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Tesla China highlights legacy of safety in latest marketing push

(Credit: Tesla Asia/X)

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Tesla is cranking up its marketing efforts in China. This time around, the electric vehicle maker is promoting its reputation for producing vehicles with the best safety standards on the road. 

Tesla VP of External Affairs Grace Tao highlighted the company’s focus on safety in a post on Weibo. As per the executive, the Tesla Model 3 became a double five-star model of “China Electric Vehicle Fire Safety Index” and “Automobile Fire Safety Certification.” She also noted that in the last six years, Tesla has had no global recalls due to fire risks.

Tesla’s safety at a glance:

  • Fire Safety Stats: Tao highlighted that the probability of a Tesla catching fire is just one-eighth that of a gasoline car, and that includes incidents like building fires and arson.
  • Top Marks for Model 3: She pointed out that the Tesla Model 3 boasts top safety ratings, with 5 stars on both China’s EV fire safety index and the automotive fire safety certification.
  • Safety as Standard: Every Tesla, from the affordable Model 3 sedan and the highly popular Model Y crossover to the high-end Model X Plaid includes comprehensive active and passive safety features as standard.

An ever-continued push towards safety: 

“We continue to improve the limits of vehicle safety through continuous technological innovation and strict production and manufacturing standards. Every year, our vehicles surpass ourselves in active and passive safety, data privacy protection, fire safety, and other fields. Buying a Tesla means buying the world’s top vehicle safety configuration,” Grace Tao wrote in her Weibo post.

Tesla China by the numbers:

  • November wholesale: Data released by the China Passenger Car Association (CPCA) has revealed that Tesla sold 78,856 cars wholesale in November. This represents a 15.49% jump from the 68,280 that were sold wholesale in October 2024. 
  • Local Sales: Media reports have suggested that Tesla sold over 73,000 units in China during November, as noted in a report from CNEV Post. The majority of these vehicles are comprised of the Tesla Model Y.
  • Year to Date: From January to October 2024, Tesla’s domestic sales in China reached 500,685 vehicles, an 8.29% increase year-over-year.

Tesla’s Q4 2024 efforts:

  • More Incentives: To further boost sales this Q4, Tesla China has announced an RMB 10,000 discount on select Model Y variants. The company also extended its five-year 0% interest financing offer until the end of December.
  • Ambitious delivery goals: Elon Musk has stated that he believes Tesla China can meet or exceed its 2023 global deliveries. For Tesla to achieve this goal, it would have to deliver a record 515,000 vehicles this Q4 2024.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk seemingly confirms Cybertruck gift to 13-year-old cancer fighter

Diagnosed in 2018 with a rare form of brain and spine cancer with no cure, the teen has undergone 13 surgeries by the time he was 12.

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Credit: Tesla

Elon Musk has seemingly confirmed that he will be sending a Tesla Cybertruck to 13-year-old Devarjaye “DJ” Daniel, a 13-year-old Houston boy fighting brain cancer. The teen was recognized as an honorary Secret Service member by U.S. President Donald Trump during his address to Congress on Tuesday. 

A Chance Meeting

The Tesla CEO’s Cybertruck pledge was mentioned during DJ’s short interview with CNN’s Kaitlan Collins. When Collins asked the 13-year-old what he told the Tesla CEO, DJ answered that he asked for a Cybertruck.

“I said, ‘can you do me a big favor, when you get back to Houston can you send us a Cybertruck down there?’” the cancer fighter stated.

Daniel noted that Musk responded positively to his request, which was highlighted by Collins in a post on X. Musk responded to the post with a heart emoji, suggesting that he really will be sending a Cybertruck to the 13-year-old cancer fighter.

Teen’s Cancer Battle Inspires

Diagnosed in 2018 with a rare form of brain and spine cancer with no cure, Daniel has undergone 13 surgeries by the time he was 12. During his speech, Trump highlighted the 13-year-old’s long battle with his disease. 

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“Joining us in the gallery tonight is a young man who truly loves our police. The doctors gave him five months at most to live. That was more than six years ago. Since that time, DJ and his dad have been on a quest to make his dream come true,” Trump stated.

Daniels officially received an honorary badge from U.S. Secret Service Director Sean Curran, to much applause during the event.

