Tesla is cranking up its marketing efforts in China. This time around, the electric vehicle maker is promoting its reputation for producing vehicles with the best safety standards on the road.
Tesla VP of External Affairs Grace Tao highlighted the company’s focus on safety in a post on Weibo. As per the executive, the Tesla Model 3 became a double five-star model of “China Electric Vehicle Fire Safety Index” and “Automobile Fire Safety Certification.” She also noted that in the last six years, Tesla has had no global recalls due to fire risks.
Tesla’s safety at a glance:
- Fire Safety Stats: Tao highlighted that the probability of a Tesla catching fire is just one-eighth that of a gasoline car, and that includes incidents like building fires and arson.
- Top Marks for Model 3: She pointed out that the Tesla Model 3 boasts top safety ratings, with 5 stars on both China’s EV fire safety index and the automotive fire safety certification.
- Safety as Standard: Every Tesla, from the affordable Model 3 sedan and the highly popular Model Y crossover to the high-end Model X Plaid includes comprehensive active and passive safety features as standard.


An ever-continued push towards safety:
“We continue to improve the limits of vehicle safety through continuous technological innovation and strict production and manufacturing standards. Every year, our vehicles surpass ourselves in active and passive safety, data privacy protection, fire safety, and other fields. Buying a Tesla means buying the world’s top vehicle safety configuration,” Grace Tao wrote in her Weibo post.
Tesla China by the numbers:
- November wholesale: Data released by the China Passenger Car Association (CPCA) has revealed that Tesla sold 78,856 cars wholesale in November. This represents a 15.49% jump from the 68,280 that were sold wholesale in October 2024.
- Local Sales: Media reports have suggested that Tesla sold over 73,000 units in China during November, as noted in a report from CNEV Post. The majority of these vehicles are comprised of the Tesla Model Y.
- Year to Date: From January to October 2024, Tesla’s domestic sales in China reached 500,685 vehicles, an 8.29% increase year-over-year.
Tesla’s Q4 2024 efforts:
- More Incentives: To further boost sales this Q4, Tesla China has announced an RMB 10,000 discount on select Model Y variants. The company also extended its five-year 0% interest financing offer until the end of December.
- Ambitious delivery goals: Elon Musk has stated that he believes Tesla China can meet or exceed its 2023 global deliveries. For Tesla to achieve this goal, it would have to deliver a record 515,000 vehicles this Q4 2024.


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News
Ford embraces Tesla-style gigacastings and Cybertruck’s 48V architecture
Ford Motor Company’s next-generation electric vehicles will adopt technologies that were first commercialized by the Tesla Cybertruck.
Ford Motor Company’s next-generation electric vehicles will adopt technologies that were first commercialized by the Tesla Cybertruck, such as the brutalist all-electric pickup’s 48-volt electrical architecture and its gigacastings.
The shift is expected to start with a roughly $30,000 small electric pickup that is expected to be released in 2027, which is part of Ford’s $5 billion investment in its new Universal EV platform, as noted in a CNBC report.
Ford confirmed that its upcoming EV platform will move away from the traditional 12-volt system long used across the auto industry. Instead, it will implement a 48-volt electrical architecture that draws power directly from the vehicle’s high-voltage battery.
Tesla was the first automaker to bring a 48-volt system to U.S. consumers with the Cybertruck in 2023. The architecture reduces wiring bulk, lowers weight, and improves electrical efficiency. It also allows power to be stepped down to 12 volts through new electronic control units when needed.
Alan Clarke, Ford’s executive director of advanced EV development and a former Tesla engineer, called 48-volt systems “the future of automotive” due to their lower costs and smaller wiring requirements. Ford stated that the wiring harness in its new pickup will be more than 4,000 feet shorter and 22 pounds lighter than that of its first-generation electric SUV.
