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Electric pickups like the Tesla Cybertruck are already catching the interest of avid truck fans: survey
The American pickup truck segment may be the biggest prize yet in the country’s auto market. The US, after all, loves pickups, as evidenced by the fact that the country’s top-selling vehicles are dominated by trucks. This is why it is pertinent for EV makers like Tesla to ensure that their respective entries into the segment, such as the Cybertruck, are received fairly well by pickup truck buyers.
In a statement to NPR, Alexander Edwards, the president of market research firm Strategic Vision, remarked that avid pickup truck fans are typically not the same demographic that embraces electric cars like Tesla’s Model S, 3, X, Y lineup. It would then likely be tough to break into the pickup market by leading with the sustainability argument. But if an EV maker were to focus on performance, then pickup buyers may very well be persuaded to embrace electric alternatives.
These were outlined in the findings of a study conducted by Strategic Vision, which aimed to determine how interested avid truck enthusiasts are about upcoming all-electric pickups like the Tesla Cybertruck and the GMC Hummer EV. The results of the study show that a third of pickup truck owners are actually open to learning more about all-electric alternatives to traditional gas and diesel-powered pickups.
“A third of all pickup truck owners are open to the idea of electrification. It doesn’t mean that they’re going to shop for it, doesn’t mean they’re going to go buy it, but they’re least willing to listen to what you have to say,” Edwards said, noting that this likely equates to about 2 million truck shoppers per year. This number becomes even more notable considering that the first all-electric pickup has not even entered the market yet.
Edwards noted that pickup trucks are usually looking for “rugged, powerful, capable vehicles.” This means that trucks must have a lot of low-end torque and traction, factors that are extremely valuable for a work vehicle. Interestingly enough, electric pickups would excel extremely well in these metrics, considering that electric motors have tons of torque and the weight of their batteries would likely increase the vehicles’ traction. And this doesn’t even count EV-only novelty features like Rivian’s “Tank Turn” or the Hummer Ev’s “Crab Walk,” functions that are pretty much impossible in an ICE pickup.
Ultimately, one thing that could definitely determine the success of an all-electric pickup truck would be its price. EVs in general are still more expensive than their internal combustion engine-powered counterparts, and the same is true with upcoming electric pickups. That being said, vehicles like the Cybertruck are starting to buck this trend with its reasonable sub-$40,000 starting price. With this, perhaps even mainstream pickup truck buyers could be persuaded to take the leap and go for something electric.
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Elon Musk
Starlink achieves major milestones in 2025 progress report
Starlink wrapped up 2025 with impressive growth, adding more than 4.6 million new active customers and expanding service to 35 additional countries, territories, and markets.
Starlink wrapped up 2025 with impressive growth, adding more than 4.6 million new active customers and expanding service to 35 additional countries, territories, and markets. The company also completed deployment of its first-generation Direct to Cell constellation, launching over 650 satellites in just 18 months to enable cellular connectivity.
SpaceX highlighted Starlink’s impressive 2025 progress in an extensive report.
Key achievements from Starlink’s 2025 Progress
Starlink connected over 4.6 million new customers with high-speed internet while bringing service to 35 more regions worldwide in 2025. Starlink is now connecting 9.2 million people worldwide. The service achieved this just weeks after hitting its 8 million customer milestone.
Starlink is now available in 155 markets, including areas that are unreachable by traditional ISPs. As per SpaceX, Starlink has also provided over 21 million airline passengers and 20 million cruise passengers with reliable high-speed internet connectivity during their travels.
Starlink Direct to Cell
Starlink’s Direct to Cell constellation, more than 650 satellites strong, has already connected over 12 million people at least once, marking a breakthrough in global mobile coverage.
Starlink Direct to Cell is currently rolled out to 22 countries and 6 continents, with over 6 million monthly customers. Starlink Direct to Cell also has 27 MNO partners to date.
“This year, SpaceX completed deployment of the first generation of the Starlink Direct to Cell constellation, with more than 650 satellites launched to low-Earth orbit in just 18 months. Starlink Direct to Cell has connected more than 12 million people, and counting, at least once, providing life-saving connectivity when people need it most,” SpaceX wrote.
News
Tesla Giga Nevada celebrates production of 6 millionth drive unit
To celebrate the milestone, the Giga Nevada team gathered for a celebratory group photo.
Tesla’s Giga Nevada has reached an impressive milestone, producing its 6 millionth drive unit as 2925 came to a close.
To celebrate the milestone, the Giga Nevada team gathered for a celebratory group photo.
6 million drive units
The achievement was shared by the official Tesla Manufacturing account on social media platform X. “Congratulations to the Giga Nevada team for producing their 6 millionth Drive Unit!” Tesla wrote.
The photo showed numerous factory workers assembled on the production floor, proudly holding golden balloons that spelled out “6000000″ in front of drive unit assembly stations. Elon Musk gave credit to the Giga Nevada team, writing, “Congrats on 6M drive units!” in a post on X.
Giga Nevada’s essential role
Giga Nevada produces drive units, battery packs, and energy products. The facility has been a cornerstone of Tesla’s scaling since opening, and it was the crucial facility that ultimately enabled Tesla to ramp the Model 3 and Model Y. Even today, it serves as Tesla’s core hub for battery and drivetrain components for vehicles that are produced in the United States.
Giga Nevada is expected to support Tesla’s ambitious 2026 targets, including the launch of vehicles like the Tesla Semi and the Cybercab. Tesla will have a very busy 2026, and based on Giga Nevada’s activities so far, it appears that the facility will be equally busy as well.
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Tesla Supercharger network delivers record 6.7 TWh in 2025
The network now exceeds 75,000 stalls globally, and it supports even non-Tesla vehicles across several key markets.
Tesla’s Supercharger Network had its biggest year ever in 2025, delivering a record 6.7 TWh of electricity to vehicles worldwide.
To celebrate its busy year, the official @TeslaCharging account shared an infographic showing the Supercharger Network’s growth from near-zero in 2012 to this year’s impressive milestone.
Record 6.7 TWh delivered in 2025
The bar chart shows steady Supercharger energy delivery increases since 2012. Based on the graphic, the Supercharger Network started small in the mid-2010s and accelerated sharply after 2019, when the Model 3 was going mainstream.
Each year from 2020 onward showed significantly more energy delivery, with 2025’s four quarters combining for the highest total yet at 6.7 TWh.
This energy powered millions of charging sessions across Tesla’s growing fleet of vehicles worldwide. The network now exceeds 75,000 stalls globally, and it supports even non-Tesla vehicles across several key markets. This makes the Supercharger Network loved not just by Tesla owners but EV drivers as a whole.
Resilience after Supercharger team changes
2025’s record energy delivery comes despite earlier 2024 layoffs on the Supercharger team, which sparked concerns about the system’s expansion pace. Max de Zegher, Tesla Director of Charging North America, also highlighted that “Outside China, Superchargers delivered more energy than all other fast chargers combined.”
Longtime Tesla owner and FSD tester Whole Mars Catalog noted the achievement as proof of continued momentum post-layoffs. At the time of the Supercharger team’s layoffs in 2024, numerous critics were claiming that Elon Musk was halting the network’s expansion altogether, and that the team only remained because the adults in the room convinced the juvenile CEO to relent.
Such a scenario, at least based on the graphic posted by the Tesla Charging team on X, seems highly implausible.
Starlink achieves major milestones in 2025 progress report
Tesla Giga Nevada celebrates production of 6 millionth drive unit
