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Tesla preps for Cybertruck paint, perhaps ditching wraps

Credit: letsgetweird99 | imgur

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Tesla is preparing Cybertruck production with job postings that indicate the vehicle will be available in different colors, perhaps ditching past indications from CEO Elon Musk that had some ready to be able to wrap the truck in any color or pattern.

Tesla has seven positions listed at its Gigafactory Texas facility that show the company is hiring for various roles for the Cybertruck’s paint operations.

In the past, it was relatively unknown what the Cybertruck would be offered in, as Musk had said the vehicle could be wrapped “in any color or pattern.”

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According to the filings, Tesla will use an automated system for its Cybertruck paint shop, but several positions still have yet to be filled. These include a Production Supervisor, Production Associate Manager, Manufacturing Engineer, Equipment Engineer, Process Engineer, Automation Engineer, and Controls Engineer, all having to do with the Paint operation for the truck.

While many have thought the stainless steel truck would only be available in its standard appearance, Musk said that the Cybertruck would be available to wrap in any design the owner chose.

However, no additional details had been mentioned, but Tesla has worked extremely hard on improving its paint shops in the U.S. market, a major point of weakness for the automaker over the past few years.

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Tesla first launched a world-class paint shop in Germany at Gigafactory Berlin and launched several new colors as well. In the United States, Tesla launched Ultra Red earlier this month, and it was the first new color Tesla offered in quite a few years.

Tesla’s new Ultra Red color side-by-side with old Multicoat

In terms of the Cybertruck, it will be interesting to see what colors Tesla will make available to owners, although Musk indicated the vehicle would be available in a Matte Black several years ago. This was just after Tesla unveiled the truck in 2019.

Wraps seem to be a less logical option as it would require Tesla to utilize more space of Gigafactory Texas for it, so it appears the automaker will use paint to allow drivers to customize their all-electric trucks.

There was also talk about heating the Cybertruck to specific colors, as the tempered steel can be manipulated with heat. This doesn’t seem to be in the cards, at least not currently.

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Teslas will self-deliver to customers, Elon Musk says: here’s when

Teslas will soon drive themselves to customers, Elon Musk says

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Credit: Tesla

Tesla CEO Elon Musk has an extremely busy month for himself and his company in June if all goes according to plan.

Not only is Tesla planning to launch its Robotaxi platform in Austin, Texas, next month, but Musk is also now indicating that Teslas will self-deliver to customers in June as well.

Musk has said for some time that Tesla vehicles would soon be capable of driving to customers without a driver within the car. Initially, it seemed like the company would do this in the areas close to its U.S. factories – the Greater Austin, Texas, area, and potentially in Northern California’s Bay Area of San Francisco, where the company’s Fremont Factory operates.

Upon confirmation that Tesla has been testing driverless Robotaxi rides in Austin for the past several days, Musk brought forth a new detail that fans of the company will love to hear: Teslas will soon drive themselves to customers, eliminating the need for trips to the showroom for delivery.

How soon? Musk says next month:

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There is no doubt that the bigger news within Musk’s X post is that it is on track for the launch of the Robotaxi platform. Tesla has been touting its prowess in self-driving for several years. As other companies have executed, Tesla has taken a more unorthodox approach by utilizing only cameras and being much more reserved with its rollout of driverless software.

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While Full Self-Driving is consistently ranked at the top of the current Advanced Driver Assistance Systems (ADAS), it is not fully autonomous. That is set to change, and not only will it yield the results of what will hopefully be a successful Robotaxi fleet, but also a vehicle delivery process that makes buying a vehicle more convenient than it already is from Tesla, with no hassle, no dealership jargon, and no negotiating.

The launch of the Robotaxi platform is set for Austin on June 12, according to Bloomberg, where roughly 10 Model Y SUVs will make their way around the city initially. Tesla will expand as safety is proven, which is the utmost priority.

Musk also said later on X that people should be able to fly to Austin and hail a Robotaxi by the end of June.

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Tesla lands on date for Robotaxi launch in Austin: report

Tesla has reportedly landed on a tentative date to launch the Robotaxi platform in Austin.

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Credit: Tesla

Tesla has reportedly landed on a set date for its launch of the Robotaxi platform in Austin, Texas.

Bloomberg is reporting that Tesla has discussed June 12 internally, and there is still the potential for it to change.