Apart from the Cybertruck’s 48-volt architecture, Ford is also embracing Tesla-style gigacastings for its next-generation EVs. Ford stated that its upcoming electric vehicle will use just two major structural front and rear castings, compared with 146 comparable components in the current gas-powered Maverick.
Ford CEO Jim Farley has described the effort as a “bet” and a “Model T moment” for the company, arguing that system-level innovation is necessary to lower costs and compete globally. “At Ford, we took on the challenge many others have stopped doing. We’re taking the fight to our competition, including the Chinese,” Farley previously stated.
Energy
Tesla meets Giga New York’s Buffalo job target amid political pressures
Giga New York reported more than 3,460 statewide jobs at the end of 2025, meeting the benchmark tied to its dollar-a-year lease.
Tesla has surpassed its job commitments at Giga New York in Buffalo, easing pressure from lawmakers who threatened the company with fines, subsidy clawbacks, and dealership license revocations last year.
The company reported more than 3,460 statewide jobs at the end of 2025, meeting the benchmark tied to its dollar-a-year lease at the state-built facility.
As per an employment report reviewed by local media, Tesla employed 2,399 full-time workers at Gigafactory New York and 1,060 additional employees across the state at the end of 2025. Part-time roles pushed the total headcount of Tesla’s New York staff above the 3,460-job target.
The gains stemmed in part from a new Long Island service center, a Buffalo warehouse, and additional showrooms in White Plains and Staten Island. Tesla also said it has invested $350 million in supercomputing infrastructure at the site and has begun manufacturing solar panels.
Empire State Development CEO Hope Knight said the agency was “very happy” with Giga New York’s progress, as noted in a WXXI report. The current lease runs through 2029, and negotiations over updated terms have included potential adjustments to job requirements and future rent payments.
Some lawmakers remain skeptical, however. Assemblymember Pat Burke questioned whether the reported job figures have been fully verified. State Sen. Patricia Fahy has also continued to sponsor legislation that would revoke Tesla’s company-owned dealership licenses in New York. John Kaehny of Reinvent Albany has argued that the project has not delivered the manufacturing impact originally promised as well.
Knight, for her part, maintained that Empire State Development has been making the best of a difficult situation.
“(Empire State Development) has tried to make the best of a very difficult situation. There hasn’t been another use that has come forward that would replace this one, and so to the extent that we’re in this place, the fact that 2,000 families at (Giga New York) are being supported through the activity of this employer. It’s the best that we can have happen,” the CEO noted.
News
Tesla avoids California sales suspension after DMV review
The agency confirmed Tuesday that Tesla has taken “corrective action.”
Tesla will not face a 30-day sales suspension in California after the state’s Department of Motor Vehicles (DMV) stated that the company has come into compliance regarding the marketing of its automated-driving features.
The agency confirmed Tuesday that Tesla has taken “corrective action” following a prior ruling over how it promoted Autopilot and Full Self-Driving (FSD), as noted in a Bloomberg News report.
The California DMV had previously given Tesla 90 days to address concerns that were raised by an administrative judge. Regulators had alleged that Tesla overstated the capabilities of its driver-assist systems, which were branded as Autopilot and Full Self-Driving.
A potential 30-day suspension of vehicle sales in California was on the table if Tesla had failed to comply. On Tuesday, however, the DMV stated that Tesla had met the requirements to avoid that penalty, though it did not provide detailed specifics about the changes that were made.
That being said, Tesla did discontinue its standalone Autopilot product in January and has ramped the marketing of its most advanced driver-assistance package available to consumers today, Full Self Driving (Supervised). From its naming, FSD (Supervised) clearly emphasizes that the system, despite its advanced features, still requires driver attention.
Following reports of a potential sales ban in California, Tesla clarified the matter on X, stating that the issue “was a ‘consumer protection’ order about the use of the term ‘Autopilot’ in a case where not one single customer came forward to say there’s a problem.” Tesla also noted that “Sales in California will continue uninterrupted.”
Tesla has not issued a comment about the matter as of writing.