News
Tesla Cybertruck wins Concept Car of the Year award for its insanely unique design
The Tesla Cybertruck has been subjected to many nods of both praise and criticism. But as we begin the new year and a new decade, we can mark another tally in the vehicle’s “Praise” section, as Automobile Magazine has named the electric pickup truck from Tesla as their Concept Car of the Year.
Automobile Magazine made it simple: the basic idea and shape of the car were simply so unique that it was easily the best concept of 2019. Inspired by the late Syd Mead’s designs in Blade Runner, the truck was met with a lot of criticism early on due to its XY design, and critics were particularly vocal about their discontent. Nevertheless, the truck has inspired a lot of interest, part of which fueled at least 250,000 reservations for the vehicle.
“Some critiques we read in the first few hours after its initial reveal suggested it to be a manifestation of unimaginative brutality, crude, ugly, and totally impractical. It is certainly different from traditional pickups, which apart from size have not really changed in concept in 100 years. Is it better than the tens of millions of pickups made during the past century? That remains to be seen, but as a concept vehicle it’s both exciting and profoundly interesting,” the publication wrote.
Cumberford believes that someone who fails to recognize the Cybertruck’s unique structure and states that it is “brutal” would show a “complete lack of comprehension as to how subtle and intelligent the Cybertruck’s designers were in defining its outer skin.”
The motoring publication also noted how the Cybertruck features a lot of practical features, such as its adaptive suspension that makes it easier for the vehicle to load and unload cargo. The all-electric pickup’s off-road capabilities were also considered as key strengths of the Tesla Cybertruck.
With this award, the Cybertruck joins the ranks of Tesla’s other vehicles like the Model 3, which has also been receiving multiple awards due to its mix of performance, practicality, and price. Since then, the truck has been talked about by people from all different walks of life. Automotive industry veterans and musicians have commented or given the truck their nod of approval. The Cybertruck was even used as a hero vehicle in a rap video, together with its companion all-electric ATV and Elon Musk’s Not-a-Flamethrower.
The Cybertruck’s Dual Motor AWD and Tri-Motor AWD variants will both enter production at the tail end of 2021 and will cost $49,990 and $69,990 respectively. The Single Motor RWD trim will be built the following year and will cost $39,990.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
Tesla Semi’s biggest adoptee gives an update on production timeline
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
