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Tesla sends out invites for its Cybertruck unveiling with new pickup teaser
Tesla has sent out official invites for its highly-anticipated pickup truck unveiling event. The invitation, which requires attendees to RSVP, featured a brand new teaser image of the upcoming vehicle that CEO Elon Musk has fondly described as a Blade Runner-style “Cybertruck.”
In what appears to be a hint at the hype surrounding the vehicle, the event quickly reached full capacity not long after the invites were sent out. The fortunate ones who managed to secure a spot at the Cybertruck unveiling received a confirmation message from Tesla, which provided a few more interesting details about the upcoming event.
Tesla listed the following reminders for its Cybertruck unveiling attendees.
HELL YES!!!!!! I had already booked airfare & hotel. Had a custom outfit made. Omg I can't wait! Watch out world. This is gunna be EPIC! pic.twitter.com/r43YvujLBm
— Erik in DÆrik (@teslainventory) November 14, 2019
“Your attendance is confirmed for the Cybertruck Unveil on Thursday, November 21 at the Tesla Design Center, 3203 Jack Northrop Ave, Hawthorne, CA.
– Invitations are non-transferable and IDs will be checked upon arrival
– Doors open at 7 p.m.
– Remarks will begin at 8 p.m.
– Event will be held both indoors and outdoors
– We recommend light outerwear in case of cooler weather
– Additional details will be shared at least 24 hours prior to the event”
A look at the reminders reveals that the Cybertruck unveiling will be held at an open area, which could play to the strengths of the upcoming vehicle. This detail invokes some similarities to the Tesla Semi and next-gen Roadster unveiling from November 2017, which also involved attendees interacting with the vehicles in an open area.
This detail bodes well for the upcoming vehicle. The Tesla Cybertruck could very well be the electric car maker’s first EV that is designed to be rough and tough, and there are few better ways to showcase this by demonstrating its capabilities during its unveiling. Feats of strength, for one, definitely work better in an outdoor setting.
Tesla’s official invitation for the vehicle also includes a new teaser for the Cybertruck featuring a long lightbar that runs across the invite. Playing around with the invitation’s brightness and contrast settings reveals a couple of wheels at the left hand side, together with what seems to be a fairly long bed.
Previous Tesla invites had hidden Easter eggs embedded within. I enhanced the image & it unveils 2 wheels in motion. Would the lights then be the side lights surrounding the truck or can the wheels rotate & do something out of this world? #LikeTesla #Tesla #CyberTruck pic.twitter.com/lUsZ6LWKSO
— Kim Java (@ItsKimJava) November 14, 2019
Tesla’s official invitations were sent out not long after Tesla filed trademarks for “Cybertruck” and “CYBRTRK,” as seen in filings with the US Patent Office. It did not take long before the unveiling event was fully booked, with a number of Tesla community members noting that they received messages stating that they have been placed in a waiting list.
Looks like the Cybertruck event has already hit the waitlist. It’s full. pic.twitter.com/csTMbP0YkM
— TREV PAGE (@Model3Owners) November 14, 2019
“Thank you for your interest in the Cybertruck Unveil event. Your name as been added to the waitlist. If space becomes available, you will receive a confirmation email in the order you submitted your RSVP,” Tesla wrote.
Tesla’s all-electric Cybertruck is expected to have a base price of $49,000 before options, while packing around 400 to 500 miles of range per charge, as per information shared by Elon Musk.
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