Surprisingly Partisan

While Daniels’ story has been inspiring, Trump’s focus on the 13-year-old cancer fighter has received its own fair share of criticism. MSNBC host Nicolle Wallace, while referencing Daniels’ love for law enforcement, noted that she is hoping the 13-year-old never has to defend the U.S. capitol against Trump supporters. “If he does, I hope he isn’t one of the six who loses his life to suicide,” Wallace stated.

Anti-Musk and Trump accounts on X have also thrown jokes at the cancer fighter’s honorary badge, with some dubbing the 13-year-old as a “DEI hire” that should be looked into by DOGE.

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Arrest made after Tesla Salem site attacked with Molotov cocktails

The suspect faces a federal charge of illegally possessing an unregistered destructive device.

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Credit: Tesla Asia/X

A 41-year-old Salem man was arrested Tuesday for allegedly throwing Molotov cocktails at a Tesla store on January 20. Court documents indicated that the man’s attack caused around $500,000 in damages.

The suspect faces a federal charge of illegally possessing an unregistered destructive device, which were described as Molotov cocktails. Seven vehicles were damaged and one was destroyed in the attack on the Tesla location.

Fires Erupt at Tesla Store

At 3:45 a.m. on January 20, Salem Police responded to reports of Molotov cocktails being thrown at the Tesla store. Officers found a fire on the sidewalk and another in a parked vehicle’s rear. An eyewitness noted that someone thew five or six objects during the incident, as noted in a report from the Statesman Journal.

Suspect Caught on Camera

Surveillance footage showed the man throwing a “Molotov Cocktail-style device” at a truck, which bounced off without igniting. He also aimed an AR-15-style rifle at a witness who was driving away. The suspect hurled a rock through the Salem Tesla store’s window as well. 

A patrol car’s camera captured the suspect’s vehicle nearby, tying him to the scene. Surveillance video, fingerprints on glass bottles recovered at the scene, and a vehicle registered to the man led ultimately to his arrest.

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Tesla Vandalism Trend

Tesla stores across the United States and abroad have been the target of vandalism incidents as of late, thanks in part to CEO Elon Musk’s increasing involvement in politics and his close work with U.S. President Donald Trump. Interestingly enough, previous reports have indicated that the Salem Tesla store was also the victim of an attack last month, when gunfire shattered widows at the location.

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Tesla Model Y tops South Korea import sales in February 2025

The Tesla Model Y that performed well in South Korea last month was the Model Y classic, which is already being phased out.

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Credit: Tesla Asia/X

The Tesla Model Y led South Korea’s imported car market in February 2025 with 2,038 units sold, as per data from the Korea Automobile Importers & Distributors Association (KAIDA). 

Total imported passenger car registrations in South Korea climbed 24.4% to 21,199 units from 16,237 a year ago. Tesla ranked third at 2,222 units, behind BMW (6,274) and Mercedes-Benz (4,663).

Model Y Classic Still A Strong Seller

The Model Y that performed well in South Korea last month was the Model Y classic variant, which Tesla is already phasing out. Its strong sales highlight Tesla’s strong presence in South Korea, where BMW beat Mercedes-Benz for the top brand spot last month.

Following the Tesla Model Y classic in the country’s import segment was the Mercedes-Benz E-Class and the BMW 5 Series. Tesla’s overall 2,222 registrations for February trailed BMW and Mercedes-Benz, but they surpassed Lexus (1,337) and Volvo (1,046), as per a report from Viva100.

Import Fuel Mix

Hybrids led South Korea’s import registrations with 13,013 units (64.4%), followed by EVs at 3,757 (18.6%) and gasoline at 3,226 (16%). Diesel lagged at 203 units (1%). A look at these numbers suggests that the Tesla Model Y classic commanded the lion’s share of South Korea’s EV imports last month.

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What the KAIDA Vice Chairman says

KAIDA Vice Chairman Jeong Yoon-yeong issued a comment about the results:

“In February, new registrations of imported passenger vehicles increased compared to the previous month due to the registration of electric vehicles following the confirmation of electric vehicle subsidies and the new car effect of some brands,” the KAIDA executive noted.

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