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Tesla sends out invites for its Cybertruck unveiling with new pickup teaser
Tesla has sent out official invites for its highly-anticipated pickup truck unveiling event. The invitation, which requires attendees to RSVP, featured a brand new teaser image of the upcoming vehicle that CEO Elon Musk has fondly described as a Blade Runner-style “Cybertruck.”
In what appears to be a hint at the hype surrounding the vehicle, the event quickly reached full capacity not long after the invites were sent out. The fortunate ones who managed to secure a spot at the Cybertruck unveiling received a confirmation message from Tesla, which provided a few more interesting details about the upcoming event.
Tesla listed the following reminders for its Cybertruck unveiling attendees.
HELL YES!!!!!! I had already booked airfare & hotel. Had a custom outfit made. Omg I can't wait! Watch out world. This is gunna be EPIC! pic.twitter.com/r43YvujLBm
— Erik in DÆrik (@teslainventory) November 14, 2019
“Your attendance is confirmed for the Cybertruck Unveil on Thursday, November 21 at the Tesla Design Center, 3203 Jack Northrop Ave, Hawthorne, CA.
– Invitations are non-transferable and IDs will be checked upon arrival
– Doors open at 7 p.m.
– Remarks will begin at 8 p.m.
– Event will be held both indoors and outdoors
– We recommend light outerwear in case of cooler weather
– Additional details will be shared at least 24 hours prior to the event”
A look at the reminders reveals that the Cybertruck unveiling will be held at an open area, which could play to the strengths of the upcoming vehicle. This detail invokes some similarities to the Tesla Semi and next-gen Roadster unveiling from November 2017, which also involved attendees interacting with the vehicles in an open area.
This detail bodes well for the upcoming vehicle. The Tesla Cybertruck could very well be the electric car maker’s first EV that is designed to be rough and tough, and there are few better ways to showcase this by demonstrating its capabilities during its unveiling. Feats of strength, for one, definitely work better in an outdoor setting.
Tesla’s official invitation for the vehicle also includes a new teaser for the Cybertruck featuring a long lightbar that runs across the invite. Playing around with the invitation’s brightness and contrast settings reveals a couple of wheels at the left hand side, together with what seems to be a fairly long bed.
Previous Tesla invites had hidden Easter eggs embedded within. I enhanced the image & it unveils 2 wheels in motion. Would the lights then be the side lights surrounding the truck or can the wheels rotate & do something out of this world? #LikeTesla #Tesla #CyberTruck pic.twitter.com/lUsZ6LWKSO
— Kim Java (@ItsKimJava) November 14, 2019
Tesla’s official invitations were sent out not long after Tesla filed trademarks for “Cybertruck” and “CYBRTRK,” as seen in filings with the US Patent Office. It did not take long before the unveiling event was fully booked, with a number of Tesla community members noting that they received messages stating that they have been placed in a waiting list.
Looks like the Cybertruck event has already hit the waitlist. It’s full. pic.twitter.com/csTMbP0YkM
— TREV PAGE (@Model3Owners) November 14, 2019
“Thank you for your interest in the Cybertruck Unveil event. Your name as been added to the waitlist. If space becomes available, you will receive a confirmation email in the order you submitted your RSVP,” Tesla wrote.
Tesla’s all-electric Cybertruck is expected to have a base price of $49,000 before options, while packing around 400 to 500 miles of range per charge, as per information shared by Elon Musk.
The in-car Tesla Theater is among the most unique features available within the cars. When charging, parked, camping, or just hanging out, vehicle occupants can access a variety of streaming platforms on the large center screen, helping keep them entertained during downtime.
However, the Theater might be getting plenty more streaming platforms, something that owners have requested for some time.
Tesla owners recently discovered that visiting Apple TV in the vehicle browser can launch a fullscreen interface that looks and behaves like a dedicated application rather than an ordinary webpage:
Today I learned that if you go to Apple TV in the Tesla browser, it will open up an actual Apple TV app, fully functional. Not just the site.
Apparently there are more apps than just the few that show on the apps page. pic.twitter.com/os1Ypfm4JR
— Jason W (@jmwilt21) August 20, 2026
The experience drops the usual address bar and browser chrome, presenting catalogs, continue watching rows, and playback controls in the same window Tesla Theater already uses for its listed services. Independent testers soon found similar treatment for HBO Max, Paramount+, Peacock, Disney+, and Prime Video when those sites are opened from the car browser.
This shift is a plausible early signal that Tesla is widening Theater support without a formal software note. Theater has long been a set of web views rather than native applications, so recognizing extra domains and stripping the browser frame is a small server-side change that can expand the catalog quickly.
Owners still lack permanent Theater icons for the newly recognized services, and video remains limited to Park, yet the smoother launch is a meaningful step toward a broader lounge while charging.
Tesla Theater arrived with software version 10 in September 2019. The first video services were Netflix, YouTube, and Hulu, available only while parked and originally tied to WiFi. Spotify arrived in the same era as music rather than Theater video. Disney+ joined officially in July 2021 with the 2021.24 update, giving owners another major catalog on the center screen. Twitch and TikTok later appeared among the default Theater tiles, and Tesla Tutorials remained a persistent educational tile.
Not every addition stayed put. In December 2023, a Holiday software build removed the Disney+ tile for many United States owners after a public dispute involving advertising on X. Hulu stayed visible even though Disney owned it. Visiting disneyplus.com in the browser often restored the tile, which suggested the removal was a recognition list change rather than a complete block. Owners have also reported occasional blank Theater grids after updates, usually fixed by language toggles, resets, or later firmware.
Tesla axes Disney+ from vehicles with Musk-Iger rivalry, but there’s a workaround
Code archives from 2024 listed many unused source names, including Apple TV and Prime Video, that never became official icons, which now looks like groundwork for the current fullscreen browser behavior.
Now that this hint toward an expanded Theater experience has been recognized, Tesla could follow through with these additional shortcuts as a sign that more streaming platforms are available in Teslas than ever before.
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla Theater might be getting plenty more streaming platforms
Tesla Semi’s biggest adoptee gives an update on production timeline
