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Tesla’s biggest rival in China: an in-depth look at the $4,200 Wuling HongGuang Mini EV
Tesla’s biggest rival in China is the Wuling HongGuang Mini EV that starts at around $4,200. Information regarding this small but impressive electric car that is a part of an SAIC, General Motors, and Wuling joint venture is vague and usually hard to come by. However, a recent video revealed several new details about the one car that has managed to outsell Tesla for the past five months.
The HongGuang Mini EV: A Quick Introduction
First delivered in July 2020, the Wuling HongGuan Mini EV is manufactured in Lizhou, Guangxi, China, and is available in two variants: one equips a 9.2 kWh battery and the other a 13.8 kWh battery. Capable of a 62 MPH top speed and only around 75 and 110 miles of range per charge, the vehicle’s base model is available for a respectable $4,200. However, a top price of around $5,600 will give you a fully-loaded version of the car complete with air conditioning and power windows, two features that are available in most cars as a standard option. This car, however, is far from standard and is an economical EV made for short trips, tight finances, and efficiency. It’s no Tesla, but it did secure over 119,250 total sales in 2020 alone, making it the second best-selling EV in the Chinese market, trailing the Tesla Model 3.
2021 has proven to be a different story, at least so far. The HongGuang Mini EV has commanded the Chinese electric vehicle sector in 2021, selling just shy of 57,000 units through February and holding a commanding lead over the second-place Model 3, which has accumulated 27,531 total sales so far this year. The affordability of the HongGuang Mini EV is proving to be a disruptor. Although it doesn’t pack the punch or performance of the Model 3, people continue to purchase the car because of its impressive price tag.
Production of the HongGuang Mini EV
As previously mentioned, the Mini EV is produced in Lizhou, Guangxi, at a small but extremely efficient facility. A new car rolls off the line every minute, and the vehicle only takes 4 hours to produce from start to finish, according to YouTuber Gwelio 60, who recently toured the factory to have an inside look at the car.
An assembly line worker at the Wuling plant. He is putting the finishing touches on the HongGuang Mini EV here. (Credit: YouTube | Gweilo 60)
There are not many parts to the car, and it is a relatively simple machine. The battery and some other basic parts that make up a car are really the only things that go under the body and chassis itself. Anything that could be considered a “luxury” is not included in the vehicle’s most basic models. It is really a car to get from point A to point B with as few issues or bells and whistles as possible.
(Credit: YouTube | Gweilo 60)
The vehicle itself is an employee at the plant. In fact, several of them are. Wuling has several HongGuang Mini EVs that haul materials, parts, and other things across the campus of the production facility completely autonomously. The cars operate under their own guidance and can sense when to stop and when to accelerate back onto their path. Gweilo 60 showed an example of how safe they are in the video by crossing the street while a HongGuang Mini EV approached. The car successfully stopped, waited for Gweilo to cross the street, and began navigating once again.
The Interior: Simple, small, and smooth
The bells and whistles are not present in this vehicle. A small dash screen and a simple radio, along with HVAC ventilation, make up the entirety of the dashboard. It is comfortable, small, sleek, and smooth, and it is just enough to keep someone comfortable during their short drive. It isn’t much, but with the low range, it’s not like someone needs excessive entertainment or features. You get what you pay for.
(Credit: YouTube | Gweilo 60)
The ride is smooth, zippy, and comfortable, according to the short review from Gweilo. It won’t go over 62 MPH, but it’s another gas car off the road, something that is always a positive. It has good suspension, it handles well, and it is a comfortable ride for any occupants, he says.
The Bottom Line: Is the Wuling HongGuang Mini EV a real “threat” to Tesla?
No, it probably isn’t a threat to Tesla because Tesla’s cars and the Wuling HongGuang Mini EV simply are not in the same realm. Comparing the car to the Model 3 is like comparing the Model 3 to the Rivian R1T: prices, purpose, and functionality are all different, and they are two cars that shouldn’t be mentioned in the same sentence. Many Tesla enthusiasts have called the Mini EV a “golf cart” because of its size and price point, and really that isn’t far off. However, the Mini EV is undoubtedly a popular vehicle, and the sales figures show that. Is it a legitimate threat to Tesla? Probably not. At least, it doesn’t seem that way. They’re just not comparable.
Tesla to sell zero cars in China by 2030, Morgan Stanley’s Jonas says
That isn’t to say that what Wuling has accomplished with this small but mighty EV isn’t impressive. The sales figures alone are incredible, and it is certainly a great indication that China is ready to buy EVs. However, it would be interesting to see if the Wuling-GM-SAIC partnership would be willing or would plan for a more competitive, luxurious, and expensive EV that would drive competition to the max in the Chinese market. China is becoming a hotbed for EVs, and the Wuling HongGuang Mini EV is driving EV sales through the roof.
Watch Gweilo 60’s full video regarding the Wuling HongGuang Mini EV below.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