The date comes after Tesla tested the driverless ride-sharing platform on public roads in Austin, and has been for several weeks. The report said that Tesla started doing it this week, and CEO Elon Musk confirmed on X by saying:

“For the past several days, Tesla has been testing self-driving Model Y cars (no one in driver’s seat) on Austin public streets with no incidents.”

The report indicates a person was in the vehicle, but not in the driver’s seat. Instead, a Tesla engineer sat in the passenger seat of a Model Y, “which drove autonomously with no remote operation.”

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Tesla set for ‘golden age of autonomous’ as Robotaxi nears, ‘dark chapter’ ends: Wedbush

The testing has successfully gone on a month ahead of the company’s deadline of June 30.

Currently, Tesla’s plans for the initial rollout of the suite are extremely limited. There will only be ten vehicles at first, and the riders will be invited by the company. This is an effort that puts safety at the forefront of this trial period, and will expand as time goes on.

It could be sooner than expected, as Musk also said that anyone would likely be able to visit Austin and take a ride in the Robotaxi by the end of June.

The report and subsequent announcement come after many media outlets reported Tesla was not testing Robotaxi in any capacity. Some had even considered the project a total failure even before the June launch date, a typical tone most media take with the company.

Tesla Robotaxi deemed a total failure by media — even though it hasn’t been released

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Tesla has not been great at meeting its own timelines, but it has been adamant that it would reach this June deadline for several months.

Now that it appears Tesla is at an all-systems-go mentality for the Robotaxi launch, it will be interesting to see how quickly it can expand from its initial testing.

Shares are up just over 1.3 percent as of 10:30 a.m. on the East Coast. They are up 24 percent over the past 30 days, and down just 4.5 percent for the year so far.

The Robotaxi fleet will help to bolster Tesla’s position as a leader in autonomy, something it has already essentially achieved through its successful operation of the Supervised Full Self-Driving suite.

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Tesla investors demand 40-hour workweek from Elon Musk

Pension fund leaders push the Tesla board to require 40 hrs/wk from Elon Musk. Should Tesla enforce this? Or simply trust Musk?

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Wcamp9, CC BY 4.0 , via Wikimedia Commons

Pension fund leaders with Tesla investments are urging the company’s board to mandate Elon Musk dedicate at least 40 hours per week to the electric vehicle maker, citing a looming crisis.

The group holds a combined 7.9 million TSLA shares and expressed alarm over Tesla’s challenges in a Wednesday letter to board chair Robyn Denholm.

“Tesla’s stock price volatility, declining sales, as well as disconcerting reports regarding the company’s human rights practices, and a plummeting global reputation are cause for serious concern,” the investors wrote.

https://www.teslarati.com/tesla-elon-musk-explains-25-percent-voting-share-tsla/

They attributed many issues to Musk’s external activities, including his role in the U.S. Department of Government Efficiency (DOGE). The pension fund leaders criticized the board for failing to ensure Musk’s “full-time attention” on Tesla. The group includes the SOC Investment Group, the American Federation of Teachers, New York City Comptroller Brad Lander, and Oregon State Treasurer Elizabeth Steiner.

The investors’ letter comes as the Tesla board plans for Elon Musk’s next compensation plan, following the Delaware Court of Chancery’s 2023 ruling to rescind his $56 billion 2018 package. Besides a 40-hour workweek requirement, they also called for a clear succession plan and limits on directors’ external board commitments to strengthen governance. The letter highlighted concerns about board independence. Tesla recently added former Chipotle CFO Jack Hartung, who previously worked with Musk’s brother, Kimbal Musk, as a Tesla board member.

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The group’s letter reveals where the position of some investors as Elon Musk forges ahead with Tesla’s future plans. Musk’s broader ambitions for Tesla were evident during the Q4 and FY 2023 earnings call, where he envisioned the company as an AI and robotics powerhouse with “truly immense capability and power.” He emphasized his desire for 25% voting control to maintain influence without complete control.

“You know, we’ve had a lot of challenges with Institutional Shareholder Services, ISS — I call them ISIS — and Glass Lewis, you know, which there’s a lot of activists that basically infiltrate those organizations and have strange ideas about what should be done,” Musk said.

As Musk plans to focus more on Tesla, alongside xAI and SpaceX, the investors’ demands underscore tensions between his expansive vision and shareholder expectations. With Tesla navigating stock volatility and reputational challenges, the board faces pressure to align Musk’s leadership with the company’s long-term stability.

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