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Tesla Cybertruck’s ‘V4′ charging hints at Plaid Model S’ monster peak charge rate
During the Tesla Cybertruck’s unveiling last November, CEO Elon Musk subtly commented that the all-electric pickup would be capable of charging at more than 250 kW. Musk did not disclose any other details about the Cybertruck’s possible “V4” Supercharging support, though the innovations that make it possible may very well be tailor-fit for the company’s next-generation of vehicles like the Plaid Model S and Plaid Model X.
The mention of the Cybertruck’s peak charge rate came at the latter part of the vehicle’s unveiling. Unfortunately, Elon Musk was already a bit shaken then due to the vehicle’s failed Armor Glass demonstration. Thus, the CEO’s mention of the key feature almost sounded like an afterthought, with Musk simply stating that the Cybertruck will “be capable of more than 250 kW.” He also mentioned that Tesla will “reveal the actual number later.”
In a way, an improved peak charge rate for the Cybertruck that goes beyond 250 kW is very well within character for the electric car maker. Tesla, after all, appears to be in the habit of introducing upgraded charging systems with every generation of its vehicles. The company’s first and second-generation 120 kW Superchargers were rolled out alongside the ramp of the Model S and Model X, and the 250 kW Supercharger V3 was introduced to support the ramp of the higher volume Model 3 and the Model Y.
With this in mind, there seems to be a pretty good chance that Tesla is preparing “V4” Superchargers for its next generation of vehicles. Tesla’s coming electric cars are expected to have the company’s best and possibly largest battery packs to date, after all, as represented by the Plaid Model S, Plaid Model X, Cybertruck, and perhaps even the Semi. Considering Tesla’s pace of innovation, it may not be surprising if the company’s peak charge rate for the Cybertruck, Plaid Model S, and Plaid Model X ends up being on par or higher than 350 kW.
This who have followed Elon Musk’s tweets over the past years would remember a post back in December 2016 when the CEO mentioned that a peak charge rate of 350 kW was more akin to a “children’s toy.” Musk’s statement may simply be a playful jab at the 350 kW peak charge rates of other charging networks, such as IONITY in Europe and Electrify America, but it does hint that the electric car maker is considering the introduction of a charging system that peaks beyond 350 kW. Since very few vehicles today like the Porsche Taycan are capable of supporting 350 kW charging, a “V4” Supercharger that goes beyond 350 kW would allow Tesla to leapfrog its competitors once more.
Such a strategy is actually well within character for the electric car maker, seeing as the company also has a tendency to give competitors a short-lived edge before leapfrogging them. This was the case with the Taycan’s track capability, which was designed to overcome and crush the capabilities of the Model S. Following the Taycan’s unofficial record run at the Nurburgring, Elon Musk announced that the flagship Tesla sedan was taking on the notorious track too, and sure enough, the Plaid Model S completely walked over the Taycan’s unofficial record.
That being said, and with Tesla’s tendency to innovate in mind, it appears safe to assume that the current V3 Superchargers still have a long way to go. The 250 kW chargers are still quite early in their rollout, and thus, Tesla is almost certain to upgrade them and increase their peak charge capabilities in the future. That was the strategy that the company adopted for its V2 Superchargers, which could now charge up to 150 kW. Regardless of whether the Cybertruck’s over 250 kW peak charge rate is due to a “V4” or an upgraded V3 Supercharger, however, there is very little doubt that the next generation of EV fast chargers will be dominated by Tesla once more.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
