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Tesla Cybertruck gets free ad from Fiat USA 

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Fiat USA just provided a free advertisement for the Tesla Cybertruck. In a recent commercial with the tagline “You Say Tomato, We Say Pomodoro,” Fiat USA compared the Tesla Cybertruck with its all-new 2024 Fiat 500e electric vehicle. 

The commercial draws stark contrasts between the vastly different electric vehicles. The Tesla Cybertruck and Fiat 500e are completely different EVs, but Fiat USA highlighted the upsides to its electric vehicle through its humorous commercial. Most netizens reacted positively to the commercial.

Although, the commercial might have also highlighted some of the Tesla Cybertruck’s best features. For instance, it emphasized that the Tesla Cybertruck was made of cold-rolled steel and described it as a “beast.”

At the end of the day, the commercial was clearly for laughs. However, it also encouraged some netizens to compare the Fiat 500e with Tesla’s most affordable and smallest vehicle: the Model 3. 

“The commercial isn’t bad, the point is that price it too high and range is too low for the USA, where people drive way longer than over here in Italy. Also for a few thousand dollars more, they can buy a bigger, more popular Tesla Model 3,” commented @aiobio.

For perspective, the Fiat 500e has a city driving range of 162 miles and offers Level 2 Autonomy assisted driving. It charges 40 miles in 5 minutes with DC charging stations. The Fiat 500e INSPI(RED) build starts at MSRP $32,500 with a lease estimate of $166 monthly for 36 months. The total amount due at lease signing is $2,669, and the lease payment term already accounts for the $7,500 EV incentive. Fiat offers three other 500e builds: Inspired by Beauty, Inspired by Music, and Inspired by Los Angeles. The other three builds have an MSRP starting price of $36,000.

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The Tesla Model 3 Rear-Wheel Drive (RWD) recharges in 15 minutes and offers 363 miles of range. The Long Range RWD variant starts at $34,990 and includes $7,500 in tax incentives. For a downpayment of $2,999, a Tesla Model 3 LR RWD’s lease is estimated at $299 monthly for 36 months.

Watch Fiat USA’s Tesla Cybertruck ad below.

If you have any tips, contact me at maria@teslarati.com or via X @Writer_0100110.

Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

Investor's Corner

Tesla VP for AI software makes a case for upcoming Elon Musk shareholder vote

Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history.

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Credit: Tesla

Tesla’s Director of Autopilot Software and VP of AI Software Ashok Elluswamy has shared his thoughts about CEO Elon Musk’s 2025 performance award. While the executive typically discusses topics related to the company’s tech and AI initiaives, Elluswamy made it a point to make a case for Musk’s proposed pay package. 

Tesla’s VP for AI Software shares his insights 

In a post on X, Elluswamy reiterated the idea that Tesla is indeed at a critical point in its history. This is because the company is changing from a leader in electric vehicles and a major player in the energy storage market to a powerhouse pioneer in robotics that are powered by real-world AI.  As per the executive, Elon Musk’s leadership of Tesla is more relevant now more than ever. He also reported an X article he previously wrote about Elon Musk and Tesla.

“This note regarding the importance of Elon leading Tesla is more relevant now than ever. Tesla is at a critical juncture, as it is metamorphosing into the world leader in robotics. Creating large-scale, useful robots requires expertise across engineering design, manufacturing, real-world AI software, chips for AI, and more. Elon is, quite likely, the only person on Earth with deep skills and the right instincts across all these domains,” Elluswamy stated.

A push to support Musk’s 2025 performance award

In recent weeks, Tesla executives such as Board Chair Robyn Denholm have been encouraging TSLA shareholders to vote in favor of Elon Musk’s 2025 performance award, as well as other proposals that the company’s directors have argued are critical to the future of the company. These proposals, Tesla executives noted, are necessary to ensure that the company can achieve the ambitious targets of Elon Musk’s Master Plan Part IV. 

Elon Musk’s pay package, as well as the company’s proposals, would be decided at the upcoming 2025 Annual Shareholders Meeting, which would be held at Giga Texas on November 6, 2025. Needless to say, Tesla’s future might very well be decided during the event. 

