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Tesla prepares for increased demand in China with new vehicle delivery team hiring ramp

The Tesla Model 3 at a Supercharger. (Photo: Tesla)

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Tesla has started hiring more Delivery Specialists for six of its locations in China, hinting at a healthy demand for the company’s vehicles like the locally-made Model 3 Standard Range Plus.

Tesla owner-enthusiast @Ray4Tesla found the job listings on the Tesla China website. As could be seen in the job listings, delivery specialists will assist new Tesla owners in coordinating the delivery process for their new electric car.

“As a Delivery Experience Specialist, your responsibility will be to create the most memorable moment in life for every Tesla owner. The Delivery Experience Specialist helps customers prepare vehicles, communicates with customers about delivery locations, and accompanies customers to demonstrate vehicle functions and systems,” Tesla wrote.

Tesla has ramped its home delivery initiatives, especially amidst the ongoing COVID-19 pandemic. Even before the outbreak of the coronavirus, home deliveries have proven quite popular in locations such as China, as it provides owners with a convenient way to acquire their new vehicle. By hiring more Delivery Specialists, the company appears to be preparing to conduct a higher volume of customer handovers.

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The hiring of more Delivery Specialists at several of Tesla’s China locations hints at growing demand for the company’s electric cars. Tesla’s growing demand in the largest auto market in the world was evident in March after the company saw a 450% increase in Model 3 registrations compared to the month prior.

Tesla has enjoyed a significant spike in sales and vehicle registrations while the rest of the Chinese automotive sector has struggled to thrive in current economic conditions. Reports indicated that the automotive industry in China was down almost 44% in March.

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Gigafactory Shanghai is currently on pace to produce 200,000 vehicles per year according to the company’s Q1 2020 Update Letter. Tesla has also started offering additional configurations of the Model 3 to the local market. Today, interested buyers will be able to order not only the Model 3’s Standard Range Plus variant, but the Long Range and Performance version as well.

Giga Shanghai’s Phase 2 buildout is also currently underway, with the upcoming Model Y factory coming to form. Tesla, along with many analysts, predicts the Model Y will be the company’s most successful vehicle. So far, it is the only car in Tesla’s lineup to immediately turn a profit within its first quarter of production.

Tesla China’s Model 3 production lines at Gigafactory Shanghai are currently undergoing scheduled maintenance. In Tesla’s past attempts to update production lines, the short maintenance periods have opened doors for higher production capabilities. With demand growing in China, Tesla seems to prepare for more production and more deliveries, and the hiring of Delivery Specialists seems to be a notable part of the equation.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla China January wholesale sales rise 9% year-on-year

Tesla reported January wholesale sales of 69,129 China-made vehicles, as per data released by the China Passenger Car Association.

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Credit: Tesla China

Tesla China reported January wholesale sales of 69,129 Giga Shanghai-made vehicles, as per data released by the China Passenger Car Association (CPCA). The figure includes both domestic sales and exports from Gigafactory Shanghai.

The total represented a 9.32% increase from January last year but a 28.86% decline from December’s 97,171 units.

China EV market trends

The CPCA estimated that China’s passenger new energy vehicle wholesale volume reached about 900,000 units in January, up 1% year-on-year but down 42% from December. Demand has been pressured by the start-of-year slow season, a 5% additional purchase tax cost, and uncertainty around the transition of vehicle trade-in subsidies, as noted in a report from CNEV Post.

Market leader BYD sold 210,051 NEVs in January, down 30.11% year-on-year and 50.04% month-on-month, as per data released on February 1. Tesla China’s year-over-year growth then is quite interesting, as the company’s vehicles seem to be selling very well despite headwinds in the market. 

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Tesla China’s strategies

To counter weaker seasonal demand, Tesla China launched a low-interest financing program on January 6, offering up to seven-year terms on select produced vehicles. The move marked the first time an automaker offered financing of that length in the Chinese market.

Several rivals, including Xiaomi, Li Auto, XPeng, and NIO, later introduced similar incentives. Tesla China then further increased promotions on January 26 by reinstating insurance subsidies for the Model 3 sedan. The CPCA is expected to release Tesla’s China retail sales and export breakdown later this month.

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Tesla’s Apple CarPlay ambitions are not dead, they’re still in the works

For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.

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Credit: Michał Gapiński/YouTube

Tesla’s Apple CarPlay ambitions appeared to be dead in the water after a large amount of speculation late last year that the company would add the user interface seemed to cool down after several weeks of reports.

However, it appears that CarPlay might make its way to Tesla vehicles after all, as a recent report seems to indicate that it is still being worked on by software teams for the company.

The real question is whether it is truly needed or if it is just a want by so many owners that Tesla is listening and deciding to proceed with its development.

Back in NovemberBloomberg reported that Tesla was in the process of testing Apple CarPlay within its vehicles, which was a major development considering the company had resisted adopting UIs outside of its own for many years.

Nearly one-third of car buyers considered the lack of CarPlay as a deal-breaker when buying their cars, a study from McKinsey & Co. outlined. This could be a driving decision in Tesla’s inability to abandon the development of CarPlay in its vehicles, especially as it lost a major advantage that appealed to consumers last year: the $7,500 EV tax credit.

Tesla owners propose interesting theory about Apple CarPlay and EV tax credit

Although we saw little to no movement on it since the November speculation, Tesla is now reportedly in the process of still developing the user interface. Mark Gurman, a Bloomberg writer with a weekly newsletter, stated that CarPlay is “still in the works” at Tesla and that more concrete information will be available “soon” regarding its development.

While Tesla already has a very capable and widely accepted user interface, CarPlay would still be an advantage, considering many people have used it in their vehicles for years. Just like smartphones, many people get comfortable with an operating system or style and are resistant to using a new one. This could be a big reason for Tesla attempting to get it in their own cars.

Tesla gets updated “Apple CarPlay” hack that can work on new models

For what it’s worth, as a Tesla owner, I don’t particularly see the need for CarPlay, as I have found the in-car system that the company has developed to be superior. However, many people are in love with CarPlay simply because, when it’s in a car that is capable, it is really great.

It holds one distinct advantage over Tesla’s UI in my opinion, and that’s the ability to read and respond to text messages, which is something that is available within a Tesla, but is not as user-friendly.

With that being said, I would still give CarPlay a shot in my Tesla. I didn’t particularly enjoy it in my Bronco Sport, but that was because Ford’s software was a bit laggy with it. If it were as smooth as Tesla’s UI, which I think it would be, it could be a really great addition to the vehicle.

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Tesla brings closure to Model Y moniker with launch of new trim level

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Credit: Tesla

With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.

Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.

Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.

The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.

Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.

There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.

“Standard” carried a negative connotation in marketing

Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.

Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.

Simplifying the overall naming structure for less confusion

The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.

Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.

Elevating brand perception and protecting perceived value

Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.

Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.

You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:

@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper

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