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Tesla Arcade in China to get online multiplayer titles from Tencent

Tesla China Multiplayer Video Games And Useful Apps (Source: Ray4Tesla | Twitter)

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Tesla China plans to roll out three popular online games, a local weather app, an air quality alert system, and two streaming apps to its customers in the country in the first quarter of 2020. The official announcement as shared by Tesla owner-enthusiast Ray4Tesla on Twitter lists popular online titles Fight Landlords, Mahjong, and Happy Upgrade as part of the expected update. Tesla owners can play these games with their friends using their WeChat or QQ accounts.

These video games and apps are all products of Tencent Holdings, a Chinese multinational conglomerate with a market cap of about $461 billion that offers internet and mobile value-added services, advertising, and e-commerce transactions through its subsidiaries. In 2017, Tencent bought a 5% stake in Tesla, a strategic move that gave the electric car manufacturer a solid ally in China.

Fight Landlords, Mahjong, and Happy Upgrade are among the most popular Tencent Games played on QQ, an instant messaging app with more than 807 million users as of last year. Such games add color to the in-car entertainment system of Tesla that could provide a good boost to attract local, young, and tech-savvy car buyers in the country. Likewise, WeChat is also a property of Tencent and is the most popular messaging app in China with over a billion active users per month.

QQ and WeChat are prominent messaging and social media apps treasured by businesses in China where 91 percent of online users have social media accounts. Consumers use these platforms to communicate, research brands, play games, and engage in transactions. Tesla’s presence on these popular apps gives the company some leverage if it wants to crack the local market. This should give Tesla an edge against established brands such as BMW, GM, and Volkswagen, to name a new.

Video games are nothing new in Tesla cars as the electric car maker has practically turned its vehicles’ infotainment system into a gaming console that could be used while the cars are on Park. Tesla offers various games that appeal to a wide range of users such as classic Atari games, Chess, Beach Buggy Racing 2, and more recently, Cuphead.

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As Tesla China prepares for its first deliveries of the Model 3, rolling out popular games and useful apps can also help the brand attract more buyers away from local competition. They can serve as talking points that can further strengthen word of mouth marketing that has saved Tesla millions in advertising costs too. Furthermore, such a move shows the local market that Tesla is fully-committed to provide owners in the country with the best user experience possible.

This focus on its vehicles’ fun factor has been mentioned by CEO Elon Musk in the past. “The goal for the infotainment system is to say what’s the most amount of fun you can have in a car. I don’t think other car companies really think about it that way. It’s not just some sort of transport utility device with no soul and no character,” Musk said during the Q3 2019 earnings call.

Aside from the popular video games, the local weather app and air quality app come handy for consumers in China who live in areas with poor air quality.

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As announced by the country’s Ministry of Industry and Information Technology earlier this month, two variants of the locally-made Tesla Model 3 will receive subsidies from the government. Deliveries of Made-in-China Model 3s also appear to be just around the corner, with car carriers filled with the vehicle being spotted in Gigafactory 3’s holding lots.

The announcement of Tesla China coincides with Elon Musk’s tweet about Tesla’s upcoming 2019 holiday software update, which is expected to include a “sneak preview” of Full-Self Driving, new games, and possibly a number of video streaming apps.

A curious soul who keeps wondering how Elon Musk, Tesla, electric cars, and clean energy technologies will shape the future, or do we really need to escape to Mars.

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SpaceX issues statement on Starship V3 Booster 18 anomaly

The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas. 

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Credit: SpaceX/X

SpaceX has issued an initial statement about Starship Booster 18’s anomaly early Friday. The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas. 

SpaceX’s initial comment

As per SpaceX in a post on its official account on social media platform X, Booster 18 was undergoing gas system pressure tests when the anomaly happened. Despite the nature of the incident, the company emphasized that no propellant was loaded, no engines were installed, and personnel were kept at a safe distance from the booster, resulting in zero injuries.

“Booster 18 suffered an anomaly during gas system pressure testing that we were conducting in advance of structural proof testing. No propellant was on the vehicle, and engines were not yet installed. The teams need time to investigate before we are confident of the cause. No one was injured as we maintain a safe distance for personnel during this type of testing. The site remains clear and we are working plans to safely reenter the site,” SpaceX wrote in its post on X. 

Incident and aftermath

Livestream footage from LabPadre showed Booster 18’s lower half crumpling around the liquid oxygen tank area at approximately 4:04 a.m. CT. Subsequent images posted by on-site observers revealed extensive deformation across the booster’s lower structure. Needless to say, spaceflight observers have noted that Booster 18 would likely be a complete loss due to its anomaly.

Booster 18 had rolled out only a day earlier and was one of the first vehicles in the Starship V3 program. The V3 series incorporates structural reinforcements and reliability upgrades intended to prepare Starship for rapid-reuse testing and eventual tower-catch operations. Elon Musk has been optimistic about Starship V3, previously noting on X that the spacecraft might be able to complete initial missions to Mars.

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Investor's Corner

Tesla analyst maintains $500 PT, says FSD drives better than humans now

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

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Credit: Tesla

Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers. 

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

Analysts highlight autonomy progress

During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.

The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report. 

Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”

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Street targets diverge on TSLA

While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.

Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements. 

Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs. 

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SpaceX Starship Version 3 booster crumples in early testing

Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.

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Credit: SpaceX/X

SpaceX’s new Starship first-stage booster, Booster 18, suffered major damage early Friday during its first round of testing in Starbase, Texas, just one day after rolling out of the factory. 

Based on videos of the incident, the lower section of the rocket booster appeared to crumple during a pressurization test. Photos of the incident’s aftermath suggest that Booster 18 will likely be retired. 

Booster test failure

SpaceX began structural and propellant-system verification tests on Booster 18 Thursday night at the Massey’s Test Site, only a few miles from Starbase’s production facilities, as noted in an Ars Technica report. At 4:04 a.m. CT on Friday, a livestream from LabPadre Space captured the booster’s lower half experiencing a sudden destructive event around its liquid oxygen tank section. Post-incident images, shared on X by @StarshipGazer, showed notable deformation in the booster’s lower structure.

Neither SpaceX nor Elon Musk had commented as of Friday morning, but the vehicle’s condition suggests it is likely a complete loss. This is quite unfortunate, as Booster 18 is already part of the Starship V3 program, which includes design fixes and upgrades intended to improve reliability. While SpaceX maintains a rather rapid Starship production line in Starbase, Booster 18 was generally expected to validate the improvements implemented in the V3 program.

Tight deadlines

SpaceX needs Starship boosters and upper stages to begin demonstrating rapid reuse, tower catches, and early operational Starlink missions over the next two years. More critically, NASA’s Artemis program depends on an on-orbit refueling test in the second half of 2026, a requirement for the vehicle’s expected crewed lunar landing around 2028.

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While SpaceX is known for diagnosing failures quickly and returning to testing at unmatched speed, losing the newest-generation booster at the very start of its campaign highlights the immense challenge involved in scaling Starship into a reliable, high-cadence launch system. SpaceX, however, is known for getting things done quickly, so it would not be a surprise if the company manages to figure out what happened to Booster 18 in the near future.

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