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Tesla Cybercab steering wheel dilemma gets final answer from Elon Musk

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Credit: Tesla/YouTube

Tesla Cybercab is the company’s autonomy-geared automobile that will eventually begin the phase-out of human drivers. In recent days, however, there has been speculation regarding the vehicle’s equipment and whether it would be fitted with a typical steering wheel and pedals.

CEO Elon Musk put an end to this discussion, at least for now, as he maintains the vehicle will not have anything that would remotely resemble any possibility of any sort of manual operation.

The problem is, there is a flaw in his logic, and his justification for the reasoning is an opinion. But Musk has a special ability; he has the final say on what goes on at Tesla, and if he does or doesn’t want manual controls in the new vehicle, he’ll get his way.

On the All In Podcast on Friday, Musk gave his final answer to whether the Cybercab would have a steering wheel or pedals by stating it would not when the production units start rolling off lines in Q2 2026.

He provided a further explanation:

“The reality is, people may think they want to drive their car, but the reality is that they don’t. How many times have you been in an Uber or Lyft and said ‘I wish I could take over for the driver, get off my phone, and drive to my destination? 0.0 times.”

Although the units that have been spotted on public roads in recent days are equipped with a steering wheel and pedals, it is because Tesla is testing the vehicle in real-world situations, and manual controls are required for it.

Tesla Cybercab spotted testing on public roads for the first time

Some Tesla fans in the community have said that the car seems more geared toward being suitable for manual operation as opposed to a fully autonomous vehicle primed for driverless ride-hailing.

Earlier this week, Tesla Board Chair Robyn Denholm said that if the company had to put a steering wheel or pedals into the Cybercab, it would.

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SpaceX sets the record straight on Jim Bridenstine and Artemis 3

SpaceX argued that Bridenstine’s comments should be taken with a grain of salt as he is working as a paid lobbyist for companies that are competing for NASA contracts.

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Credit: SpaceX

SpaceX pushed back firmly against former NASA administrator Jim Bridenstine after he questioned the agency’s reliance on Starship for the Artemis 3 Moon mission. 

In a detailed thread on X, SpaceX argued that Bridenstine’s comments should be taken with a grain of salt as he is working as a paid lobbyist for companies that are competing for NASA contracts.

Bridenstine’s comments on Starship and Artemis 3

Bridenstine and fellow former NASA chief Charlie Bolden noted during a recent symposium that NASA’s current Artemis strategy is approaching zero chance of beating China to the Moon. Bridenstine expressed skepticism that NASA’s current architecture, which is expected to use Starship to transport astronauts to and from the lunar surface, could succeed in time. 

“Starship is a tremendously important vehicle for the future,” Bridenstine said, as per Space News. “It’s going to deliver large mass to low Earth orbit for a long time, and it’s going to drive down costs and increase access. But if you need a moon lander, it’s going to take time.” 

SpaceX responds to the former NASA administrator’s comments

In a series of posts on X, SpaceX noted that while the company is very thankful to the former NASA administrator for helping create the Artemis Program, his comments about Starship might not necessarily be coming from a place of objectivity. 

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SpaceX’s comments are as follows: “Like many Americans, we are thankful for Mr. Bridenstine’s service leading NASA at one point. He deserves credit for spearheading the creation of the Artemis Program. After departing NASA, he created a lobbying firm called the Artemis Group, representing a host of aerospace companies vying for NASA business. 

“Mr. Bridenstine’s current campaign against Starship is either misguided or intentionally misleading. SpaceX was selected to design and develop a Human Landing System for Artemis along with Blue Origin and Dynetics during Mr. Bridenstine’s tenure as NASA Administrator. 

“Starship was then selected by NASA for the Artemis III mission through fair and open competition after being identified as the best and lowest risk technical option – and the lowest price by a wide margin – by the civil servant team appointed to lead the agency’s exploration mission by Mr. Bridenstine himself. 

“The decision to select Starship was confirmed repeatedly following protest and litigation from the companies not selected which delayed the start of work on the contract for many months. Mr. Bridenstine’s recent musings promoting a new landing system – going so far as to invoke the Defense Production Act – are being misreported as though they were the unbiased thoughts of a former NASA Administrator. They are not.

“To be clear, he is a paid lobbyist. He is representing his clients’ interests, and his comments should be seen for what they are – a paid lobbyist’s effort to secure billions more in government funding for his clients who are already years late and billions of dollars overbudget,” SpaceX wrote. 

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