innovation and strict production and manufacturing standards. Every year, our vehicles surpass ourselves in active and passive safety, data privacy protection, fire safety, and other fields. Buying a Tesla means buying the world’s top vehicle safety configuration,” Grace Tao wrote in her Weibo post.

Tesla China by the numbers:

  • November wholesale: Data released by the China Passenger Car Association (CPCA) has revealed that Tesla sold 78,856 cars wholesale in November. This represents a 15.49% jump from the 68,280 that were sold wholesale in October 2024. 
  • Local Sales: Media reports have suggested that Tesla sold over 73,000 units in China during November, as noted in a report from CNEV Post. The majority of these vehicles are comprised of the Tesla Model Y.
  • Year to Date: From January to October 2024, Tesla’s domestic sales in China reached 500,685 vehicles, an 8.29% increase year-over-year.

Tesla’s Q4 2024 efforts:

  • More Incentives: To further boost sales this Q4, Tesla China has announced an RMB 10,000 discount on select Model Y variants. The company also extended its five-year 0% interest financing offer until the end of December.
  • Ambitious delivery goals: Elon Musk has stated that he believes Tesla China can meet or exceed its 2023 global deliveries. For Tesla to achieve this goal, it would have to deliver a record 515,000 vehicles this Q4 2024.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Elon Musk

Microsoft partners with Starlink to expand rural internet access worldwide

The update was shared ahead of Mobile World Congress.

Published

on

Credit: Starlink/X

Microsoft has announced a new collaboration with Starlink as part of its expanding digital access strategy, following the company’s claim that it has extended internet connectivity coverage to more than 299 million people worldwide.

The update was shared ahead of Mobile World Congress, where Microsoft detailed how it surpassed its original goal of bringing internet access to 250 million people by the end of 2025.

In a blog post, Microsoft confirmed that it is now working with Starlink to expand connectivity in rural and hard-to-reach regions.

“Through our collaboration with Starlink, Microsoft is combining low-Earth orbit satellite connectivity with community-based deployment models and local ecosystem partnerships,” the company wrote.

Advertisement

The partnership is designed to complement Microsoft’s existing work with local internet providers and infrastructure companies across Africa, Latin America, and India, among other areas. Microsoft noted that traditional infrastructure alone cannot meet demand in some regions, making low-Earth orbit satellite connectivity an important addition.

Kenya was cited as an early example. Working with Starlink and local provider Mawingu Networks, Microsoft is supporting connectivity for 450 community hubs in rural and underserved areas. These hubs include farmer cooperatives, aggregation centers, and digital access facilities intended to support agricultural productivity and AI-enabled services.

Microsoft stated that 2.2 billion people globally remain offline, and that connectivity gaps risk widening as AI adoption accelerates.

Starlink’s expanding constellation, now numbering more than 9,700 satellites in orbit, provides near-global coverage, making it one of the few systems capable of delivering broadband to remote regions without relying on terrestrial infrastructure. 

Advertisement

Starlink is expected to grow even more in the coming years as well, especially as SpaceX transitions its fleet to Starship, which is capable of carrying significantly larger payloads compared to its current workhorse, the Falcon 9.

Continue Reading

Elon Musk

Tesla expands US LFP battery supply with LG Energy Solution deal: report

The report was initially published by TheElec, citing industry sources.

Published

on

Credit: Tesla

LG Energy Solution (LGES) will manufacture lithium iron phosphate (LFP) energy storage system (ESS) batteries for Tesla at its Lansing, Michigan facility. 

The report was initially published by TheElec, citing industry sources.

LG Energy Solution’s Lansing plant, formerly known as Ultium Cells 3, was previously operated as a joint venture with General Motors. LGES acquired GM’s stake in May 2025 and now fully owns the site. With a production capacity of 50 GWh per year, it is one of the company’s largest facilities in North America.

LG Energy Solution is converting part of the Lansing factory to produce LFP batteries for energy storage systems. Equipment orders for the new lines have already been placed, and mass production is reportedly expected to begin in the second half of next year.

Advertisement

Last July, LG Energy Solution disclosed a 5.94 trillion won battery supply agreement running from August 2027 to July 2030. While the company did not name the customer, industry sources pointed to Tesla as the buyer.

Tesla has primarily used CATL’s prismatic batteries for its Megapack systems. The move to source prismatic LFP cells from LG Energy Solution’s U.S. plant could then be seen as part of Tesla’s efforts to bolster its North American supply base for its energy storage business.

For the Lansing conversion, LG Energy Solution reportedly plans to use electrode equipment originally ordered under its Ultium Cells venture with General Motors. Suppliers reportedly include CIS and Hirano Tecseed for electrode systems, TSI for mixing equipment, CK Solution for heat exhaust systems, A-Pro for formation equipment, and Shinjin Mtech for assembly kits.

Tesla currently manufactures energy storage products at facilities in California and Shanghai, though another Megafactory that produces the Megapack is also expected to be built in Texas. As per recent reports, the Texas Megafactory recently advanced with a major property sale.

Advertisement
Continue Reading

News

Tesla begins Grok AI chatbot rollout to Australia and New Zealand fleet

The update follows earlier deployments in the United States and Europe.

Published

on

Credit: Tesla

Tesla has rolled out its Grok AI assistant to Australia and New Zealand, embedding the conversational chatbot directly into compatible vehicles via an over-the-air update. 

The system, developed by Elon Musk’s xAI, is now live on select models, giving drivers access to a voice-based assistant that goes well beyond traditional command-driven controls.

The update follows earlier deployments in the United States and Europe.

Tesla Australia confirmed Grok is available on Model S, Model 3, Model X and Model Y vehicles equipped with an AMD processor and running software version 2025.26 or later.

Advertisement

“Grok is coming to Teslas in Australia and New Zealand. It can answer almost any question using real-time information & also add/edit navigation destinations to become your personal guide. Phased rollout has now begun to eligible vehicles,” Tesla Australia and New Zealand wrote in a post on its official X account.

Drivers can activate Grok using the steering wheel controls once the update is installed. Access requires either a Premium Connectivity subscription or a stable Wi-Fi connection.

Unlike conventional in-car voice assistants that rely on fixed prompts, Grok is designed to respond conversationally. It can adjust navigation mid-trip, locate nearby points of interest, explain dashboard warnings, provide driving guidance and reference the owner’s manual. 

Tesla noted that interactions with Grok are processed by xAI and remain anonymous to Tesla, adding that conversations are not linked to a specific driver or vehicle.

Advertisement

Grok has attracted attention overseas for offering multiple interaction modes. In the U.S., users can select personalities such as Assistant, Language Tutor, Therapist, Storyteller and Meditation. Additional optional modes for adult users include settings labeled Unhinged, Motivation, Argumentative, Romantic and even Sexy.

Viral clips shared online have shown Grok adopting sarcastic or playful tones that differ from more neutral digital assistants, with the AI assistant typically catching drivers off-guard with its sharp personality and wit. 

Advertisement
Continue Reading